{"id":252088,"date":"2024-09-18T16:05:20","date_gmt":"2024-09-18T16:05:20","guid":{"rendered":"https:\/\/datascientest.com\/?p=252088"},"modified":"2024-09-18T16:09:02","modified_gmt":"2024-09-18T16:09:02","slug":"google-sengage-dans-la-transparence-des-contenus-generes-par-lia","status":"publish","type":"post","link":"https:\/\/datascientest.com\/google-sengage-dans-la-transparence-des-contenus-generes-par-lia","title":{"rendered":"Google s&rsquo;engage dans la transparence des contenus g\u00e9n\u00e9r\u00e9s par l&rsquo;IA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"252088\" class=\"elementor elementor-252088\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-702c3de e-flex e-con-boxed e-con\" data-id=\"702c3de\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08a676d elementor-widget elementor-widget-text-editor\" data-id=\"08a676d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Google a r\u00e9cemment annonc\u00e9 son engagement pour garantir la transparence des contenus g\u00e9n\u00e9r\u00e9s par des outils d&rsquo;intelligence artificielle. Ce mouvement s&rsquo;inscrit dans le cadre de l&rsquo;adoption de la norme C2PA, une solution innovante pour authentifier l&rsquo;origine des images et vid\u00e9os modifi\u00e9es ou cr\u00e9\u00e9es par des algorithmes. Cette initiative vise \u00e0 renforcer la confiance des utilisateurs face \u00e0 la prolif\u00e9ration des contenus g\u00e9n\u00e9r\u00e9s par IA.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91bb9ea elementor-widget elementor-widget-heading\" data-id=\"91bb9ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-large\">Partenariat et d\u00e9veloppement de standards techniques\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-996d063 elementor-widget elementor-widget-text-editor\" data-id=\"996d063\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Depuis plusieurs ann\u00e9es, <\/span><b>Google<\/b><span style=\"font-weight: 400;\"> s&rsquo;est associ\u00e9 \u00e0 des acteurs technologiques majeurs tels que <\/span><b>Adobe, Microsoft<\/b><span style=\"font-weight: 400;\"> et <\/span><b>Truepic<\/b><span style=\"font-weight: 400;\"> pour \u00e9laborer la <\/span><b>Coalition for Content Provenance and Authenticity (C2PA)<\/b><span style=\"font-weight: 400;\">. Ce partenariat a abouti \u00e0 la cr\u00e9ation de la norme <\/span><b>Content Credentials<\/b><span style=\"font-weight: 400;\">, une norme technique destin\u00e9e \u00e0 garantir l&rsquo;authenticit\u00e9 des contenus num\u00e9riques.<\/span><\/p><p><span style=\"font-weight: 400;\">La derni\u00e8re version de ce standard, <\/span><b>Content Credentials V2.1<\/b><span style=\"font-weight: 400;\">, int\u00e8gre des mesures de s\u00e9curit\u00e9 plus strictes pour contrer les tentatives de falsification des contenus. Google, en tant que membre du comit\u00e9 de direction de la C2PA, joue un r\u00f4le cl\u00e9 dans l&rsquo;\u00e9laboration de ces protocoles. L\u2019objectif : <\/span><b>offrir aux utilisateurs des informations fiables<\/b><span style=\"font-weight: 400;\"> sur la provenance des images et vid\u00e9os qu&rsquo;ils consomment en ligne.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ce7690 elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"1ce7690\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/datascientest.com\/formations-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir nos formations en Data Science<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b92255f elementor-widget elementor-widget-heading\" data-id=\"b92255f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Int\u00e9gration progressive dans les services de Google\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20d4fb5 elementor-widget elementor-widget-text-editor\" data-id=\"20d4fb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Google a d\u00e9cid\u00e9 d&rsquo;int\u00e9grer cette nouvelle norme \u00e0 ses produits phares, notamment <\/span><b>Google Search<\/b><span style=\"font-weight: 400;\"> et son service publicitaire. En utilisant la fonction <\/span><i><span style=\"font-weight: 400;\">\u00ab\u00a0\u00c0 propos de cette image\u00a0\u00bb<\/span><\/i><span style=\"font-weight: 400;\">, les utilisateurs pourront savoir si une image a \u00e9t\u00e9 cr\u00e9\u00e9e ou modifi\u00e9e par des <\/span><a href=\"https:\/\/datascientest.com\/intelligence-artificielle-definition\"><span style=\"font-weight: 400;\">outils d\u2019intelligence artificielle<\/span><\/a><span style=\"font-weight: 400;\"> gr\u00e2ce \u00e0 des m\u00e9tadonn\u00e9es sp\u00e9cifiques. Cette fonctionnalit\u00e9 sera d\u00e9ploy\u00e9e progressivement dans <\/span><b>Google Images<\/b><span style=\"font-weight: 400;\">, <\/span><b>Lens<\/b><span style=\"font-weight: 400;\"> et <\/span><b>Circle to Search<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">En parall\u00e8le, Google continue de d\u00e9velopper <\/span><b>SynthID<\/b><span style=\"font-weight: 400;\">, une technologie de <\/span><a href=\"https:\/\/datascientest.com\/ai-watermarking-tout-savoir\"><span style=\"font-weight: 400;\">tatouage num\u00e9rique<\/span><\/a><span style=\"font-weight: 400;\"> d\u00e9velopp\u00e9e par DeepMind. SynthID permet d\u2019<\/span><b>identifier de mani\u00e8re invisible<\/b><span style=\"font-weight: 400;\"> les contenus g\u00e9n\u00e9r\u00e9s par IA, garantissant ainsi une transparence accrue pour les utilisateurs. Ce syst\u00e8me sera d\u00e9ploy\u00e9 dans plusieurs types de contenus, incluant non seulement des <\/span><b>images<\/b><span style=\"font-weight: 400;\">, mais aussi des <\/span><b>vid\u00e9os<\/b><span style=\"font-weight: 400;\">, du <\/span><b>texte <\/b><span style=\"font-weight: 400;\">et de l\u2019<\/span><b>audio<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f6e63c elementor-widget elementor-widget-image\" data-id=\"6f6e63c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"602\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/dst_acquisition_robot_tattooing_6f7a403e-1bf9-44e6-831f-7e4ce6784e5d-1024x771.png\" class=\"attachment-large size-large wp-image-252089\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/dst_acquisition_robot_tattooing_6f7a403e-1bf9-44e6-831f-7e4ce6784e5d-1024x771.png 1024w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/dst_acquisition_robot_tattooing_6f7a403e-1bf9-44e6-831f-7e4ce6784e5d-300x226.