{"id":250653,"date":"2024-09-17T05:30:00","date_gmt":"2024-09-17T05:30:00","guid":{"rendered":"https:\/\/datascientest.com\/?p=250653"},"modified":"2024-09-14T08:57:15","modified_gmt":"2024-09-14T08:57:15","slug":"salesforce-commerce-cloud-tout-savoir","status":"publish","type":"post","link":"https:\/\/datascientest.com\/salesforce-commerce-cloud-tout-savoir","title":{"rendered":"Salesforce Commerce Cloud : Comment \u00e7a fonctionne ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"250653\" class=\"elementor elementor-250653\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4290179 e-flex e-con-boxed e-con\" data-id=\"4290179\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff42ae elementor-widget elementor-widget-heading\" data-id=\"6ff42ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Commerce Cloud, c\u2019est la force de Salesforce adapt\u00e9e aux boutiques en ligne. Entre la gestion des commandes, le paiement sur internet, la marketplace, l\u2019exp\u00e9rience d\u2019achat fluide, l\u2019automatisation, \u2026 la plateforme simplifie la gestion de votre e-commerce. D\u00e9couvrez toutes les fonctionnalit\u00e9s de Salesforce Commerce Cloud.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f198907 e-flex e-con-boxed e-con\" data-id=\"f198907\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e40b04 elementor-widget elementor-widget-heading\" data-id=\"7e40b04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce que Salesforce commerce cloud ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c9c470 elementor-widget elementor-widget-text-editor\" data-id=\"0c9c470\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Cr\u00e9\u00e9 en 2016, suite \u00e0 l\u2019acquisition de Demandware par Salesforce, Commerce Cloud est un cloud int\u00e9gr\u00e9 \u00e0 l\u2019<a href=\"https:\/\/datascientest.com\/salesforce-tout-savoir\">\u00e9cosyst\u00e8me Salesforce<\/a> 360 \u00ba. Sa sp\u00e9cificit\u00e9 ? Il s\u2019adresse principalement aux boutiques en ligne. Que vous ayez un e-commerce \u00e0 destination des entreprises (B2B) ou des particuliers (B2C), la plateforme vous aide \u00e0 <\/span><b>transformer votre strat\u00e9gie e-commerce<\/b><span style=\"font-weight: 400;\">. \u00c0 travers toutes ses fonctionnalit\u00e9s et l\u2019int\u00e9gration \u00e0 toutes les autres applications Salesforce, Commerce Cloud garantit une <\/span><b>gestion unifi\u00e9e des op\u00e9rations commerciales.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Salesforce Commerce Cloud est bien plus qu\u2019un simple logiciel de gestion des ventes en ligne. <a href=\"https:\/\/datascientest.com\/intelligence-artificielle-definition\">Boost\u00e9 par l\u2019intelligence artificielle<\/a>, le software permet de cr\u00e9er des exp\u00e9riences d&rsquo;achat fluides et connect\u00e9es, quel que soit le canal utilis\u00e9 par les clients (site web, application mobile ou m\u00e9dia social).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 cet outil innovant et robuste, les entreprises peuvent<\/span><b> mettre en place un site e-commerce adapt\u00e9 \u00e0 leurs besoins sp\u00e9cifiques<\/b><span style=\"font-weight: 400;\"> et ceux de leurs clients. Et les avantages sont multiples. En effet, les entreprises qui utilisent Salesforce commerce cloud constatent :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">99,99 % de disponibilit\u00e9 ;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">29 % d\u2019augmentation de revenu ;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">11 % de croissance des ventes num\u00e9riques (contre seulement 2 % de croissance pour les e-commerce n\u2019utilisant pas Salesforce) ;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">27 % de gains de productivit\u00e9.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d29e0a9 elementor-widget elementor-widget-text-editor\" data-id=\"d29e0a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Entre toutes les boutiques en ligne utilisant sa solution, Salesforce permet d\u2019alimenter plus de 2 milliards d\u2019acheteurs \u00e0 travers le monde.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f32ee72 elementor-widget elementor-widget-image\" data-id=\"f32ee72\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"514\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_commerce_cloud_datascientest_1.jpg\" class=\"attachment-full size-full wp-image-250683\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_commerce_cloud_datascientest_1.jpg 900w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_commerce_cloud_datascientest_1-300x171.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_commerce_cloud_datascientest_1-768x439.