{"id":268319,"date":"2024-03-14T01:10:00","date_gmt":"2024-03-14T01:10:00","guid":{"rendered":"https:\/\/datascientest.com\/?p=268319"},"modified":"2025-03-14T13:10:26","modified_gmt":"2025-03-14T13:10:26","slug":"formation-hubspot","status":"publish","type":"post","link":"https:\/\/datascientest.com\/formation-hubspot","title":{"rendered":"Formation HubSpot : comment ma\u00eetriser cette plateforme d&rsquo;automatisation marketing ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"268319\" class=\"elementor elementor-268319\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15da7fc e-flex e-con-boxed e-con\" data-id=\"15da7fc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-704c274 elementor-widget elementor-widget-text-editor\" data-id=\"704c274\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Une formation HubSpot vous permettra d\u2019apprendre \u00e0 manier toutes les fonctionnalit\u00e9s de cette plateforme tout-en-un, regroupant des fonctionnalit\u00e9s de CRM et d\u2019automatisation marketing. D\u00e9couvrez tout l\u2019int\u00e9r\u00eat pour votre carri\u00e8re, les comp\u00e9tences que vous pouvez acqu\u00e9rir et comment vous lancer !<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d9920 elementor-widget elementor-widget-text-editor\" data-id=\"b9d9920\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Afin d\u2019optimiser leur gestion de la <strong>relation client<\/strong> et leurs strat\u00e9gies <strong>marketing<\/strong>, les entreprises sont constamment \u00e0 la recherche d\u2019outils performants.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Au cours des derni\u00e8res ann\u00e9es, une plateforme s\u2019est impos\u00e9e comme une <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">solution incontournable<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> : <\/span><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); background-color: #ffffff;\" href=\"https:\/\/datascientest.com\/power-bi-hubspot-integration\">HubSpot<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 son CRM et ses fonctionnalit\u00e9s d\u2019automatisation, elle permet aux entreprises d\u2019attirer des <strong>prospects<\/strong>, de les convertir en <strong>clients <\/strong>et de maximiser leur <strong>fid\u00e9lisation<\/strong>.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Cependant, pour exploiter tout son potentiel, une ma\u00eetrise approfondie de la plateforme est n\u00e9cessaire.\u00a0<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">C\u2019est pourquoi <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">se former \u00e0 un HubSpot<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> repr\u00e9sente un v\u00e9ritable atout pour les professionnels du marketing, des ventes et du service client.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Que vous soyez d\u00e9butant ou utilisateur avanc\u00e9, une <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">formation HubSpot<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> vous aidera \u00e0 structurer vos campagnes, automatiser vos t\u00e2ches et analyser vos performances avec pr\u00e9cision !<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0289f6 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"d0289f6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-crm\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Approfondir la formation CRM<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b587503 e-flex e-con-boxed e-con\" data-id=\"b587503\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c17f690 elementor-widget elementor-widget-heading\" data-id=\"c17f690\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi se former \u00e0 HubSpot ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-376292f elementor-widget elementor-widget-text-editor\" data-id=\"376292f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/datascientest.com\/sage-crm-tout-savoir\">Cette plateforme tout-en-un pour le marketing et les ventes<\/a> se distingue par son approche int\u00e9gr\u00e9e, combinant gestion des contacts, <strong>automatisation marketing<\/strong>, <strong>reporting avanc\u00e9<\/strong> et <strong>optimisation des ventes<\/strong>.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Contrairement \u00e0 d\u2019autres solutions fragment\u00e9es, elle offre une <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">exp\u00e9rience fluide et centralis\u00e9e<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">, facilitant la collaboration entre les \u00e9quipes marketing et commerciales.<\/span><\/p><p><span style=\"font-weight: 400;\">Se former \u00e0 HubSpot permet donc de ma\u00eetriser l\u2019ensemble de ces outils ! Vous serez ainsi capable d\u2019automatiser les <strong>campagnes marketing<\/strong> pour un suivi optimis\u00e9 des prospects.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Vous pourrez aussi mettre en place un pipeline de ventes structur\u00e9 pour am\u00e9liorer le <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">taux de conversion<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">, et <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">analyser les donn\u00e9es<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> pour ajuster les strat\u00e9gies en temps r\u00e9el.<\/span><\/p><p><span style=\"font-weight: 400;\">Cette vision globale aide les entreprises \u00e0 acc\u00e9l\u00e9rer leur croissance et gagner en <strong>efficacit\u00e9 op\u00e9rationnelle<\/strong>, et c\u2019est pourquoi cette expertise est tr\u00e8s recherch\u00e9e sur le march\u00e9 du travail.