{"id":255248,"date":"2024-10-21T14:45:19","date_gmt":"2024-10-21T14:45:19","guid":{"rendered":"https:\/\/datascientest.com\/?p=255248"},"modified":"2024-10-21T14:49:59","modified_gmt":"2024-10-21T14:49:59","slug":"strategies-publicitaires-et-desinformation-le-danger-croissant-autour-de-lelection-presidentielle-americaine","status":"publish","type":"post","link":"https:\/\/datascientest.com\/strategies-publicitaires-et-desinformation-le-danger-croissant-autour-de-lelection-presidentielle-americaine","title":{"rendered":"Strat\u00e9gies publicitaires et d\u00e9sinformation, le danger croissant autour de l&rsquo;\u00e9lection pr\u00e9sidentielle am\u00e9ricaine"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"255248\" class=\"elementor elementor-255248\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4305c2c e-flex e-con-boxed e-con\" data-id=\"4305c2c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f47247 elementor-widget elementor-widget-text-editor\" data-id=\"4f47247\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Avec l&rsquo;\u00e9lection pr\u00e9sidentielle am\u00e9ricaine de 2024 en pleine pr\u00e9paration, les techniques de Data Science r\u00e9v\u00e8lent un paysage publicitaire num\u00e9rique profond\u00e9ment polaris\u00e9. L&rsquo;\u00e9tude ElectionGraph de l&rsquo;Universit\u00e9 de Syracuse offre un aper\u00e7u d\u00e9taill\u00e9 des strat\u00e9gies publicitaires des candidats sur les plateformes Meta, ainsi que des dangers li\u00e9s \u00e0 la d\u00e9sinformation et aux pratiques frauduleuses par intelligence artificielle. Retour sur cette \u00e9tude qui met en lumi\u00e8re un danger grandissant dans l\u2019ombre du d\u00e9bat public.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b37a176 elementor-widget elementor-widget-heading\" data-id=\"b37a176\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Le projet ElectionGraph\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f778612 elementor-widget elementor-widget-text-editor\" data-id=\"f778612\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le projet <\/span><a href=\"https:\/\/idjc.syracuse.edu\/wp-content\/uploads\/IDJC-Election-Graph-4-PDF-page-edition-1.pdf\"><i><span style=\"font-weight: 400;\">ElectionGraph<\/span><\/i><\/a><span style=\"font-weight: 400;\">, men\u00e9 par l&rsquo;<\/span><b>Universit\u00e9 de Syracuse<\/b><span style=\"font-weight: 400;\">, utilise des techniques avanc\u00e9es de Data Science pour analyser les publicit\u00e9s politiques sur Facebook et Instagram. Gr\u00e2ce aux donn\u00e9es collect\u00e9es via l&rsquo;<\/span><a href=\"https:\/\/datascientest.com\/api-tout-savoir\"><span style=\"font-weight: 400;\">API<\/span><\/a> <b>Meta Ad Library<\/b><span style=\"font-weight: 400;\">, combin\u00e9es \u00e0 la <\/span><a href=\"https:\/\/datascientest.com\/neo4j-tout-savoir\"><span style=\"font-weight: 400;\">technologie de base de donn\u00e9es Neo4j<\/span><\/a><span style=\"font-weight: 400;\">, les chercheurs sont en mesure de suivre les <\/span><b>tendances publicitaires<\/b><span style=\"font-weight: 400;\"> et d&rsquo;examiner les <\/span><b>strat\u00e9gies de communication <\/b><span style=\"font-weight: 400;\">num\u00e9rique des deux candidats am\u00e9ricains.<\/span><\/p><p><span style=\"font-weight: 400;\">Ces donn\u00e9es permettent d&rsquo;\u00e9tablir un cadre visuel pour comprendre le flux d&rsquo;informations \u2013 et de <\/span><b>d\u00e9sinformations <\/b><span style=\"font-weight: 400;\">\u2013 qui cible les \u00e9lecteurs. L&rsquo;analyse s&rsquo;\u00e9tend sur une ann\u00e9e, couvrant les d\u00e9penses publicitaires de <\/span><b>septembre 2023 \u00e0 ao\u00fbt 2024<\/b><span style=\"font-weight: 400;\">. Les publicit\u00e9s sont class\u00e9es selon plusieurs crit\u00e8res, tels que la mention d&rsquo;un candidat et le ton utilis\u00e9 (positif, attaque, incivilit\u00e9).