{"id":230680,"date":"2024-02-02T15:24:18","date_gmt":"2024-02-02T15:24:18","guid":{"rendered":"https:\/\/datascientest.com\/?p=230680"},"modified":"2024-02-02T15:25:12","modified_gmt":"2024-02-02T15:25:12","slug":"2024-sera-un-tournant-pour-lia-generative","status":"publish","type":"post","link":"https:\/\/datascientest.com\/2024-sera-un-tournant-pour-lia-generative","title":{"rendered":"2024 sera un tournant pour l\u2019IA g\u00e9n\u00e9rative !"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"230680\" class=\"elementor elementor-230680\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae8fd9a e-flex e-con-boxed e-con\" data-id=\"ae8fd9a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6d4b5 elementor-widget elementor-widget-heading\" data-id=\"eb6d4b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">\u00c0 l'aube de 2024, Forrester annonce que l'IA g\u00e9n\u00e9rative franchira un cap d\u00e9cisif, remodelant profond\u00e9ment nos m\u00e9thodes de travail et nos interactions quotidiennes. Cette technologie, au c\u0153ur des d\u00e9bats et des espoirs, promet d'augmenter significativement la productivit\u00e9 tout en posant de nouveaux d\u00e9fis \u00e9thiques et pratiques.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0308ef4 e-flex e-con-boxed e-con\" data-id=\"0308ef4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b8d2fb elementor-widget elementor-widget-heading\" data-id=\"9b8d2fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Une r\u00e9volution de la productivit\u00e9 ?\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c9521a elementor-widget elementor-widget-text-editor\" data-id=\"1c9521a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Dans son <\/span><a href=\"https:\/\/www.forrester.com\/blogs\/previsions-tendances-2024-intelligence-artificielle-fr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u00e9tude<\/span><\/a><span style=\"font-weight: 400;\">, Forrester pr\u00e9dit que l&rsquo;IA g\u00e9n\u00e9rative<\/span><b> stimulera la productivit\u00e9 et la cr\u00e9ativit\u00e9 des entreprises de 50%<\/b><span style=\"font-weight: 400;\">. Cette transformation, amorc\u00e9e par des ann\u00e9es d&rsquo;investissements, permettra aux \u00e9quipes informatiques de lib\u00e9rer un <\/span><b>potentiel cr\u00e9atif immense<\/b><span style=\"font-weight: 400;\">, touchant diverses fonctions au-del\u00e0 du d\u00e9veloppement logiciel.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Forrester affirme \u00e9galement que les 10 plus grandes agences investiront pr\u00e8s de 50 millions de dollars dans des solutions d\u2019IA personnalis\u00e9es. L\u2019objectif, d\u00e9velopper une IA de marque afin d\u2019accro\u00eetre l\u2019impact marketing de leurs entreprises clientes. Ces derni\u00e8res qui se saisiront de cette opportunit\u00e9 pourront ainsi offrir des <\/span><b>produits et services innovants<\/b><span style=\"font-weight: 400;\">, marquant le d\u00e9but d&rsquo;une <\/span><b>\u00e8re de cr\u00e9ativit\u00e9 centr\u00e9e sur le client<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">M\u00eame<\/span><b> les<\/b> <b>plus sceptiques utiliseront l\u2019IA sans le vouloir<\/b><span style=\"font-weight: 400;\">, Forrester estime \u00e0 ce sujet que 60 % des personnes n\u2019aimant pas l\u2019<\/span><a href=\"https:\/\/datascientest.com\/intelligence-artificielle-definition\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">intelligence artificielle<\/span><\/a><span style=\"font-weight: 400;\"> finiront par s\u2019en servir et par aimer. Et pour cause, les entreprises de logiciels int\u00e8grent<\/span><b> toujours plus d\u2019IA dans leurs interfaces<\/b><span style=\"font-weight: 400;\">, de mani\u00e8re directe ou d\u00e9guis\u00e9es. Ces mod\u00e8les deviennent pour beaucoup des assistants hors pairs s\u2019adaptant \u00e0 la mani\u00e8re de travailler ou \u00e0 la charge de travail du client.