{"id":243938,"date":"2024-07-15T05:30:00","date_gmt":"2024-07-15T05:30:00","guid":{"rendered":"https:\/\/datascientest.com\/?p=243938"},"modified":"2024-07-29T06:07:23","modified_gmt":"2024-07-29T06:07:23","slug":"looker-studio-tout-savoir","status":"publish","type":"post","link":"https:\/\/datascientest.com\/looker-studio-tout-savoir","title":{"rendered":"Looker Studio : l&rsquo;outil gratuit de datavisualisation de Google"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"243938\" class=\"elementor elementor-243938\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b15fd7c e-flex e-con-boxed e-con\" data-id=\"b15fd7c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75974c1 elementor-widget elementor-widget-heading\" data-id=\"75974c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Mieux conna\u00eetre son client, optimiser son stock, am\u00e9liorer ses campagnes marketing, booster ses performances de vente, \u2026 Les donn\u00e9es apportent un avantage concurrentiel certain aux entreprises. \u00c0 condition qu\u2019elles sachent les exploiter correctement.  Car si l\u2019analyse de donn\u00e9es est aujourd\u2019hui indispensable, cela requiert aussi des comp\u00e9tences sp\u00e9cifiques. Heureusement, certains outils, comme Looker Studio, simplifient la data analytics. D\u00e9couvrez cette solution.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d814ddb e-flex e-con-boxed e-con\" data-id=\"d814ddb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3070ae elementor-widget elementor-widget-heading\" data-id=\"b3070ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">C\u2019est quoi Looker studio ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aafcc02 elementor-widget elementor-widget-text-editor\" data-id=\"aafcc02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Looker Studio (anciennement Google data studio) est un <\/span><b>outil d\u2019aide \u00e0 la d\u00e9cision made by Google.<\/b><span style=\"font-weight: 400;\"> Il centralise les donn\u00e9es provenant de votre stack technologique. <a href=\"https:\/\/datascientest.com\/crm-tout-savoir\">CRM<\/a>, <strong>SIRH<\/strong>, <strong>logiciel de comptabilit\u00e9<\/strong>, \u2026 Vous pouvez tout connecter \u00e0 Looker Studio afin d\u2019avoir une vue d\u2019ensemble sur votre activit\u00e9.\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Une fois que vos donn\u00e9es sont connect\u00e9es, vous pouvez passer \u00e0 <\/span><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); background-color: #ffffff;\" href=\"https:\/\/datascientest.com\/data-analysis-tout-savoir\">l\u2019analyse de donn\u00e9es<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> gr\u00e2ce \u00e0 la cr\u00e9ation de rapports visuels.\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Comme la majorit\u00e9 des solutions Google, Looker Studio est un outil collaboratif. Vous pouvez partager vos rapports avec les collaborateurs ou les d\u00e9cisionnaires.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4496b90 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"4496b90\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-marketing-digital-et-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Ma\u00eetriser Looker Studio<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75f962e e-flex e-con-boxed e-con\" data-id=\"75f962e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6e3bfb elementor-widget elementor-widget-heading\" data-id=\"a6e3bfb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quelles sont les fonctionnalit\u00e9s de Looker Studio ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3a6cdf elementor-widget elementor-widget-heading\" data-id=\"f3a6cdf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Des rapports visuels faciles \u00e0 cr\u00e9er<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-867868a elementor-widget elementor-widget-text-editor\" data-id=\"867868a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">Looker Studio vous permet de concevoir n\u2019importe quel type de rapport selon vos besoins. Par exemple :\u00a0<\/span>\n<ul>\n \t<li><b>Campagnes marketing publicitaire<\/b> : vous pouvez suivre la performance de vos campagnes, la progression de vos objectifs, votre budget, etc.\u00a0<\/span><\/li>\n \t<li><b>SEO<\/b> : taux de clic, taux d\u2019impression, trafic, positionnement, \u2026. tous les indicateurs de performance sont r\u00e9unis \u00e0 un seul endroit pour optimiser votre <a href=\"https:\/\/datascientest.com\/seo-tout-savoir\">strat\u00e9gie de r\u00e9f\u00e9rencement naturel<\/a>.