{"id":250229,"date":"2024-09-03T05:30:00","date_gmt":"2024-09-03T05:30:00","guid":{"rendered":"https:\/\/datascientest.com\/?p=250229"},"modified":"2024-08-30T09:58:16","modified_gmt":"2024-08-30T09:58:16","slug":"salesforce-marketing-cloud-tout-savoir","status":"publish","type":"post","link":"https:\/\/datascientest.com\/salesforce-marketing-cloud-tout-savoir","title":{"rendered":"Salesforce Marketing Cloud : qu&rsquo;est-ce que c&rsquo;est ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"250229\" class=\"elementor elementor-250229\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-775d2db e-flex e-con-boxed e-con\" data-id=\"775d2db\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df35653 elementor-widget elementor-widget-heading\" data-id=\"df35653\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">E-mail, r\u00e9seaux sociaux, applications mobiles, SMS, sites Web, \u2026. Salesforce Marketing Cloud centralise tous vos canaux de communication en un seul endroit. Boost\u00e9 par l\u2019IA et le marketing automation, SFMC aide les entreprises \u00e0 optimiser la relation client, tout en am\u00e9liorant la productivit\u00e9 des \u00e9quipes. D\u00e9couvrez la plateforme de marketing cloud et ses fonctionnalit\u00e9s.  <\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9cdaca e-flex e-con-boxed e-con\" data-id=\"b9cdaca\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffa4637 elementor-widget elementor-widget-heading\" data-id=\"ffa4637\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce que Salesforce Marketing Cloud ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f645986 elementor-widget elementor-widget-text-editor\" data-id=\"f645986\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Int\u00e9gr\u00e9e \u00e0 l&rsquo;\u00e9cosyst\u00e8me Salesforce Customer 360, Marketing Cloud est une <\/span><b>plateforme de<\/b> <a href=\"https:\/\/datascientest.com\/marketing-digital-tout-savoir\"> marketing digital<\/a><b> multicanal.<\/b><span style=\"font-weight: 400;\"> Son objectif : aider les entreprises \u00e0 optimiser leurs <a href=\"https:\/\/datascientest.com\/strategie-marketing-tout-savoir\">strat\u00e9gies marketing<\/a> sur tous les canaux de communication disponibles (allant de l&#8217;email \u00e0 la publicit\u00e9 en passant par le mobile et le Web). Pour cela, la plateforme mise sur des technologies innovantes comme <a href=\"https:\/\/datascientest.com\/intelligence-artificielle-et-finance\">l\u2019intelligence artificielle<\/a>, la centralisation des donn\u00e9es ou encore le <a href=\"https:\/\/datascientest.com\/cloud-computing\">cloud computing<\/a>.<\/span><\/p><p><span style=\"font-weight: 400;\">Les entreprises utilisant Salesforce Marketing Cloud peuvent ainsi exploiter pleinement les donn\u00e9es clients pour :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">personnaliser les interactions en temps r\u00e9el<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">segmenter efficacement les audiences<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">g\u00e9rer des campagnes multicanales<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">r\u00e9aliser des analyses clients pr\u00e9cises<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ajuster la strat\u00e9gie marketing en continu<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59a2922 elementor-widget elementor-widget-text-editor\" data-id=\"59a2922\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ce faisant, elles <\/span><b>renforcent l&rsquo;engagement et la fid\u00e9lisation client,<\/b><span style=\"font-weight: 400;\"> maximisant ainsi leur retour sur investissement.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Pour preuve : apr\u00e8s la mise en place de SFMC, les entreprises constatent 28 % de croissance moyenne, 27 % d\u2019augmentation de la valeur \u00e0 vie du client et 31 % d\u2019engagement client suppl\u00e9mentaires.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Avec de tels r\u00e9sultats, <a href=\"https:\/\/datascientest.com\/salesforce-tout-savoir\">Salesforce a \u00e9t\u00e9 reconnu leader<\/a> des plateformes de donn\u00e9es clients et leader des hubs de marketing multicanal en 2023 par le Magic Quadrant de Gartner. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5082a0e elementor-widget elementor-widget-image\" data-id=\"5082a0e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"514\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/08\/Salesforce_Marketing_Cloud_DataScientest_2.jpg\" class=\"attachment-full size-full wp-image-250254\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/08\/Salesforce_Marketing_Cloud_DataScientest_2.jpg 900w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/08\/Salesforce_Marketing_Cloud_DataScientest_2-300x171.