{"id":261572,"date":"2025-01-31T06:30:00","date_gmt":"2025-01-31T06:30:00","guid":{"rendered":"https:\/\/datascientest.com\/?p=261572"},"modified":"2025-01-23T15:16:37","modified_gmt":"2025-01-23T15:16:37","slug":"salesforce-data-cloud-platform-tout-savoir","status":"publish","type":"post","link":"https:\/\/datascientest.com\/salesforce-data-cloud-platform-tout-savoir","title":{"rendered":"Salesforce Data Cloud : tout savoir sur cette plateforme de gestion de donn\u00e9es clients"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"261572\" class=\"elementor elementor-261572\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3c5b16 e-flex e-con-boxed e-con\" data-id=\"a3c5b16\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0e22c5 elementor-widget elementor-widget-text-editor\" data-id=\"f0e22c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Salesforce Data Cloud est une plateforme de gestion des donn\u00e9es client (CDP) qui permet de centraliser et d\u2019analyser des informations provenant de diff\u00e9rentes sources. Son objectif principal est de cr\u00e9er une vue unique et unifi\u00e9e de chaque client, en regroupant des donn\u00e9es d\u2019interaction, d\u2019achat et de comportement.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97741fc e-flex e-con-boxed e-con\" data-id=\"97741fc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0ad02f elementor-widget elementor-widget-heading\" data-id=\"a0ad02f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que la plateforme Salesforce Data Cloud ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28647f9 elementor-widget elementor-widget-text-editor\" data-id=\"28647f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il s&rsquo;agit d&rsquo;une plateforme unifi\u00e9e con\u00e7ue pour <\/span><b>collecter, organiser et analyser les donn\u00e9es<\/b><span style=\"font-weight: 400;\"> provenant de diverses sources. Que ce soit des bases <a href=\"https:\/\/datascientest.com\/crm-tout-savoir\">CRM<\/a>, des r\u00e9seaux sociaux ou encore des syst\u00e8mes <a href=\"https:\/\/datascientest.com\/erp-tout-savoir\">ERP<\/a>, elle permet de centraliser les informations pour offrir une vision globale.<\/span><\/p><p><span style=\"font-weight: 400;\">L\u2019un de ses points forts r\u00e9side dans sa capacit\u00e9 \u00e0 g\u00e9rer \u00e0 la fois des donn\u00e9es structur\u00e9es, comme des bases relationnelles, et des donn\u00e9es non structur\u00e9es, telles que des vid\u00e9os ou des messages texte. En combinant <a href=\"https:\/\/datascientest.com\/data-lake-tout-savoir\">data lakes<\/a> et <a href=\"https:\/\/datascientest.com\/data-warehouse\">data warehouses<\/a>, elle offre une grande flexibilit\u00e9 pour r\u00e9pondre aux besoins des entreprises.<\/span><\/p><p><span style=\"font-weight: 400;\">Data Cloud s\u2019appuie \u00e9galement sur des <\/span><b>technologies modernes<\/b><span style=\"font-weight: 400;\"> comme les web services et l\u2019int\u00e9gration en temps r\u00e9el, permettant une synchronisation constante entre les syst\u00e8mes. Ce niveau de connectivit\u00e9 assure que les donn\u00e9es soient accessibles et exploitables \u00e0 tout moment, aidant les entreprises \u00e0 rester comp\u00e9titives dans un environnement o\u00f9 chaque d\u00e9cision compte.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30c44a8 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"30c44a8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-salesforce-data-cloud-agentforce\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Apprendre \u00e0 utiliser Salesforce Data Cloud<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6cbe6c e-flex e-con-boxed e-con\" data-id=\"e6cbe6c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a788ab6 elementor-widget elementor-widget-heading\" data-id=\"a788ab6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Les principales fonctionnalit\u00e9s de Data Cloud<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1936ed elementor-widget elementor-widget-text-editor\" data-id=\"b1936ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L&rsquo;objectif principal de cette plateforme est de permettre aux entreprises de maximiser la valeur de leurs donn\u00e9es. Voici ses principales caract\u00e9ristiques :\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-102c2a4 e-flex e-con-boxed e-con\" data-id=\"102c2a4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f1edcee e-con-full e-flex e-con\" data-id=\"f1edcee\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71040bb elementor-widget elementor-widget-image\" data-id=\"71040bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image1.webp\" class=\"attachment-large size-large wp-image-261575\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image1.webp 512w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image1-300x300.webp 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image1-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43ece9d