{"id":258683,"date":"2024-12-12T13:07:49","date_gmt":"2024-12-12T13:07:49","guid":{"rendered":"https:\/\/datascientest.com\/?p=258683"},"modified":"2024-12-12T13:10:18","modified_gmt":"2024-12-12T13:10:18","slug":"google-veo-et-imagen-3-google-met-son-ia-generative-de-video-et-dimage-a-la-portee-de-tous","status":"publish","type":"post","link":"https:\/\/datascientest.com\/google-veo-et-imagen-3-google-met-son-ia-generative-de-video-et-dimage-a-la-portee-de-tous","title":{"rendered":"Google Veo et Imagen 3 : Google met son IA G\u00e9n\u00e9rative de vid\u00e9o et d\u2019image \u00e0 la port\u00e9e de tous"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"258683\" class=\"elementor elementor-258683\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-addda17 e-flex e-con-boxed e-con\" data-id=\"addda17\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db1ac07 elementor-widget elementor-widget-text-editor\" data-id=\"db1ac07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019intelligence artificielle franchit un nouveau cap avec <\/span><b>Google Veo<\/b><span style=\"font-weight: 400;\"> et <\/span><b>Imagen 3<\/b><span style=\"font-weight: 400;\">, des mod\u00e8les d\u2019IA g\u00e9n\u00e9rative d\u00e9di\u00e9s \u00e0 la cr\u00e9ation de vid\u00e9os et d\u2019images r\u00e9alistes \u00e0 partir de simples descriptions textuelles ou visuelles. Disponibles via la plateforme <\/span><b>Vertex AI<\/b><span style=\"font-weight: 400;\">, ces outils s\u2019adressent aussi bien aux entreprises qu\u2019aux cr\u00e9ateurs ind\u00e9pendants. Google confirme ainsi son ambition de rendre les technologies les plus avanc\u00e9es accessibles, tout en posant des garde-fous essentiels pour garantir un usage responsable.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d905de0 elementor-widget elementor-widget-heading\" data-id=\"d905de0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Veo : L\u2019IA g\u00e9n\u00e9rative vid\u00e9o au service de la cr\u00e9ativit\u00e9<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07e601b elementor-widget elementor-widget-text-editor\" data-id=\"07e601b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Veo<\/b><span style=\"font-weight: 400;\">, le dernier <\/span><a href=\"https:\/\/datascientest.com\/intelligence-artificielle-definition\"><span style=\"font-weight: 400;\">mod\u00e8le d\u2019intelligence artificielle<\/span><\/a><span style=\"font-weight: 400;\"> g\u00e9n\u00e9rative de Google, permet de transformer des prompts textuels ou des images en vid\u00e9os en <\/span><b>1080p<\/b><span style=\"font-weight: 400;\">, avec un r\u00e9alisme bluffant. Gr\u00e2ce \u00e0 son int\u00e9gration sur <\/span><b>Vertex AI<\/b><span style=\"font-weight: 400;\">, ce mod\u00e8le offre une gamme \u00e9tendue de styles visuels et cin\u00e9matographiques, permettant aux utilisateurs de produire des contenus personnalis\u00e9s en quelques minutes.<\/span><\/p><p><span style=\"font-weight: 400;\">Ce qui distingue Veo, c\u2019est sa capacit\u00e9 \u00e0 :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>G\u00e9n\u00e9rer des vid\u00e9os longues<\/b><span style=\"font-weight: 400;\"> : Lors de son lancement, Google avait d\u00e9montr\u00e9 des clips exc\u00e9dant une minute, et les tests actuels confirment une flexibilit\u00e9 en termes de dur\u00e9e.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>S\u2019adapter aux besoins cr\u00e9atifs<\/b><span style=\"font-weight: 400;\"> : Que ce soit pour la publicit\u00e9, le storytelling ou le prototypage rapide, Veo r\u00e9pond \u00e0 une diversit\u00e9 d\u2019usages.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Simplifier la cr\u00e9ation vid\u00e9o<\/b><span style=\"font-weight: 400;\"> : En combinant des visuels r\u00e9alistes produits par <\/span><b>Imagen 3<\/b><span style=\"font-weight: 400;\">, Veo r\u00e9duit les d\u00e9lais de production de plusieurs jours \u00e0 quelques heures, une r\u00e9volution pour les cr\u00e9ateurs.