<\/span><\/p><p><span style=\"font-weight: 400;\">La m\u00e9thode utilis\u00e9e s&rsquo;appuie sur le <\/span><a href=\"https:\/\/datascientest.com\/machine-learning-tout-savoir\"><span style=\"font-weight: 400;\">machine learning<\/span><\/a><span style=\"font-weight: 400;\">, avec notamment l&rsquo;usage du mod\u00e8le de langage <\/span><a href=\"https:\/\/datascientest.com\/bert-un-outil-de-traitement-du-langage-innovant\"><i><span style=\"font-weight: 400;\">BERT<\/span><\/i><\/a><span style=\"font-weight: 400;\"> pour classifier les publicit\u00e9s en fonction de leur contenu. Les algorithmes identifient les th\u00e8mes abord\u00e9s (\u00e9conomie, sant\u00e9, immigration, etc.) et le <\/span><b>niveau de n\u00e9gativit\u00e9 <\/b><span style=\"font-weight: 400;\">des messages, permettant d&rsquo;extraire des insights cl\u00e9s sur les strat\u00e9gies des campagnes.<\/span><\/p><p><span style=\"font-weight: 400;\">Les chercheurs ont \u00e9galement rencontr\u00e9 des <\/span><b>d\u00e9fis <\/b><span style=\"font-weight: 400;\">dans l&rsquo;<\/span><a href=\"https:\/\/datascientest.com\/data-analysis-tout-savoir\"><span style=\"font-weight: 400;\">analyse des donn\u00e9es<\/span><\/a><span style=\"font-weight: 400;\"> non structur\u00e9es, notamment la <\/span><b>diversit\u00e9 <\/b><span style=\"font-weight: 400;\">des formats publicitaires et la <\/span><b>subjectivit\u00e9 <\/b><span style=\"font-weight: 400;\">dans la classification des messages. Toutefois, les techniques de <\/span><a href=\"https:\/\/datascientest.com\/introduction-au-nlp-natural-language-processing\"><span style=\"font-weight: 400;\">traitement du langage naturel<\/span><\/a><span style=\"font-weight: 400;\"> ont significativement am\u00e9lior\u00e9 l&rsquo;exactitude des r\u00e9sultats, offrant une base solide pour l&rsquo;interpr\u00e9tation des donn\u00e9es.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a42e34b elementor-widget elementor-widget-image\" data-id=\"a42e34b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/10\/Design-sans-titre-86-1024x576.png\" class=\"attachment-large size-large wp-image-255250\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/10\/Design-sans-titre-86-1024x576.png 1024w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/10\/Design-sans-titre-86-300x169.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/10\/Design-sans-titre-86-768x432.png 768w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/10\/Design-sans-titre-86-1536x864.png 1536w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/10\/Design-sans-titre-86.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e37313a elementor-widget elementor-widget-heading\" data-id=\"e37313a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les strat\u00e9gies publicitaires : d\u00e9penses et ciblage\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-661573f elementor-widget elementor-widget-text-editor\" data-id=\"661573f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les donn\u00e9es r\u00e9v\u00e8lent des <\/span><b>\u00e9carts importants<\/b><span style=\"font-weight: 400;\"> dans les d\u00e9penses publicitaires entre les candidats. Les d\u00e9mocrates, avec leur ticket <\/span><b>Biden-Harris<\/b><span style=\"font-weight: 400;\">, ont d\u00e9pens\u00e9 environ 10 fois plus que la campagne de <\/span><b>Donald Trump<\/b><span style=\"font-weight: 400;\">, cr\u00e9ant ainsi un d\u00e9s\u00e9quilibre de visibilit\u00e9 sur les plateformes Meta. Les chiffres montrent \u00e9galement que les d\u00e9mocrates ont intensifi\u00e9 leurs d\u00e9penses au cours de l&rsquo;<\/span><b>\u00e9t\u00e9 2024<\/b><span style=\"font-weight: 400;\">, notamment en Pennsylvanie, un \u00c9tat cl\u00e9 pour les \u00e9lections.