{"id":257050,"date":"2024-11-21T13:46:59","date_gmt":"2024-11-21T13:46:59","guid":{"rendered":"https:\/\/datascientest.com\/?p=257050"},"modified":"2024-11-26T16:21:37","modified_gmt":"2024-11-26T16:21:37","slug":"data-et-redaction-web","status":"publish","type":"post","link":"https:\/\/datascientest.com\/data-et-redaction-web","title":{"rendered":"Data et r\u00e9daction web\u00a0: comment lier les deux\u00a0?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"257050\" class=\"elementor elementor-257050\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c05f714 e-flex e-con-boxed e-con\" data-id=\"c05f714\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab719b8 elementor-widget elementor-widget-text-editor\" data-id=\"ab719b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Am\u00e9liorer votre r\u00e9f\u00e9rencement naturel<\/strong><span style=\"font-weight: 400;\"><strong> est votre objectif\u00a0? Mais avez-vous pens\u00e9 \u00e0 travailler votre data ?<\/strong> <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a485ed elementor-widget elementor-widget-text-editor\" data-id=\"2a485ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La r\u00e9daction n\u2019est aujourd\u2019hui plus seulement une affaire de plumes ! Avoir des donn\u00e9es fiables est sans doute l\u2019une des cl\u00e9s pour mettre en place une r\u00e9daction plus strat\u00e9gique et cibl\u00e9e. \u00c0 l\u2019aide d\u2019outils data, les r\u00e9dacteurs web sont en mesure d\u2019analyser les comportements des utilisateurs et ainsi d\u2019<\/span><b>optimiser leurs contenus<\/b><span style=\"font-weight: 400;\"> pour r\u00e9pondre aux attentes des lecteurs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Cette compl\u00e9mentarit\u00e9 entre data et r\u00e9daction web comporte de nombreux avantages : am\u00e9lioration du taux d\u2019engagement et de conversion des contenus en ligne, positionnement plus facile de certains contenus sur la premi\u00e8re page des r\u00e9sultats de recherche sur Google, etc.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">L\u2019agence Pierrot, en partenariat avec DataScientest vous dit tout sur <\/span><b>les liens \u00e9troits entre <\/b><a href=\"https:\/\/agencepierrot.fr\/guide-redaction-web-2025\/\" target=\"_blank\" rel=\"noopener\"><b>r\u00e9daction web<\/b><\/a><b> et data.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d84e8c elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"6d84e8c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Tout savoir sur la data et la r\u00e9daction web<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99e036a e-flex e-con-boxed e-con\" data-id=\"99e036a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2a2d41 elementor-widget elementor-widget-heading\" data-id=\"d2a2d41\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">La data est au service de la r\u00e9daction web ! <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bd7f32 elementor-widget elementor-widget-text-editor\" data-id=\"8bd7f32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">De quoi parle-t-on quand on \u00e9voque la <a href=\"https:\/\/datascientest.com\/la-data-le-nouvel-or-du-21eme-siecle\">data<\/a> dans l\u2019univers de la r\u00e9daction web ? Il est ici question de<\/span><b> toutes les donn\u00e9es pr\u00e9 et post r\u00e9daction qui vont justifier ou non des actions r\u00e9dactionnelles<\/b><span style=\"font-weight: 400;\"> de la part du r\u00e9dacteur.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ces donn\u00e9es peuvent prendre des formes diverses : volumes de recherches li\u00e9s \u00e0 des mots-cl\u00e9s (combien de fois un mot-cl\u00e9 est-il tap\u00e9 par mois sur Google ?), longueur des contenus existants sur la m\u00eame th\u00e9matique, typologie des contenus, performance des contenus en termes de trafic, etc.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">La data offre ainsi des avantages cons\u00e9quents en r\u00e9daction web, car elle transforme un simple contenu r\u00e9dactionnel en un <\/span><b>outil strat\u00e9gique puissant<\/b><span style=\"font-weight: 400;\">. Elle favorise\u00a0:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u2019<\/span><b>optimisation du r\u00e9f\u00e9rencement naturel<\/b><span style=\"font-weight: 400;\">gr\u00e2ce au <a href=\"https:\/\/datascientest.com\/seo-tout-savoir\">SEO<\/a>;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u2019identification des <\/span><b>mots-cl\u00e9s<\/b><span style=\"font-weight: 400;\"> les plus recherch\u00e9s ;<\/span><\/li><li><span style=\"font-weight: 400;\">La recherche des derni\u00e8res <\/span><b>tendances digitales<\/b><span style=\"font-weight: 400;\"> qui int\u00e9ressent vos internautes.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0033be2 elementor-widget elementor-widget-image\" data-id=\"0033be2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/11\/data-redaction-web-datascientest-2.webp\" class=\"attachment-full size-full wp-image-257065\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/11\/data-redaction-web-datascientest-2.webp 1000w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/11\/data-redaction-web-datascientest-2-300x169.webp 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/11\/data-redaction-web-datascientest-2-768x432.