{"id":243883,"date":"2024-07-09T05:30:00","date_gmt":"2024-07-09T05:30:00","guid":{"rendered":"https:\/\/datascientest.com\/?p=243883"},"modified":"2024-07-05T11:49:11","modified_gmt":"2024-07-05T11:49:11","slug":"consultant-web-analytics-tout-savoir","status":"publish","type":"post","link":"https:\/\/datascientest.com\/consultant-web-analytics-tout-savoir","title":{"rendered":"Consultant Web Analytics : en quoi consiste ce m\u00e9tier ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"243883\" class=\"elementor elementor-243883\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fce320 e-flex e-con-boxed e-con\" data-id=\"5fce320\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f97ebd4 elementor-widget elementor-widget-heading\" data-id=\"f97ebd4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Le consultant Web Analytics est un expert capable de d\u00e9crypter les comportements des internautes, et de transformer les donn\u00e9es brutes des sites web en strat\u00e9gies gagnantes. D\u00e9couvrez en quoi consiste ce m\u00e9tier, les comp\u00e9tences requises, et les outils \u00e0 ma\u00eetriser !<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3416748 elementor-widget elementor-widget-text-editor\" data-id=\"3416748\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">\u00c0 l\u2019heure o\u00f9 tout le monde (ou presque) utilise internet, la <strong>pr\u00e9sence en ligne<\/strong> est devenue essentielle pour le succ\u00e8s des entreprises. Toutefois, cr\u00e9er un site web et des comptes sur les r\u00e9seaux sociaux n\u2019est pas suffisant.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Pour b\u00e9n\u00e9ficier d\u2019un atout majeur, il est aussi indispensable d\u2019<\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">analyser les donn\u00e9es web<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> ! Selon une \u00e9tude r\u00e9alis\u00e9e par Forrester Research, les entreprises utilisant activement les Web Analytics peuvent augmenter leurs revenus jusqu\u2019\u00e0 20%.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Toutefois, plut\u00f4t que de recruter un expert \u00e0 temps plein pour se charger de cette mission, il peut \u00eatre tr\u00e8s judicieux de la confier \u00e0 un sp\u00e9cialiste venu de l\u2019ext\u00e9rieur : le consultant Web Analytics.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9b8966 e-flex e-con-boxed e-con\" data-id=\"e9b8966\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62428cb elementor-widget elementor-widget-heading\" data-id=\"62428cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le Web Analytics, une pratique devenue incontournable<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c261b3 elementor-widget elementor-widget-text-editor\" data-id=\"2c261b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le terme de Web Analytics d\u00e9signe l\u2019analyse des donn\u00e9es web. Cette discipline consiste \u00e0 <strong>mesurer, collecter, analyser et rendre compte des donn\u00e9es internet<\/strong> afin de comprendre et d\u2019optimiser l\u2019utilisation des sites web.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">L&rsquo;objectif principal est de fournir des informations sur la mani\u00e8re dont les utilisateurs interagissent avec un site, d\u2019identifier les points faibles de l\u2019<\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">exp\u00e9rience utilisateur<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> et de proposer des am\u00e9liorations pour augmenter les performances du site.<\/span><\/p><p><span style=\"font-weight: 400;\">Afin de mener \u00e0 bien cette t\u00e2che, il existe une large vari\u00e9t\u00e9 d\u2019outils disponibles sur le march\u00e9. Chacun offre des fonctionnalit\u00e9s sp\u00e9cifiques pour r\u00e9pondre aux divers besoins des entreprises.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Parmi les plus utilis\u00e9s, on compte bien s\u00fbr <\/span><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); background-color: #ffffff;\" href=\"https:\/\/datascientest.com\/formation-google-analytics\">Google Analytics<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">. Tr\u00e8s populaire, cet outil offre une analyse d\u00e9taill\u00e9e du trafic, des sources dont il provient, ou encore du comportement des utilisateurs.<\/span><\/p><p><span style=\"font-weight: 400;\">De son c\u00f4t\u00e9, <strong>Adobe Analytics<\/strong> est utilis\u00e9 par les grandes entreprises pour des analyses plus approfondies et personnalis\u00e9es.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">On peut aussi mentionner <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Matomo<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">, une alternative open source offrant un contr\u00f4le total des donn\u00e9es collect\u00e9es. Ceci \u00e9vite de transmettre des informations sensibles \u00e0 un tiers tel que Google.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fea39d4 elementor-widget elementor-widget-image\" data-id=\"fea39d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"457\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/06\/consultant_web_analytics_datascientest3.jpg\" class=\"attachment-full size-full wp-image-243927\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/06\/consultant_web_analytics_datascientest3.jpg 800w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/06\/consultant_web_analytics_datascientest3-300x171.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/06\/consultant_web_analytics_datascientest3-768x439.