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/08\/Salesforce_Marketing_Cloud_DataScientest_2-768x439.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42585e9 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"42585e9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-salesforce\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Se former \u00e0 Salesforce<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a3c676 e-flex e-con-boxed e-con\" data-id=\"9a3c676\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddd74e0 elementor-widget elementor-widget-heading\" data-id=\"ddd74e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quelles sont les fonctionnalit\u00e9s de SFMC ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7743735 elementor-widget elementor-widget-text-editor\" data-id=\"7743735\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Salesforce Marketing Cloud comprend <strong>cinq grands domaines de comp\u00e9tences<\/strong>, chacun proposant une suite compl\u00e8te d&rsquo;outils.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1f1c85 elementor-widget elementor-widget-heading\" data-id=\"c1f1c85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Data Cloud for Marketing<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23c9934 elementor-widget elementor-widget-text-editor\" data-id=\"23c9934\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">C\u2019est la plateforme de donn\u00e9es client qui <\/span><b>centralise toutes les ressources disponibles.<\/b><span style=\"font-weight: 400;\"> Gr\u00e2ce \u00e0 elle, les entreprises peuvent synchroniser les donn\u00e9es peu important leur origine ; les r\u00e9seaux sociaux, le site web, les interactions avec les commerciaux ou le support, \u2026 C\u2019est la base de toutes les fonctionnalit\u00e9s SFMC. \u00c0 partir des informations collect\u00e9es, les \u00e9quipes sont ensuite capables de d\u00e9clencher des parcours client sur-mesure, envoyer le bon message au bon moment, \u2026 Autrement dit, elles offrent une exp\u00e9rience client fluide et personnalis\u00e9e.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-817559b elementor-widget elementor-widget-heading\" data-id=\"817559b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Personnalisation<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d065cb elementor-widget elementor-widget-text-editor\" data-id=\"6d065cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les capacit\u00e9s de personnalisation de Salesforce Marketing Cloud sont renforc\u00e9es par <\/span><span style=\"font-weight: 400;\"><strong>l&rsquo;intelligence pr\u00e9dictive d&rsquo;Einstein Copilot<\/strong>. Gr\u00e2ce aux donn\u00e9es r\u00e9colt\u00e9es en amont, les entreprises peuvent<\/span><b> d\u00e9finir pr\u00e9cis\u00e9ment le profil de chaque client ou prospects<\/b><span style=\"font-weight: 400;\"> : ses attentes, ses probl\u00e9matiques, ses insatisfactions, \u2026. \u00c0 partir de l\u00e0, elles peuvent soumettre le profil aux algorithmes d&rsquo;apprentissage automatique. Ces derniers sont ensuite capables de g\u00e9n\u00e9rer du contenu adapt\u00e9 \u00e0 chaque individu.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bde19f elementor-widget elementor-widget-heading\" data-id=\"5bde19f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Engagement<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d339db4 elementor-widget elementor-widget-text-editor\" data-id=\"d339db4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019engagement client se traduit par<\/span><b> le Journey Builder.<\/b><span style=\"font-weight: 400;\"> L\u2019id\u00e9e est de cr\u00e9er un parcours client complet et personnalis\u00e9 sur chaque canal de communication : <\/span><span style=\"font-weight: 400;\">messagerie \u00e9lectronique, SMS, publicit\u00e9, site Web et m\u00eame <a href=\"https:\/\/datascientest.com\/internet-of-things-tout-savoir\">IoT<\/a>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Pour cela, vous avez acc\u00e8s \u00e0 plusieurs studios :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email Studio\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social Studio\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile Studio<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audience Studio\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertising Studio<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-941a36b elementor-widget elementor-widget-text-editor\" data-id=\"941a36b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Et comme les donn\u00e9es sont centralis\u00e9es, toutes les \u00e9quipes ont acc\u00e8s aux m\u00eames informations. Ce qui renforce <\/span><b>la transparence entre le marketing, les forces de vente et le support client.