{"id":209330,"date":"2023-11-29T06:30:00","date_gmt":"2023-11-29T06:30:00","guid":{"rendered":"https:\/\/datascientest.com\/?p=209330"},"modified":"2023-11-24T15:26:26","modified_gmt":"2023-11-24T15:26:26","slug":"adobe-campaign-tout-savoir","status":"publish","type":"post","link":"https:\/\/datascientest.com\/adobe-campaign-tout-savoir","title":{"rendered":"Adobe Campaign : Qu\u2019est-ce que c\u2019est ? Qui s&rsquo;en sert et pourquoi ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"209330\" class=\"elementor elementor-209330\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ee3d7b e-flex e-con-boxed e-con\" data-id=\"6ee3d7b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-829cd7f elementor-widget elementor-widget-heading\" data-id=\"829cd7f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">\u00c0 l\u2019\u00e8re du num\u00e9rique, on peut s\u2019imaginer que les anciens moyens de prospection comme le courrier sont aujourd\u2019hui d\u00e9pass\u00e9s. Pourtant, des \u00e9tudes montrent que 69 % des personnes interrog\u00e9es lisent encore ces courriers promotionnels et ceux de mani\u00e8re quotidienne. Afin d\u2019allier marketing offline et online, Adobe cr\u00e9e Adobe Campaign, une plateforme de marketing automatis\u00e9 multicanal.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f51958b elementor-widget elementor-widget-text-editor\" data-id=\"f51958b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">D\u00e9couvrez dans cet article toutes les sp\u00e9cificit\u00e9s de cette solution automatique et personnalisable.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9757fac e-flex e-con-boxed e-con\" data-id=\"9757fac\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3efe39 elementor-widget elementor-widget-heading\" data-id=\"f3efe39\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">En quoi consiste Adobe Campaign ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bc2c1a elementor-widget elementor-widget-text-editor\" data-id=\"5bc2c1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Adobe Campaign est <\/span><b>un service de la suite Adobe Experience Cloud<\/b><span style=\"font-weight: 400;\"> qui se traduit en une plateforme marketing d\u2019automatisation multicanal. Gr\u00e2ce \u00e0 elle, <a href=\"https:\/\/datascientest.com\/formation-marketing-digital\">les \u00e9quipes de marketing<\/a> peuvent <\/span><b>organiser des campagnes sur diff\u00e9rents supports off &amp; online<\/b><span style=\"font-weight: 400;\"> comme : l\u2019emailing, les SMS, le courrier, etc.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Mais la plateforme poss\u00e8de d\u2019autres fonctionnalit\u00e9s selon les besoins. En choisissant entre <\/span><b>Adobe Campaign Standard (ACS) <\/b><span style=\"font-weight: 400;\">et <\/span><b>Adobe Campaign Classic (ACC)<\/b><span style=\"font-weight: 400;\">, les entreprises auront acc\u00e8s \u00e0 un catalogue d\u2019options pr\u00e9d\u00e9finies.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Dans sa globalit\u00e9, AC offre la possibilit\u00e9 d\u2019<\/span><b>optimiser l\u2019exp\u00e9rience client \u00e0 son maximum<\/b><span style=\"font-weight: 400;\"> en cr\u00e9ant des contacts marketing ultras personnalis\u00e9s. La plateforme fournit \u00e9galement des rapports avant, pendant et apr\u00e8s la campagne pour \u00eatre s\u00fbre d\u2019en tirer le maximum d\u2019informations. Il est aussi possible de consulter AC depuis son t\u00e9l\u00e9phone avec l\u2019option cloud.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc0ff97 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"fc0ff97\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=UdKk8blOPUQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb5ec79 e-flex e-con-boxed e-con\" data-id=\"cb5ec79\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7456db2 elementor-widget elementor-widget-heading\" data-id=\"7456db2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quelles sont les diff\u00e9rences entre ACS et ACC ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25a636c elementor-widget elementor-widget-text-editor\" data-id=\"25a636c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Adobe Campaign Standard (ACS)<\/b><span style=\"font-weight: 400;\"> est la version cloud de la plateforme, accessible sur n\u2019importe quel appareil ou navigateur. Elle r\u00e9pond <a href=\"https:\/\/datascientest.com\/strategie-marketing-tout-savoir\">aux besoins marketing simples<\/a> comme la cr\u00e9ation de mod\u00e8les de contacts (mail, SMS, notifications push, courrier, message in-app), liste des profils clients, suivi des activit\u00e9s marketing, etc.