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c48c02a elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"c48c02a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-marketing-digital-et-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Se former au Marketing Digital<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f98c2 elementor-widget elementor-widget-text-editor\" data-id=\"16f98c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ces diff\u00e9rents outils permettent de suivre et d\u2019<strong>analyser une multitude de m\u00e9triques<\/strong> telles que le nombre de visiteurs, les pages vues, le taux de rebond et bien plus encore !<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">On distingue deux grandes cat\u00e9gories de donn\u00e9es collect\u00e9es via le Web Analytics : les <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">donn\u00e9es quantitatives<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">, et les <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">donn\u00e9es qualitative<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">s.<\/span><\/p><p><span style=\"font-weight: 400;\">Les donn\u00e9es quantitatives incluent le trafic, \u00e0 savoir le nombre total de visiteurs sur le site, le nombre de pages vues, la dur\u00e9e de la visite, ou encore le taux de rebond (le temps moyen pass\u00e9 sur le site par un utilisateur).<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">De leur c\u00f4t\u00e9, les donn\u00e9es qualitatives comprennent le <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">parcours utilisateur<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">, ou encore les <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">heatmaps<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> qui sont des repr\u00e9sentations visuelles des zones les plus cliqu\u00e9es ou parcourues sur une page.<\/span><\/p><p><span style=\"font-weight: 400;\">Certains sites s\u2019appuient aussi sur les enregistrements de sessions sous forme de vid\u00e9os permettant d\u2019observer le comportement des utilisateurs en temps r\u00e9el.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">C\u2019est la combinaison de ces diff\u00e9rentes donn\u00e9es qui permet aux entreprises de mieux comprendre les attentes et les <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">comportements des utilisateurs<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">, et d\u2019optimiser en cons\u00e9quence leur pr\u00e9sence en ligne pour maximiser leur impact.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6bd21b e-flex e-con-boxed e-con\" data-id=\"e6bd21b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-012bfb6 elementor-widget elementor-widget-heading\" data-id=\"012bfb6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quel est le r\u00f4le du consultant Web Analytics ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d620c9 elementor-widget elementor-widget-text-editor\" data-id=\"0d620c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La mission du consultant Web Analytics est d\u2019<strong>optimiser les sites web<\/strong> et d\u2019am\u00e9liorer leurs performances commerciales, et implique diverses responsabilit\u00e9s.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Afin de collecter et d\u2019analyser les donn\u00e9es sur le comportement des utilisateurs, il met en place des syst\u00e8mes de suivi permettant de recueillir des informations pr\u00e9cises.<\/span><\/p><p><span style=\"font-weight: 400;\">Par la suite, il \u00e9labore des rapports d\u00e9taill\u00e9s sur les <strong>performances du site<\/strong> et formule des recommandations pour l\u2019optimisation.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">En vue d\u2019am\u00e9liorer l\u2019exp\u00e9rience utilisateur et les <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">taux de conversion<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">, il collabore \u00e9galement avec les \u00e9quipes de d\u00e9veloppement pour mettre en \u0153uvre des solutions.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Son processus de travail commence g\u00e9n\u00e9ralement par un audit initial des performances du site, avec une \u00e9valuation de son \u00e9tat actuel et une identification des points faibles et des opportunit\u00e9s d\u2019am\u00e9lioration.<\/span><\/p><p><span style=\"font-weight: 400;\">Par la suite, il configure les outils d\u2019analyse, et met en place des balises pour <strong>suivre les \u00e9v\u00e9nements et les conversions<\/strong>. Il surveille ensuite r\u00e9guli\u00e8rement les performances du site et apporte des ajustements bas\u00e9s sur les donn\u00e9es collect\u00e9es.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Pour pouvoir effectuer ces diff\u00e9rentes t\u00e2ches, plusieurs comp\u00e9tences techniques sont indispensables. Le consultant doit \u00eatre capable de comprendre les <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">strat\u00e9gies de marketing digital<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> et leur mise en \u0153uvre, et ma\u00eetriser les outils d\u2019analyse comme Google Analytics.<\/span><\/p><p><span style=\"font-weight: 400;\">Il doit aussi savoir <a href=\"https:\/\/datascientest.com\/top-10-des-langages-de-programmation\">utiliser les langages de programmation<\/a> comme <a href=\"https:\/\/datascientest.com\/javascript-tout-savoir\">JavaScript<\/a> et <a href=\"https:\/\/datascientest.com\/python-tout-savoir\">Python<\/a> pour pouvoir personnaliser les solutions d\u2019analyse.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Bien entendu, l\u2019aptitude \u00e0<\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> interpr\u00e9ter les donn\u00e9es<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> et \u00e0 en <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">tirer des conclusions pertinentes<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> pour l\u2019am\u00e9lioration des performances du site est la plus grande force de ce professionnel.