{"id":265659,"date":"2025-02-27T06:30:00","date_gmt":"2025-02-27T06:30:00","guid":{"rendered":"https:\/\/datascientest.com\/?p=265659"},"modified":"2025-02-21T13:55:11","modified_gmt":"2025-02-21T13:55:11","slug":"data-cloud-for-marketing","status":"publish","type":"post","link":"https:\/\/datascientest.com\/data-cloud-for-marketing","title":{"rendered":"Salesforce \u2013 Data Cloud for Marketing : Pourquoi l\u2019utiliser ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"265659\" class=\"elementor elementor-265659\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9769d6e e-flex e-con-boxed e-con\" data-id=\"9769d6e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c044ce elementor-widget elementor-widget-text-editor\" data-id=\"6c044ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Entre les r\u00e9seaux sociaux, les sites web, les applications mobiles et les outils CRM, la multiplication des points de contact digitaux cr\u00e9e un d\u00e9fi majeur pour les \u00e9quipes marketing. Les donn\u00e9es client se dispersent. Heureusement, il y a Data Cloud for Marketing.<\/strong><span style=\"font-weight: 400;\"><strong> D\u00e9couvrez comment cette solution unifie votre vision client.<\/strong> <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-872c450 e-flex e-con-boxed e-con\" data-id=\"872c450\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a91484e elementor-widget elementor-widget-heading\" data-id=\"a91484e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-large\">Les avantages de Data Cloud pour son marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cbee1c elementor-widget elementor-widget-heading\" data-id=\"2cbee1c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Une vision 360\u00ba de vos clients<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3646ad elementor-widget elementor-widget-text-editor\" data-id=\"b3646ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Data Cloud for marketing red\u00e9finit <a href=\"https:\/\/datascientest.com\/data-management-tout-savoir\">la gestion des donn\u00e9es client<\/a> en cr\u00e9ant une interface unique et centralis\u00e9e. Cette approche novatrice transforme la mani\u00e8re dont les entreprises analysent leurs interactions commerciales. \u00c0 travers un profil client unifi\u00e9, elle <\/span><b>capture chaque point de contact <\/b><span style=\"font-weight: 400;\">; des m\u00e9dias sociaux aux webinaires, en passant par les \u00e9v\u00e9nements et le service apr\u00e8s-vente. Tel un radar sophistiqu\u00e9, cette vision \u00e0 360 degr\u00e9s d\u00e9tecte et int\u00e8gre chaque signal \u00e9mis par le client dans une interface intuitive.<\/span><\/p><p><span style=\"font-weight: 400;\">Cette <a href=\"https:\/\/datascientest.com\/salesforce-marketing-cloud-tout-savoir\">plateforme intelligente<\/a> centr\u00e9e autour du client<\/span><b> enrichit l&rsquo;exp\u00e9rience utilisateur \u00e0 chaque niveau<\/b><span style=\"font-weight: 400;\">. C\u00f4t\u00e9 marketing, les \u00e9quipes affinent leurs campagnes gr\u00e2ce \u00e0 une connaissance approfondie du parcours client. C\u00f4t\u00e9 sales, les commerciaux adaptent leur strat\u00e9gie en fonction des interactions pr\u00e9c\u00e9dentes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-579d405 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"579d405\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-salesforce\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Se former \u00e0 Salesforce<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad6fa35 elementor-widget elementor-widget-heading\" data-id=\"ad6fa35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Une collaboration entre les \u00e9quipes<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f16926a elementor-widget elementor-widget-text-editor\" data-id=\"f16926a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Fini les cloisonnements entre les \u00e9quipes. <a href=\"https:\/\/datascientest.com\/salesforce-tout-savoir\">Salesforce<\/a> \u00e9tablit une <\/span><b>synchronisation en temps r\u00e9el des donn\u00e9es entre les diff\u00e9rents services <\/b><span style=\"font-weight: 400;\">de l&rsquo;entreprise. Un commercial acc\u00e8de instantan\u00e9ment aux interactions de son prospect avec le support technique, tandis que l&rsquo;\u00e9quipe marketing identifie les \u00e9changes r\u00e9cents avec les forces de vente. Une symbiose se cr\u00e9e entre les d\u00e9partements, optimisant chaque interaction client.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8bbb35 elementor-widget elementor-widget-heading\" data-id=\"d8bbb35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Une communication encore plus efficace<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a322cd9 elementor-widget elementor-widget-text-editor\" data-id=\"a322cd9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Avec <a href=\"https:\/\/datascientest.com\/salesforce-data-cloud-platform-tout-savoir\">Data Cloud<\/a>, vos donn\u00e9es client se<\/span><b> transforment en actions marketing concr\u00e8tes.