{"id":258733,"date":"2024-12-27T06:30:00","date_gmt":"2024-12-27T06:30:00","guid":{"rendered":"https:\/\/datascientest.com\/?p=258733"},"modified":"2024-12-17T10:44:50","modified_gmt":"2024-12-17T10:44:50","slug":"generative-engine-optimization-tout-savoir","status":"publish","type":"post","link":"https:\/\/datascientest.com\/generative-engine-optimization-tout-savoir","title":{"rendered":"Generative Engine Optimization (GEO) : Tout ce qu&rsquo;il faut savoir"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"258733\" class=\"elementor elementor-258733\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8f1bae e-flex e-con-boxed e-con\" data-id=\"e8f1bae\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc22bd1 elementor-widget elementor-widget-text-editor\" data-id=\"bc22bd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>L\u2019av\u00e8nement de l\u2019intelligence artificielle impacte toujours plus de domaines. La recherche Web n\u2019est pas exclue du lot. Les nouveaux moteurs de recherche IA ont donn\u00e9 naissance \u00e0 une nouvelle discipline, \u00e0 m\u00eame de prendre la suite de SEO : le GEO\u2026<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f50281c elementor-widget elementor-widget-text-editor\" data-id=\"f50281c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le <strong>GEO<\/strong> (Generative Engine Optimization &#8211; optimisation pour les moteurs g\u00e9n\u00e9ratifs) est une nouvelle approche du <a href=\"https:\/\/datascientest.com\/seo-tout-savoir\">SEO<\/a> qui prend en compte la mani\u00e8re dont les utilisateurs acc\u00e8dent \u00e0\u00a0 des contenus via des moteurs de recherche bas\u00e9s sur l\u2019IA, comme <strong>Perplexity<\/strong>, ou <strong>SearchGPT<\/strong>. Ceux-ci ont pour particularit\u00e9 de synth\u00e9tiser l\u2019information qu\u2019ils ont recueillie \u00e0 partir de plusieurs sources en vue de fournir une r\u00e9ponse directe et personnalis\u00e9e \u00e0 l\u2019internaute.<\/span><\/p><p><span style=\"font-weight: 400;\">Lorsqu\u2019un internaute formule une requ\u00eate sur un moteur de recherche traditionnel comme <a href=\"https:\/\/datascientest.com\/google-revolutionne-notre-facon-dutiliser-internet\">Google<\/a> ou <strong>Bing<\/strong>, celui-ci affiche en retour une liste de sites. Le SEO d\u00e9signe l\u2019ensemble des actions effectu\u00e9es pour classer un site le plus haut dans cette liste de r\u00e9ponses.<\/span><\/p><p><span style=\"font-weight: 400;\">Des outils comme Perplexity, SearchGPT, ou <a href=\"https:\/\/datascientest.com\/microsoft-devoile-windows-copilot-tout-savoir-de-la-revolution-du-systeme-dexploitation\">Copilot<\/a>\u00a0 construisent leur r\u00e9ponse \u00e0 partir de contenus du Web et la pr\u00e9sente sous la forme d\u2019un r\u00e9sum\u00e9 ou d\u2019une analyse d\u00e9taill\u00e9e. L\u2019internaute n\u2019a plus besoin de cliquer sur plusieurs liens pour obtenir l\u2019information d\u00e9sir\u00e9e : il obtient une r\u00e9ponse personnalis\u00e9e \u00e0 chacune de ses requ\u00eates.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbec4d1 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"fbec4d1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Se former au GEO<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f0f473 e-flex e-con-boxed e-con\" data-id=\"8f0f473\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef0483 elementor-widget elementor-widget-heading\" data-id=\"9ef0483\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Quelle cons\u00e9quence pour les sites Web ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf30d0e elementor-widget elementor-widget-text-editor\" data-id=\"bf30d0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Quelle est la cons\u00e9quence ? Les <a href=\"https:\/\/datascientest.com\/data-et-redaction-web\">cr\u00e9ateurs de contenu<\/a> doivent d\u00e9sormais envisager des strat\u00e9gies visant \u00e0 ce\u00a0 que leur contenu soit consid\u00e9r\u00e9 comme suffisamment autoritaire pour \u00eatre int\u00e9gr\u00e9 dans les r\u00e9ponses de <a href=\"https:\/\/datascientest.com\/ia-generative-tout-savoir\">l\u2019IA g\u00e9n\u00e9rative<\/a>.