{"id":208437,"date":"2023-08-31T07:30:00","date_gmt":"2023-08-31T07:30:00","guid":{"rendered":"https:\/\/datascientest.com\/?p=208437"},"modified":"2023-11-09T13:43:29","modified_gmt":"2023-11-09T13:43:29","slug":"supermetrics-tout-savoir","status":"publish","type":"post","link":"https:\/\/datascientest.com\/supermetrics-tout-savoir","title":{"rendered":"Supermetrics : Qu&rsquo;est-ce que cet outil ? \u00c0 quoi \u00e7a sert ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"208437\" class=\"elementor elementor-208437\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44e5a45 e-flex e-con-boxed e-con\" data-id=\"44e5a45\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d8099b elementor-widget elementor-widget-heading\" data-id=\"4d8099b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">En marketing, conna\u00eetre son audience, sa provenance et ses habitudes est une \u00e9tape cl\u00e9 pour g\u00e9n\u00e9rer des leads de qualit\u00e9. Mais, face aux nombreuses sources de donn\u00e9es disponibles sur internet, cette t\u00e2che devient vite \u00e9reintante si elle est op\u00e9r\u00e9e manuellement. Face \u00e0 l\u2019accroissement de ces sources de donn\u00e9es, des outils de regroupement comme Supermetrics permettent d\u2019analyser tous les canaux en un temps record. Dans cet article,\u00a0 d\u00e9couvrez tout ce qu\u2019il faut savoir sur Supermectrics et ses fonctionnalit\u00e9s.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c7c453 e-flex e-con-boxed e-con\" data-id=\"7c7c453\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-435578f elementor-widget elementor-widget-heading\" data-id=\"435578f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Supermetrics qu\u2019est-ce que c\u2019est ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14da892 elementor-widget elementor-widget-text-editor\" data-id=\"14da892\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Fond\u00e9e en <\/span><b>2013<\/b><span style=\"font-weight: 400;\">, Supermetrics est <\/span><b>une plateforme de regroupement de donn\u00e9es marketing<\/b><span style=\"font-weight: 400;\">. Utilis\u00e9e par plus d\u2019un demi-million de personnes et partenaires de 17 000 entreprises, cette solution permet de <\/span><b>cr\u00e9er des reportings complets et automatiques<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Simple d&rsquo;utilisation, son interface n\u00e9cessite n\u00e9anmoins de poss\u00e9der certaines notions techniques, mais offre <a href=\"https:\/\/datascientest.com\/data-marketing\">aux professionnels du data marketing<\/a> un outil complet de regroupement des donn\u00e9es et d\u2019analyses automatiques. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77f341d elementor-widget elementor-widget-image\" data-id=\"77f341d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"967\" height=\"649\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/image1.jpg\" class=\"attachment-full size-full wp-image-208441\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/image1.jpg 967w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/image1-300x201.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/image1-768x515.jpg 768w\" sizes=\"(max-width: 967px) 100vw, 967px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34ec6c8 e-flex e-con-boxed e-con\" data-id=\"34ec6c8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d05b6aa elementor-widget elementor-widget-heading\" data-id=\"d05b6aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment fonctionne Supermetrics ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04136af elementor-widget elementor-widget-text-editor\" data-id=\"04136af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Supermetrics est <b>la passerelle<\/b> entre <a href=\"https:\/\/datascientest.com\/definition-data-source\">les sources de donn\u00e9es<\/a> et <a href=\"https:\/\/datascientest.com\/data-analysis-tout-savoir\">les outils d&rsquo;analyse<\/a> ou <a href=\"https:\/\/datascientest.com\/data-warehouse\">d\u2019entrep\u00f4t de donn\u00e9es<\/a>. Capable de prendre en compte plus de <b>100 sources d\u2019analyses<\/b>, Supermetrics est l\u2019une des solutions les plus compl\u00e8tes sur le march\u00e9.<\/span><\/p><p><span style=\"font-weight: 400;\">La plateforme collecte des donn\u00e9es selon une multitude de canaux :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Web Analytics :<\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/datascientest.com\/apprendre-a-utiliser-google-analytics-4\"> Google Analytics<\/a>, Google My Business,\u00a0<a href=\"https:\/\/datascientest.com\/google-search-console-tout-savoir\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a>, SEMrush<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>E-commerce :<\/b><span style=\"font-weight: 400;\"> Shopify, Stripe, Klaviyo<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vente :<\/b><span style=\"font-weight: 400;\"> Salesforce, CallRail<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email : <\/b><span style=\"font-weight: 400;\">Mailchimp, HubSpot<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social Media :<\/b> Facebook, Instagram, Twitter, Reddit, LinkedIn, YouTube, VKontatke, Quora<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9522cf6 elementor-widget elementor-widget-text-editor\" data-id=\"9522cf6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Supermetrics regroupe ensuite ces sources vers des outils d\u2019analyses de donn\u00e9es, des entrep\u00f4ts de donn\u00e9es ou des syst\u00e8mes de stockage cloud :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analyse :<\/b><span style=\"font-weight: 400;\"> Looker Studio, Google Analytics, Google Sheets,\u00a0 Excel<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Entrep\u00f4t :<\/b> <a href=\"https:\/\/datascientest.com\/google-bigquery-tout-savoir\">BigQuery<\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cloud :<\/b> <a href=\"https:\/\/datascientest.com\/tout-savoir-sur-microsoft-azure\">Azure<\/a>, <a href=\"https:\/\/datascientest.com\/snowflake\">Snowflake<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7010ec elementor-widget elementor-widget-text-editor\" data-id=\"d7010ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En plus de r\u00e9colter toutes les donn\u00e9es voulues, la plateforme propose <\/span><b>des templates de reporting pr\u00e9g\u00e9n\u00e9r\u00e9s<\/b><span style=\"font-weight: 400;\"> qui peuvent filtrer les donn\u00e9es selon les besoins de son utilisateur ou de la destination choisie.<\/span><\/p><p><span style=\"font-weight: 400;\">Supermetrics peut \u00e9galement <\/span><b>programmer la r\u00e9colte et la mise en rapport des donn\u00e9es<\/b><span style=\"font-weight: 400;\">. L\u2019utilisateur peut d\u00e9cider si le programme doit r\u00e9colter une fois par jour, semaine ou m\u00eame mois chaque source. <\/span><b>Une m\u00eame option pour la g\u00e9n\u00e9ration de rapport<\/b><span style=\"font-weight: 400;\"> est aussi disponible.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour assurer la s\u00e9curit\u00e9 des donn\u00e9es \u00e0 ses partenaires, <\/span><b>Supermetrics ne sauvegarde aucune donn\u00e9e r\u00e9colt\u00e9e<\/b><span style=\"font-weight: 400;\">, il crypte m\u00eame les donn\u00e9es et les rapports g\u00e9n\u00e9r\u00e9s.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35e4608 elementor-widget elementor-widget-image\" data-id=\"35e4608\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"807\" height=\"402\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/image5.jpg\" class=\"attachment-full size-full wp-image-208445\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/image5.jpg 807w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/image5-300x149.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/image5-768x383.jpg 768w\" sizes=\"(max-width: 807px) 100vw, 807px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64c6083 e-flex e-con-boxed e-con\" data-id=\"64c6083\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6befde1 elementor-widget elementor-widget-heading\" data-id=\"6befde1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment utiliser Supermetrics sur Google Sheets ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a019ec9 elementor-widget elementor-widget-text-editor\" data-id=\"a019ec9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Supermetrics s\u2019ajoute aux fiches de calcul et aux metrics d\u00e9j\u00e0 pr\u00e9sentes dans Google Sheets. <\/span><b>Le programme fonctionne comme une extension <\/b><span style=\"font-weight: 400;\">\u00e0 installer depuis Google Chrome Web Store. Une fois l\u2019installation termin\u00e9e, l\u2019utilisateur n\u2019a plus qu\u2019\u00e0 s\u00e9lectionner les sources de donn\u00e9es, choisir la plateforme de marketing qui l\u2019int\u00e9resse, d\u00e9finir les metrics qu\u2019il souhaite utiliser et planifier une p\u00e9riode de r\u00e9colte et de mise en forme.<\/span><\/p><p><span style=\"font-weight: 400;\">Cette op\u00e9ration est la m\u00eame pour toutes les sources de donn\u00e9es compatibles avec Supermetrics. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29d554a elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"29d554a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Apprendre \u00e0 utiliser Supermetrics<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-961033a e-flex e-con-boxed e-con\" data-id=\"961033a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9515f9c elementor-widget elementor-widget-heading\" data-id=\"9515f9c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Combien co\u00fbte Supermetrics ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a94ef elementor-widget elementor-widget-text-editor\" data-id=\"23a94ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Supermetrics <\/span><b>fonctionne par abonnement<\/b><span style=\"font-weight: 400;\">, son prix varie selon les besoins de ses utilisateurs et des outils de destinations qu\u2019ils veulent utiliser. Ses prix commencent \u00e0 <\/span><b>19\u20ac par mois et peuvent monter jusqu\u2019\u00e0 500\u20ac<\/b><span style=\"font-weight: 400;\"> . \u00c0 savoir que les sources de donn\u00e9es se d\u00e9bloquent \u00e0 mesure que le prix d\u2019abonnement augmente.