\u00a0<\/span><\/li>\n \t<li><b>Ecommerce<\/b> : g\u00e9rez l\u2019int\u00e9gralit\u00e9 de votre catalogue de produits \u00e0 travers cette interface. Nombre de ventes, panier moyen, abandons de panier, \u2026 Looker Studio centralise toutes les donn\u00e9es dont vous avez besoin pour optimiser votre boutique en ligne.\u00a0<\/span><\/li>\n \t<li><b>Gestion des stocks<\/b> : en quelques clics, identifiez les ruptures de stock, les produits \u00e0 r\u00e9approvisionner, le surstockage, \u2026 Et optimiser vos approvisionnements. <\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb67377 elementor-widget elementor-widget-text-editor\" data-id=\"eb67377\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cet outil intuitif vous permet de cr\u00e9er des rapports personnalis\u00e9s parfaitement adapt\u00e9s \u00e0 vos besoins. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d00cf56 elementor-widget elementor-widget-heading\" data-id=\"d00cf56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">La data visualisation<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecd1c46 elementor-widget elementor-widget-image\" data-id=\"ecd1c46\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"514\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/06\/looker-studio-google1.jpg\" class=\"attachment-full size-full wp-image-243977\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/06\/looker-studio-google1.jpg 900w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/06\/looker-studio-google1-300x171.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/06\/looker-studio-google1-768x439.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc3316c elementor-widget elementor-widget-text-editor\" data-id=\"fc3316c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En plus de cr\u00e9er des<\/span><b> rapports enti\u00e8rement personnalisables, <\/b><span style=\"font-weight: 400;\">vous pouvez y ajouter des <a href=\"https:\/\/datascientest.com\/comment-creer-un-tableau-de-bord-dans-power-bi\">tableaux de bord<\/a>, des <a href=\"https:\/\/datascientest.com\/faire-un-graphique-sur-excel\">graphiques<\/a>, des diagrammes, des tableaux crois\u00e9s dynamiques, des barres secteurs, et d&rsquo;autres <\/span><b>mod\u00e8les de visualisation des donn\u00e9es.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Sans oublier que Looker studio vous propose aussi des fonctions de filtres et de tri pour faciliter la compr\u00e9hension de vos donn\u00e9es par tous.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Pour rendre vos rapports encore plus visuels, il est aussi possible d\u2019y inclure des images, des zones de textes et des formes. Vous personnalisez totalement l\u2019aspect esth\u00e9tique de vos rapports. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5265e90 elementor-widget elementor-widget-heading\" data-id=\"5265e90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Des mod\u00e8les de rapports<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8df94b elementor-widget elementor-widget-text-editor\" data-id=\"d8df94b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vous ne savez pas par o\u00f9 commencer pour cr\u00e9er vos rapports ? Google vous fournit une vaste biblioth\u00e8que de mod\u00e8les : <a href=\"https:\/\/datascientest.com\/google-analytics-guide-complet\">Google Analytics<\/a>, <a href=\"https:\/\/datascientest.com\/google-search-console-tout-savoir\">Google Search Console<\/a>, Google Ads, YouTube Channel, performance des annonces TV, \u2026 Vous avez le choix parmi plus de 50 templates. Il ne vous reste plus qu\u2019\u00e0 connecter vos sources de donn\u00e9es et<\/span><b> personnaliser les rapports selon vos besoins.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff21dc elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"4ff21dc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-marketing-digital-et-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Se former au web analytics<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f34014 elementor-widget elementor-widget-text-editor\" data-id=\"6f34014\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bien s\u00fbr, si vous savez exactement ce que vous pouvez aussi partir d\u2019un rapport vierge pour une conception 100 % sur mesure.