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48ed2f0 elementor-widget elementor-widget-text-editor\" data-id=\"48ed2f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ces donn\u00e9es permettent de r\u00e9diger des contenus offrant une meilleure visibilit\u00e9 dans les moteurs de recherche. De m\u00eame, la data aide \u00e0 mieux comprendre qui est votre audience et ce qu\u2019elle recherche en mati\u00e8re de contenu.<\/span> <span style=\"font-weight: 400;\">Vous r\u00e9coltez donc des informations comme les habitudes de <\/span><b>comportement<\/b><span style=\"font-weight: 400;\"> des utilisateurs sur le Web qui, par la suite, vous permettront de personnaliser vos contenus pour r\u00e9pondre avec pr\u00e9cision \u00e0 leurs attentes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Enfin, la data met en lumi\u00e8re des <a href=\"https:\/\/datascientest.com\/les-kpis-key-performance-indicators\">indicateurs de performance<\/a> indispensables, tels que le taux de rebond, le temps pass\u00e9 sur une page et le taux de conversion. Cela permet ainsi d\u2019analyser quel contenu fonctionne parfaitement ou non sur votre site et d\u2019ajuster votre strat\u00e9gie \u00e9ditoriale en cons\u00e9quence. Gr\u00e2ce \u00e0 ces donn\u00e9es, la r\u00e9daction web gagne en pertinence, en qualit\u00e9 et contribue au d\u00e9veloppement de votre r\u00e9f\u00e9rencement naturel\u00a0!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-443dcfb elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"443dcfb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Approfondir dans le domaine du Data Marketing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a02c958 e-flex e-con-boxed e-con\" data-id=\"a02c958\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a57de9 elementor-widget elementor-widget-heading\" data-id=\"5a57de9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment tirer tous les avantages de la data en r\u00e9daction web ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-708b6ce elementor-widget elementor-widget-text-editor\" data-id=\"708b6ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour une strat\u00e9gie de r\u00e9daction web optimale, vous aurez ainsi besoin de mettre \u00e0 profit toutes les donn\u00e9es n\u00e9cessaires.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-271bc12 elementor-widget elementor-widget-heading\" data-id=\"271bc12\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><font size=\"4\">\u00c9tudier votre data pour pr\u00e9ciser votre cible<\/font><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e5ad02 elementor-widget elementor-widget-text-editor\" data-id=\"8e5ad02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00c0 l\u2019aide de vos recherches pour <\/span><b>identifier votre audience cible<\/b><span style=\"font-weight: 400;\">, vous pouvez d\u00e9terminer les points suivants\u00a0:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quelles intentions de recherche favorise-t-elle\u00a0?\u00a0\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quels mots-cl\u00e9s utilise-t-elle\u00a0?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quelles pages de votre site visite-t-elle\u00a0?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quels sont les \u00e9l\u00e9ments importants que votre audience recherche sur votre site\u00a0?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quelle est la dur\u00e9e minimale de son temps pass\u00e9 sur votre site\u00a0?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quel taux de clic et de partage rencontrez-vous mensuellement\u00a0?<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0cbc62 elementor-widget elementor-widget-image\" data-id=\"c0cbc62\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"668\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/11\/data-redaction-web-datascientest-1.webp\" class=\"attachment-full size-full wp-image-257066\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/11\/data-redaction-web-datascientest-1.webp 1000w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/11\/data-redaction-web-datascientest-1-300x200.webp 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/11\/data-redaction-web-datascientest-1-768x513.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb7e05a elementor-widget elementor-widget-text-editor\" data-id=\"fb7e05a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour vous aider dans ces recherches, certains outils sont \u00e0 votre disposition comme SEMrush, <a href=\"https:\/\/datascientest.com\/google-analytics-guide-complet\">Google Analytics<\/a> ou bien Ahrefs\u00a0! Ainsi vous r\u00e9colterez des informations capitales qui orientent votre <\/span><b>strat\u00e9gie de r\u00e9daction<\/b><span style=\"font-weight: 400;\"> afin de r\u00e9pondre aux besoins de votre public.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d02422c elementor-widget elementor-widget-heading\" data-id=\"d02422c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><font size=\"4\">R\u00e9diger un contenu parfaitement optimis\u00e9 en s\u00e9lectionnant les bons mots-cl\u00e9s<\/font><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d40b6c elementor-widget elementor-widget-text-editor\" data-id=\"0d40b6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La r\u00e9daction web requiert une bonne <\/span><b>ma\u00eetrise du SEO<\/b><span style=\"font-weight: 400;\">. Les donn\u00e9es r\u00e9colt\u00e9es telles que le choix des <\/span><b>bons<\/b> <b>mots-cl\u00e9s, leurs volumes de recherche <\/b><span style=\"font-weight: 400;\">et la difficult\u00e9 ou non \u00e0 se positionner dessus en fonction de la concurrence sont une vraie mine d\u2019or pour prendre les bonnes d\u00e9cisions r\u00e9dactionnelles. Bien optimis\u00e9, votre contenu r\u00e9pondra aux besoins des moteurs de recherche et aura donc des effets positifs sur votre <a href=\"https:\/\/datascientest.com\/formation-seo\">r\u00e9f\u00e9rencement naturel<\/a>\u00a0!