<\/b><span style=\"font-weight: 400;\"> Par exemple :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La plateforme automatise l&rsquo;orchestration des campagnes en s&rsquo;appuyant sur les <strong>signaux clients<\/strong> capt\u00e9s. Elle active, suspend ou modifie les <strong>s\u00e9quences marketing<\/strong> selon les interactions en cours.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les parcours client dans <strong>Journey Builder<\/strong> s&rsquo;adaptent dynamiquement selon les <strong>comportements<\/strong> observ\u00e9s.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les programmes <strong>Engagement Studio<\/strong> ajustent leurs s\u00e9quences en temps r\u00e9el. <\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-477afcf elementor-widget elementor-widget-image\" data-id=\"477afcf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"571\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/02\/data-cloud-marketing-datascientest-1.webp\" class=\"attachment-full size-full wp-image-265686\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/02\/data-cloud-marketing-datascientest-1.webp 1000w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/02\/data-cloud-marketing-datascientest-1-300x171.webp 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/02\/data-cloud-marketing-datascientest-1-768x439.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe3219b elementor-widget elementor-widget-text-editor\" data-id=\"fe3219b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En traduisant chaque donn\u00e9e en action cibl\u00e9e, Data Cloud for Marketing favorise une<\/span><b> communication sur mesure<\/b><span style=\"font-weight: 400;\"> qui r\u00e9sonne avec les attentes de chaque segment.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca15b2a elementor-widget elementor-widget-heading\" data-id=\"ca15b2a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Une personnalisation ultra pouss\u00e9e<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27cfaf8 elementor-widget elementor-widget-text-editor\" data-id=\"27cfaf8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gr\u00e2ce aux donn\u00e9es en temps r\u00e9el, Data Cloud alimente un syst\u00e8me d&rsquo;intelligence contextuelle qui<\/span><b> adapte chaque message au profil sp\u00e9cifique <\/b><span style=\"font-weight: 400;\">du destinataire. Cette personnalisation millim\u00e9trique permet aux entreprises de s&rsquo;aligner avec les attentes individuelles de leurs clients.<\/span><\/p><p><span style=\"font-weight: 400;\">Les r\u00e9sultats parlent d&rsquo;eux-m\u00eames :\u00a0<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Les co\u00fbts d&rsquo;acquisition chutent de moiti\u00e9<\/span><\/li><li><span style=\"font-weight: 400;\">Le retour sur investissement marketing bondit de 30%, prouvant la puissance d&rsquo;une communication cibl\u00e9e.\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Les entreprises g\u00e9n\u00e8rent 40% de revenus suppl\u00e9mentaires par rapport \u00e0 leurs concurrents.<\/span><\/li><\/ul><p style=\"text-align: right;\"><em><span style=\"font-weight: 400;\">Source : <\/span><a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-personalization\"><span style=\"font-weight: 400;\">\u00e9tude McKinsey<\/span><\/a><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b690f8 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"7b690f8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-salesforce\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Tout apprendre sur le Data Cloud for marketing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f57aa7 elementor-widget elementor-widget-text-editor\" data-id=\"7f57aa7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ce diff\u00e9rentiel de performance illustre l&rsquo;avantage comp\u00e9titif d&rsquo;une <strong>personnalisation bas\u00e9e sur des donn\u00e9es<\/strong> pr\u00e9cises et actualis\u00e9es. Avec Data Cloud for Marketing, chaque point de contact se transforme en une opportunit\u00e9 d&rsquo;engagement personnalis\u00e9.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-095a55e elementor-widget elementor-widget-heading\" data-id=\"095a55e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Un temps de r\u00e9action acc\u00e9l\u00e9r\u00e9<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6bcca1 elementor-widget elementor-widget-text-editor\" data-id=\"c6bcca1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Data Cloud<\/span><b> analyse en temps r\u00e9el chaque interaction digitale<\/b><span style=\"font-weight: 400;\">. Qu&rsquo;il s&rsquo;agisse de la consultation d&rsquo;une page ou de l&rsquo;ouverture d&rsquo;un email, elle d\u00e9tecte imm\u00e9diatement les signaux d&rsquo;engagement et d\u00e9clenche les actions appropri\u00e9es.