e-con-full e-flex e-con\" data-id=\"43ece9d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b9fe0f elementor-widget elementor-widget-text-editor\" data-id=\"5b9fe0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Data Management, ou la gestion centralis\u00e9e des donn\u00e9es<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-370a9b0 e-con-full e-flex e-con\" data-id=\"370a9b0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-466ea12 elementor-widget elementor-widget-text-editor\" data-id=\"466ea12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La plateforme Data Cloud <\/span><b>simplifie la collecte, le stockage et l\u2019organisation des donn\u00e9es<\/b><span style=\"font-weight: 400;\"> provenant de multiples sources. Elle permet une <\/span><b>gestion efficace<\/b><span style=\"font-weight: 400;\"> des donn\u00e9es structur\u00e9es ou non structur\u00e9es.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0fb7ab e-flex e-con-boxed e-con\" data-id=\"a0fb7ab\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-43cc94a e-con-full e-flex e-con\" data-id=\"43cc94a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5b467 elementor-widget elementor-widget-image\" data-id=\"dd5b467\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image3.webp\" class=\"attachment-large size-large wp-image-261577\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image3.webp 512w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image3-300x300.webp 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image3-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9de5f40 e-con-full e-flex e-con\" data-id=\"9de5f40\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65ee9c4 elementor-widget elementor-widget-text-editor\" data-id=\"65ee9c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Capacit\u00e9s analytiques avanc\u00e9es et machine learning<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f40ab41 e-con-full e-flex e-con\" data-id=\"f40ab41\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c96ff7 elementor-widget elementor-widget-text-editor\" data-id=\"2c96ff7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 des outils de <\/span><b>data analytics<\/b><span style=\"font-weight: 400;\"> int\u00e9gr\u00e9s, Salesforce permet d\u2019extraire des insights exploitables \u00e0 partir de vastes ensembles de donn\u00e9es. Il est alors possible de d\u00e9tecter des tendances, pr\u00e9voir des comportements et prendre des d\u00e9cisions strat\u00e9giques en temps r\u00e9el. <\/span><b>L\u2019int\u00e9gration du machine learning<\/b><span style=\"font-weight: 400;\"> permet d\u2019automatiser ces processus et d\u2019am\u00e9liorer la pr\u00e9cision des pr\u00e9dictions (optimisation des campagnes marketing ou peaufinage des strat\u00e9gies commerciales).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2df23b6 e-flex e-con-boxed e-con\" data-id=\"2df23b6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-85645ef e-con-full e-flex e-con\" data-id=\"85645ef\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2652d51 elementor-widget elementor-widget-image\" data-id=\"2652d51\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image7.webp\" class=\"attachment-large size-large wp-image-261581\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image7.webp 512w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image7-300x300.webp 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image7-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3570c0 e-con-full e-flex e-con\" data-id=\"a3570c0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-399ce57 elementor-widget elementor-widget-text-editor\" data-id=\"399ce57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Int\u00e9gration en temps r\u00e9el<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d337549 e-con-full e-flex e-con\" data-id=\"d337549\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd1902a elementor-widget elementor-widget-text-editor\" data-id=\"bd1902a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Data Cloud int\u00e9gre et synchronise les donn\u00e9es en temps r\u00e9el via des <\/span><b>web services<\/b><span style=\"font-weight: 400;\">. Cette fonctionnalit\u00e9 permet de <\/span><b>r\u00e9agir imm\u00e9diatement aux \u00e9volutions du march\u00e9 ou aux besoins des clients<\/b><span style=\"font-weight: 400;\">, assurant ainsi une prise de d\u00e9cision rapide et pertinente.