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Ici, SFMC utilise pleinement <strong>le marketing automation<\/strong> pour fluidifier les process et simplifier le travail des \u00e9quipes. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aac5a29 elementor-widget elementor-widget-image\" data-id=\"aac5a29\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"514\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/08\/Salesforce_Marketing_Cloud_DataScientest_1.jpg\" class=\"attachment-full size-full wp-image-250253\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/08\/Salesforce_Marketing_Cloud_DataScientest_1.jpg 900w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/08\/Salesforce_Marketing_Cloud_DataScientest_1-300x171.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/08\/Salesforce_Marketing_Cloud_DataScientest_1-768x439.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c1f3f9 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"0c1f3f9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-salesforce\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Se former \u00e0 Salesforce<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dc8383 elementor-widget elementor-widget-heading\" data-id=\"6dc8383\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Account Engagement<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5724b57 elementor-widget elementor-widget-text-editor\" data-id=\"5724b57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019objectif de cette solution est de<\/span><b> favoriser la g\u00e9n\u00e9ration de leads<\/b><span style=\"font-weight: 400;\">, notamment gr\u00e2ce \u00e0 Pardot. L\u00e0 encore, cet outil tire parti de l\u2019automatisation du marketing pour aider les \u00e9quipes Sales \u00e0 cr\u00e9er des connexions avec les clients potentiels, et ainsi maximiser les ventes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Mais au-del\u00e0 du marketing automation, c\u2019est surtout la connaissance client qui facilite la signature des contrats. Avec Salesforce Marketing Cloud, les \u00e9quipes de vente b\u00e9n\u00e9ficient d\u2019une vue unique sur chaque client. Ce qui fluidifie les interactions.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9316ce elementor-widget elementor-widget-heading\" data-id=\"c9316ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Intelligence<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abe8ace elementor-widget elementor-widget-text-editor\" data-id=\"abe8ace\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Parce que la strat\u00e9gie doit sans cesse \u00eatre ajust\u00e9e pour optimiser les performances, SFMC vous offre diverses<\/span><b> solutions d&rsquo;analyse<\/b><span style=\"font-weight: 400;\">. Notamment <strong>Datarama<\/strong> qui permet de visualiser toutes les donn\u00e9es via un tableau de bord interactif et en temps r\u00e9el. Les \u00e9quipes peuvent ainsi analyser les performances des campagnes emailing, le comportement des internautes sur un site web, sur les m\u00e9dias sociaux, \u2026.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b573fc elementor-widget elementor-widget-text-editor\" data-id=\"6b573fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Entre le <strong>gain de productivit\u00e9<\/strong>, l\u2019<strong>am\u00e9lioration de la connaissance client<\/strong> et de la <strong>personnalisation<\/strong>, Salesforce Marketing Cloud est une plateforme incontournable pour les entreprises de tous secteurs d\u2019activit\u00e9.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Mais pour la ma\u00eetriser, il faudra d\u2019abord <a href=\"https:\/\/datascientest.com\/formation-salesforce\">vous y former<\/a>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a22cde elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"1a22cde\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-salesforce\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Se former \u00e0 Salesforce<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9360af6 e-flex e-con-boxed e-con\" data-id=\"9360af6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06a2a91 elementor-widget elementor-widget-html\" data-id=\"06a2a91\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Qu'est-ce que Salesforce Marketing Cloud ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Salesforce Marketing Cloud est une plateforme de gestion marketing int\u00e9gr\u00e9e, permettant aux entreprises de cr\u00e9er, g\u00e9rer et optimiser des campagnes marketing multicanales. Elle aide les marketeurs \u00e0 interagir avec leurs clients de mani\u00e8re personnalis\u00e9e \u00e0 travers diff\u00e9rents canaux, tels que l'email, le SMS, les r\u00e9seaux sociaux, et les publicit\u00e9s en ligne, tout en offrant des outils d'analyse et d'automatisation pour am\u00e9liorer l'efficacit\u00e9 des campagnes.