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83b16a5 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"83b16a5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formations-sap\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">En apprendre davantage sur Salesforce<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c2afed e-flex e-con-boxed e-con\" data-id=\"0c2afed\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5581d54 elementor-widget elementor-widget-heading\" data-id=\"5581d54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quelles sont les fonctionnalit\u00e9s de la plateforme e-commerce de Salesforce ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9518b37 elementor-widget elementor-widget-text-editor\" data-id=\"9518b37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00c0 travers ses diff\u00e9rents produits, Salesforce Commerce Cloud offre une gestion globale d\u2019un site e-commerce.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8748e2 elementor-widget elementor-widget-heading\" data-id=\"b8748e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">B2C Commerce Cloud<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7895373 elementor-widget elementor-widget-text-editor\" data-id=\"7895373\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">B2C Commerce Cloud est l\u2019h\u00e9ritier de Demandware. La premi\u00e8re plateforme rachet\u00e9e par Salesforce pour concevoir cette solution e-commerce. \u00c0 destination sp\u00e9cifique des consommateurs, ce produit <\/span><b>vise \u00e0 attirer un large public.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Les fonctionnalit\u00e9s sont donc adapt\u00e9es \u00e0 cet objectif :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La cr\u00e9ation et l\u2019option d\u2019une vitrine en ligne centr\u00e9e sur Google et le r\u00e9f\u00e9rencement ;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La conception d\u2019exp\u00e9rience d\u2019achat multicanal (r\u00e9seaux sociaux, web, apps, \u2026) ;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La personnalisation bas\u00e9e sur le comportement individuel des consommateurs ;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La conception de catalogue de produits sur tous les canaux ;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La centralisation des donn\u00e9es clients. <\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-945e729 elementor-widget elementor-widget-text-editor\" data-id=\"945e729\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si Salesforce B2C Commerce Cloud se focalise sur la pluralit\u00e9 des canaux de communication, il continue d\u2019offrir une vision globale des performances e-commerce. Ainsi, les entreprises retrouvent l\u2019int\u00e9gralit\u00e9 de leurs donn\u00e9es sur une seule et m\u00eame plateforme. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98907d5 elementor-widget elementor-widget-heading\" data-id=\"98907d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">B2B Commerce Cloud<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a70fb29 elementor-widget elementor-widget-text-editor\" data-id=\"a70fb29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cette solution est h\u00e9riti\u00e8re de CloudCraze (rachet\u00e9e en 2018 par Salesforce). Ici, la plateforme <\/span><b>se concentre sur les transactions entre entreprises<\/b><span style=\"font-weight: 400;\">. Ce qui implique des fonctionnalit\u00e9s sp\u00e9cifiques, comme la gestion des comptes, les catalogues partag\u00e9s et personnalis\u00e9s, le pricing individualis\u00e9, les demandes de devis, le syst\u00e8me d&rsquo;ench\u00e8res pour des produits uniques et un Order Management System (OMS) int\u00e9gr\u00e9.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab94e80 elementor-widget elementor-widget-image\" data-id=\"ab94e80\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"514\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_commerce_cloud_datascientest_2.jpg\" class=\"attachment-full size-full wp-image-250688\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_commerce_cloud_datascientest_2.jpg 900w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_commerce_cloud_datascientest_2-300x171.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_commerce_cloud_datascientest_2-768x439.