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbfd3cb e-flex e-con-boxed e-con\" data-id=\"dbfd3cb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80a70c8 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"80a70c8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-salesforce-data-cloud-agentforce\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Se former sur Salesforce Data Cloud<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3193763 e-flex e-con-boxed e-con\" data-id=\"3193763\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a602cc4 elementor-widget elementor-widget-heading\" data-id=\"a602cc4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pour les entreprises : quels avantages en tirer ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adb46ae elementor-widget elementor-widget-text-editor\" data-id=\"adb46ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Salesforce s&rsquo;adresse aux entreprises de toutes tailles qui ont besoin de solutions pour la prise de d\u00e9cision orient\u00e9e par les donn\u00e9es (on parle alors de d\u00e9cisions <a href=\"https:\/\/datascientest.com\/data-driven-tout-savoir\">data-driven<\/a>).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce2da06 e-flex e-con-boxed e-con\" data-id=\"ce2da06\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1bae897 e-con-full e-flex e-con\" data-id=\"1bae897\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-789d355 elementor-widget elementor-widget-image\" data-id=\"789d355\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image6.webp\" class=\"attachment-large size-large wp-image-261580\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image6.webp 512w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image6-300x300.webp 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image6-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d7002f e-con-full e-flex e-con\" data-id=\"1d7002f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e320290 elementor-widget elementor-widget-text-editor\" data-id=\"e320290\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Prise de d\u00e9cision bas\u00e9e sur les donn\u00e9es<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1138ab e-con-full e-flex e-con\" data-id=\"a1138ab\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f95ce17 elementor-widget elementor-widget-text-editor\" data-id=\"f95ce17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 l\u2019unification des donn\u00e9es issues de sources vari\u00e9es, les entreprises peuvent <\/span><b>prendre des d\u00e9cisions pr\u00e9cises<\/b><span style=\"font-weight: 400;\">. Avec l&rsquo;int\u00e9gration des outils d\u2019analytics et de machine learning, la plateforme Data Cloud permet de transformer des informations brutes en insights exploitables.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7061e1 e-flex e-con-boxed e-con\" data-id=\"b7061e1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f62cb3 e-con-full e-flex e-con\" data-id=\"6f62cb3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa126c4 elementor-widget elementor-widget-image\" data-id=\"fa126c4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image4.webp\" class=\"attachment-large size-large wp-image-261578\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image4.webp 512w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image4-300x300.webp 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image4-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b05353 e-con-full e-flex e-con\" data-id=\"0b05353\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0cdf68 elementor-widget elementor-widget-text-editor\" data-id=\"b0cdf68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Vision client globale<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d59872d e-con-full e-flex e-con\" data-id=\"d59872d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d15ab36 elementor-widget elementor-widget-text-editor\" data-id=\"d15ab36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En centralisant les donn\u00e9es des diff\u00e9rents d\u00e9partements et canaux, cette plateforme offre une vue <\/span><b>compl\u00e8te et coh\u00e9rente<\/b><span style=\"font-weight: 400;\"> des clients. Les entreprises peuvent ainsi personnaliser leurs interactions et am\u00e9liorer l\u2019exp\u00e9rience client.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e492b08 e-flex e-con-boxed e-con\" data-id=\"e492b08\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4976fdb e-con-full e-flex e-con\" data-id=\"4976fdb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9430e47 elementor-widget elementor-widget-image\" data-id=\"9430e47\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image2.webp\" class=\"attachment-large size-large wp-image-261576\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image2.webp 512w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image2-300x300.webp 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image2-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f288845 e-con-full e-flex e-con\" data-id=\"f288845\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49d41c5 elementor-widget elementor-widget-text-editor\" data-id=\"49d41c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Int\u00e9gration simplifi\u00e9e<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0996956 e-con-full e-flex e-con\" data-id=\"0996956\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70d7226 