<\/span><\/p><p><span style=\"font-weight: 400;\">Le GEO d\u00e9signe ce processus visant \u00e0 maximiser la port\u00e9e d\u2019un contenu num\u00e9rique dans des <strong>moteurs de recherche g\u00e9n\u00e9rative<\/strong> comme <a href=\"https:\/\/datascientest.com\/chatgpt-4-tout-savoir\">ChatGPT<\/a>, <a href=\"https:\/\/datascientest.com\/claude-3-danthropic-le-llm-qui-detrone-gpt-4\">Claude<\/a>, <a href=\"https:\/\/datascientest.com\/google-gemini-tout-savoir\">Gemini<\/a> ou Perplexity. Il implique d\u2019exploiter le potentiel sp\u00e9cifique de l\u2019IA en cr\u00e9ant du contenu qui puisse \u00eatre consid\u00e9r\u00e9 comme incontournable par les IA g\u00e9n\u00e9ratives. Dans cette logique, le contenu\u00a0 d\u2019un site doit habituellement \u00eatre revu afin qu\u2019il puisse \u00eatre ais\u00e9ment analys\u00e9 et retenu par <a href=\"https:\/\/datascientest.com\/large-language-models-tout-savoir\">les grands mod\u00e8les de langage (LLM)<\/a>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14c4357 e-flex e-con-boxed e-con\" data-id=\"14c4357\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-132d117 elementor-widget elementor-widget-heading\" data-id=\"132d117\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEO et GEO : des approches diff\u00e9rentes<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23bacf4 elementor-widget elementor-widget-text-editor\" data-id=\"23bacf4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le SEO est n\u00e9 \u00e0 la fin des ann\u00e9es 1990, suite \u00e0 l\u2019arriv\u00e9e des premiers moteurs de recherche comme <strong>AltaVista<\/strong> et, plus tard, Google. Initialement, les algorithmes de ces moteurs de recherche \u00e9taient avant tout bas\u00e9s sur <strong>la fr\u00e9quence des mots-cl\u00e9s<\/strong>. Le SEO a \u00e9volu\u00e9 pour prendre en compte une gamme de facteurs plus \u00e9tendue : <strong>backlinks<\/strong> (liens entrants), qualit\u00e9 du <strong>contenu<\/strong>, vitesse de chargement des pages\u2026 \u00c0 mesure que l\u2019IA a gagn\u00e9 en importance, les moteurs de recherche comme Google ont commenc\u00e9 \u00e0 int\u00e9grer des facteurs li\u00e9s \u00e0 cette technologie. Pourtant, leur r\u00e9sultat a continu\u00e9 d\u2019appara\u00eetre sous la forme d\u2019une liste de sites.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4ec88c elementor-widget elementor-widget-image\" data-id=\"f4ec88c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"571\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/12\/generative-engine-optimization-datascientest-1.webp\" class=\"attachment-full size-full wp-image-258748\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/12\/generative-engine-optimization-datascientest-1.webp 1000w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/12\/generative-engine-optimization-datascientest-1-300x171.webp 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/12\/generative-engine-optimization-datascientest-1-768x439.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a925ea9 elementor-widget elementor-widget-text-editor\" data-id=\"a925ea9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le GEO marque une rupture. Il est n\u00e9 de la constatation que les <strong>nouveaux outils de recherche IA<\/strong> g\u00e9n\u00e8rent des r\u00e9ponses en agr\u00e9geant l\u2019information de multiples sources. Le terme GEO d\u00e9signe l&rsquo;ensemble des techniques d&rsquo;optimisation de contenus destin\u00e9s \u00e0 ce type d\u2019IA g\u00e9n\u00e9ratives. Il vise \u00e0 inciter <strong>les moteurs d\u00e9di\u00e9s \u00e0 l\u2019IA<\/strong>, \u00e0 citer certains sites particuliers. Toute l\u2019id\u00e9e \u00e9tant que pour r\u00e9ussir avec le GEO, les <strong>cr\u00e9ateurs de contenus<\/strong> doivent se concentrer sur d\u2019autres crit\u00e8res que ceux du SEO.<\/span><\/p><p><span style=\"font-weight: 400;\">Ainsi, le GEO, se concentre sur la qualit\u00e9 intrins\u00e8que du contenu plut\u00f4t que sur des aspects comme la pr\u00e9sence de <strong>mots-cl\u00e9s<\/strong> ou la <strong>vitesse de chargement<\/strong> sur t\u00e9l\u00e9phone mobile. Les moteurs de recherche IA valorisent la capacit\u00e9 du contenu \u00e0 r\u00e9pondre efficacement \u00e0 des questions d\u2019utilisateurs.<\/span><\/p><p><span style=\"font-weight: 400;\">Le GEO implique donc d\u2019optimiser ses contenus pour les moteurs de recherche g\u00e9n\u00e9ratifs. La nouvelle croisade consiste \u00e0 rendre les contenus pertinents aux yeux des <a href=\"https:\/\/datascientest.com\/algorithme-de-recommandation-tout-savoir\">algorithmes d\u2019intelligence artificielle<\/a>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f195ad0 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"f195ad0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-intelligence-artificielle\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Apprendre \u00e0 d\u00e9velopper une IA<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abf1884 e-flex e-con-boxed e-con\" data-id=\"abf1884\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a34df9 elementor-widget elementor-widget-heading\" data-id=\"3a34df9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quelles strat\u00e9gies adopter pour le GEO ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b80c3a elementor-widget elementor-widget-text-editor\" data-id=\"1b80c3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Quelques faits et estimations ressortent des premi\u00e8res \u00e9tudes sur le domaine du GEO.