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bed8bdc elementor-widget elementor-widget-image\" data-id=\"bed8bdc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"457\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/06\/consultant_web_analytics_datascientest2.jpg\" class=\"attachment-full size-full wp-image-243920\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/06\/consultant_web_analytics_datascientest2.jpg 800w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/06\/consultant_web_analytics_datascientest2-300x171.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/06\/consultant_web_analytics_datascientest2-768x439.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbab6dc elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"fbab6dc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-marketing-digital-et-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Devenir consultant web analytics<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92a1d3b e-flex e-con-boxed e-con\" data-id=\"92a1d3b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26e266d elementor-widget elementor-widget-heading\" data-id=\"26e266d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qu\u2019apporte cet expert aux entreprises ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0649be1 elementor-widget elementor-widget-text-editor\" data-id=\"0649be1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En faisant appel \u00e0 un consultant Web Analytics, les entreprises peuvent profiter d\u2019une <strong>am\u00e9lioration de l\u2019exp\u00e9rience utilisateur<\/strong> de leur site web.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">L\u2019analyse de donn\u00e9es lui permet d\u2019am\u00e9liorer d\u2019identifier les obstacles rencontr\u00e9s par les utilisateurs, et de proposer des solutions pour une navigation plus fluide et intuitive.<\/span><\/p><p><span style=\"font-weight: 400;\">De plus, en analysant les <strong>parcours utilisateurs<\/strong>, l\u2019expert peut d\u00e9tecter les points de friction et les optimiser pour augmenter le <strong>nombre de conversions<\/strong> telles que les achats ou les inscriptions.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Par-del\u00e0 cette optimisation, le consultant joue un r\u00f4le phare dans <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">l\u2019\u00e9laboration et l\u2019optimisation des strat\u00e9gies marketing<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Il peut utiliser les donn\u00e9es pour segmenter les audiences, et cibler les utilisateurs de mani\u00e8re plus efficace avec des <strong>campagnes personnalis\u00e9es<\/strong>.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">De m\u00eame, l\u2019analyse des performances des diff\u00e9rentes campagnes <\/span><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); background-color: #ffffff;\" href=\"https:\/\/datascientest.com\/seo-tout-savoir\">SEO<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">, <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">SEM <\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">ou <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">email<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> lui permet de d\u00e9terminer ce qui fonctionne le mieux, et d\u2019ajuster les strat\u00e9gies en cons\u00e9quence.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b2f9e4 e-flex e-con-boxed e-con\" data-id=\"3b2f9e4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbe00a6 elementor-widget elementor-widget-heading\" data-id=\"cbe00a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion : Consultant Web Analytics, l\u2019expert qui r\u00e9v\u00e8le tout le potentiel des sites web<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f21de8b elementor-widget elementor-widget-text-editor\" data-id=\"f21de8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 ses comp\u00e9tences analytiques et techniques, le <strong>consultant Web Analytics<\/strong> permet aux entreprises de rencontrer le succ\u00e8s sur internet. Voil\u00e0 pourquoi de nombreuses organisations font appel \u00e0 ses services !<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Afin d\u2019apprendre cette profession, vous pouvez <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">choisir DataScientest<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">. Nos formations \u00e0 distance vous permettent d\u2019acqu\u00e9rir une solide expertise en analyse de donn\u00e9es !<\/span><\/p><p><span style=\"font-weight: 400;\">La <a href=\"https:\/\/datascientest.com\/formation-marketing-digital-et-data\">formation Marketing Digital &amp; Data<\/a>, plus particuli\u00e8rement, comporte un module complet d\u00e9di\u00e9 \u00e0 l&rsquo;analyse de donn\u00e9es web. Vous apprendrez notamment \u00e0 manier <strong>Google Analytics<\/strong> et <strong>Google Tag Manager<\/strong>.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">\u00c0 l\u2019issue de ce cursus, vous serez capable d\u2019<\/span><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); background-color: #ffffff;\" href=\"https:\/\/datascientest.com\/marketing-data-analyst-tout-savoir\">optimiser une strat\u00e9gie marketing gr\u00e2ce \u00e0 la data<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">, de traquer les donn\u00e9es utilisateurs et de <\/span><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); background-color: #ffffff;\" href=\"https:\/\/datascientest.com\/article-formation-power-bi\">cr\u00e9er des tableaux de bord interactifs et dynamiques<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Cette formation s\u2019effectue en 17 semaines \u00e0 temps partiel, et vous pr\u00e9pare aux <strong>certifications Google Analytics 4, Google Tag Manager, Google Ads &amp; Semrush<\/strong>.