{"id":231731,"date":"2024-02-12T10:43:22","date_gmt":"2024-02-12T10:43:22","guid":{"rendered":"https:\/\/datascientest.com\/?p=231731"},"modified":"2024-02-12T12:03:44","modified_gmt":"2024-02-12T12:03:44","slug":"super-bowl-2024-les-annonces-tech-ia-du-halftime-show","status":"publish","type":"post","link":"https:\/\/datascientest.com\/super-bowl-2024-les-annonces-tech-ia-du-halftime-show","title":{"rendered":"Super Bowl 2024, les annonces Tech &amp; IA du Halftime Show"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"231731\" class=\"elementor elementor-231731\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93fabbd e-flex e-con-boxed e-con\" data-id=\"93fabbd\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-167e560 elementor-widget elementor-widget-heading\" data-id=\"167e560\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Comme chaque ann\u00e9e, le Super Bowl revient nous offrir un spectacle grandiose, autant sur le terrain qu\u2019\u00e0 la mi-temps. Sur leurs \u00e9crans, les t\u00e9l\u00e9spectateurs du monde entier ne sont pas en reste, les annonceurs, qui paient des co\u00fbts astronomiques pour une annonce d\u2019\u00e0 peine une minute, se d\u00e9cha\u00eenent en annonces in\u00e9dites. R\u00e9cap sur les publicit\u00e9s Tech & IA les plus marquantes de ce Super Bowl !\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e331501 e-flex e-con-boxed e-con\" data-id=\"e331501\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b667675 elementor-widget elementor-widget-heading\" data-id=\"b667675\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google et son r\u00eave d\u2019une IA accessible \u00e0 tous\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99da6be elementor-widget elementor-widget-text-editor\" data-id=\"99da6be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Dans une publicit\u00e9 \u00e9mouvante, Google nous montre l\u2019<\/span><b>\u00e9tendue des capacit\u00e9s<\/b><span style=\"font-weight: 400;\"> de son assistant intelligent <\/span><i><span style=\"font-weight: 400;\">\u201cGuided Frame features\u201d<\/span><\/i><span style=\"font-weight: 400;\"> sur Pixel 8,<\/span> <span style=\"font-weight: 400;\">mis en place depuis le Pixel 7. Avec le r\u00e9alisateur aveugle Adam Morse aux commandes, cette courte vid\u00e9o nous met dans la peau d\u2019un malvoyant qui, gr\u00e2ce \u00e0 l\u2019<\/span><a href=\"https:\/\/datascientest.com\/intelligence-artificielle-definition\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">intelligence artificielle<\/span><\/a><span style=\"font-weight: 400;\">, immortalise les plus beaux moments de sa vie.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8de47d elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"b8de47d\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=wYPTZIFQoDQ&amp;t=60s&amp;ab_channel=MadebyGoogle&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9728c54 e-flex e-con-boxed e-con\" data-id=\"9728c54\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5f6c1e elementor-widget elementor-widget-heading\" data-id=\"b5f6c1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Microsoft voit l\u2019IA comme un compagnon de tous les jours\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e597cb elementor-widget elementor-widget-text-editor\" data-id=\"7e597cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Grands rivaux de cette course \u00e0 l\u2019innovation, Google et Microsoft nous offrent <\/span><b>une vision similaire de l\u2019avenir de l\u2019IA<\/b><span style=\"font-weight: 400;\"> dans notre quotidien. Pour le propri\u00e9taire de Windows, son IA, <\/span><a href=\"https:\/\/datascientest.com\/microsoft-devoile-windows-copilot-tout-savoir-de-la-revolution-du-systeme-dexploitation\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Copilot<\/span><\/a><span style=\"font-weight: 400;\">, est l\u2019assistant cr\u00e9atif parfait capable de r\u00e9pondre \u00e0 tout, n\u2019importe o\u00f9, \u00e0 n\u2019importe qui. Une nouvelle fa\u00e7on de montrer au plus septique que l\u2019<\/span><b>IA n\u2019a pas pour but de remplacer l\u2019humain<\/b><span style=\"font-weight: 400;\">, mais de le faire aller plus loin.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-127ca1b elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"127ca1b\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=SaCVSUbYpVc&amp;ab_channel=Microsoft&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bd7d65 e-flex e-con-boxed e-con\" data-id=\"3bd7d65\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ada091 elementor-widget elementor-widget-heading\" data-id=\"0ada091\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L\u2019intelligence artificielle au cin\u00e9ma ?