<\/span><\/p><p><b>Adobe Campaign Classic (ACC)<\/b><span style=\"font-weight: 400;\">, quant \u00e0 elle est une solution compl\u00e8te d\u2019AC avec des fonctionnalit\u00e9s plus pouss\u00e9es, accessible en logiciel distribu\u00e9 sur un serveur client.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daa1f9e elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"daa1f9e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Se former au marketing digital<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7ad296 e-flex e-con-boxed e-con\" data-id=\"c7ad296\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d44f5ce elementor-widget elementor-widget-heading\" data-id=\"d44f5ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quelles sont les fonctionnalit\u00e9s d\u2019Adobe Campaign ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eced740 elementor-widget elementor-widget-text-editor\" data-id=\"eced740\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Adobe Campaign poss\u00e8de <\/span><b>une grande vari\u00e9t\u00e9 de fonctionnalit\u00e9s<\/b><span style=\"font-weight: 400;\"> qui en font une solution compl\u00e8te et enti\u00e8rement personnalisable. Toutes ces options sont regroup\u00e9es en <\/span><b>3 grandes cat\u00e9gories<\/b><span style=\"font-weight: 400;\"> :<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-356105c elementor-widget elementor-widget-heading\" data-id=\"356105c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Gestion avanc\u00e9e des e-mails<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86dd0d9 elementor-widget elementor-widget-text-editor\" data-id=\"86dd0d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><b><span style=\"text-decoration: underline;\">Personnalisation des mails<\/span> :<\/b><span style=\"font-weight: 400;\"> choisissez le type de messages et de contenus que vous voulez envoyer \u00e0 chaque client gr\u00e2ce \u00e0 une biblioth\u00e8que de templates pr\u00e9d\u00e9finis. Avec l\u2019outil Adobe Target, <\/span><b>cr\u00e9ez des messages uniques<\/b><span style=\"font-weight: 400;\"> par simple glisser-d\u00e9poser, avec la possibilit\u00e9 de pr\u00e9visualiser l\u2019email re\u00e7u. Si le besoin se fait sentir, l\u2019utilisateur peut m\u00eame <\/span><b>utiliser Photoshop directement depuis la plateforme<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><\/ul><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">La plateforme offre aussi la possibilit\u00e9 de traduire les emails dans <\/span><b>plusieurs langues<\/b><span style=\"font-weight: 400;\"> pour \u00e9largir le nombre de personnes cibl\u00e9es.<\/span><\/p><ul><li><b><span style=\"text-decoration: underline;\">Targeting et retargeting automatique<\/span> : <\/b><span style=\"font-weight: 400;\">Adobe Campaign permet d\u2019<a href=\"https:\/\/datascientest.com\/a-b-testing-tout-savoir\">automatiser l\u2019A\/B testing<\/a> des campagnes avec trois possibilit\u00e9s diff\u00e9rentes. La solution donne alors <\/span><b>des analyses pr\u00e9dictives<\/b><span style=\"font-weight: 400;\"> du taux d&rsquo;ouverture, du taux d\u2019attrition et des heures optimales d\u2019envois.\u00a0<\/span><\/li><\/ul><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Avec AC, <a href=\"https:\/\/datascientest.com\/marketing-digital-tout-savoir\">les \u00e9quipes du marketing digital<\/a> peuvent aussi cr\u00e9er des mails de relance ou de r\u00e9ponses automatiques et choisir le laps de temps entre chaque relance <\/span><b>selon le profil du prospect<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f80b0f elementor-widget elementor-widget-heading\" data-id=\"2f80b0f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Marketing cross-canal<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c8a874 elementor-widget elementor-widget-text-editor\" data-id=\"9c8a874\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><b><span style=\"text-decoration: underline;\">Optimisation cross-canal<\/span> :<\/b><span style=\"font-weight: 400;\"> le cross-canal est <\/span><b>l\u2019une des options les plus avanc\u00e9es<\/b><span style=\"font-weight: 400;\"> d\u2019Adobe Campaign. Tout d\u2019abord la campagne propose <\/span><b>5 types de prospections<\/b><span style=\"font-weight: 400;\"> diff\u00e9rents : e-mails adaptatifs, notifications push, SMS, messages in-app gr\u00e2ce au kit SDK mobile d\u2019Adobe Campaign et courrier.