<\/span><\/p><h4><b>Pr\u00e9cision du contenu<\/b><\/h4><p><span style=\"font-weight: 400;\">Un contenu clair et exhaustif augmente les chances d\u2019\u00eatre s\u00e9lectionn\u00e9 r\u00e9f\u00e9rence source par les IA.<\/span><\/p><h4><b>Citer ses sources<\/b><\/h4><p><span style=\"font-weight: 400;\">Citer des sources fiables et pertinentes am\u00e9liorerait de 132,4 % la pr\u00e9sence du contenu dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par les moteurs d&rsquo;IA.<\/span><\/p><h4><b>F<\/b><b>aire autorit\u00e9<\/b><\/h4><p><span style=\"font-weight: 400;\">Faire autorit\u00e9 am\u00e9liorerait de 89,1 % la visibilit\u00e9 dans les r\u00e9ponses des moteurs g\u00e9n\u00e9ratifs. Le ton ne suffit pas : il importe d\u2019\u00eatre cr\u00e9dible dans ses affirmations.<\/span><\/p><h4><b>Statistiques<\/b><\/h4><p><span style=\"font-weight: 400;\">Inclure des statistiques am\u00e9liorerait de 65,5 % la visibilit\u00e9 du contenu dans les r\u00e9ponses g\u00e9n\u00e9ratives.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-594d8b5 elementor-widget elementor-widget-image\" data-id=\"594d8b5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"571\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/12\/generative-engine-optimization-datascientest-2.webp\" class=\"attachment-full size-full wp-image-258749\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/12\/generative-engine-optimization-datascientest-2.webp 1000w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/12\/generative-engine-optimization-datascientest-2-300x171.webp 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2024\/12\/generative-engine-optimization-datascientest-2-768x439.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e304abc e-flex e-con-boxed e-con\" data-id=\"e304abc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2063f33 elementor-widget elementor-widget-heading\" data-id=\"2063f33\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L\u2019impact des moteurs IA<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-595ce17 elementor-widget elementor-widget-text-editor\" data-id=\"595ce17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La <strong>tendance GEO<\/strong> para\u00eet in\u00e9vitable. Gartner pr\u00e9voit une baisse du volume des recherches traditionnelles de 25 % d\u2019ici 2026. Inversement, une \u00e9tude publi\u00e9e en novembre 2023 par des chercheurs de Princeton, Georgia Tech et l\u2019Institut Allen a estim\u00e9 que des ajustements sp\u00e9cifiques d\u2019un site devraient augmenter sa visibilit\u00e9 jusqu\u2019\u00e0 40 % dans <strong>les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019IA<\/strong>.<\/span><\/p><p><span style=\"font-weight: 400;\">Pourtant, le GEO ouvre une \u00e8re qui pourrait s\u2019av\u00e9rer probl\u00e9matique pour de nombreux sites. De fait, si via <strong>un moteur de recherche IA<\/strong>, un utilisateur obtient la r\u00e9ponse recherch\u00e9e, il est probable qu\u2019il ne sera pas motiv\u00e9 \u00e0 visiter le site source. Cette nouvelle donne amorce donc une r\u00e9volution dans la fa\u00e7on de consid\u00e9rer sa <strong>strat\u00e9gie Web<\/strong>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd1c86 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"4cd1c86\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir notre formation en marketing digital & data<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8558578 e-flex e-con-boxed e-con\" data-id=\"8558578\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34550a7 elementor-widget elementor-widget-html\" data-id=\"34550a7\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Qu'est-ce que le GEO (Generative Engine Optimization) ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Le GEO, ou Generative Engine Optimization, est une approche d'optimisation des contenus pour les moteurs de recherche g\u00e9n\u00e9ratifs bas\u00e9s sur l'IA, tels que ChatGPT ou Perplexity. Il vise \u00e0 maximiser la pr\u00e9sence des contenus dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par ces outils.