<\/span><\/p><p><span style=\"font-weight: 400;\">Vous validerez aussi le bloc 2 de la certification <strong>\u00ab Manager de la communication et du marketing digital \u00bb<\/strong> d\u00e9livr\u00e9 par l\u2019Inseec Executive Education, et serez fin pr\u00eat \u00e0 mettre votre talent au service des entreprises. <strong>D\u00e9couvrez vite DataScientest !<\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3516cb0 elementor-widget elementor-widget-image\" data-id=\"3516cb0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"457\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/06\/consultant_web_analytics_datascientest1.jpg\" class=\"attachment-full size-full wp-image-243913\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/06\/consultant_web_analytics_datascientest1.jpg 800w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/06\/consultant_web_analytics_datascientest1-300x171.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/06\/consultant_web_analytics_datascientest1-768x439.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f35c7e7 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"f35c7e7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-marketing-digital-et-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">S'inscrire \u00e0 la formation sur DataScientest<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed587e6 elementor-widget elementor-widget-text-editor\" data-id=\"ed587e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vous savez tout sur le m\u00e9tier de consultant Web Analytics. Pour plus d\u2019informations, d\u00e9couvrez <a href=\"https:\/\/datascientest.com\/google-analytics-guide-complet\">notre dossier complet sur Google Analytics<\/a>, et <a href=\"https:\/\/datascientest.com\/web-analytics-tout-savoir\">notre dossier sur le Web Analytics<\/a> !<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f65aadc elementor-widget elementor-widget-html\" data-id=\"f65aadc\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Qu'est-ce qu'un Consultant Web Analytics ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Un Consultant Web Analytics est un expert charg\u00e9 de mesurer, collecter, analyser et rapporter les donn\u00e9es web pour aider les entreprises \u00e0 optimiser leur pr\u00e9sence en ligne et leurs campagnes marketing.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Quels sont les outils  utilis\u00e9s par un Consultant Web Analytics ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Les outils couramment utilis\u00e9s incluent : \\n - Google Analytics \\n - Adobe Analytics \\n - Tableau et Power BI \\n - Tag Manager (Google Tag Manager, Adobe Launch, etc.) \\n - Excel et SQL \\n - Heatmaps (comme Hotjar ou Crazy Egg)\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Quelles comp\u00e9tences et qualifications sont n\u00e9cessaires pour devenir un Consultant Web Analytics ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Pour devenir un Consultant Web Analytics, il est essentiel de poss\u00e9der un ensemble de comp\u00e9tences techniques et analytiques, ainsi que des qualifications sp\u00e9cifiques, telles que : \\n - Comp\u00e9tences techniques : Ma\u00eetrise des outils d'analyse web, de la visualisation de donn\u00e9es, et de la gestion des balises de suivi. \\n - Capacit\u00e9 \u00e0 interpr\u00e9ter les donn\u00e9es, identifier les tendances et fournir des recommandations bas\u00e9es sur les insights. \\n - Compr\u00e9hension des concepts de marketing en ligne, SEO, SEM, et des campagnes publicitaires num\u00e9riques. \\n - Capacit\u00e9 \u00e0 expliquer des concepts techniques complexes de mani\u00e8re claire et concise aux parties prenantes non techniques. \\n - Un dipl\u00f4me en marketing, en informatique, en statistiques, en \u00e9conomie, ou dans un domaine connexe est souvent requis. \\n - Des certifications comme Google Analytics Individual Qualification (GAIQ) ou Adobe Analytics certification peuvent \u00eatre un plus.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Quels sont les d\u00e9fis courants rencontr\u00e9s par un Consultant Web Analytics et comment les surmonter ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Les Consultants Web Analytics font face \u00e0 divers d\u00e9fis dans leur travail, notamment : \\n - Collecte de donn\u00e9es pr\u00e9cises \\n - Interpr\u00e9tation des donn\u00e9es \\n - Communication des insights \\n - \u00c9volution rapide des technologies\"\r\n    }\r\n  }]\r\n}\r\n<\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le consultant Web Analytics est un expert capable de d\u00e9crypter les comportements des internautes, et de transformer les donn\u00e9es brutes des sites web en strat\u00e9gies gagnantes. D\u00e9couvrez en quoi consiste ce m\u00e9tier, les comp\u00e9tences requises, et les outils \u00e0 ma\u00eetriser ! \u00c0 l\u2019heure o\u00f9 tout le monde (ou presque) utilise internet, la pr\u00e9sence en ligne [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":243885,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[1417,2496],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consultant Web Analytics : en quoi consiste ce m\u00e9tier ?<\/title>\n<meta name=\"description\" content=\"Le consultant Web Analytics est un expert capable de d\u00e9crypter les comportements des internautes, et de transformer les donn\u00e9es brutes des sites web en strat\u00e9gies gagnantes. 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