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13b88cb elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"13b88cb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"\/formations-sap\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Ma\u00eetriser les fonctionnalit\u00e9s de Salesforce<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-876ad4b elementor-widget elementor-widget-text-editor\" data-id=\"876ad4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le commerce B2B \u00e9tant particuli\u00e8rement complexe, Salesforce Commerce Cloud propose plusieurs versions :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Classique pour profiter de toutes les fonctionnalit\u00e9s de base ;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lightning pour encore plus de flexibilit\u00e9 et personnalisation ;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D2C commerce pour le B2B2C. Les entreprises B2B peuvent aussi cr\u00e9er un site pour vendre directement aux consommateurs (celui-ci se pr\u00e9sente alors comme une extension du premier).<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7553b27 elementor-widget elementor-widget-heading\" data-id=\"7553b27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Order Management<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9ab382 elementor-widget elementor-widget-text-editor\" data-id=\"c9ab382\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ce produit peut \u00eatre int\u00e9gr\u00e9 directement \u00e0 B2C ou B2B Commerce Cloud (avec de l\u00e9g\u00e8res variantes pour chacun d\u2019entre eux). Mais globalement, l\u2019objectif est de <\/span><b>simplifier la gestion des commandes et d\u2019optimiser les livraisons.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Ainsi, vous retrouverez des fonctionnalit\u00e9s li\u00e9es \u00e0 la gestion des stocks, le traitement des commandes, les retours clients, le paiement, \u2026\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Vous avez aussi acc\u00e8s \u00e0 diff\u00e9rentes <a href=\"https:\/\/datascientest.com\/programmer-et-documenter-une-api-avec-python-flask-swagger-et-connexion\">API<\/a> pour enrichir cette solution de Salesforce Commerce Cloud.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d6a3cf elementor-widget elementor-widget-heading\" data-id=\"5d6a3cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Einstein AI<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1b2c7 elementor-widget elementor-widget-text-editor\" data-id=\"2d1b2c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019intelligence artificielle de Salesforce s\u2019int\u00e8gre \u00e0 Commerce Cloud pour automatiser les processus li\u00e9s aux boutiques en ligne et am\u00e9liorer l\u2019exp\u00e9rience utilisateur. Par exemple, <a href=\"https:\/\/datascientest.com\/la-revolution-de-la-relation-client-grace-a-einstein-gpt\">Einstein AI <\/a> est capable de :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">fournir des recommandations de produit pertinentes et personnalis\u00e9es ;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ajuster automatiquement l\u2019ordre des produits selon le profil de l\u2019utilisateur ;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">automatiser les t\u00e2ches de merchandising comme la cr\u00e9ation de regroupements de produits ;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">fournir des rapports aux \u00e9quipes sur les comportements d&rsquo;achat, facilitant ainsi l\u2019identification des produits fr\u00e9quemment achet\u00e9s ensemble, etc.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffd0df9 elementor-widget elementor-widget-text-editor\" data-id=\"ffd0df9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 toutes ces fonctionnalit\u00e9s intelligentes, Salesforce se positionne largement en tant que leader des solutions num\u00e9riques. Et ce, depuis 8 ann\u00e9es cons\u00e9cutives selon le Magic Quadrant\u2122 2023 de Gartner\u00ae.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Autant de raisons de <a href=\"https:\/\/datascientest.com\/formation-salesforce\">s\u2019y former<\/a>.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be6005b elementor-widget elementor-widget-image\" data-id=\"be6005b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"514\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_commerce_cloud_datascientest_3.jpg\" class=\"attachment-full size-full wp-image-250684\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_commerce_cloud_datascientest_3.jpg 900w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_commerce_cloud_datascientest_3-300x171.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_commerce_cloud_datascientest_3-768x439.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11d88e9 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"11d88e9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"\/formations-sap\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir nos formations<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e004dbb e-flex e-con-boxed e-con\" data-id=\"e004dbb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d70cfb elementor-widget elementor-widget-html\" data-id=\"3d70cfb\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Qu'est-ce que Salesforce Commerce Cloud ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Salesforce Commerce Cloud est une plateforme de 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-Exp\u00e9rience client omnicanal : Cr\u00e9er une exp\u00e9rience d'achat coh\u00e9rente et fluide, que ce soit en ligne, sur mobile ou en magasin physique. \\n -Marketing int\u00e9gr\u00e9 : Outils pour g\u00e9rer les campagnes de marketing, les promotions, et les programmes de fid\u00e9lit\u00e9 directement \u00e0 partir de la plateforme.