{"id":236302,"date":"2024-04-22T05:30:00","date_gmt":"2024-04-22T05:30:00","guid":{"rendered":"https:\/\/datascientest.com\/?p=236302"},"modified":"2024-04-12T09:13:42","modified_gmt":"2024-04-12T09:13:42","slug":"funnel-manager-tout-savoir","status":"publish","type":"post","link":"https:\/\/datascientest.com\/funnel-manager-tout-savoir","title":{"rendered":"Funnel manager : Missions, comp\u00e9tences, salaires"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"236302\" class=\"elementor elementor-236302\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23c4a7b e-flex e-con-boxed e-con\" data-id=\"23c4a7b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8593afe elementor-widget elementor-widget-heading\" data-id=\"8593afe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Incontournable du marketing, le funnel de vente d\u00e9signe le parcours d\u2019achat du client. Gr\u00e2ce \u00e0 une succession d\u2019\u00e9tapes savamment pens\u00e9es, les entreprises sont capables de convertir davantage de clients. Mais pour obtenir un ROI int\u00e9ressant, elles doivent aussi impl\u00e9menter un entonnoir de vente pertinent et attractif. C\u2019est l\u00e0 qu\u2019intervient le funnel manager. D\u00e9couvrez ce nouveau m\u00e9tier.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94fde8c e-flex e-con-boxed e-con\" data-id=\"94fde8c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8cb184 elementor-widget elementor-widget-heading\" data-id=\"b8cb184\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quelles sont les missions du funnel manager ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f801136 elementor-widget elementor-widget-text-editor\" data-id=\"f801136\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Le funnel manager est charg\u00e9 de g\u00e9rer les tunnels de vente, depuis leur cr\u00e9ation jusqu\u2019\u00e0 l\u2019analyse des r\u00e9sultats de conversion. \u00c0 ce titre, il doit mettre en place une s\u00e9rie d\u2019actions :\u00a0<\/span><\/p><ul><li><b>D\u00e9velopper sa connaissance client<\/b><span style=\"font-weight: 400;\"> : le funnel manager doit conna\u00eetre \u00e0 la perfection son client id\u00e9al pour cr\u00e9er l\u2019entonnoir de vente le plus pertinent.\u00a0<\/span><\/li><li><b>Identifier les bons leviers de communication<\/b><span style=\"font-weight: 400;\"> : en fonction de sa cible, il devra publier son funnel de vente sur un ou plusieurs r\u00e9seaux sociaux, dans sa newsletter, sur son site web, etc. Pour chaque levier, il utilise plusieurs strat\u00e9gies marketing, telles que le <a href=\"https:\/\/datascientest.com\/seo-tout-savoir\">SEO<\/a>, le SEA, le <a href=\"https:\/\/datascientest.com\/smo-tout-savoir\">SMO<\/a>, le lead nurturing\u2026<\/span><\/li><li><b>Cr\u00e9er le funnel de vente <\/b><span style=\"font-weight: 400;\">: il s\u2019agit de d\u00e9finir l\u2019ensemble des \u00e9tapes du processus d\u2019achats (d\u00e9couverte du produit, visite sur le site, inscription \u00e0 une liste email, lancement d\u2019une campagne promotionnelle\u2026). Pour chaque \u00e9tape, il doit cr\u00e9er du contenu appropri\u00e9.\u00a0<\/span><\/li><li><b>Tester et apprendre : <\/b><span style=\"font-weight: 400;\">m\u00eame en pr\u00e9parant efficacement sa campagne marketing, le funnel manager ne r\u00e9ussit pas toujours du premier coup. Il doit alors tester, apprendre et r\u00e9ajuster pour cr\u00e9er des entonnoirs toujours plus efficaces.\u00a0<\/span><\/li><li><b>Mesurer les r\u00e9sultats<\/b><span style=\"font-weight: 400;\"> : corollaire du point pr\u00e9c\u00e9dent, l\u2019analyse des <a href=\"https:\/\/datascientest.com\/les-kpis-key-performance-indicators\">KPI<\/a> est l\u2019une des missions essentielles du funnel manager. C\u2019est gr\u00e2ce \u00e0 l\u2019ensemble des donn\u00e9es r\u00e9colt\u00e9es qu\u2019il pourra am\u00e9liorer sa campagne et son taux de conversion.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e30ba94 elementor-widget elementor-widget-image\" data-id=\"e30ba94\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"875\" height=\"500\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/03\/funnel_manager1.jpg\" class=\"attachment-full size-full wp-image-236320\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/03\/funnel_manager1.jpg 875w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/03\/funnel_manager1-300x171.