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/dst_acquisition_robot_tattooing_6f7a403e-1bf9-44e6-831f-7e4ce6784e5d-768x578.png 768w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/dst_acquisition_robot_tattooing_6f7a403e-1bf9-44e6-831f-7e4ce6784e5d.png 1232w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-702d476 elementor-widget elementor-widget-text-editor\" data-id=\"702d476\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Malgr\u00e9 les avanc\u00e9es techniques, l&rsquo;adoption g\u00e9n\u00e9ralis\u00e9e de la norme C2PA rencontre des d\u00e9fis. \u00c0 ce jour, seuls quelques mod\u00e8les d\u2019appareils photo, comme ceux de <\/span><b>Leica<\/b><span style=\"font-weight: 400;\"> et <\/span><b>Sony<\/b><span style=\"font-weight: 400;\">, supportent cette norme et des entreprises comme <\/span><b>Nikon<\/b><span style=\"font-weight: 400;\"> et <\/span><b>Canon<\/b><span style=\"font-weight: 400;\"> ont manifest\u00e9 leur int\u00e9r\u00eat \u00e0 rejoindre cette initiative.<\/span><\/p><p><span style=\"font-weight: 400;\">Si cet article vous a plu et si vous envisagez une carri\u00e8re dans la Data Science ou tout simplement une mont\u00e9e en comp\u00e9tences dans votre domaine, n\u2019h\u00e9sitez pas \u00e0 d\u00e9couvrir nos <\/span><a href=\"https:\/\/datascientest.com\/formations-data\"><span style=\"font-weight: 400;\">offres de formations<\/span><\/a><span style=\"font-weight: 400;\"> ou nos <\/span><a href=\"https:\/\/datascientest.com\/blog-data-ia-actualites\"><span style=\"font-weight: 400;\">articles de blog<\/span><\/a><span style=\"font-weight: 400;\"> sur DataScientest.<\/span><\/p><p><i><span style=\"font-weight: 400;\">Source : blog.google<\/span><\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google a r\u00e9cemment annonc\u00e9 son engagement pour garantir la transparence des contenus g\u00e9n\u00e9r\u00e9s par des outils d&rsquo;intelligence artificielle. Ce mouvement s&rsquo;inscrit dans le cadre de l&rsquo;adoption de la norme C2PA, une solution innovante pour authentifier l&rsquo;origine des images et vid\u00e9os modifi\u00e9es ou cr\u00e9\u00e9es par des algorithmes. Cette initiative vise \u00e0 renforcer la confiance des utilisateurs [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":252090,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2431],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google s&#039;engage dans la transparence des contenus g\u00e9n\u00e9r\u00e9s par l&#039;IA<\/title>\n<meta name=\"description\" content=\"Google s&#039;engage \u00e0 renforcer la transparence des contenus g\u00e9n\u00e9r\u00e9s par IA en adoptant la norme C2PA pour authentifier leur origine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/google-sengage-dans-la-transparence-des-contenus-generes-par-lia\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google s&#039;engage dans la transparence des contenus g\u00e9n\u00e9r\u00e9s par l&#039;IA\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/google-sengage-dans-la-transparence-des-contenus-generes-par-lia\" \/>\n<meta property=\"og:site_name\" content=\"Formation Data Science | DataScientest.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-18T16:05:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-18T16:09:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/09\/Design-sans-titre-79.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gabin Paul\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabin Paul\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/google-sengage-dans-la-transparence-des-contenus-generes-par-lia\",\"url\":\"https:\/\/datascientest.com\/google-sengage-dans-la-transparence-des-contenus-generes-par-lia\",\"name\":\"Google s'engage dans la transparence des contenus g\u00e9n\u00e9r\u00e9s par l'IA\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/#website\"},\"datePublished\":\"2024-09-18T16:05:20+00:00\",\"dateModified\":\"2024-09-18T16:09:02+00:00\",\"author\":{\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/e0a8fd3a0296d725eb15dcea49f577d1\"},\"description\":\"Google s'engage \u00e0 renforcer la transparence des contenus g\u00e9n\u00e9r\u00e9s par IA en adoptant la norme C2PA pour authentifier leur origine.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/datascientest.com\/google-sengage-dans-la-transparence-des-contenus-generes-par-lia\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/datascientest.com\/#website\",\"url\":\"https:\/\/datascientest.com\/\",\"name\":\"Formation Data Science | DataScientest.com\",\"description\":\"Leader de la formation en Data Science\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/datascientest.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/e0a8fd3a0296d725eb15dcea49f577d1\",\"name\":\"Gabin Paul\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/1674665203992.jpeg\",\"contentUrl\":\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/1674665203992.jpeg\",\"caption\":\"Gabin Paul\"},\"description\":\"Gabin Paul est un journaliste r\u00e9dacteur chez DataScientest. 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