<\/span><\/p><p><span style=\"font-weight: 400;\">En utilisant des techniques de <\/span><a href=\"https:\/\/datascientest.com\/avec-la-data-visualisation-donnez-du-sens-a-vos-donnees\"><span style=\"font-weight: 400;\">visualisation de donn\u00e9es<\/span><\/a><span style=\"font-weight: 400;\">, telles que les <\/span><b>cartes de chaleur<\/b><span style=\"font-weight: 400;\"> et les <\/span><b>diagrammes de flux<\/b><span style=\"font-weight: 400;\">, il est possible de cartographier les r\u00e9gions et les publics les plus cibl\u00e9s, ce qui met en \u00e9vidence les strat\u00e9gies de mobilisation des \u00e9lecteurs.<\/span><\/p><p><span style=\"font-weight: 400;\">Gr\u00e2ce au <\/span><b>machine learning<\/b><span style=\"font-weight: 400;\">, il est \u00e9galement possible de segmenter efficacement les cibles des campagnes de communication en fonction de crit\u00e8res d\u00e9mographiques comme l&rsquo;\u00e2ge, le sexe et la g\u00e9ographie.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Par exemple, les <\/span><b>publicit\u00e9s de Trump<\/b><span style=\"font-weight: 400;\"> ciblent principalement les hommes plus \u00e2g\u00e9s, tandis que la <\/span><b>campagne de la candidate Harris<\/b><span style=\"font-weight: 400;\"> s&rsquo;adresse davantage aux femmes et aux jeunes adultes.<\/span><\/p><p><span style=\"font-weight: 400;\">Les th\u00e8mes abord\u00e9s varient \u00e9galement en fonction des publics : l&rsquo;\u00e9conomie reste la priorit\u00e9 des deux c\u00f4t\u00e9s, mais les <\/span><b>donn\u00e9es th\u00e9matiques<\/b><span style=\"font-weight: 400;\"> r\u00e9v\u00e8lent une attention accrue de la part des d\u00e9mocrates sur les questions de sant\u00e9, notamment les droits des femmes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e18452a elementor-widget elementor-widget-image\" data-id=\"e18452a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/10\/Design-sans-titre-85-1024x576.png\" class=\"attachment-large size-large wp-image-255251\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/10\/Design-sans-titre-85-1024x576.png 1024w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/10\/Design-sans-titre-85-300x169.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/10\/Design-sans-titre-85-768x432.png 768w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/10\/Design-sans-titre-85-1536x864.png 1536w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/10\/Design-sans-titre-85.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44fe8f2 elementor-widget elementor-widget-heading\" data-id=\"44fe8f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9tection de comportements inauthentiques et lutte contre la d\u00e9sinformation\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daef363 elementor-widget elementor-widget-text-editor\" data-id=\"daef363\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les techniques de <\/span><b>d\u00e9tection d&rsquo;anomalies<\/b><span style=\"font-weight: 400;\"> et les <\/span><a href=\"https:\/\/datascientest.com\/algorithme-de-classification-definition-et-principaux-modeles\"><span style=\"font-weight: 400;\">mod\u00e8les de classification<\/span><\/a><span style=\"font-weight: 400;\"> sont utilis\u00e9s pour identifier les publicit\u00e9s potentiellement frauduleuses. L&rsquo;\u00e9tude ElectionGraph a mis en \u00e9vidence l&rsquo;existence de r\u00e9seaux tels que <\/span><i><span style=\"font-weight: 400;\">\u00ab\u00a0Liberty Defender\u00a0\u00bb<\/span><\/i><span style=\"font-weight: 400;\">, qui exploitent la cr\u00e9dulit\u00e9 des \u00e9lecteurs pour mener des <\/span><b>escroqueries en ligne<\/b><span style=\"font-weight: 400;\">. Ces pratiques incluent la fausse promesse de cadeaux en \u00e9change de donn\u00e9es personnelles ou de paiements mensuels cach\u00e9s.