\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fea253d elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"fea253d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">S'initier au Data Marketing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26743a9 elementor-widget elementor-widget-text-editor\" data-id=\"26743a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cependant, gare \u00e0 ne pas n\u00e9gliger la qualit\u00e9 de vos \u00e9crits\u00a0! L\u2019optimisation ne doit pas se faire au d\u00e9triment du soin apport\u00e9 \u00e0 la r\u00e9daction de contenu web. Les navigateurs sont, certes, attir\u00e9s par des contenus bien optimis\u00e9s, mais ils pr\u00eatent attention \u00e0 la valeur ajout\u00e9e et au <\/span><b>contenu bien \u00e9crit<\/b><span style=\"font-weight: 400;\">\u00a0!\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe5f6b5 elementor-widget elementor-widget-heading\" data-id=\"fe5f6b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><font size=\"4\">Analyser le contenu apr\u00e8s sa publication<\/font><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed838e elementor-widget elementor-widget-text-editor\" data-id=\"6ed838e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Suite \u00e0 la publication de votre contenu, veillez \u00e0 observer r\u00e9guli\u00e8rement comment il <\/span><b>\u00e9volue sur le Web<\/b><span style=\"font-weight: 400;\"> ! \u00c0 cela, les donn\u00e9es sont encore b\u00e9n\u00e9fiques, car vous analysez plusieurs performances de votre contenu\u00a0:\u00a0<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Le <b>nombre de visites<\/b> sur votre site ;<\/span><\/li><li><span style=\"font-weight: 400;\">Le <\/span><b>taux de rebond<\/b> ;\u00a0<\/li><li><span style=\"font-weight: 400;\">Le <\/span><b>niveau de conversion<\/b>\u00a0;\u00a0<\/li><li><span style=\"font-weight: 400;\">Le <\/span><b>positionnement<\/b><span style=\"font-weight: 400;\"> sur les moteurs de recherche, etc.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-983919e elementor-widget elementor-widget-text-editor\" data-id=\"983919e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 ces donn\u00e9es, vous avez toutes les cl\u00e9s pour ajuster vos contenus, changer de strat\u00e9gie ou continuer sur la bonne voie\u00a0! <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16ee1ba elementor-widget elementor-widget-image\" data-id=\"16ee1ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"557\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/11\/data-redaction-web-datascientest-3.webp\" class=\"attachment-full size-full wp-image-257067\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/11\/data-redaction-web-datascientest-3.webp 1000w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/11\/data-redaction-web-datascientest-3-300x167.webp 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/11\/data-redaction-web-datascientest-3-768x428.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83c9cee e-flex e-con-boxed e-con\" data-id=\"83c9cee\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae2ce7 elementor-widget elementor-widget-heading\" data-id=\"2ae2ce7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pourquoi la data devient-elle indispensable \u00e0 la r\u00e9daction web ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7173eed elementor-widget elementor-widget-text-editor\" data-id=\"7173eed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Notez qu\u2019un contenu bien optimis\u00e9 est un contenu qui gagnera en <\/span><b>visibilit\u00e9\u00a0<\/b><span style=\"font-weight: 400;\">! La recherche et l\u2019<a href=\"https:\/\/datascientest.com\/data-analysis-tout-savoir\">analyse de donn\u00e9es<\/a> sont primordiales, car elles seront au c\u0153ur des choix de r\u00e9daction. \u00c0 quel endroit placer quel mot-cl\u00e9 ? O\u00f9 positionner les appels \u00e0 l\u2019action sur ma page web (CTA) ? Comment structurer mon plan de r\u00e9daction pour couvrir l\u2019enti\u00e8ret\u00e9 d\u2019une th\u00e9matique ? Toutes ces questions ne peuvent se r\u00e9soudre qu\u2019avec des recherches data !