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Des entreprises comme <\/span><b>Agoda<\/b><span style=\"font-weight: 400;\"> utilisent d\u00e9j\u00e0 ces outils pour automatiser la production de vid\u00e9os publicitaires. Gr\u00e2ce \u00e0 <\/span><a href=\"https:\/\/datascientest.com\/veo-la-reponse-de-google-au-sora-dopenai\"><span style=\"font-weight: 400;\">Veo<\/span><\/a><span style=\"font-weight: 400;\"> et <\/span><a href=\"https:\/\/datascientest.com\/gemini-integre-imagen-3-a-ses-fonctionnalites-et-permet-une-generation-dimages-artificielle-epoustouflante\"><span style=\"font-weight: 400;\">Imagen 3<\/span><\/a><span style=\"font-weight: 400;\">, elles peuvent produire des contenus de haute qualit\u00e9 \u00e0 moindre co\u00fbts, avec des processus de cr\u00e9ation rationalis\u00e9s.<\/span><\/p><p><span style=\"font-weight: 400;\">Ces innovations rendent possible un acc\u00e8s \u00e0 la cr\u00e9ation vid\u00e9o pour des non-initi\u00e9s, ouvrant ainsi la voie \u00e0 une <\/span><b>d\u00e9mocratisation in\u00e9dite<\/b><span style=\"font-weight: 400;\"> de la production multim\u00e9dia.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db60a7e elementor-widget elementor-widget-image\" data-id=\"db60a7e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"425\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/12\/001519958_illustration_large.png\" class=\"attachment-large size-large wp-image-258685\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/12\/001519958_illustration_large.png 930w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/12\/001519958_illustration_large-300x159.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/12\/001519958_illustration_large-768x408.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab9da26 elementor-widget elementor-widget-heading\" data-id=\"ab9da26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Focus sur la s\u00e9curit\u00e9 et l\u2019innovation technologique<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccc5ef2 elementor-widget elementor-widget-text-editor\" data-id=\"ccc5ef2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019une des innovations majeures int\u00e9gr\u00e9es \u00e0 Veo et Imagen 3 est <\/span><b>SynthID<\/b><span style=\"font-weight: 400;\">, un filigrane num\u00e9rique invisible d\u00e9velopp\u00e9 par <\/span><b>DeepMind<\/b><span style=\"font-weight: 400;\">. Cette technologie offre plusieurs avantages :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>R\u00e9duction de la d\u00e9sinformation<\/b><span style=\"font-weight: 400;\"> : Les vid\u00e9os et images g\u00e9n\u00e9r\u00e9es peuvent \u00eatre authentifi\u00e9es pour limiter les risques de m\u00e9susage, comme les deepfakes.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Attribution claire<\/b><span style=\"font-weight: 400;\"> : SynthID garantit que chaque cr\u00e9ation puisse \u00eatre trac\u00e9e, facilitant ainsi l\u2019identification des contenus produits par IA.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Conscient des risques li\u00e9s \u00e0 la cr\u00e9ation de contenu nuisible ou \u00e0 la violation des droits d\u2019auteur, Google a mis en place des filtres avanc\u00e9s pour emp\u00eacher les abus. Cependant, certains experts soulignent que ces protections restent perfectibles, notamment pour \u00e9viter le contournement des restrictions.<\/span><\/p><p><span style=\"font-weight: 400;\">Avec le lancement de Veo, Google prend de l\u2019avance sur ses concurrents, notamment OpenAI, dont le mod\u00e8le <\/span><b>Sora<\/b><span style=\"font-weight: 400;\"> reste \u00e0 ce jour en d\u00e9veloppement. Alors que <\/span><b>86 % des entreprises utilisant l\u2019IA<\/b><span style=\"font-weight: 400;\"> d\u00e9clarent une augmentation de leurs revenus, Google cible un march\u00e9 en pleine expansion avec des outils qui r\u00e9pondent \u00e0 la fois aux besoins cr\u00e9atifs et aux exigences de s\u00e9curit\u00e9.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71947e8 elementor-widget elementor-widget-text-editor\" data-id=\"71947e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si cet article vous a plu et si vous envisagez une carri\u00e8re dans la Data Science ou tout simplement une mont\u00e9e en comp\u00e9tences dans votre domaine, n\u2019h\u00e9sitez pas \u00e0 d\u00e9couvrir nos <\/span><a href=\"https:\/\/datascientest.com\/formations-data\"><span style=\"font-weight: 400;\">offres de formations<\/span><\/a><span style=\"font-weight: 400;\"> ou nos <\/span><a href=\"https:\/\/datascientest.com\/blog-data-ia-actualites\"><span style=\"font-weight: 400;\">articles de blog<\/span><\/a><span style=\"font-weight: 400;\"> sur DataScientest.