\u00a0<\/span><\/li><\/ul><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Avec un syst\u00e8me de drag &amp; drop, AC simplifie <a href=\"https:\/\/datascientest.com\/workflow-tout-savoir\">les cr\u00e9ations et optimisations de workflows<\/a> afin de planifier des campagnes cross-canal en plusieurs \u00e9tapes. Cette option enti\u00e8rement personnalisable permet <\/span><b>une meilleure gestion<\/b><span style=\"font-weight: 400;\"> des budgets, du calendrier d\u2019\u00e9v\u00e9nement, des r\u00e9ponses \u00e0 donner sur une seule et m\u00eame interface.<\/span><\/p><ul><li><b><span style=\"text-decoration: underline;\">Gestion de la relation client<\/span> :<\/b><span style=\"font-weight: 400;\"> Depuis l\u2019interface des workflows, il est aussi capable d\u2019automatiser le nombre de contacts par clients, de cr\u00e9er diff\u00e9rents canaux de conversion et m\u00eame de multiplier les sch\u00e9mas pour chaque client pr\u00e9sent dans la boucle.<\/span><\/li><\/ul><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">L\u2019interface d\u2019AC permet aussi d\u2019<\/span><b>automatiser le syst\u00e8me de r\u00e9compense de la marque<\/b><span style=\"font-weight: 400;\">, \u00e0 base de r\u00e8gles et de conditions \u00e0 remplir (g\u00e9oloc, valeur du client, fid\u00e9lit\u00e9) et du nombre de propositions de l\u2019offre par clients.<\/span><\/p><ul><li><b><span style=\"text-decoration: underline;\">Analyse des performances<\/span> :<\/b><span style=\"font-weight: 400;\"> Un reporting de campagnes est disponible et varie selon les filtres voulus. Les utilisateurs peuvent optimiser l\u2019affichage et la compr\u00e9hension des rendus via <\/span><b>des mod\u00e8les de rapports<\/b><span style=\"font-weight: 400;\"> d\u00e9j\u00e0 disponibles sur la plateforme et les partager depuis l\u2019application ou les consulter sur t\u00e9l\u00e9phone.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e2b6e1 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"4e2b6e1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus sur notre formation en marketing digital<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05c6356 elementor-widget elementor-widget-heading\" data-id=\"05c6356\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Segmentation et ciblage<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2606750 elementor-widget elementor-widget-text-editor\" data-id=\"2606750\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n \t<li><b><span style=\"text-decoration: underline;\">Analyse des campagnes<\/span> : <\/b><span style=\"font-weight: 400;\">AC analyse les campagnes de mani\u00e8re pr\u00e9dictive et en temps r\u00e9el avec <\/span><b>Adobe Analytics<\/b><span style=\"font-weight: 400;\">. Ces \u00e9valuations pr\u00e9voient le taux d\u2019ouvertures, de clic, l\u2019engagement et la fid\u00e9lisation cr\u00e9\u00e9e, mais aussi la possibilit\u00e9 de d\u00e9sabonnement.<\/span><\/li>\n \t<li><b><span style=\"text-decoration: underline;\">Segmentation de l\u2019audience<\/span> : <\/b><span style=\"font-weight: 400;\">Adobe Campaign donne la possibilit\u00e9 de <a href=\"https:\/\/datascientest.com\/segmentation-marketing-tout-savoir\">segmenter l\u2019audience<\/a> des campagnes postales selon diff\u00e9rents crit\u00e8res : op\u00e9rations d\u2019impressions, mises sous pli, exp\u00e9dition par prestataires.<\/span><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><b>D\u2019autres options de segmentation<\/b><span style=\"font-weight: 400;\"> pour les campagnes en ligne existent selon les centres d\u2019int\u00e9r\u00eats, profil d\u00e9mographique, canaux pr\u00e9f\u00e9r\u00e9s, attraits pour des \u00e9v\u00e9nements ou produits des clients avec Adobe Experience Platform.