<\/span><\/p><p><span style=\"font-weight: 400;\">Une r\u00e9daction web de grande qualit\u00e9 n\u2019atteindra pas son plein potentiel si elle n\u2019est pas con\u00e7ue \u00e0 destination du bon public ou si elle ne correspond pas aux attentes des navigateurs. La data permet donc de r\u00e9soudre cette probl\u00e9matique. Des recherches de donn\u00e9es fiables orientent ainsi <\/span><b>l\u2019angle de la r\u00e9daction<\/b><span style=\"font-weight: 400;\"> et mettent en lumi\u00e8re vos <\/span><b>besoins en SEO<\/b><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ainsi, la data est incontestablement un alli\u00e9 pour un r\u00e9dacteur web qui souhaite <\/span><b>publier des contenus engageants<\/b><span style=\"font-weight: 400;\"> et <\/span><b>performants<\/b><span style=\"font-weight: 400;\"> sur son site web. En ajoutant un processus de r\u00e9colte de data dans une strat\u00e9gie de contenu, chaque r\u00e9dacteur peut ainsi r\u00e9pondre et anticiper les attentes des internautes. A l\u2019agence Pierrot, nous avons depuis longtemps int\u00e9gr\u00e9 la donn\u00e9e dans nos strat\u00e9gies de contenus pour les rendre plus performantes ! <\/span><\/p><p><span style=\"font-weight: 400;\">D\u00e9couvrez le travail de l\u2019agence Pierrot : <\/span><a href=\"https:\/\/agencepierrot.fr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/agencepierrot.fr\/<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34dc572 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"34dc572\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir notre formation en Data Marketing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec83862 e-flex e-con-boxed e-con\" data-id=\"ec83862\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cd2e6e elementor-widget elementor-widget-html\" data-id=\"5cd2e6e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Comment la data am\u00e9liore-t-elle la r\u00e9daction web ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"La data permet d'optimiser le r\u00e9f\u00e9rencement naturel, d'identifier les mots-cl\u00e9s recherch\u00e9s et de comprendre les attentes des utilisateurs pour produire des contenus pertinents.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Quels types de donn\u00e9es sont utiles en r\u00e9daction web ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Les donn\u00e9es incluent les volumes de recherche des mots-cl\u00e9s, la performance des contenus (trafic, taux de rebond, etc.), et les habitudes des utilisateurs sur le site.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Quels outils utiliser pour exploiter la data en r\u00e9daction web ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Des outils comme SEMrush, Google Analytics et Ahrefs aident \u00e0 analyser les donn\u00e9es n\u00e9cessaires pour une strat\u00e9gie de contenu optimis\u00e9e.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Pourquoi la data est-elle indispensable pour le SEO ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"La data aide \u00e0 choisir les bons mots-cl\u00e9s, structurer les contenus et ajuster les strat\u00e9gies pour mieux r\u00e9pondre aux exigences des moteurs de recherche.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Comment analyser les performances d\u2019un contenu publi\u00e9 ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"En observant des indicateurs comme le nombre de visites, le taux de rebond, le niveau de conversion, et le positionnement sur les moteurs de recherche.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Comment la data personnalise-t-elle les contenus ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Elle permet de mieux comprendre l\u2019audience et ses attentes pour produire des contenus adapt\u00e9s \u00e0 leurs besoins et comportements.\"\r\n      }\r\n    }\r\n  ]\r\n}\r\n<\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Am\u00e9liorer votre r\u00e9f\u00e9rencement naturel est votre objectif\u00a0? Mais avez-vous pens\u00e9 \u00e0 travailler votre data ? La r\u00e9daction n\u2019est aujourd\u2019hui plus seulement une affaire de plumes ! Avoir des donn\u00e9es fiables est sans doute l\u2019une des cl\u00e9s pour mettre en place une r\u00e9daction plus strat\u00e9gique et cibl\u00e9e. \u00c0 l\u2019aide d\u2019outils data, les r\u00e9dacteurs web sont en [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":257058,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2497,2496],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data et r\u00e9daction web\u00a0: comment lier les deux\u00a0?<\/title>\n<meta name=\"description\" content=\"Vous souhaitez cr\u00e9er du contenu engageant pour votre public ? D\u00e9couvrez comment la data peut r\u00e9volutionner votre approche de la r\u00e9daction web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/data-et-redaction-web\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data et r\u00e9daction web\u00a0: comment lier les deux\u00a0?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/data-et-redaction-web\" \/>\n<meta property=\"og:site_name\" content=\"Formation Data Science | DataScientest.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-21T13:46:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-26T16:21:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/11\/Data-redaction-web-datascientest.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Daniel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/data-et-redaction-web\",\"url\":\"https:\/\/datascientest.com\/data-et-redaction-web\",\"name\":\"Data et r\u00e9daction web\u00a0: comment lier les deux\u00a0?\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/#website\"},\"datePublished\":\"2024-11-21T13:46:59+00:00\",\"dateModified\":\"2024-11-26T16:21:37+00:00\",\"author\":{\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/5a86e30c5090234fb43dd8baa83c44b0\"},\"description\":\"Vous souhaitez cr\u00e9er du contenu engageant pour votre public ? 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