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour <\/span><b>les amoureux du t\u00e9l\u00e9travail<\/b><span style=\"font-weight: 400;\">, l&rsquo;intelligence artificielle devrait faire pencher la balance en leur faveur. Malgr\u00e9 un retour au bureau plus prononc\u00e9 depuis la p\u00e9riode Covid, le travail flexible \u00e9tant de <\/span><b>30 % en moyenne dans les entreprises europ\u00e9ennes<\/b><span style=\"font-weight: 400;\">, l\u2019impact de l\u2019IA sera un atout majeur \u00e0 laisser les employ\u00e9s libres de rester chez eux en 2024. Les pr\u00e9dictions estiment que la moyenne du travail hybride passera \u00e0 <\/span><b>40 %<\/b><span style=\"font-weight: 400;\">, et que de <\/span><b>nouvelles lois<\/b><span style=\"font-weight: 400;\"> sur cette pratique entreront en vigueur dans l\u2019UE et au Royaume-Uni.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca5075 elementor-widget elementor-widget-image\" data-id=\"4ca5075\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/02\/young-school-girl-sitting-desk-holding-her-clock-1024x683.jpg\" class=\"attachment-large size-large wp-image-230684\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/02\/young-school-girl-sitting-desk-holding-her-clock-1024x683.jpg 1024w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/02\/young-school-girl-sitting-desk-holding-her-clock-300x200.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/02\/young-school-girl-sitting-desk-holding-her-clock-768x512.jpg 768w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/02\/young-school-girl-sitting-desk-holding-her-clock.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9c0576 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"f9c0576\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/datascientest.com\/formation-prompt-engineering\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Ma\u00eetriser les intelligences artificielles g\u00e9n\u00e9ratives<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7365965 e-flex e-con-boxed e-con\" data-id=\"7365965\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5685a3d elementor-widget elementor-widget-heading\" data-id=\"5685a3d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Confiance num\u00e9rique, un nouvel imp\u00e9ratif ?\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-725fb2a elementor-widget elementor-widget-text-editor\" data-id=\"725fb2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Face \u00e0 <\/span><b>la mont\u00e9e des deep fakes<\/b><span style=\"font-weight: 400;\">, de la d\u00e9sinformation des images g\u00e9n\u00e9r\u00e9es par IA, la r\u00e9putation des m\u00e9dias sociaux est en chute libre. <\/span><b>81 %<\/b><span style=\"font-weight: 400;\"> des personnes interrog\u00e9es pour cette enqu\u00eate \u00e0 travers le monde pense que <\/span><b>de nombreuses fausses informations sont relay\u00e9es par les m\u00e9dias sociaux<\/b><span style=\"font-weight: 400;\">. Dans ce contexte, le regain de confiance devra \u00eatre primordial pour ces organismes. <\/span><b>La priorit\u00e9 \u00e0 la cr\u00e9dibilit\u00e9<\/b><span style=\"font-weight: 400;\"> des sources et la d\u00e9mystification des contenus g\u00e9n\u00e9r\u00e9s artificiellement sera un pilier du combat des agences de presse et des entreprises de logiciels en 2024.\u00a0<\/span><\/p><p><b>La confiance des clients <\/b><span style=\"font-weight: 400;\">sera aussi un imp\u00e9ratif selon Forrester. La d\u00e9sinformation, le manque de transparence, la discrimination par les prix, les atteintes \u00e0 la s\u00e9curit\u00e9 des donn\u00e9es, les violations de la vie priv\u00e9e, la fraude, les scandales et la corruption sont autant de sympt\u00f4mes qui illustrent le d\u00e9clin de la confiance du public et soulignent sa fragilit\u00e9. La confiance devrait \u00eatre au c\u0153ur de la strat\u00e9gie de toute organisation, car sans elle, les clients, les employ\u00e9s, les partenaires ou le grand public l\u2019abandonneront. En revanche, si elle agit dans l\u2019int\u00e9r\u00eat de ses clients, elle gagnera leur confiance et leur loyaut\u00e9. Forrester pr\u00e9dit qu\u2019en 2024, <\/span><b>25 % des entreprises<\/b><span style=\"font-weight: 400;\"> proclameront leur engagement strat\u00e9gique pour <\/span><b>am\u00e9liorer la confiance des clients<\/b><span style=\"font-weight: 400;\">. Pour autant, une autre \u00e9valuation pr\u00e9sage que seuls <\/span><b>5% d\u2019entre eux concr\u00e9tiseront leurs promesses<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Si cet article vous a plu, et si vous envisagez une carri\u00e8re dans la Data Science ou tout simplement une mont\u00e9e en comp\u00e9tences dans votre domaine, n\u2019h\u00e9sitez pas \u00e0 d\u00e9couvrir <\/span><a href=\"https:\/\/datascientest.com\/formations-data\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">nos offres de formations<\/span><\/a><span style=\"font-weight: 400;\"> ou <\/span><a href=\"https:\/\/datascientest.com\/blog-data-ia-actualites\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">nos articles de blog<\/span><\/a><span style=\"font-weight: 400;\"> sur DataScientest.