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"En quoi le GEO diff\u00e8re-t-il du SEO traditionnel ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Contrairement au SEO qui se concentre sur le classement des pages dans les r\u00e9sultats des moteurs de recherche traditionnels, le GEO optimise les contenus pour \u00eatre int\u00e9gr\u00e9s dans les r\u00e9ponses synth\u00e9tiques fournies par les IA g\u00e9n\u00e9ratives.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Quels types de contenus sont privil\u00e9gi\u00e9s par les moteurs IA ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Les moteurs IA privil\u00e9gient les contenus pr\u00e9cis, exhaustifs, cr\u00e9dibles, et citant des sources fiables. Inclure des statistiques et des informations claires am\u00e9liore \u00e9galement la visibilit\u00e9 dans les r\u00e9ponses g\u00e9n\u00e9ratives.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Comment adapter sa strat\u00e9gie web au GEO ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Pour r\u00e9ussir avec le GEO, il faut produire des contenus de qualit\u00e9, clairs et autoritaires, et optimiser leur pr\u00e9sentation pour \u00eatre facilement analys\u00e9s par les mod\u00e8les de langage comme ceux utilis\u00e9s par ChatGPT et Perplexity.\"\r\n      }\r\n    }\r\n  ]\r\n}\r\n<\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L\u2019av\u00e8nement de l\u2019intelligence artificielle impacte toujours plus de domaines. La recherche Web n\u2019est pas exclue du lot. Les nouveaux moteurs de recherche IA ont donn\u00e9 naissance \u00e0 une nouvelle discipline, \u00e0 m\u00eame de prendre la suite de SEO : le GEO\u2026 Le GEO (Generative Engine Optimization &#8211; optimisation pour les moteurs g\u00e9n\u00e9ratifs) est une nouvelle [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":258735,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2500,2496],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Generative Engine Optimization (GEO) : Tout ce qu&#039;il faut savoir<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez le GEO (Generative Engine Optimization), la nouvelle r\u00e9volution du SEO adapt\u00e9e aux moteurs de recherche IA comme ChatGPT et Perplexity. Strat\u00e9gies, impacts et cl\u00e9s pour optimiser votre contenu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/generative-engine-optimization-tout-savoir\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generative Engine Optimization (GEO) : Tout ce qu&#039;il faut savoir\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/generative-engine-optimization-tout-savoir\" \/>\n<meta property=\"og:site_name\" content=\"Formation Data Science | DataScientest.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-27T06:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-17T10:44:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/12\/generative-engine-optimization-datascientest.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"686\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Aur\u00e9lia Fellous\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aur\u00e9lia Fellous\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/generative-engine-optimization-tout-savoir\",\"url\":\"https:\/\/datascientest.com\/generative-engine-optimization-tout-savoir\",\"name\":\"Generative Engine Optimization (GEO) : Tout ce qu'il faut savoir\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/#website\"},\"datePublished\":\"2024-12-27T06:30:00+00:00\",\"dateModified\":\"2024-12-17T10:44:50+00:00\",\"author\":{\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/bd44b23f798347113ae5f0bbff3c25bd\"},\"description\":\"D\u00e9couvrez le GEO (Generative Engine Optimization), la nouvelle r\u00e9volution du SEO adapt\u00e9e aux moteurs de recherche IA comme ChatGPT et Perplexity. Strat\u00e9gies, impacts et cl\u00e9s pour optimiser votre contenu.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/datascientest.com\/generative-engine-optimization-tout-savoir\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/datascientest.com\/#website\",\"url\":\"https:\/\/datascientest.com\/\",\"name\":\"Formation Data Science | DataScientest.com\",\"description\":\"Leader de la formation en Data Science\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/datascientest.