<\/span><\/p><p><i><span style=\"font-weight: 400;\">Source : deepmind.google<\/span><\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f1d48c elementor-align-center button-principal elementor-widget elementor-widget-button\" data-id=\"0f1d48c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/datascientest.com\/formations-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir nos formations en Intelligence Artificielle<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L\u2019intelligence artificielle franchit un nouveau cap avec Google Veo et Imagen 3, des mod\u00e8les d\u2019IA g\u00e9n\u00e9rative d\u00e9di\u00e9s \u00e0 la cr\u00e9ation de vid\u00e9os et d\u2019images r\u00e9alistes \u00e0 partir de simples descriptions textuelles ou visuelles. Disponibles via la plateforme Vertex AI, ces outils s\u2019adressent aussi bien aux entreprises qu\u2019aux cr\u00e9ateurs ind\u00e9pendants. Google confirme ainsi son ambition de [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":258684,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2431],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Veo et Imagen 3 : Google met son IA G\u00e9n\u00e9rative de vid\u00e9o et d\u2019image \u00e0 la port\u00e9e de tous<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/google-veo-et-imagen-3-google-met-son-ia-generative-de-video-et-dimage-a-la-portee-de-tous\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Veo et Imagen 3 : Google met son IA G\u00e9n\u00e9rative de vid\u00e9o et d\u2019image \u00e0 la port\u00e9e de tous\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/google-veo-et-imagen-3-google-met-son-ia-generative-de-video-et-dimage-a-la-portee-de-tous\" \/>\n<meta property=\"og:site_name\" content=\"Formation Data Science | DataScientest.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-12T13:07:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-12T13:10:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/12\/001519956_896x598_c.png\" \/>\n\t<meta property=\"og:image:width\" content=\"896\" \/>\n\t<meta property=\"og:image:height\" content=\"598\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gabin Paul\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabin Paul\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/google-veo-et-imagen-3-google-met-son-ia-generative-de-video-et-dimage-a-la-portee-de-tous\",\"url\":\"https:\/\/datascientest.com\/google-veo-et-imagen-3-google-met-son-ia-generative-de-video-et-dimage-a-la-portee-de-tous\",\"name\":\"Google Veo et Imagen 3 : Google met son IA G\u00e9n\u00e9rative de vid\u00e9o et d\u2019image \u00e0 la port\u00e9e de tous\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/#website\"},\"datePublished\":\"2024-12-12T13:07:49+00:00\",\"dateModified\":\"2024-12-12T13:10:18+00:00\",\"author\":{\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/e0a8fd3a0296d725eb15dcea49f577d1\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/datascientest.com\/google-veo-et-imagen-3-google-met-son-ia-generative-de-video-et-dimage-a-la-portee-de-tous\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/datascientest.com\/#website\",\"url\":\"https:\/\/datascientest.com\/\",\"name\":\"Formation Data Science | DataScientest.com\",\"description\":\"Leader de la formation en Data Science\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/datascientest.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/e0a8fd3a0296d725eb15dcea49f577d1\",\"name\":\"Gabin Paul\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/1674665203992.jpeg\",\"contentUrl\":\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/1674665203992.jpeg\",\"caption\":\"Gabin Paul\"},\"description\":\"Gabin Paul est un journaliste r\u00e9dacteur chez DataScientest. 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