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-632353b elementor-widget elementor-widget-image\" data-id=\"632353b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"686\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/Formation-HubSpot-DataScientest-1.webp\" class=\"attachment-full size-full wp-image-268383\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/Formation-HubSpot-DataScientest-1.webp 1200w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/Formation-HubSpot-DataScientest-1-300x172.webp 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/Formation-HubSpot-DataScientest-1-1024x585.webp 1024w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/Formation-HubSpot-DataScientest-1-768x439.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd4d284 e-flex e-con-boxed e-con\" data-id=\"fd4d284\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59349f3 elementor-widget elementor-widget-heading\" data-id=\"59349f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une comp\u00e9tence tr\u00e8s demand\u00e9e en entreprise<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca38dee elementor-widget elementor-widget-text-editor\" data-id=\"ca38dee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/datascientest.com\/marketing-digital-tout-savoir\">Le marketing digital<\/a> et la gestion des leads sont des priorit\u00e9s, et la demande en <strong>experts HubSpot<\/strong> est donc en forte augmentation.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">De nombreuses entreprises, de la startup aux grands groupes, utilisent cette plateforme pour structurer leur <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">strat\u00e9gie d\u2019acquisition et de fid\u00e9lisation<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour un professionnel, <strong>ma\u00eetriser HubSpot<\/strong> repr\u00e9sente un v\u00e9ritable atout. Les <strong>marketeurs<\/strong> peuvent optimiser leurs campagnes et <a href=\"https:\/\/datascientest.com\/automatisation-tout-savoir\">automatiser leurs workflows<\/a>.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">De leur c\u00f4t\u00e9, les commerciaux peuvent mieux g\u00e9rer leurs <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">leads<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> et am\u00e9liorer leurs <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">taux de conversion<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">. Pour les ind\u00e9pendants et entrepreneurs, c\u2019est aussi un gain de temps et une optimisation des ressources.<\/span><\/p><p><span style=\"font-weight: 400;\">De plus, HubSpot propose des certifications reconnues permettant de <strong>valoriser cette qualification sur un CV<\/strong> et de se d\u00e9marquer dans le monde du travail.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e172d5f elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"e172d5f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Se former au Marketing Digital<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6302f1e e-flex e-con-boxed e-con\" data-id=\"6302f1e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-723a652 elementor-widget elementor-widget-heading\" data-id=\"723a652\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les diff\u00e9rentes formations HubSpot disponibles<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ca7c1 elementor-widget elementor-widget-text-editor\" data-id=\"b8ca7c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour commencer \u00e0 <strong>apprendre \u00e0 manier HubSpot<\/strong>, vous pouvez utiliser <a href=\"https:\/\/academy.hubspot.fr\/?hubs_signup-url=www.hubspot.fr\/&amp;hubs_signup-cta=nav-resources-academy&amp;hubs_content=www.hubspot.fr\/&amp;hubs_content-cta=nav-resources-academy&amp;_ga=2.164862903.929562869.1741782719-1014578750.1741782717&amp;_gl=1*1jiv96w*_gcl_au*MTIzMjE1NzczNC4xNzQxNzgyNzE3*FPAU*MTIzMjE1NzczNC4xNzQxNzgyNzE3*_ga*MTAxNDU3ODc1MC4xNzQxNzgyNzE3*_ga_57BHR4YHPH*MTc0MTc4MjcxOC4xLjEuMTc0MTc4NDY4NS42MC4wLjA.*_fplc*ZEJmJTJGZGlTZEdYbnRSZW15amZxU3FsdjZJVmNVZWdGWElqcXc4dTFINmNlYVhQdGRyZGklMkZ0M2MlMkZya3ZDaW1vS2xkT0FOVlFCTVk2Vlg2SCUyQkFRUndYemkwWDVMVHglMkJVZTQ5cXo5UGtTTjNJMWRYUFhuOWxsRnc5bXJXUnVMUSUzRCUzRA..\">la plateforme d\u2019apprentissage en ligne officielle HubSpot Academy<\/a>.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Enti\u00e8rement gratuite, elle permet d\u2019acc\u00e9der \u00e0 des <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">formations compl\u00e8tes sur le CRM<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">, l\u2019inbound marketing, l\u2019email marketing, la gestion des ventes et bien plus encore.<\/span><\/p><p><span style=\"font-weight: 400;\">Les cours sont interactifs et regroupent des <strong>vid\u00e9os<\/strong>, des <strong>quiz<\/strong> et des <strong>\u00e9tudes de cas<\/strong>. Le contenu est mis \u00e0 jour r\u00e9guli\u00e8rement pour suivre les \u00e9volutions de l\u2019outil.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Toutefois, en compl\u00e9ment de <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">HubSpot Academy<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">, vous pouvez choisir une formation comme celle que vous propose <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">DataScientest<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">. Elle est plus approfondie, et adapt\u00e9e aux besoins sp\u00e9cifiques des entreprises et des apprenants.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1d761b elementor-widget elementor-widget-image\" data-id=\"f1d761b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"686\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/Formation-HubSpot-DataScientest-3.webp\" class=\"attachment-full size-full wp-image-268388\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/Formation-HubSpot-DataScientest-3.webp 1200w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/Formation-HubSpot-DataScientest-3-300x172.webp 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/Formation-HubSpot-DataScientest-3-1024x585.webp 1024w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/Formation-HubSpot-DataScientest-3-768x439.