{"id":250728,"date":"2024-09-19T05:30:00","date_gmt":"2024-09-19T05:30:00","guid":{"rendered":"https:\/\/datascientest.com\/?p=250728"},"modified":"2024-10-30T10:24:05","modified_gmt":"2024-10-30T10:24:05","slug":"salesforce-ai-tout-savoir","status":"publish","type":"post","link":"https:\/\/datascientest.com\/salesforce-ai-tout-savoir","title":{"rendered":"Salesforce AI : L\u2019intelligence artificielle au service de la relation client"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"250728\" class=\"elementor elementor-250728\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-159c5bb e-flex e-con-boxed e-con\" data-id=\"159c5bb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a565bf elementor-widget elementor-widget-heading\" data-id=\"4a565bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">L\u2019intelligence artificielle s\u2019invite partout ; \u00e0 commencer par la gestion de la relation client. Entre la personnalisation, les analyses pr\u00e9dictives, l\u2019automatisation et la g\u00e9n\u00e9ration de contenu, l\u2019intelligence artificielle se r\u00e9v\u00e8le \u00eatre un alli\u00e9 de premier ordre pour les \u00e9quipes marketing et commerciales. L\u2019entreprise leader des CRM l\u2019a bien compris en d\u00e9veloppant Salesforce AI. <\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ea796e e-flex e-con-boxed e-con\" data-id=\"0ea796e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c626eb elementor-widget elementor-widget-heading\" data-id=\"9c626eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">C\u2019est quoi Salesforce AI ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88e86dc elementor-widget elementor-widget-text-editor\" data-id=\"88e86dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">En int\u00e9grant une intelligence artificielle fiable et extensible, Salesforce<\/span><b> red\u00e9finit la gestion de la relation client.<\/b><span style=\"font-weight: 400;\"> \u00c9galement connue sous le nom <a href=\"https:\/\/datascientest.com\/la-revolution-de-la-relation-client-grace-a-einstein-gpt\">Einstein<\/a>, cette technologie booste les performances du <a href=\"https:\/\/datascientest.com\/crm-tout-savoir\">logiciel CRM<\/a> : personnalisation de l\u2019exp\u00e9rience client, analyse pr\u00e9dictive, g\u00e9n\u00e9ration de contenu, gestion proactive des interactions client, optimisation des processus commerciaux,\u00a0 \u2026\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Salesforce AI fournit aux entreprises<\/span><b> une <\/b><b>interface utilisateur conversationnelle pour chaque application ou flux de travail.<\/b><span style=\"font-weight: 400;\"> Que vous souhaitiez optimiser votre support client, votre strat\u00e9gie marketing ou vos ventes, la plateforme vous aide \u00e0 gagner en efficacit\u00e9 et productivit\u00e9, tout en r\u00e9duisant les co\u00fbts.\u00a0<\/span><\/p><p><b>Nativement int\u00e9gr\u00e9e \u00e0 Salesforce, <\/b><span style=\"font-weight: 400;\">Einstein tire pleinement parti des donn\u00e9es clients issues du CRM ou de Data Cloud pour vous fournir des r\u00e9sultats plus pr\u00e9cis et plus pertinents.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a28abf1 e-flex e-con-boxed e-con\" data-id=\"a28abf1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2794d77 elementor-widget elementor-widget-heading\" data-id=\"2794d77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Que faire avec l\u2019intelligence artificielle de Salesforce ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3ff449 elementor-widget elementor-widget-text-editor\" data-id=\"c3ff449\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Salesforce AI se pr\u00e9sente comme un <\/span><b>v\u00e9ritable assistant capable de fluidifier les process des \u00e9quipes et d\u2019am\u00e9liorer la satisfaction client.<\/b><span style=\"font-weight: 400;\"> D\u00e9couvrez comment Salesforce met \u00e0 profit cette technologie. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d449291 elementor-widget elementor-widget-image\" data-id=\"d449291\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"514\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_AI_einstein_datascientest_1.jpg\" class=\"attachment-full size-full wp-image-250751\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_AI_einstein_datascientest_1.jpg 900w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_AI_einstein_datascientest_1-300x171.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_AI_einstein_datascientest_1-768x439.