\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6dc87c elementor-widget elementor-widget-text-editor\" data-id=\"d6dc87c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si l\u2019on a pu observer un r\u00e9sultat plut\u00f4t <\/span><i><span style=\"font-weight: 400;\">\u201cinattendu\u201d<\/span><\/i><span style=\"font-weight: 400;\"> pour l\u2019introduction de la s\u00e9rie Secret Invasion de Marvel, les studios d&rsquo;animation semblent enfin se lancer dans la g\u00e9n\u00e9ration artificielle. Ou peut-\u00eatre pas. <\/span><b>Profitant du buzz autour de l\u2019IA g\u00e9n\u00e9rative<\/b><span style=\"font-weight: 400;\">, et de ses d\u00e9boires, le studio d\u2019animation Production Illumination Entertainment annonce <\/span><b>un nouveau trailer<\/b><span style=\"font-weight: 400;\"> de Moi, Moche et M\u00e9chant 4 en <\/span><b>parodiant la cr\u00e9ation d&rsquo;images artificielles<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Un coup de communication ing\u00e9nieux et tr\u00e8s bien pens\u00e9, que l\u2019on salue avec beaucoup d\u2019amusement.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31a665d elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"31a665d\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=SJa1oSgs8Gw&amp;ab_channel=Illumination&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47c8b28 elementor-widget elementor-widget-text-editor\" data-id=\"47c8b28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si cet article vous a plu, et si vous envisagez une carri\u00e8re dans la Data Science ou tout simplement une mont\u00e9e en comp\u00e9tences dans votre domaine, n\u2019h\u00e9sitez pas \u00e0 d\u00e9couvrir <\/span><a href=\"https:\/\/datascientest.com\/formations-data\"><span style=\"font-weight: 400;\">nos offres de formations<\/span><\/a><span style=\"font-weight: 400;\"> ou <\/span><a href=\"https:\/\/datascientest.com\/blog-data-ia-actualites\"><span style=\"font-weight: 400;\">nos articles de blog<\/span><\/a><span style=\"font-weight: 400;\"> sur DataScientest.<\/span><\/p><p><i><span style=\"font-weight: 400;\">Source : <\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><i><span style=\"font-weight: 400;\">theverge.com<\/span><\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8022ad6 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"8022ad6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/datascientest.com\/formations-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir nos formations en Big Data<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comme chaque ann\u00e9e, le Super Bowl revient nous offrir un spectacle grandiose, autant sur le terrain qu\u2019\u00e0 la mi-temps. Sur leurs \u00e9crans, les t\u00e9l\u00e9spectateurs du monde entier ne sont pas en reste, les annonceurs, qui paient des co\u00fbts astronomiques pour une annonce d\u2019\u00e0 peine une minute, se d\u00e9cha\u00eenent en annonces in\u00e9dites. R\u00e9cap sur les publicit\u00e9s [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":231732,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2431],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Super Bowl 2024, les annonces Tech &amp; IA du Halftime Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/super-bowl-2024-les-annonces-tech-ia-du-halftime-show\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Super Bowl 2024, les annonces Tech &amp; IA du Halftime Show\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/super-bowl-2024-les-annonces-tech-ia-du-halftime-show\" \/>\n<meta property=\"og:site_name\" content=\"Formation Data Science | DataScientest.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-12T10:43:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-12T12:03:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/02\/DALL\u00b7E-2024-02-12-11.38.55-Create-a-graphic-illustration-for-a-blog-article-about-new-Tech-and-AI-advertisements-during-the-Super-Bowl-2024.-The-image-should-depict-a-viewer-sit.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gabin Paul\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabin Paul\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/super-bowl-2024-les-annonces-tech-ia-du-halftime-show\",\"url\":\"https:\/\/datascientest.com\/super-bowl-2024-les-annonces-tech-ia-du-halftime-show\",\"name\":\"Super Bowl 2024, les annonces Tech &amp; IA du Halftime Show\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/#website\"},\"datePublished\":\"2024-02-12T10:43:22+00:00\",\"dateModified\":\"2024-02-12T12:03:44+00:00\",\"author\":{\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/e0a8fd3a0296d725eb15dcea49f577d1\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/datascientest.com\/super-bowl-2024-les-annonces-tech-ia-du-halftime-show\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/datascientest.com\/#website\",\"url\":\"https:\/\/datascientest.com\/\",\"name\":\"Formation Data Science | DataScientest.com\",\"description\":\"Leader de la formation en Data Science\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/datascientest.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/e0a8fd3a0296d725eb15dcea49f577d1\",\"name\":\"Gabin Paul\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/1674665203992.jpeg\",\"contentUrl\":\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/1674665203992.jpeg\",\"caption\":\"Gabin Paul\"},\"description\":\"Gabin Paul est un journaliste r\u00e9dacteur chez DataScientest. 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