elementor-widget elementor-widget-text-editor\" data-id=\"70d7226\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La connectivit\u00e9 de Data Cloud assure une <\/span><b>synchronisation fluide<\/b><span style=\"font-weight: 400;\"> entre les syst\u00e8mes, permettant aux entreprises de r\u00e9agir rapidement \u00e0 des changements de march\u00e9 ou \u00e0 des opportunit\u00e9s. Elle s\u2019int\u00e8gre \u00e9galement facilement avec d\u2019autres produits Salesforce et des plateformes externes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7816cd4 e-flex e-con-boxed e-con\" data-id=\"7816cd4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0b53d07 e-con-full e-flex e-con\" data-id=\"0b53d07\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4d9e50 elementor-widget elementor-widget-image\" data-id=\"f4d9e50\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image5.webp\" class=\"attachment-large size-large wp-image-261579\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image5.webp 512w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image5-300x300.webp 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/image5-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f99a5a e-con-full e-flex e-con\" data-id=\"2f99a5a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c036363 elementor-widget elementor-widget-text-editor\" data-id=\"c036363\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Solution adaptable<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b8a4ae e-con-full e-flex e-con\" data-id=\"9b8a4ae\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e1de44 elementor-widget elementor-widget-text-editor\" data-id=\"7e1de44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La plateforme est con\u00e7ue pour s\u2019adapter aux besoins des entreprises, en tirant parti des services cloud et des infrastructures comme <a href=\"https:\/\/datascientest.com\/differences-clouds\">Microsoft Azure, Amazon Web Services ou encore Google Cloud Platform<\/a>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c888478 e-flex e-con-boxed e-con\" data-id=\"c888478\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f455cf elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"4f455cf\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-salesforce-data-cloud-agentforce\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Ma\u00eetriser Salesforce Data Cloud<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f194d77 e-flex e-con-boxed e-con\" data-id=\"f194d77\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fa12ba elementor-widget elementor-widget-heading\" data-id=\"3fa12ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cas d'usage concrets<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c65ec3a elementor-widget elementor-widget-text-editor\" data-id=\"c65ec3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Voici deux exemples concrets afin d&rsquo;illustrer son impact dans des contextes r\u00e9els :<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15e50f2 elementor-widget elementor-widget-heading\" data-id=\"15e50f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><font size=\"4\">1. Optimisation des campagnes marketing<\/font><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d15191e elementor-widget elementor-widget-text-editor\" data-id=\"d15191e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une grande entreprise de retail souhaitait personnaliser ses <strong>campagnes marketing<\/strong> pour augmenter son taux de conversion. Gr\u00e2ce \u00e0 la plateforme Salesforce Data Cloud, elle a pu centraliser des donn\u00e9es issues de multiples sources, telles que les <strong>interactions sur les r\u00e9seaux sociaux<\/strong>, les <strong>historiques d&rsquo;achat<\/strong> et les <strong>enqu\u00eates de satisfaction<\/strong>.<\/span><\/p><p><span style=\"font-weight: 400;\">Avec l\u2019int\u00e9gration en temps r\u00e9el, l\u2019entreprise a pu cr\u00e9er \u00e9galement des segments d\u2019audience pr\u00e9cis en combinant donn\u00e9es structur\u00e9es ou non. Par exemple, un client ayant r\u00e9cemment visit\u00e9 une boutique en ligne sans effectuer d\u2019achat a imm\u00e9diatement re\u00e7u une offre promotionnelle adapt\u00e9e \u00e0 ses pr\u00e9f\u00e9rences. Les r\u00e9sultats ont \u00e9t\u00e9 probants : une augmentation de 25 % des conversions et une satisfaction client am\u00e9lior\u00e9e.