<\/span><\/p><p><span style=\"font-weight: 400;\">La d\u00e9tection de ces r\u00e9seaux est un <\/span><b>d\u00e9fi constant<\/b><span style=\"font-weight: 400;\">, car les escrocs adaptent rapidement leurs tactiques. La <\/span><a href=\"https:\/\/datascientest.com\/data-science-definition\"><span style=\"font-weight: 400;\">Data Science<\/span><\/a><span style=\"font-weight: 400;\"> joue un r\u00f4le crucial en identifiant les mod\u00e8les de comportement d\u00e9viant et en fournissant des outils pour lutter contre la propagation de la d\u00e9sinformation.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72bf7a7 elementor-widget elementor-widget-image\" data-id=\"72bf7a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"489\" height=\"724\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/10\/Capture-decran-2024-10-21-162901.png\" class=\"attachment-large size-large wp-image-255249\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/10\/Capture-decran-2024-10-21-162901.png 489w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/10\/Capture-decran-2024-10-21-162901-203x300.png 203w\" sizes=\"(max-width: 489px) 100vw, 489px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a63190 elementor-widget elementor-widget-text-editor\" data-id=\"8a63190\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La Data Science s&rsquo;impose d\u00e9sormais comme un <\/span><b>outil incontournable<\/b><span style=\"font-weight: 400;\"> pour analyser les dynamiques \u00e9lectorales et r\u00e9v\u00e9ler les pratiques publicitaires douteuses. En d\u00e9tectant les fraudes et en optimisant les strat\u00e9gies publicitaires, elle contribue \u00e0 une <\/span><b>meilleure transparence <\/b><span style=\"font-weight: 400;\">des campagnes num\u00e9riques.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00c0 l&rsquo;avenir, les innovations dans le domaine de l&rsquo;IA devront se concentrer sur l&rsquo;<\/span><b>am\u00e9lioration de la transparence<\/b><span style=\"font-weight: 400;\"> et la <\/span><b>lutte contre la d\u00e9sinformation<\/b><span style=\"font-weight: 400;\">. Le d\u00e9fi consiste \u00e0 prot\u00e9ger la d\u00e9mocratie tout en permettant aux campagnes de <\/span><b>s&rsquo;adapter aux nouvelles technologies<\/b><span style=\"font-weight: 400;\"> de communication.<\/span><\/p><p><span style=\"font-weight: 400;\">Si cet article vous a plu et si vous envisagez une carri\u00e8re dans la Data Science ou tout simplement une mont\u00e9e en comp\u00e9tences dans votre domaine, n\u2019h\u00e9sitez pas \u00e0 d\u00e9couvrir nos <\/span><a href=\"https:\/\/datascientest.com\/formations-data\"><span style=\"font-weight: 400;\">offres de formations<\/span><\/a><span style=\"font-weight: 400;\"> ou nos <\/span><a href=\"https:\/\/datascientest.com\/blog-data-ia-actualites\"><span style=\"font-weight: 400;\">articles de blog<\/span><\/a><span style=\"font-weight: 400;\"> sur DataScientest.<\/span><\/p><p><i><span style=\"font-weight: 400;\">Source : deepmind.google<\/span><\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a97de elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"e0a97de\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/datascientest.com\/formations-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir nos formations en Big Data<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Avec l&rsquo;\u00e9lection pr\u00e9sidentielle am\u00e9ricaine de 2024 en pleine pr\u00e9paration, les techniques de Data Science r\u00e9v\u00e8lent un paysage publicitaire num\u00e9rique profond\u00e9ment polaris\u00e9. L&rsquo;\u00e9tude ElectionGraph de l&rsquo;Universit\u00e9 de Syracuse offre un aper\u00e7u d\u00e9taill\u00e9 des strat\u00e9gies publicitaires des candidats sur les plateformes Meta, ainsi que des dangers li\u00e9s \u00e0 la d\u00e9sinformation et aux pratiques frauduleuses par intelligence artificielle. [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":255252,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2431],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strat\u00e9gies