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">N\u00e9anmoins, certains canaux demandent de <\/span><b>prendre contact directement avec la plateforme<\/b><span style=\"font-weight: 400;\"> pour obtenir un devis ou une marge.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Comme beaucoup d\u2019autres outils, Supermetrics propose <\/span><b>un acc\u00e8s gratuit \u00e0 la plateforme pendant 14 jours<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-112e738 elementor-widget elementor-widget-image\" data-id=\"112e738\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"730\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/image4-4.png\" class=\"attachment-full size-full wp-image-208451\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/image4-4.png 1024w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/image4-4-300x214.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/image4-4-768x548.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cea1d8f e-flex e-con-boxed e-con\" data-id=\"cea1d8f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bcf6c6 elementor-widget elementor-widget-heading\" data-id=\"1bcf6c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quelles sont les alternatives \u00e0 Supermetrics ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ffaa3b elementor-widget elementor-widget-text-editor\" data-id=\"0ffaa3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En raison de ses prix qui peuvent \u00eatre \u00e9lev\u00e9s pour les petites entreprises ou les startups, ou des comp\u00e9tences n\u00e9cessaires pour une utilisation optimale, d\u2019autres alternatives sont disponibles sur le march\u00e9.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align);\">Notamment <\/span><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align);\">Windsor.ai<\/b><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align);\">, l\u2019alternative la plus fiable \u00e0 Supermetrics. Par rapport \u00e0 SuperMetrics, cet outil permet de <\/span><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align);\">mieux comprendre le parcours du consommateur<\/b><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align);\">, de hi\u00e9rarchiser les points de contact marketing et de maximiser le ROI.<\/span><\/p><p><span style=\"font-weight: 400;\">En deuxi\u00e8me possibilit\u00e9, <\/span><b>Funnel.io<\/b><span style=\"font-weight: 400;\">, plateforme <a href=\"https:\/\/datascientest.com\/extract-transform-load-tout-savoir\">ETL<\/a> (extraction, transformation et chargement), est aussi une bonne alternative. Il offre<\/span><b> plus de 500 sources <\/b><span style=\"font-weight: 400;\">et <\/span><b>des tableaux de bord int\u00e9gr\u00e9s<\/b><span style=\"font-weight: 400;\"> qui sont beaucoup plus simples d\u2019utilisation que Supermetrics.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea4e42a elementor-widget elementor-widget-image\" data-id=\"ea4e42a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"377\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/image2-5.png\" class=\"attachment-full size-full wp-image-208462\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/image2-5.png 720w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/image2-5-300x157.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-883bbba elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"883bbba\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Devenir expert sur  Supermetrics<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f6e3f7 e-flex e-con-boxed e-con\" data-id=\"3f6e3f7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-683991f elementor-widget elementor-widget-html\" data-id=\"683991f\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Supermetrics qu\u2019est-ce que c\u2019est ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Fond\u00e9e en 2013, Supermetrics est une plateforme de regroupement de donn\u00e9es marketing. Utilis\u00e9e par plus d\u2019un demi-million de personnes et partenaires de 17 000 entreprises, cette solution permet de cr\u00e9er des reportings complets et automatiques.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Comment fonctionne Supermetrics ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Supermetrics est la passerelle entre les sources de donn\u00e9es et les outils d'analyse ou d\u2019entrep\u00f4t de donn\u00e9es. Capable de prendre en compte plus de 100 sources d\u2019analyses, Supermetrics est l\u2019une des solutions les plus compl\u00e8tes sur le march\u00e9.