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f17741 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"0f17741\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formations-sap\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Tout apprendre sur Salesforce<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-432c3fa elementor-widget elementor-widget-heading\" data-id=\"432c3fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">G\u00e9n\u00e9rer du contenu fiable<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-198caa2 elementor-widget elementor-widget-text-editor\" data-id=\"198caa2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Einstein s\u2019appuie sur l&rsquo;<a href=\"https:\/\/datascientest.com\/ia-generative-tout-savoir\">IA g\u00e9n\u00e9rative<\/a> pour fluidifier les processus de travail des \u00e9quipes. Et ce, quel que soit leur d\u00e9partement :\u00a0<\/span><\/p><ul><li><b>\u00c9quipe Sales<\/b><span style=\"font-weight: 400;\"> : la plateforme peut r\u00e9diger des emails de vente, tout en exploitant les donn\u00e9es client \u00e0 disposition, g\u00e9n\u00e9rer des r\u00e9sum\u00e9s des <\/span><span style=\"font-weight: 400;\">appels de vente, apporter des \u00e9claircissements aux forces de vente en fonction des informations disponibles, \u2026 Autant de contenu qui n\u2019a pas \u00e0 \u00eatre r\u00e9dig\u00e9 par les commerciaux. Ces derniers peuvent alors se concentrer sur ce qu&rsquo;ils savent faire de mieux : vendre.\u00a0<\/span><\/li><li><b>Service client <\/b><span style=\"font-weight: 400;\">: Einstein peut r\u00e9pondre automatiquement aux questions les plus fr\u00e9quentes des clients pour d\u00e9charger le service client de cette t\u00e2che chronophage \u00e0 faible valeur ajout\u00e9e.\u00a0<\/span><\/li><li><b>\u00c9quipe Marketing<\/b><span style=\"font-weight: 400;\"> : utilisant les donn\u00e9es clients de l\u2019entreprise, Salesforce AI peut cr\u00e9er du contenu personnalis\u00e9 \u00e0 destination des prospects. \u00c0 toutes les \u00e9tapes du parcours client, les communications s\u2019adaptent sp\u00e9cifiquement aux attentes de chaque individu.\u00a0<\/span><\/li><li><b>\u00c9quipe e-commerce :<\/b><span style=\"font-weight: 400;\"> l\u2019intelligence artificielle peut g\u00e9n\u00e9rer automatiquement des descriptions de produits qui incitent \u00e0 l\u2019achat.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63d2951 elementor-widget elementor-widget-text-editor\" data-id=\"63d2951\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Salesforce AI n\u2019est pas qu\u2019une intelligence artificielle g\u00e9n\u00e9rative. Elle inclut d\u2019autres fonctionnalit\u00e9s innovantes qui b\u00e9n\u00e9ficient aussi bien aux \u00e9quipes qu\u2019aux clients. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3c0148 elementor-widget elementor-widget-heading\" data-id=\"d3c0148\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">R\u00e9aliser des analyses pr\u00e9dictives<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d0a70f elementor-widget elementor-widget-text-editor\" data-id=\"6d0a70f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Salesforce AI est capable de r\u00e9aliser des analyses pr\u00e9dictives pour aider les entreprises \u00e0 mieux comprendre leurs clients, optimiser leurs processus et prendre des d\u00e9cisions plus \u00e9clair\u00e9es. Par exemple :<\/span><\/p><ul><li><b>La pr\u00e9vision des ventes <\/b><span style=\"font-weight: 400;\">: Einstein AI peut <a href=\"https:\/\/datascientest.com\/data-analysis-tout-savoir\">analyser les donn\u00e9es historiques<\/a> des ventes, les tendances du march\u00e9 et les interactions avec les clients. Ce faisant, la <a href=\"https:\/\/datascientest.com\/salesforce-tout-savoir\">plateforme Salesforce<\/a> peut pr\u00e9dire avec pr\u00e9cision les revenus <\/span><b>futurs et identifier les opportunit\u00e9s les plus susceptibles d&rsquo;aboutir.\u00a0<\/b><\/li><li><b>La pr\u00e9vention du churn :<\/b><span style=\"font-weight: 400;\"> il est possible d\u2019identifier les clients pr\u00e9sentant un risque d\u2019attrition en analysant leur engagement, l&rsquo;utilisation du produit et les interactions avec le service client.<\/span><\/li><li><b>La <a href=\"https:\/\/datascientest.com\/customer-segmentation-tout-savoir\">segmentation de la client\u00e8le<\/a><\/b><span style=\"font-weight: 400;\"> : Einstein peut regrouper automatiquement les clients en diff\u00e9rents segments pertinents bas\u00e9s sur leurs comportements, pr\u00e9f\u00e9rences et caract\u00e9ristiques d\u00e9mographiques. La plateforme peut ensuite pr\u00e9dire quels segments sont les plus susceptibles de r\u00e9pondre positivement \u00e0 une campagne sp\u00e9cifique. <\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39a0358 elementor-widget elementor-widget-image\" data-id=\"39a0358\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"514\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_AI_einstein_datascientest_2.jpg\" class=\"attachment-full size-full wp-image-250744\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_AI_einstein_datascientest_2.jpg 900w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_AI_einstein_datascientest_2-300x171.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_AI_einstein_datascientest_2-768x439.