publicitaires et d\u00e9sinformation, le danger croissant autour de l&#039;\u00e9lection pr\u00e9sidentielle am\u00e9ricaine<\/title>\n<meta name=\"description\" content=\"L&#039;\u00e9tude ElectionGraph offre un aper\u00e7u d\u00e9taill\u00e9 des dangers li\u00e9s \u00e0 la d\u00e9sinformation et aux pratiques frauduleuses par intelligence artificielle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/strategies-publicitaires-et-desinformation-le-danger-croissant-autour-de-lelection-presidentielle-americaine\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gies publicitaires et d\u00e9sinformation, le danger croissant autour de l&#039;\u00e9lection pr\u00e9sidentielle am\u00e9ricaine\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/strategies-publicitaires-et-desinformation-le-danger-croissant-autour-de-lelection-presidentielle-americaine\" \/>\n<meta property=\"og:site_name\" content=\"Formation Data Science | DataScientest.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-21T14:45:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-21T14:49:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/10\/Design-sans-titre-84-1-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gabin Paul\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabin Paul\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/strategies-publicitaires-et-desinformation-le-danger-croissant-autour-de-lelection-presidentielle-americaine\",\"url\":\"https:\/\/datascientest.com\/strategies-publicitaires-et-desinformation-le-danger-croissant-autour-de-lelection-presidentielle-americaine\",\"name\":\"Strat\u00e9gies publicitaires et d\u00e9sinformation, le danger croissant autour de l'\u00e9lection pr\u00e9sidentielle am\u00e9ricaine\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/#website\"},\"datePublished\":\"2024-10-21T14:45:19+00:00\",\"dateModified\":\"2024-10-21T14:49:59+00:00\",\"author\":{\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/e0a8fd3a0296d725eb15dcea49f577d1\"},\"description\":\"L'\u00e9tude ElectionGraph offre un aper\u00e7u d\u00e9taill\u00e9 des dangers li\u00e9s \u00e0 la d\u00e9sinformation et aux pratiques frauduleuses par intelligence artificielle.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/datascientest.com\/strategies-publicitaires-et-desinformation-le-danger-croissant-autour-de-lelection-presidentielle-americaine\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/datascientest.com\/#website\",\"url\":\"https:\/\/datascientest.com\/\",\"name\":\"Formation Data Science | DataScientest.com\",\"description\":\"Leader de la formation en Data Science\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/datascientest.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/e0a8fd3a0296d725eb15dcea49f577d1\",\"name\":\"Gabin Paul\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/1674665203992.jpeg\",\"contentUrl\":\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/1674665203992.jpeg\",\"caption\":\"Gabin Paul\"},\"description\":\"Gabin Paul est un journaliste r\u00e9dacteur chez DataScientest. Titulaire d'une licence en Litt\u00e9rature et journalisme de l'Universit\u00e9 Paris Nanterre, il poursuit actuellement un Bachelor en journalisme \u00e0 l'ISFJ.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/gabin-paul-56b076155\/\",\"Actualit\u00e9s\"],\"url\":\"https:\/\/datascientest.com\/author\/gabpaul\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Strat\u00e9gies publicitaires et d\u00e9sinformation, le danger croissant autour de l'\u00e9lection pr\u00e9sidentielle am\u00e9ricaine","description":"L'\u00e9tude ElectionGraph offre un aper\u00e7u d\u00e9taill\u00e9 des dangers li\u00e9s \u00e0 la d\u00e9sinformation et aux pratiques frauduleuses par intelligence artificielle.