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Comment utiliser Supermetrics sur Google Sheets ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Supermetrics s\u2019ajoute aux fiches de calcul et aux metrics d\u00e9j\u00e0 pr\u00e9sentes dans Google Sheets. Le programme fonctionne comme une extension \u00e0 installer depuis Google Chrome Web Store. Une fois l\u2019installation termin\u00e9e, l\u2019utilisateur n\u2019a plus qu\u2019\u00e0 s\u00e9lectionner les sources de donn\u00e9es, choisir la plateforme de marketing qui l\u2019int\u00e9resse, d\u00e9finir les metrics qu\u2019il souhaite utiliser et planifier une p\u00e9riode de r\u00e9colte et de mise en forme.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Combien co\u00fbte Supermetrics ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Supermetrics fonctionne par abonnement, son prix varie selon les besoins de ses utilisateurs et des outils de destinations qu\u2019ils veulent utiliser. Ses prix commencent \u00e0 19\u20ac par mois et peuvent monter jusqu\u2019\u00e0 500\u20ac . \u00c0 savoir que les sources de donn\u00e9es se d\u00e9bloquent \u00e0 mesure que le prix d\u2019abonnement augmente.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Quelles sont les alternatives \u00e0 Supermetrics ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"En raison de ses prix qui peuvent \u00eatre \u00e9lev\u00e9s pour les petites entreprises ou les startups, ou des comp\u00e9tences n\u00e9cessaires pour une utilisation optimale, d\u2019autres alternatives sont disponibles sur le march\u00e9.Notamment Windsor.ai, l\u2019alternative la plus fiable \u00e0 Supermetrics. Par rapport \u00e0 SuperMetrics, cet outil permet de mieux comprendre le parcours du consommateur, de hi\u00e9rarchiser les points de contact marketing et de maximiser le ROI.\"\r\n    }\r\n  }]\r\n}\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En marketing, conna\u00eetre son audience, sa provenance et ses habitudes est une \u00e9tape cl\u00e9 pour g\u00e9n\u00e9rer des leads de qualit\u00e9. Mais, face aux nombreuses sources de donn\u00e9es disponibles sur internet, cette t\u00e2che devient vite \u00e9reintante si elle est op\u00e9r\u00e9e manuellement. Face \u00e0 l\u2019accroissement de ces sources de donn\u00e9es, des outils de regroupement comme Supermetrics permettent [&hellip;]<\/p>\n","protected":false},"author":78,"featured_media":208439,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2497],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Supermetrics : Qu&#039;est-ce que cet outil ? \u00c0 quoi \u00e7a sert ?<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez tout ce qu\u2019il faut savoir sur Supermectrics et ses fonctionnalit\u00e9s, un outil marketing indispensable face \u00e0 l\u2019accroissement de ces sources de donn\u00e9es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/supermetrics-tout-savoir\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supermetrics : Qu&#039;est-ce que cet outil ? \u00c0 quoi \u00e7a sert ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/supermetrics-tout-savoir\" \/>\n<meta property=\"og:site_name\" content=\"Formation Data Science | DataScientest.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-31T07:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-09T13:43:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/Illu_BLOG__Supermetrics.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"562\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"J\u00e9r\u00e9my Robert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"J\u00e9r\u00e9my Robert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/supermetrics-tout-savoir\",\"url\":\"https:\/\/datascientest.com\/supermetrics-tout-savoir\",\"name\":\"Supermetrics : Qu'est-ce que cet outil ? \u00c0 quoi \u00e7a sert ?\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/#website\"},\"datePublished\":\"2023-08-31T07:30:00+00:00\",\"dateModified\":\"2023-11-09T13:43:29+00:00\",\"author\":{\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/7af2361c48e24e79a8aa2360e6e74925\"},\"description\":\"D\u00e9couvrez tout ce qu\u2019il faut savoir sur Supermectrics et ses fonctionnalit\u00e9s, un outil marketing indispensable face \u00e0 l\u2019accroissement de ces sources de donn\u00e9es.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/datascientest.com\/supermetrics-tout-savoir\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/datascientest.com\/#website\",\"url\":\"https:\/\/datascientest.com\/\",\"name\":\"Formation Data Science | DataScientest.com\",\"description\":\"Leader de la formation en Data Science\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/datascientest.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/7af2361c48e24e79a8aa2360e6e74925\",\"name\":\"J\u00e9r\u00e9my Robert\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/jeremyrobert.jpeg\",\"contentUrl\":\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/jeremyrobert.jpeg\",\"caption\":\"J\u00e9r\u00e9my Robert\"},\"description\":\"J\u00e9r\u00e9my Robert est actuellement Directeur p\u00e9dagogique B2B chez DataScientest.com. 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