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14bd87b elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"14bd87b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formations-sap\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Se former \u00e0 Salesforce<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02ba920 elementor-widget elementor-widget-heading\" data-id=\"02ba920\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Automatiser les flux de travail<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a64a7b0 elementor-widget elementor-widget-text-editor\" data-id=\"a64a7b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019objectif de Salesforce AI est avant tout de simplifier le travail des \u00e9quipes afin d\u2019apporter un maximum de valeur ajout\u00e9e aux clients. Pour cela, l\u2019automatisation est essentielle.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Concr\u00e8tement, <\/span><span style=\"font-weight: 400;\">Einstein AI<\/span><b> automatise de nombreuses t\u00e2ches manuelles et r\u00e9p\u00e9titives,<\/b><span style=\"font-weight: 400;\"> comme la rationalisation des processus de vente, la personnalisation des communications, les recommandations clients, le scoring automatique de leads, les processus d\u2019approbation, \u2026\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Pour r\u00e9aliser toutes ces t\u00e2ches, Salesforce AI se base sur <a href=\"https:\/\/datascientest.com\/apache-oozie-tout-savoir\">la d\u00e9finition des workflows<\/a>, <a href=\"https:\/\/datascientest.com\/few-shot-prompting-tout-savoir\">l\u2019intelligence artificielle g\u00e9n\u00e9rative<\/a> et <a href=\"https:\/\/datascientest.com\/3-algorithmes-de-machine-learning-utiles-pour-votre-business\">le machine learning<\/a>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ce faisant, la plateforme d\u2019IA lib\u00e8re du temps pour les \u00e9quipes afin qu&rsquo;elles se concentrent sur leur c\u0153ur de m\u00e9tier.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4957eda elementor-widget elementor-widget-heading\" data-id=\"4957eda\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Personnaliser son assistant IA conversationnel<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4b7291 elementor-widget elementor-widget-text-editor\" data-id=\"a4b7291\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>Einstein Copilot<\/strong> est l\u2019assistant conversationnel de Salesforce AI. \u00c0 l\u2019image de <a href=\"https:\/\/datascientest.com\/chatgpt-jailbreak-tout-savoir\">ChatGPT<\/a>, il aide les \u00e9quipes \u00e0 accomplir leurs t\u00e2ches plus rapidement et plus efficacement. Et ce, \u00e0 travers une simple conversation en ligne.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Mais chaque \u00e9quipe ayant des besoins diff\u00e9rents, Salesforce AI leur donne la possibilit\u00e9 de personnaliser leur assistant virtuel. \u00c0 travers Studio Einstein, il est possible de configurer des prompts et des mod\u00e8les pour fa\u00e7onner les outils d\u2019IA. En outre, les \u00e9quipes peuvent aussi int\u00e9grer leur propre <a href=\"https:\/\/datascientest.com\/large-language-models-tout-savoir\">LLM<\/a> ou utiliser celui de Salesforce pour une personnalisation renforc\u00e9e.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e96286c elementor-widget elementor-widget-heading\" data-id=\"e96286c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Maintenir un haut niveau de s\u00e9curit\u00e9 des donn\u00e9es<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30b0488 elementor-widget elementor-widget-text-editor\" data-id=\"30b0488\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bien que Salesforce AI exploite l\u2019ensemble des donn\u00e9es clients disponibles, le niveau de s\u00e9curit\u00e9 des donn\u00e9es reste maximal. Notamment gr\u00e2ce \u00e0 l&rsquo;<\/span><b>ajout d&rsquo;une couche de protection : le Trust Layer.<\/b><span style=\"font-weight: 400;\"> Il garantit une utilisation s\u00fbre de l&rsquo;IA en isolant les donn\u00e9es sensibles des grands mod\u00e8les de langage. La pr\u00e9sence de ces garde-fous permet aux entreprises de d\u00e9ployer une IA fiable et d\u2019assurer une gouvernance des donn\u00e9es rigoureuse.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12f7f00 elementor-widget elementor-widget-image\" data-id=\"12f7f00\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1153\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_AI_einstein_datascientest_3.jpg\" class=\"attachment-full size-full wp-image-250743\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_AI_einstein_datascientest_3.jpg 2048w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_AI_einstein_datascientest_3-300x169.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_AI_einstein_datascientest_3-1024x577.jpg 1024w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_AI_einstein_datascientest_3-768x432.jpg 768w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_AI_einstein_datascientest_3-1536x865.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source : https:\/\/www.salesforce.com\/artificial-intelligence\/<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58371c4 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"58371c4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formations-sap\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus sur nos formations<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-807aa28 elementor-widget elementor-widget-text-editor\" data-id=\"807aa28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vous souhaitez tirer parti de cette technologie ? <a href=\"https:\/\/datascientest.com\/formation-salesforce\">Formez-vous \u00e0 Salesforce<\/a> avec DataScientest.