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/bd44b23f798347113ae5f0bbff3c25bd\",\"name\":\"Aur\u00e9lia Fellous\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/aureliafellous.jpeg\",\"contentUrl\":\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/aureliafellous.jpeg\",\"caption\":\"Aur\u00e9lia Fellous\"},\"description\":\"Aurelia Fellous est la Head of Marketing Communications chez DataScientest.com \u00e0 Paris. Elle est dipl\u00f4m\u00e9e de l'ESSEC et de l'Universit\u00e9 Paris Dauphine, deux institutions prestigieuses. Avant de rejoindre DataScientest, elle a acquis une solide exp\u00e9rience dans le domaine du marketing. Passionn\u00e9e par l'\u00e9ducation et la data science, elle s'investit \u00e9galement dans des projets d'inclusion num\u00e9rique.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/aurelia-fellous\/\",\"Marketing\"],\"url\":\"https:\/\/datascientest.com\/author\/aureliafellous\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Generative Engine Optimization (GEO) : Tout ce qu'il faut savoir","description":"D\u00e9couvrez le GEO (Generative Engine Optimization), la nouvelle r\u00e9volution du SEO adapt\u00e9e aux moteurs de recherche IA comme ChatGPT et Perplexity. Strat\u00e9gies, impacts et cl\u00e9s pour optimiser votre contenu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/datascientest.com\/generative-engine-optimization-tout-savoir","og_locale":"fr_FR","og_type":"article","og_title":"Generative Engine Optimization (GEO) : Tout ce qu'il faut savoir","og_url":"https:\/\/datascientest.com\/generative-engine-optimization-tout-savoir","og_site_name":"Formation Data Science | DataScientest.com","article_published_time":"2024-12-27T06:30:00+00:00","article_modified_time":"2024-12-17T10:44:50+00:00","og_image":[{"width":1200,"height":686,"url":"https:\/\/datascientest.com\/wp-content\/uploads\/2024\/12\/generative-engine-optimization-datascientest.webp","type":"image\/webp"}],"author":"Aur\u00e9lia Fellous","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Aur\u00e9lia Fellous","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/datascientest.com\/generative-engine-optimization-tout-savoir","url":"https:\/\/datascientest.com\/generative-engine-optimization-tout-savoir","name":"Generative Engine Optimization (GEO) : Tout ce qu'il faut savoir","isPartOf":{"@id":"https:\/\/datascientest.com\/#website"},"datePublished":"2024-12-27T06:30:00+00:00","dateModified":"2024-12-17T10:44:50+00:00","author":{"@id":"https:\/\/datascientest.com\/#\/schema\/person\/bd44b23f798347113ae5f0bbff3c25bd"},"description":"D\u00e9couvrez le GEO (Generative Engine Optimization), la nouvelle r\u00e9volution du SEO adapt\u00e9e aux moteurs de recherche IA comme ChatGPT et Perplexity. Strat\u00e9gies, impacts et cl\u00e9s pour optimiser votre contenu.","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/datascientest.com\/generative-engine-optimization-tout-savoir"]}]},{"@type":"WebSite","@id":"https:\/\/datascientest.com\/#website","url":"https:\/\/datascientest.com\/","name":"Formation Data Science | DataScientest.com","description":"Leader de la formation en Data Science","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/datascientest.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/datascientest.com\/#\/schema\/person\/bd44b23f798347113ae5f0bbff3c25bd","name":"Aur\u00e9lia Fellous","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/datascientest.com\/#\/schema\/person\/image\/","url":"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/aureliafellous.jpeg","contentUrl":"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/aureliafellous.jpeg","caption":"Aur\u00e9lia Fellous"},"description":"Aurelia Fellous est la Head of Marketing Communications chez DataScientest.com \u00e0 Paris. Elle est dipl\u00f4m\u00e9e de l'ESSEC et de l'Universit\u00e9 Paris Dauphine, deux institutions prestigieuses. Avant de rejoindre DataScientest, elle a acquis une solide exp\u00e9rience dans le domaine du marketing. Passionn\u00e9e par l'\u00e9ducation et la data science, elle s'investit \u00e9galement dans des projets d'inclusion num\u00e9rique.","sameAs":["https:\/\/www.linkedin.com\/in\/aurelia-fellous\/","Marketing"],"url":"https:\/\/datascientest.com\/author\/aureliafellous"}]}},"_links":{"self":[{"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/posts\/258733"}],"collection":[{"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/comments?post=258733"}],"version-history":[{"count":0,"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/posts\/258733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/media\/258735"}],"wp:attachment":[{"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/media?parent=258733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/categories?post=258733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/tags?post=258733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}