<\/span><\/p><p><i><span style=\"font-weight: 400;\">Source : <\/span><\/i><i><span style=\"font-weight: 400;\">forrester.com<\/span><\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe708b elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"7fe708b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/datascientest.com\/formations-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir nos formations en Big Data<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00c0 l&rsquo;aube de 2024, Forrester annonce que l&rsquo;IA g\u00e9n\u00e9rative franchira un cap d\u00e9cisif, remodelant profond\u00e9ment nos m\u00e9thodes de travail et nos interactions quotidiennes. Cette technologie, au c\u0153ur des d\u00e9bats et des espoirs, promet d&rsquo;augmenter significativement la productivit\u00e9 tout en posant de nouveaux d\u00e9fis \u00e9thiques et pratiques. Une r\u00e9volution de la productivit\u00e9 ? Dans son \u00e9tude, [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":230682,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2431],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2024 sera un tournant pour l\u2019IA g\u00e9n\u00e9rative !<\/title>\n<meta name=\"description\" content=\"\u00c0 l&#039;aube de 2024, Forrester annonce que l&#039;IA g\u00e9n\u00e9rative franchira un cap d\u00e9cisif, remodelant nos m\u00e9thodes de travail et nos interactions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/2024-sera-un-tournant-pour-lia-generative\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 sera un tournant pour l\u2019IA g\u00e9n\u00e9rative !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/2024-sera-un-tournant-pour-lia-generative\" \/>\n<meta property=\"og:site_name\" content=\"Formation Data Science | DataScientest.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-02T15:24:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-02T15:25:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/02\/Capture-decran-2024-02-02-161802.png\" \/>\n\t<meta property=\"og:image:width\" content=\"956\" \/>\n\t<meta property=\"og:image:height\" content=\"498\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gabin Paul\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabin Paul\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/2024-sera-un-tournant-pour-lia-generative\",\"url\":\"https:\/\/datascientest.com\/2024-sera-un-tournant-pour-lia-generative\",\"name\":\"2024 sera un tournant pour l\u2019IA g\u00e9n\u00e9rative !\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/#website\"},\"datePublished\":\"2024-02-02T15:24:18+00:00\",\"dateModified\":\"2024-02-02T15:25:12+00:00\",\"author\":{\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/e0a8fd3a0296d725eb15dcea49f577d1\"},\"description\":\"\u00c0 l'aube de 2024, Forrester annonce que l'IA g\u00e9n\u00e9rative franchira un cap d\u00e9cisif, remodelant nos m\u00e9thodes de travail et nos interactions.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/datascientest.com\/2024-sera-un-tournant-pour-lia-generative\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/datascientest.com\/#website\",\"url\":\"https:\/\/datascientest.com\/\",\"name\":\"Formation Data Science | DataScientest.com\",\"description\":\"Leader de la formation en Data Science\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/datascientest.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/e0a8fd3a0296d725eb15dcea49f577d1\",\"name\":\"Gabin Paul\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/1674665203992.jpeg\",\"contentUrl\":\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/1674665203992.jpeg\",\"caption\":\"Gabin Paul\"},\"description\":\"Gabin Paul est un journaliste r\u00e9dacteur chez DataScientest. 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