<\/span><\/p>\n\n<ul>\n \t<li><b><span style=\"text-decoration: underline;\">R\u00e9colte de donn\u00e9es<\/span> :<\/b><span style=\"font-weight: 400;\">\u00a0 En utilisant les donn\u00e9es des pr\u00e9c\u00e9dentes campagnes, des canaux de commercialisations et l\u2019int\u00e9gration <a href=\"https:\/\/datascientest.com\/crm-tout-savoir\">aux sources de donn\u00e9es CRM<\/a> (Microsoft Dynamics 365, Salesforce CRM ou Oracle On-Demand), la plateforme regroupe une quantit\u00e9 importante d\u2019informations pour cr\u00e9er <\/span><b>des profils clients complets<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df4c0a4 elementor-widget elementor-widget-image\" data-id=\"df4c0a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"564\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/wf-in-op-edit-delivery-tab.png\" class=\"attachment-full size-full wp-image-209336\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/wf-in-op-edit-delivery-tab.png 900w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/wf-in-op-edit-delivery-tab-300x188.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2023\/07\/wf-in-op-edit-delivery-tab-768x481.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-882ea72 e-flex e-con-boxed e-con\" data-id=\"882ea72\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c27de6b elementor-widget elementor-widget-heading\" data-id=\"c27de6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Combien co\u00fbte Adobe Campaign ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af0f1f0 elementor-widget elementor-widget-text-editor\" data-id=\"af0f1f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Adobe Campaign propose un devis \u00e9volutif selon <\/span><b>une grille tarifaire pr\u00e9cise<\/b><span style=\"font-weight: 400;\">. En fonction du nombre de profils clients actifs, des canaux de marketing choisis et des fonctionnalit\u00e9s dont vous aurez besoin, Adobe proposera un tarif qui conviendra aux besoins de chaque utilisateur.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Vous \u00eates d\u00e9sormais au courant de toutes les possibilit\u00e9s d\u2019Adobe Campaign, la plateforme d\u2019automatisation marketing d&rsquo;Adobe. Si vous \u00eates \u00e0 la recherche de nouvelles solutions en data marketing ou d\u2019une formation dans ce domaine, n\u2019h\u00e9sitez pas \u00e0 consulter <\/span><a href=\"https:\/\/datascientest.com\/blog-data-ia-actualites\">nos articles<\/a> ou <a href=\"https:\/\/datascientest.com\/formation-data-marketing\">notre formation en data marketing<\/a> sur DataScientest.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3f998a elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"a3f998a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir notre formation en Data Marketing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3f0cf4 e-flex e-con-boxed e-con\" data-id=\"f3f0cf4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-655563b elementor-widget elementor-widget-html\" data-id=\"655563b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"En quoi consiste Adobe Campaign ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Adobe Campaign est un service de la suite Adobe Experience Cloud qui se traduit en une plateforme marketing d\u2019automatisation multicanal. 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En fonction du nombre de profils clients actifs, des canaux de marketing choisis et des fonctionnalit\u00e9s dont vous aurez besoin, Adobe proposera un tarif qui conviendra aux besoins de chaque utilisateur.\"\r\n    }\r\n  }]\r\n}\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019\u00e8re du num\u00e9rique, on peut s\u2019imaginer que les anciens moyens de prospection comme le courrier sont aujourd\u2019hui d\u00e9pass\u00e9s. Pourtant, des \u00e9tudes montrent que 69 % des personnes interrog\u00e9es lisent encore ces courriers promotionnels et ceux de mani\u00e8re quotidienne. Afin d\u2019allier marketing offline et online, Adobe cr\u00e9e Adobe Campaign, une plateforme de marketing automatis\u00e9 multicanal. [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":209332,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2496],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adobe Campaign : Qu\u2019est-ce que c\u2019est ? Qui s&#039;en sert et pourquoi ?<\/title>\n<meta name=\"description\" content=\"\u00c0 l\u2019\u00e8re du num\u00e9rique, on peut s\u2019imaginer que les anciens moyens de prospection comme le courrier sont aujourd\u2019hui d\u00e9pass\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/adobe-campaign-tout-savoir\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adobe Campaign : Qu\u2019est-ce que c\u2019est ? 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