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/datascientest.com\/strategies-publicitaires-et-desinformation-le-danger-croissant-autour-de-lelection-presidentielle-americaine","og_locale":"fr_FR","og_type":"article","og_title":"Strat\u00e9gies publicitaires et d\u00e9sinformation, le danger croissant autour de l'\u00e9lection pr\u00e9sidentielle am\u00e9ricaine","og_url":"https:\/\/datascientest.com\/strategies-publicitaires-et-desinformation-le-danger-croissant-autour-de-lelection-presidentielle-americaine","og_site_name":"Formation Data Science | DataScientest.com","article_published_time":"2024-10-21T14:45:19+00:00","article_modified_time":"2024-10-21T14:49:59+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/10\/Design-sans-titre-84-1-1024x576.png","type":"image\/png"}],"author":"Gabin Paul","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Gabin Paul","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/datascientest.com\/strategies-publicitaires-et-desinformation-le-danger-croissant-autour-de-lelection-presidentielle-americaine","url":"https:\/\/datascientest.com\/strategies-publicitaires-et-desinformation-le-danger-croissant-autour-de-lelection-presidentielle-americaine","name":"Strat\u00e9gies publicitaires et d\u00e9sinformation, le danger croissant autour de l'\u00e9lection pr\u00e9sidentielle am\u00e9ricaine","isPartOf":{"@id":"https:\/\/datascientest.com\/#website"},"datePublished":"2024-10-21T14:45:19+00:00","dateModified":"2024-10-21T14:49:59+00:00","author":{"@id":"https:\/\/datascientest.com\/#\/schema\/person\/e0a8fd3a0296d725eb15dcea49f577d1"},"description":"L'\u00e9tude ElectionGraph offre un aper\u00e7u d\u00e9taill\u00e9 des dangers li\u00e9s \u00e0 la d\u00e9sinformation et aux pratiques frauduleuses par intelligence artificielle.","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/datascientest.com\/strategies-publicitaires-et-desinformation-le-danger-croissant-autour-de-lelection-presidentielle-americaine"]}]},{"@type":"WebSite","@id":"https:\/\/datascientest.com\/#website","url":"https:\/\/datascientest.com\/","name":"Formation Data Science | DataScientest.com","description":"Leader de la formation en Data Science","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/datascientest.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/datascientest.com\/#\/schema\/person\/e0a8fd3a0296d725eb15dcea49f577d1","name":"Gabin Paul","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/datascientest.com\/#\/schema\/person\/image\/","url":"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/1674665203992.jpeg","contentUrl":"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/1674665203992.jpeg","caption":"Gabin Paul"},"description":"Gabin Paul est un journaliste r\u00e9dacteur chez DataScientest. Titulaire d'une licence en Litt\u00e9rature et journalisme de l'Universit\u00e9 Paris Nanterre, il poursuit actuellement un Bachelor en journalisme \u00e0 l'ISFJ.","sameAs":["https:\/\/www.linkedin.com\/in\/gabin-paul-56b076155\/","Actualit\u00e9s"],"url":"https:\/\/datascientest.com\/author\/gabpaul"}]}},"_links":{"self":[{"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/posts\/255248"}],"collection":[{"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/users\/65"}],"replies":[{"embeddable":true,"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/comments?post=255248"}],"version-history":[{"count":4,"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/posts\/255248\/revisions"}],"predecessor-version":[{"id":255259,"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/posts\/255248\/revisions\/255259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/media\/255252"}],"wp:attachment":[{"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/media?parent=255248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/categories?post=255248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/tags?post=255248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}