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/03\/funnel_manager1-768x439.jpg 768w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-881d3bd elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"881d3bd\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-marketing-digital-et-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Devenir funnel manager<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ff7cc9 e-flex e-con-boxed e-con\" data-id=\"8ff7cc9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9ae84f elementor-widget elementor-widget-heading\" data-id=\"f9ae84f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quelles sont les comp\u00e9tences du funnel manager ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb9140 elementor-widget elementor-widget-text-editor\" data-id=\"7bb9140\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le funnel manager est avant tout un <a href=\"https:\/\/datascientest.com\/marketing-data-analyst-tout-savoir\">expert marketing<\/a>. Il doit donc ma\u00eetriser l\u2019ensemble de ses techniques, telles que :\u00a0<\/span><\/p><ul><li><b>Le SEO <\/b><span style=\"font-weight: 400;\">: l\u2019id\u00e9e est d\u2019<a href=\"https:\/\/datascientest.com\/formation-seo\">optimiser le r\u00e9f\u00e9rencement organique<\/a> d\u2019un site web.\u00a0<\/span><\/li><li><b>Le SEA :<\/b><span style=\"font-weight: 400;\"> il s\u2019agit des publicit\u00e9s payantes pour acqu\u00e9rir davantage de trafic et augmenter les taux de conversion. Et ce, aussi bien sur les r\u00e9seaux sociaux que sur les moteurs de recherche.\u00a0<\/span><\/li><li><b>Les r\u00e9seaux sociaux<\/b><span style=\"font-weight: 400;\"> : le funnel manager doit ma\u00eetriser les algorithmes des diff\u00e9rents m\u00e9dias sociaux pour pouvoir \u00eatre visible sur chacun d\u2019entre eux.\u00a0<\/span><\/li><li><b>La cr\u00e9ation de contenu <\/b><span style=\"font-weight: 400;\">: il peut \u00eatre amen\u00e9 \u00e0 produire diff\u00e9rents types de contenu (\u00e9crit, image, vid\u00e9o). Pour chacun d\u2019entre eux, le funnel manager doit poss\u00e9der des comp\u00e9tences particuli\u00e8res comme le storytelling, le copywriting, le montage vid\u00e9o\u2026 Selon les campagnes, il peut aussi d\u00e9l\u00e9guer l\u2019ensemble de ces t\u00e2ches \u00e0 d\u2019autres experts.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ada5c91 elementor-widget elementor-widget-text-editor\" data-id=\"ada5c91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Au-del\u00e0 de ces comp\u00e9tences techniques, le funnel manager doit aussi poss\u00e9der plusieurs comp\u00e9tences personnelles.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En particulier une <\/span><b>capacit\u00e9 d\u2019\u00e9coute<\/b> pour bien comprendre les besoins de son client.\u00a0<\/p><p><span style=\"font-weight: 400;\">Il doit aussi avoir un <\/span><b>bon relationnel<\/b><span style=\"font-weight: 400;\">, car il est r\u00e9guli\u00e8rement amen\u00e9 \u00e0 travailler avec d\u2019autres collaborateurs (comme les cr\u00e9ateurs de contenu, les commerciaux, les \u00e9quipes supports, \u2026).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Enfin, le funnel manager doit aussi avoir un <\/span><b>v\u00e9ritable esprit d\u2019analyse<\/b><span style=\"font-weight: 400;\">. Et oui, c\u2019est en <a href=\"https:\/\/datascientest.com\/data-analysis-tout-savoir\">analysant l\u2019ensemble des donn\u00e9es<\/a> marketing qu\u2019il pourra am\u00e9liorer l\u2019entonnoir de vente, et donc son taux de conversion.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1183dcc e-flex e-con-boxed e-con\" data-id=\"1183dcc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ff59b elementor-widget elementor-widget-heading\" data-id=\"b8ff59b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quel est le salaire du funnel manager ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb134e elementor-widget elementor-widget-text-editor\" data-id=\"7eb134e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 la cr\u00e9ation et la gestion d\u2019un entonnoir de vente performant, le funnel manager participe directement \u00e0 l\u2019augmentation du chiffre d\u2019affaires de l\u2019entreprise. \u00c0 ce titre, son<\/span><b> salaire brut annuel tourne autour de 40 000 \u20ac.