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Quels sont les avantages d'utiliser Salesforce Commerce Cloud pour les entreprises ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"\\n -Scalabilit\u00e9 : La plateforme est con\u00e7ue pour \u00e9voluer en fonction de la croissance de l'entreprise, prenant en charge les pics de trafic et les ventes accrues. \\n -Personnalisation avanc\u00e9e : Gr\u00e2ce \u00e0 l'IA int\u00e9gr\u00e9e, les entreprises peuvent offrir des exp\u00e9riences d'achat personnalis\u00e9es, augmentant ainsi l'engagement et les taux de conversion. \\n -Agilit\u00e9 : Les outils de gestion de contenu et de produits permettent aux entreprises de lancer rapidement de nouvelles campagnes, de nouveaux produits ou de modifier les exp\u00e9riences clients en temps r\u00e9el. \\n -Int\u00e9gration native : Comme Commerce Cloud fait partie de l'\u00e9cosyst\u00e8me Salesforce, il s'int\u00e8gre facilement avec d'autres produits Salesforce, tels que Marketing Cloud et Service Cloud, pour une vue unifi\u00e9e du client.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Salesforce Commerce Cloud est-il adapt\u00e9 aux petites entreprises ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Oui, bien que Salesforce Commerce Cloud soit souvent utilis\u00e9 par de grandes entreprises, il est \u00e9galement adapt\u00e9 aux petites et moyennes entreprises gr\u00e2ce \u00e0 sa flexibilit\u00e9 et ses options modulaires. La plateforme propose des solutions adapt\u00e9es \u00e0 diff\u00e9rents niveaux de complexit\u00e9 et de budget, permettant aux petites entreprises de b\u00e9n\u00e9ficier des m\u00eames fonctionnalit\u00e9s puissantes que les grandes marques, tout en \u00e9voluant \u00e0 leur propre rythme. Les petites entreprises peuvent ainsi lancer et g\u00e9rer leur boutique en ligne avec des outils professionnels sans avoir \u00e0 investir dans une infrastructure co\u00fbteuse.\"\r\n    }\r\n  }]\r\n}\r\n<\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Commerce Cloud, c\u2019est la force de Salesforce adapt\u00e9e aux boutiques en ligne. Entre la gestion des commandes, le paiement sur internet, la marketplace, l\u2019exp\u00e9rience d\u2019achat fluide, l\u2019automatisation, \u2026 la plateforme simplifie la gestion de votre e-commerce. D\u00e9couvrez toutes les fonctionnalit\u00e9s de Salesforce Commerce Cloud. Qu\u2019est-ce que Salesforce commerce cloud ? Cr\u00e9\u00e9 en 2016, suite \u00e0 [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":250655,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2493],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salesforce Commerce Cloud : Comment \u00e7a fonctionne ?<\/title>\n<meta name=\"description\" content=\"Avec Salesforce Commerce Cloud, les e-commer\u00e7ants centralisent toutes les ressources de leur boutique en ligne. D\u00e9couvrez cette plateforme.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/salesforce-commerce-cloud-tout-savoir\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Commerce Cloud : Comment \u00e7a fonctionne ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/salesforce-commerce-cloud-tout-savoir\" \/>\n<meta property=\"og:site_name\" content=\"Formation Data Science | DataScientest.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-17T05:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-14T08:57:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_commerce_cloud_datascientest.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Antoine Tardivon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antoine Tardivon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/salesforce-commerce-cloud-tout-savoir\",\"url\":\"https:\/\/datascientest.com\/salesforce-commerce-cloud-tout-savoir\",\"name\":\"Salesforce Commerce Cloud : Comment \u00e7a fonctionne ?\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/#website\"},\"datePublished\":\"2024-09-17T05:30:00+00:00\",\"dateModified\":\"2024-09-14T08:57:15+00:00\",\"author\":{\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/40cb5b6317e138be77b9dd23007cab57\"},\"description\":\"Avec Salesforce Commerce Cloud, les e-commer\u00e7ants centralisent toutes les ressources de leur boutique en ligne. 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