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fa83af e-flex e-con-boxed e-con\" data-id=\"1fa83af\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-183cb45 elementor-widget elementor-widget-html\" data-id=\"183cb45\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Qu'est-ce que Salesforce Einstein AI ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Salesforce Einstein AI est un ensemble de technologies d'intelligence artificielle int\u00e9gr\u00e9es \u00e0 la plateforme Salesforce. Il permet aux entreprises d'automatiser les processus, d'analyser les donn\u00e9es, de pr\u00e9dire les tendances, et de personnaliser les interactions client gr\u00e2ce \u00e0 des mod\u00e8les d'apprentissage automatique et d'IA.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Quelles sont les principales fonctionnalit\u00e9s de Salesforce Einstein AI ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Les principales fonctionnalit\u00e9s incluent la pr\u00e9diction des ventes (Einstein Sales Cloud), la personnalisation des campagnes marketing (Einstein Marketing Cloud), l'analyse pr\u00e9dictive du comportement des clients, l'automatisation du service client avec des chatbots intelligents, et la g\u00e9n\u00e9ration automatique d'insights \u00e0 partir des donn\u00e9es CRM.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Comment Salesforce Einstein AI aide-t-il les entreprises \u00e0 prendre des d\u00e9cisions ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Einstein AI analyse de grandes quantit\u00e9s de donn\u00e9es en temps r\u00e9el pour fournir des recommandations bas\u00e9es sur des mod\u00e8les pr\u00e9dictifs. Cela aide les entreprises \u00e0 prendre des d\u00e9cisions \u00e9clair\u00e9es, \u00e0 anticiper les besoins des clients, et \u00e0 optimiser leurs op\u00e9rations.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Salesforce Einstein AI est-il accessible \u00e0 toutes les entreprises ?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Oui, Salesforce Einstein AI est con\u00e7u pour \u00eatre accessible \u00e0 toutes les entreprises, qu'elles soient petites ou grandes. L'IA est int\u00e9gr\u00e9e de mani\u00e8re transparente dans les produits Salesforce, permettant aux utilisateurs d'acc\u00e9der facilement \u00e0 des fonctionnalit\u00e9s d'intelligence artificielle sans avoir besoin de connaissances techniques avanc\u00e9es.\"\r\n    }\r\n  }]\r\n}\r\n<\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L\u2019intelligence artificielle s\u2019invite partout ; \u00e0 commencer par la gestion de la relation client. Entre la personnalisation, les analyses pr\u00e9dictives, l\u2019automatisation et la g\u00e9n\u00e9ration de contenu, l\u2019intelligence artificielle se r\u00e9v\u00e8le \u00eatre un alli\u00e9 de premier ordre pour les \u00e9quipes marketing et commerciales. L\u2019entreprise leader des CRM l\u2019a bien compris en d\u00e9veloppant Salesforce AI. C\u2019est quoi [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":250730,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2493,2500],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salesforce AI : L\u2019intelligence artificielle au service de la relation client<\/title>\n<meta name=\"description\" content=\"Salesforce AI tire pleinement parti des nouvelles technologies pour am\u00e9liorer la gestion de la relation client. D\u00e9couvrez comment ici.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/salesforce-ai-tout-savoir\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce AI : L\u2019intelligence artificielle au service de la relation client\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/salesforce-ai-tout-savoir\" \/>\n<meta property=\"og:site_name\" content=\"Formation Data Science | DataScientest.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-19T05:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-30T10:24:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/salesforce_AI_einstein_datascientest.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Antoine Tardivon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antoine Tardivon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/salesforce-ai-tout-savoir\",\"url\":\"https:\/\/datascientest.com\/salesforce-ai-tout-savoir\",\"name\":\"Salesforce AI : L\u2019intelligence artificielle au service de la relation client\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/#website\"},\"datePublished\":\"2024-09-19T05:30:00+00:00\",\"dateModified\":\"2024-10-30T10:24:05+00:00\",\"author\":{\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/40cb5b6317e138be77b9dd23007cab57\"},\"description\":\"Salesforce AI tire pleinement parti des nouvelles technologies pour am\u00e9liorer la gestion de la relation client. 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