<\/span><\/p><p><span style=\"font-weight: 400;\">Cette<\/span><b> r\u00e9activit\u00e9 instantan\u00e9e <\/b><span style=\"font-weight: 400;\">s&rsquo;adapte intelligemment au contexte de chaque interaction. Un parcours automatis\u00e9 se lance \u00e0 la seconde o\u00f9 un prospect manifeste son int\u00e9r\u00eat, tandis que les s\u00e9quences marketing s&rsquo;interrompent automatiquement si un client contacte le service r\u00e9clamation. Cette adaptation en temps r\u00e9el \u00e9vite les communications inappropri\u00e9es et pr\u00e9serve la <strong>qualit\u00e9 de la relation client<\/strong>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e01e658 e-flex e-con-boxed e-con\" data-id=\"e01e658\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25808e3 elementor-widget elementor-widget-heading\" data-id=\"25808e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">3 cas d\u2019usage de Data Cloud for Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e9167d elementor-widget elementor-widget-text-editor\" data-id=\"4e9167d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Des campagnes publicitaires au service client, en passant par le <strong>cross-selling<\/strong>, Data Cloud soutient toutes les activit\u00e9s marketing. La preuve avec 3 cas d\u2019application concrets.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2fc013 elementor-widget elementor-widget-image\" data-id=\"d2fc013\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"571\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/02\/data-cloud-marketing-datascientest-2.webp\" class=\"attachment-full size-full wp-image-265687\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/02\/data-cloud-marketing-datascientest-2.webp 1000w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/02\/data-cloud-marketing-datascientest-2-300x171.webp 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/02\/data-cloud-marketing-datascientest-2-768x439.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94dc729 elementor-widget elementor-widget-heading\" data-id=\"94dc729\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1 - Une exp\u00e9rience client au top<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81b6fda elementor-widget elementor-widget-text-editor\" data-id=\"81b6fda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Imaginons un client qui contacte le service apr\u00e8s-vente d\u2019un magasin de meuble suite \u00e0 une livraison d\u00e9fectueuse. \u00c0 l&rsquo;instant o\u00f9 l&rsquo;appel arrive, le conseiller acc\u00e8de \u00e0 une vue compl\u00e8te du <strong>profil client<\/strong>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">La consultation en temps r\u00e9el des donn\u00e9es r\u00e9v\u00e8le l&rsquo;historique complet de la commande. Le conseiller visualise instantan\u00e9ment les meubles command\u00e9s, la soci\u00e9t\u00e9 de transport, le jour de la livraison, le montant pay\u00e9, le mode de paiement utilis\u00e9 et l&rsquo;historique des commandes pr\u00e9c\u00e9dentes. Cette vision globale lui donne les moyens d&rsquo;agir rapidement et de fa\u00e7on adapt\u00e9e.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En parall\u00e8le, <a href=\"https:\/\/datascientest.com\/salesforce-ai-tout-savoir\">l&rsquo;intelligence artificielle d&rsquo;Einstein<\/a> Copilot analyse les donn\u00e9es unifi\u00e9es pour <strong>sugg\u00e9rer des actions personnalis\u00e9es<\/strong>. Par exemple, l\u2019envoi d\u2019un nouveau meuble avec un bon de r\u00e9duction pour la prochaine commande.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">De leur c\u00f4t\u00e9, les \u00e9quipes marketing s&rsquo;ajustent automatiquement \u00e0 la situation. L&rsquo;<strong>enqu\u00eate de satisfaction<\/strong> pr\u00e9vue apr\u00e8s la commande s&rsquo;annule, remplac\u00e9e par un nouveau sc\u00e9nario de communication qui s&rsquo;activera une fois la situation r\u00e9solue.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a40dda0 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"a40dda0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-salesforce\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Ma\u00eetriser le Data Cloud for marketing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59ccace elementor-widget elementor-widget-heading\" data-id=\"59ccace\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2 - Des recommandations clients qui font mouche<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4df9a2b elementor-widget elementor-widget-text-editor\" data-id=\"4df9a2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Prenons l&rsquo;exemple d&rsquo;un client qui navigue r\u00e9guli\u00e8rement sur l&rsquo;e-shop d\u2019une marque de pr\u00eat-\u00e0-porter. Data Cloud for Marketing construit un profil comportemental d\u00e9taill\u00e9 :<\/span><\/p><p><span style=\"font-weight: 400;\">D\u2019un c\u00f4t\u00e9, <strong>l&rsquo;analyse en temps r\u00e9el du parcours digital<\/strong> d\u00e9voile les affinit\u00e9s stylistiques. Le syst\u00e8me d\u00e9tecte les cat\u00e9gories les plus consult\u00e9es, le temps pass\u00e9 sur chaque type de v\u00eatement et les articles ajout\u00e9s au panier. Ces signaux alimentent un moteur de recommandation qui s&rsquo;affine en continu.