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Quelles sont les principales fonctionnalit\u00e9s de Salesforce Marketing Cloud ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Salesforce Marketing Cloud propose plusieurs fonctionnalit\u00e9s cl\u00e9s, notamment : \\n -Email Studio \\n -Journey Builder \\n -Social Studio \\n -Advertising Studio \\n -Analytics Builder \\n -Datorama\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Comment Salesforce Marketing Cloud peut-il am\u00e9liorer l'engagement client ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Salesforce Marketing Cloud permet aux entreprises de cr\u00e9er des exp\u00e9riences client hyper-personnalis\u00e9es en utilisant des donn\u00e9es issues de multiples points de contact. Gr\u00e2ce \u00e0 des outils d'automatisation et d'IA, il est possible de segmenter les audiences, personnaliser les messages, et orchestrer des parcours clients adapt\u00e9s en fonction des comportements et des pr\u00e9f\u00e9rences des utilisateurs.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Salesforce Marketing Cloud est-il adapt\u00e9 aux petites entreprises ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Oui, Salesforce Marketing Cloud propose des solutions flexibles adapt\u00e9es \u00e0 la taille et aux besoins de l'entreprise, qu'elle soit petite, moyenne ou grande. Bien que la plateforme soit souvent utilis\u00e9e par des entreprises ayant des besoins marketing complexes, elle peut \u00e9galement \u00eatre adapt\u00e9e aux petites entreprises gr\u00e2ce \u00e0 des packages modulables et \u00e0 la possibilit\u00e9 de commencer avec des fonctionnalit\u00e9s de base tout en \u00e9voluant \u00e0 mesure que les besoins grandissent.\"\r\n    }\r\n  }]\r\n}\r\n<\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>E-mail, r\u00e9seaux sociaux, applications mobiles, SMS, sites Web, \u2026. Salesforce Marketing Cloud centralise tous vos canaux de communication en un seul endroit. Boost\u00e9 par l\u2019IA et le marketing automation, SFMC aide les entreprises \u00e0 optimiser la relation client, tout en am\u00e9liorant la productivit\u00e9 des \u00e9quipes. D\u00e9couvrez la plateforme de marketing cloud et ses fonctionnalit\u00e9s. Qu\u2019est-ce [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":250231,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2493],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salesforce Marketing Cloud : qu&#039;est-ce que c&#039;est ?<\/title>\n<meta name=\"description\" content=\"Salesforce Marketing Cloud centralise l\u2019ensemble de vos canaux de communication pour optimiser la gestion de la relation client. D\u00e9couvrez ses fonctionnalit\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/salesforce-marketing-cloud-tout-savoir\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Marketing Cloud : qu&#039;est-ce que c&#039;est ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/salesforce-marketing-cloud-tout-savoir\" \/>\n<meta property=\"og:site_name\" content=\"Formation Data Science | DataScientest.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-03T05:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-30T09:58:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/08\/Salesforce_Marketing_Cloud_DataScientest.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Antoine Tardivon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antoine Tardivon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/salesforce-marketing-cloud-tout-savoir\",\"url\":\"https:\/\/datascientest.com\/salesforce-marketing-cloud-tout-savoir\",\"name\":\"Salesforce Marketing Cloud : qu'est-ce que c'est ?\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/#website\"},\"datePublished\":\"2024-09-03T05:30:00+00:00\",\"dateModified\":\"2024-08-30T09:58:16+00:00\",\"author\":{\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/40cb5b6317e138be77b9dd23007cab57\"},\"description\":\"Salesforce Marketing Cloud centralise l\u2019ensemble de vos canaux de communication pour optimiser la gestion de la relation client. 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