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f2dbc0 elementor-widget elementor-widget-heading\" data-id=\"9f2dbc0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Des connecteurs de donn\u00e9es<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaf2758 elementor-widget elementor-widget-text-editor\" data-id=\"aaf2758\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La force que Looker Studio, c\u2019est sa capacit\u00e9 \u00e0 se connecter \u00e0 n\u2019importe quelle source de donn\u00e9es. Que vous cherchiez \u00e0 exporter vos datas depuis GA4, GSC, YouTube, Hubspot, <a href=\"https:\/\/datascientest.com\/google-bigquery-tout-savoir\">BigQuery<\/a>, <a href=\"https:\/\/datascientest.com\/mysql-tout-comprendre\">MySQL<\/a>, Twitter, <a href=\"https:\/\/datascientest.com\/csv-comma-separated-values-tout-savoir\">Fichier CSV<\/a>, Facebook, . .. vous pouvez y acc\u00e9der. Et pour cause, la plateforme<\/span><b> se connecte \u00e0 plus de 800 sources de donn\u00e9es.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 ces connexions et API, vous acc\u00e9dez \u00e0 vos informations en temps r\u00e9el. D\u00e8s qu\u2019une nouvelle vente est r\u00e9alis\u00e9e, que la position de votre site augmente ou que votre stock diminue, cela appara\u00eet sur l\u2019outil. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb9ad3 elementor-widget elementor-widget-heading\" data-id=\"7bb9ad3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Le partage de rapport<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-853f5dc elementor-widget elementor-widget-text-editor\" data-id=\"853f5dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gr\u00e2ce aux int\u00e9grations, vous pouvez facilement partager vos rapports avec votre \u00e9quipe. Par exemple, il est possible d&rsquo;<\/span><b>inclure votre rapport Looker Studio dans une page Web, intranet et bien s\u00fbr par email.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Si vous souhaitez faire participer vos collaborateurs \u00e0 la cr\u00e9ation des rapports, il vous suffit de modifier les droits d\u2019acc\u00e8s (consultation seule ou modification). <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40f121d elementor-widget elementor-widget-image\" data-id=\"40f121d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"514\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/06\/looker-studio-google2.jpg\" class=\"attachment-full size-full wp-image-243978\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/06\/looker-studio-google2.jpg 900w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/06\/looker-studio-google2-300x171.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/06\/looker-studio-google2-768x439.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dc7e0e e-flex e-con-boxed e-con\" data-id=\"3dc7e0e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83d7fbe elementor-widget elementor-widget-heading\" data-id=\"83d7fbe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quels sont les avantages de Looker studio ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02ced09 elementor-widget elementor-widget-text-editor\" data-id=\"02ced09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ind\u00e9pendant, PME ou grands groupes, Looker Studio s\u00e9duit tous types de structures. Et pour cause, la plateforme d\u2019analyse de donn\u00e9es pr\u00e9sente de nombreux atouts :\u00a0\u00a0<\/span><\/p><ul><li><b>Un outil intuitif<\/b><span style=\"font-weight: 400;\"> : Looker Studio a \u00e9t\u00e9 sp\u00e9cialement con\u00e7u pour \u00eatre facile \u00e0 utiliser.\u00a0 Gr\u00e2ce aux fonctionnalit\u00e9s de glisser-d\u00e9poser et propri\u00e9t\u00e9s personnalis\u00e9es, vous pouvez cr\u00e9er simplement des rapports complets sur votre activit\u00e9.\u00a0<\/span><\/li><li><b>Un outil gratuit<\/b><span style=\"font-weight: 400;\"> : int\u00e9gr\u00e9 \u00e0 la suite <a href=\"https:\/\/datascientest.com\/gcp-console-tout-savoir\">Google Cloud<\/a>, vous pouvez cr\u00e9er des rapports avanc\u00e9s \u00e0 moindres frais.\u00a0<\/span><\/li><li><b>Un outil connect\u00e9 :<\/b><span style=\"font-weight: 400;\"> avec toutes ces options de connexion disponibles, vous centralisez simplement l\u2019ensemble de vos donn\u00e9es. <\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a1039f e-flex e-con-boxed e-con\" data-id=\"4a1039f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-438c7b4 elementor-widget elementor-widget-heading\" data-id=\"438c7b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ma\u00eetrisez Looker Studio avec DataScientest<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe86f4a elementor-widget elementor-widget-text-editor\" data-id=\"fe86f4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si Looker Studio simplifie l\u2019analyse de donn\u00e9es, encore faut-il ma\u00eetriser les bases de la data analytics. C\u2019est pourquoi, DataScientest vous propose ses formations. Que vous souhaitiez <a href=\"https:\/\/datascientest.com\/formation-data-analyst\">devenir expert data<\/a> ou <a href=\"https:\/\/datascientest.com\/formation-marketing-digital-et-data\">apprendre \u00e0 utiliser intelligemment la donn\u00e9e \u00e0 des fins de marketing<\/a>, nous avons des programmes adapt\u00e9s. <a href=\"https:\/\/datascientest.com\/formations-data\">D\u00e9couvrez-les<\/a>.