<\/b><\/p><p><span style=\"font-weight: 400;\">Cela dit, la r\u00e9mun\u00e9ration du funnel manager d\u00e9pend de sa localisation g\u00e9ographique, du secteur d\u2019activit\u00e9, de la taille de l\u2019entreprise et bien s\u00fbr de son exp\u00e9rience professionnelle. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93f1151 elementor-widget elementor-widget-image\" data-id=\"93f1151\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"875\" height=\"500\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/03\/funnel_manager2.jpg\" class=\"attachment-full size-full wp-image-236321\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/03\/funnel_manager2.jpg 875w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/03\/funnel_manager2-300x171.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/03\/funnel_manager2-768x439.jpg 768w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4454f0 e-flex e-con-boxed e-con\" data-id=\"b4454f0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c3e707 elementor-widget elementor-widget-heading\" data-id=\"1c3e707\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quelle formation pour devenir funnel manager ? <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2c9766 elementor-widget elementor-widget-text-editor\" data-id=\"f2c9766\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le m\u00e9tier de funnel \u00e9tant relativement r\u00e9cent, il n\u2019existe pas encore de formation sp\u00e9cifique. Cela dit, un<\/span><b> master en marketing<\/b><span style=\"font-weight: 400;\"> dans une \u00e9cole de commerce permet d\u2019acc\u00e9der \u00e0 ce m\u00e9tier.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Mais la concurrence \u00e9tant rude pour les professionnels du marketing, il peut \u00eatre int\u00e9ressant d\u2019inclure \u00e9galement une sp\u00e9cialisation en analyse de donn\u00e9es. C\u2019est justement possible avec <strong>DataScientest<\/strong> et notre <a href=\"https:\/\/datascientest.com\/formation-marketing-digital-et-data\">formation en data marketing<\/a>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ebfd50 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"2ebfd50\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-marketing-digital-et-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Se former au Marketing Digital<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7353d92 elementor-widget elementor-widget-html\" data-id=\"7353d92\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Qui est le funnel manager ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Le funnel manager est charg\u00e9 de g\u00e9rer les tunnels de vente, depuis leur cr\u00e9ation jusqu\u2019\u00e0 l\u2019analyse des r\u00e9sultats de conversion. \u00c0 ce titre, il doit mettre en place une s\u00e9rie d\u2019actions : D\u00e9velopper sa connaissance client, Identifier les bons leviers de communication, Cr\u00e9er le funnel de vente, Tester et apprendre, Mesurer les r\u00e9sultats.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Quelles sont les comp\u00e9tences du funnel manager ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Le funnel manager est avant tout un expert marketing. 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Gr\u00e2ce \u00e0 une succession d\u2019\u00e9tapes savamment pens\u00e9es, les entreprises sont capables de convertir davantage de clients. Mais pour obtenir un ROI int\u00e9ressant, elles doivent aussi impl\u00e9menter un entonnoir de vente pertinent et attractif. C\u2019est l\u00e0 qu\u2019intervient le funnel manager. D\u00e9couvrez ce nouveau [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":236304,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[1417,2496],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Funnel manager : Missions, comp\u00e9tences, salaires<\/title>\n<meta name=\"description\" content=\"Incontournable du marketing, le funnel de vente d\u00e9signe le parcours d\u2019achat du client. Gr\u00e2ce \u00e0 une succession d\u2019\u00e9tapes savamment pens\u00e9es, les entreprises sont capables de convertir davantage de clients. Mais pour obtenir un ROI int\u00e9ressant, elles doivent aussi impl\u00e9menter un entonnoir de vente pertinent et attractif. C\u2019est l\u00e0 qu\u2019intervient le funnel manager. 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