<\/span><\/p><p><span style=\"font-weight: 400;\">De l\u2019autre, les <strong>donn\u00e9es transactionnelles<\/strong> enrichissent la compr\u00e9hension client. L&rsquo;historique d&rsquo;achat r\u00e9v\u00e8le les tailles habituelles, les gammes de prix privil\u00e9gi\u00e9es et les p\u00e9riodes d&rsquo;achat favorites. Data Cloud int\u00e8gre ces informations pour sugg\u00e9rer des articles correspondant aux habitudes d&rsquo;achat. Par exemple, un client qui ach\u00e8te r\u00e9guli\u00e8rement des maillots de bain en mai recevra des suggestions de la nouvelle collection baln\u00e9aire d\u00e8s son lancement.<\/span><\/p><p><span style=\"font-weight: 400;\">En bonus, Einstein Copilot enrichit ces <strong>recommandations<\/strong> en int\u00e9grant des donn\u00e9es contextuelles. La m\u00e9t\u00e9o locale, les \u00e9v\u00e9nements \u00e0 venir ou les tendances du moment affinent la pertinence des suggestions. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22de3d9 elementor-widget elementor-widget-image\" data-id=\"22de3d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"571\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/02\/data-cloud-marketing-datascientest-3.webp\" class=\"attachment-full size-full wp-image-265691\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/02\/data-cloud-marketing-datascientest-3.webp 1000w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/02\/data-cloud-marketing-datascientest-3-300x171.webp 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/02\/data-cloud-marketing-datascientest-3-768x439.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1306fc elementor-widget elementor-widget-heading\" data-id=\"d1306fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3 - L\u2019optimisation des campagnes publicitaires cross-canal<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbb6868 elementor-widget elementor-widget-text-editor\" data-id=\"bbb6868\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dernier exemple avec une campagne de lancement pour un nouveau forfait <a href=\"https:\/\/datascientest.com\/5g-tout-savoir\">5G<\/a>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>L&rsquo;analyse cross-canal<\/strong> r\u00e9v\u00e8le les parcours client performants. Data Cloud suit les interactions entre publicit\u00e9s sociales, Display et recherche payante. Le syst\u00e8me identifie que les utilisateurs convertissent davantage apr\u00e8s avoir vu une publicit\u00e9 Instagram suivie d&rsquo;une annonce <strong>Search<\/strong>, plut\u00f4t qu&rsquo;une s\u00e9quence <strong>Display<\/strong>, puis <strong>social<\/strong>.<\/span><\/p><p><span style=\"font-weight: 400;\">La segmentation dynamique ajuste les <strong>audiences<\/strong> en continu. Quand un prospect interagit avec une publicit\u00e9 Facebook, Data Cloud le retire instantan\u00e9ment des audiences similaires sur les autres r\u00e9seaux. Cette coordination \u00e9vite la sur-sollicitation et optimise le <strong>budget publicitaire<\/strong>.<\/span><\/p><p><span style=\"font-weight: 400;\">Le machine learning pr\u00e9dit les meilleurs moments d&rsquo;engagement. En analysant les pics de conversion par canal, Data Cloud adapte la diffusion publicitaire. Une campagne LinkedIn s&rsquo;active pendant les heures de bureau, tandis que les publicit\u00e9s Instagram se concentrent sur les soir\u00e9es.<\/span><\/p><p><span style=\"font-weight: 400;\">Einstein Copilot propose des optimisations budg\u00e9taires. En d\u00e9tectant une forte performance des <strong>publicit\u00e9s Search<\/strong> sur certains mots-cl\u00e9s, le syst\u00e8me recommande de r\u00e9allouer le budget des canaux moins performants. Cette adaptation continue maximise le <strong>retour sur investissement publicitaire<\/strong>.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00c0 travers ces 3 exemples, vous constatez d\u2019ores et d\u00e9j\u00e0 tout <strong>le potentiel de Data Cloud<\/strong> pour le marketing. Mais il en existe bien d\u2019autres, tels que l\u2019automatisation des programmes de fid\u00e9lit\u00e9, la gestion des \u00e9v\u00e8nements marketing, la personnalisation du site web\u2026<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2b93ae elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"c2b93ae\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-salesforce\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir notre formation<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e6197b elementor-widget elementor-widget-text-editor\" data-id=\"9e6197b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vous souhaitez <strong>tirer parti de Salesforce<\/strong> pour accro\u00eetre votre <strong>visibilit\u00e9<\/strong> et vos <strong>ventes<\/strong> ? <a href=\"https:\/\/datascientest.com\/formations-data\">Formez-vous<\/a> avec DataScientest.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64ccf85 e-flex e-con-boxed e-con\" data-id=\"64ccf85\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8bc504c elementor-widget elementor-widget-html\" data-id=\"8bc504c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Qu'est-ce que Data Cloud for Marketing ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Data Cloud for Marketing est une solution qui permet aux entreprises de centraliser et d'analyser les donn\u00e9es clients en temps r\u00e9el afin d'optimiser leurs strat\u00e9gies marketing. Elle offre une vue unifi\u00e9e des clients en combinant des sources de donn\u00e9es multiples.