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a7eaf2 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"5a7eaf2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formations-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">S'inscrire \u00e0 l'une de nos formations<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dde3e2 elementor-widget elementor-widget-html\" data-id=\"5dde3e2\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Qu'est-ce que Looker Studio ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Looker Studio, anciennement connu sous le nom de Google Data Studio, est un outil de visualisation de donn\u00e9es qui permet de cr\u00e9er des rapports interactifs et des tableaux de bord personnalis\u00e9s. Il se connecte \u00e0 diverses sources de donn\u00e9es pour aider les utilisateurs \u00e0 analyser et interpr\u00e9ter leurs donn\u00e9es de mani\u00e8re visuelle et intuitive.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Quelles sources de donn\u00e9es peut-on connecter \u00e0 Looker Studio ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Looker Studio peut se connecter \u00e0 une vari\u00e9t\u00e9 de sources de donn\u00e9es, y compris Google Analytics, Google Ads, Google Sheets, BigQuery, ainsi que d'autres bases de donn\u00e9es et services tiers via des connecteurs partenaires. Cela permet de centraliser et de visualiser des donn\u00e9es provenant de multiples plateformes en un seul endroit.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Comment partager les rapports cr\u00e9\u00e9s avec Looker Studio ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Les rapports cr\u00e9\u00e9s dans Looker Studio peuvent \u00eatre facilement partag\u00e9s avec d'autres utilisateurs en leur donnant acc\u00e8s via des liens partag\u00e9s ou en int\u00e9grant les rapports sur des sites web. 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Cependant, Google propose \u00e9galement des options payantes pour des fonctionnalit\u00e9s avanc\u00e9es et un support suppl\u00e9mentaire, souvent via l'int\u00e9gration avec Looker, une plateforme d'analytique plus avanc\u00e9e.\"\r\n    }\r\n  }]\r\n}\r\n<\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mieux conna\u00eetre son client, optimiser son stock, am\u00e9liorer ses campagnes marketing, booster ses performances de vente, \u2026 Les donn\u00e9es apportent un avantage concurrentiel certain aux entreprises. \u00c0 condition qu\u2019elles sachent les exploiter correctement. Car si l\u2019analyse de donn\u00e9es est aujourd\u2019hui indispensable, cela requiert aussi des comp\u00e9tences sp\u00e9cifiques. Heureusement, certains outils, comme Looker Studio, simplifient la [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":243940,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2493,2497],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Looker Studio : l&#039;outil gratuit de datavisualisation de Google<\/title>\n<meta name=\"description\" content=\"Avec Looker Studio, l\u2019analyse de donn\u00e9es devient accessible \u00e0 tous. D\u00e9couvrez cet outil Google, ses fonctionnalit\u00e9s et ses avantages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/looker-studio-tout-savoir\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Looker Studio : l&#039;outil gratuit de datavisualisation de Google\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/looker-studio-tout-savoir\" \/>\n<meta property=\"og:site_name\" content=\"Formation Data Science | DataScientest.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-15T05:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-29T06:07:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/06\/looker-studio-google.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Raphael Kassel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raphael Kassel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/looker-studio-tout-savoir\",\"url\":\"https:\/\/datascientest.com\/looker-studio-tout-savoir\",\"name\":\"Looker Studio : l'outil gratuit de datavisualisation de Google\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/#website\"},\"datePublished\":\"2024-07-15T05:30:00+00:00\",\"dateModified\":\"2024-07-29T06:07:23+00:00\",\"author\":{\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/6eca16f63daaafcbc96e15549b9d4ee1\"},\"description\":\"Avec Looker Studio, l\u2019analyse de donn\u00e9es devient accessible \u00e0 tous. 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