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca8c27d elementor-widget elementor-widget-heading\" data-id=\"ca8c27d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><font size=\"4\">2. Am\u00e9lioration de la gestion logistique<\/font><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2274e6d elementor-widget elementor-widget-text-editor\" data-id=\"2274e6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un acteur du secteur industriel a utilis\u00e9 la plateforme Data Cloud pour optimiser sa <a href=\"https:\/\/datascientest.com\/supply-chain-tout-savoir\">cha\u00eene d&rsquo;approvisionnement<\/a>. En combinant les donn\u00e9es provenant de <a href=\"https:\/\/datascientest.com\/internet-of-things-tout-savoir\">capteurs IoT<\/a> sur les \u00e9quipements, des <a href=\"https:\/\/datascientest.com\/sage-erp-tout-savoir\">syst\u00e8mes ERP<\/a> et des <strong>pr\u00e9visions m\u00e9t\u00e9o<\/strong>, l\u2019entreprise a pu identifier des inefficacit\u00e9s et anticiper les interruptions.<\/span><\/p><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/datascientest.com\/metriques-en-machine-learning\">Les analyses et le machine learning<\/a> ont permis de pr\u00e9voir les pannes d\u2019\u00e9quipements et de planifier des maintenances pr\u00e9ventives. R\u00e9sultat : une r\u00e9duction des co\u00fbts de maintenance de 15 % et une am\u00e9lioration significative des d\u00e9lais de livraison.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d2e6d6 e-flex e-con-boxed e-con\" data-id=\"1d2e6d6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-890ccfd elementor-widget elementor-widget-heading\" data-id=\"890ccfd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pour conclure<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1f9e45 elementor-widget elementor-widget-text-editor\" data-id=\"e1f9e45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Comme vous l&rsquo;avez certainement compris, la plateforme que met \u00e0 disposition des entreprises Salesforce permet d&rsquo;<strong>exploiter tout le potentiel des donn\u00e9es sans diff\u00e9renciation de provenance<\/strong>. Elle permet ainsi d&rsquo;obtenir des r\u00e9sultats rapides et concrets, tout en conservant une certaine agilit\u00e9 si le besoin de s&rsquo;adapter se fait ressentir.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b00aa20 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"b00aa20\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-salesforce-data-cloud-agentforce\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Commencer la formation Salesforce<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9ad10e e-flex e-con-boxed e-con\" data-id=\"a9ad10e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e90d5a4 elementor-widget elementor-widget-html\" data-id=\"e90d5a4\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Qu'est-ce que Salesforce Data Cloud ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Salesforce Data Cloud (anciennement appel\u00e9 Salesforce Customer Data Platform) est une plateforme unifi\u00e9e de gestion de donn\u00e9es en temps r\u00e9el. 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Son objectif principal est de cr\u00e9er une vue unique et unifi\u00e9e de chaque client, en regroupant des donn\u00e9es d\u2019interaction, d\u2019achat et de comportement. Qu&rsquo;est-ce que la plateforme Salesforce Data Cloud ? [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":261574,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2411,2504],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salesforce Data Cloud : tout savoir sur cette plateforme de gestion de donn\u00e9es clients<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez Salesforce Data Cloud, la solution CRM innovante qui centralise et unifie vos donn\u00e9es clients en temps r\u00e9el. Boostez vos interactions gr\u00e2ce \u00e0 des insights pr\u00e9cis et personnalis\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/salesforce-data-cloud-platform-tout-savoir\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Data Cloud : tout savoir sur cette plateforme de gestion de donn\u00e9es clients\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/salesforce-data-cloud-platform-tout-savoir\" \/>\n<meta property=\"og:site_name\" content=\"Formation Data Science | DataScientest.com\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-31T06:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-23T15:16:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/01\/salesforce-data-cloud-platform-datascientest.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Antoine Tardivon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antoine Tardivon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/salesforce-data-cloud-platform-tout-savoir\",\"url\":\"https:\/\/datascientest.com\/salesforce-data-cloud-platform-tout-savoir\",\"name\":\"Salesforce Data Cloud : tout savoir sur cette plateforme de gestion de donn\u00e9es clients\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/#website\"},\"datePublished\":\"2025-01-31T06:30:00+00:00\",\"dateModified\":\"2025-01-23T15:16:37+00:00\",\"author\":{\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/40cb5b6317e138be77b9dd23007cab57\"},\"description\":\"D\u00e9couvrez Salesforce Data Cloud, la solution CRM innovante qui centralise et unifie vos donn\u00e9es clients en temps r\u00e9el. 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