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Quels sont les avantages de Data Cloud for Marketing ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Les avantages incluent une segmentation avanc\u00e9e des audiences, des recommandations personnalis\u00e9es, l'automatisation des campagnes marketing, ainsi qu'une am\u00e9lioration de l'engagement client gr\u00e2ce \u00e0 des interactions plus pertinentes et en temps r\u00e9el.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Comment Data Cloud for Marketing am\u00e9liore la personnalisation des campagnes ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"En utilisant l'intelligence artificielle et l'analyse en temps r\u00e9el, Data Cloud for Marketing permet d'identifier les comportements et pr\u00e9f\u00e9rences des clients. Les marques peuvent ainsi envoyer des messages adapt\u00e9s aux bons segments au bon moment.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Quels types de donn\u00e9es peuvent \u00eatre int\u00e9gr\u00e9s dans Data Cloud for Marketing ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"La plateforme peut int\u00e9grer des donn\u00e9es CRM, des interactions digitales, des transactions en ligne et en magasin, ainsi que des donn\u00e9es tierces, permettant ainsi une compr\u00e9hension approfondie des clients et une optimisation des strat\u00e9gies marketing.\"\r\n      }\r\n    }\r\n  ]\r\n}\r\n<\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Entre les r\u00e9seaux sociaux, les sites web, les applications mobiles et les outils CRM, la multiplication des points de contact digitaux cr\u00e9e un d\u00e9fi majeur pour les \u00e9quipes marketing. Les donn\u00e9es client se dispersent. Heureusement, il y a Data Cloud for Marketing. D\u00e9couvrez comment cette solution unifie votre vision client. Les avantages de Data Cloud [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":265661,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2411,2496,2504],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salesforce \u2013 Data Cloud for Marketing : Pourquoi l\u2019utiliser ?<\/title>\n<meta name=\"description\" content=\"Du ciblage publicitaire \u00e0 la personnalisation web, en passant par l&#039;automatisation, Data Cloud for marketing transforme vos donn\u00e9es en leviers de croissance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/data-cloud-for-marketing\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce \u2013 Data Cloud for Marketing : Pourquoi l\u2019utiliser ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/data-cloud-for-marketing\" \/>\n<meta property=\"og:site_name\" content=\"Formation Data Science | DataScientest.com\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-27T06:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-21T13:55:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/02\/data-cloud-marketing-datascientest.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"528\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Antoine Tardivon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antoine Tardivon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/data-cloud-for-marketing\",\"url\":\"https:\/\/datascientest.com\/data-cloud-for-marketing\",\"name\":\"Salesforce \u2013 Data Cloud for Marketing : Pourquoi l\u2019utiliser ?\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/#website\"},\"datePublished\":\"2025-02-27T06:30:00+00:00\",\"dateModified\":\"2025-02-21T13:55:11+00:00\",\"author\":{\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/40cb5b6317e138be77b9dd23007cab57\"},\"description\":\"Du ciblage publicitaire \u00e0 la personnalisation web, en passant par l'automatisation, Data Cloud for marketing transforme vos donn\u00e9es en leviers de croissance.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/datascientest.com\/data-cloud-for-marketing\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/datascientest.com\/#website\",\"url\":\"https:\/\/datascientest.com\/\",\"name\":\"Formation Data Science | DataScientest.com\",\"description\":\"Leader de la formation en Data Science\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/datascientest.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/40cb5b6317e138be77b9dd23007cab57\",\"name\":\"Antoine Tardivon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/antoine-tardivon.jpeg\",\"contentUrl\":\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/antoine-tardivon.jpeg\",\"caption\":\"Antoine Tardivon\"},\"description\":\"Antoine Tardivon est Data Scientist chez DataScientest. Il a pr\u00e9c\u00e9demment effectu\u00e9 un stage en impl\u00e9mentation Python \u00e0 l'University of Helsinki et en recherche Machine Learning chez Thales. 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