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbb58ba elementor-widget elementor-widget-text-editor\" data-id=\"dbb58ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vous profiterez d\u2019un <strong>accompagnement personnalis\u00e9<\/strong> avec sessions en direct et coaching individuel, de <strong>mises en situation r\u00e9elles<\/strong> bas\u00e9es sur des <strong>projets concrets<\/strong>, et d\u2019une approche plus pouss\u00e9e sur des aspects avanc\u00e9s comme l\u2019<strong>int\u00e9gration avec d\u2019autres outils<\/strong>.<\/span><\/p><p><span style=\"font-weight: 400;\">Ces parcours vous permettront de recevoir une certification officielle reconnue sur le march\u00e9 du travail. La <strong>certification Inbound Marketing<\/strong> indique par exemple que vous ma\u00eetrisez les strat\u00e9gies pour attirer et convertir des prospects.<\/span><\/p><p><span style=\"font-weight: 400;\">De son c\u00f4t\u00e9, la <strong>certification HubSpot CRM<\/strong> d\u00e9montre votre aptitude \u00e0 g\u00e9rer et automatiser le pipeline de ventes. Une autre certification populaire est <strong>l\u2019Email Marketing<\/strong>, attestant d\u2019une comp\u00e9tence en optimisation des campagnes d\u2019emailing.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Ces diff\u00e9rents titres sont un excellent moyen de d\u00e9montrer son <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">expertise<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> et de renforcer son <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">employabilit\u00e9<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> !<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be33d6d elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"be33d6d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-salesforce\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Apprendre \u00e0 utiliser une plateforme CRM<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-163625d e-flex e-con-boxed e-con\" data-id=\"163625d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f08af85 elementor-widget elementor-widget-heading\" data-id=\"f08af85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quel est le programme de la formation ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5112f3 elementor-widget elementor-widget-text-editor\" data-id=\"b5112f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En g\u00e9n\u00e9ral, une formation HubSpot commence par une introduction aux <strong>principes de l\u2019inbound marketing et au CRM<\/strong>.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Ces <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">concepts cl\u00e9s<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> permettent de comprendre comment attirer des visiteurs avec du contenu pertinent, et comment les convertir en leads gr\u00e2ce \u00e0 des formulaires et landing pages.<\/span><\/p><p><span style=\"font-weight: 400;\">Vous apprendrez aussi \u00e0 <strong>automatiser les interactions<\/strong> et \u00e0 <strong>segmenter les contacts<\/strong> pour optimiser la gestion de la relation client.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Cette approche est au c\u0153ur de la philosophie HubSpot, et constitue le socle sur lequel s\u2019appuient toutes les <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">strat\u00e9gies digitales modernes<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Par la suite, la formation vous permettra d\u2019<strong>explorer les outils de la plateforme<\/strong>. Vous d\u00e9couvrirez notamment la gestion des leads et du pipeline de ventes, avec la gestion des bases de contacts, le scoring des prospects, et l\u2019automatisation des relances commerciales.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbe0b5d elementor-widget elementor-widget-image\" data-id=\"dbe0b5d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"686\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/Formation-HubSpot-DataScientest-2.webp\" class=\"attachment-full size-full wp-image-268387\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/Formation-HubSpot-DataScientest-2.webp 1200w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/Formation-HubSpot-DataScientest-2-300x172.webp 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/Formation-HubSpot-DataScientest-2-1024x585.webp 1024w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/Formation-HubSpot-DataScientest-2-768x439.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aec0b6 elementor-widget elementor-widget-text-editor\" data-id=\"0aec0b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Concernant l&rsquo;<strong>automatisation des campagnes marketing<\/strong>, vous apprendrez \u00e0 cr\u00e9er des workflows pour g\u00e9rer automatiquement les leads et \u00e0 param\u00e9trer les campagnes d\u2019email. Vous d\u00e9couvrirez aussi comment <a href=\"https:\/\/datascientest.com\/chatbot-tout-savoir\">les chatbots<\/a> et <strong>formulaires intelligents<\/strong> peuvent vous aider \u00e0 capturer plus de prospects !<\/span><\/p><p><span style=\"font-weight: 400;\">Pour l\u2019analyse et le reporting des performances, vous apprendrez \u00e0 <strong>suivre les<\/strong> <a href=\"https:\/\/datascientest.com\/les-kpis-key-performance-indicators\">KPI<\/a> et \u00e0 <strong>analyser les taux de conversion<\/strong>. Vous serez aussi form\u00e9 \u00e0 g\u00e9n\u00e9rer des rapports personnalis\u00e9s pour optimiser les strat\u00e9gies, et \u00e0 int\u00e9grer HubSpot avec d\u2019autres outils comme <a href=\"https:\/\/datascientest.com\/data-cloud-for-marketing\">Salesforce<\/a> ou <a href=\"https:\/\/datascientest.com\/formation-google-analytics\">Google Analytics<\/a>.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Gr\u00e2ce \u00e0 ces diff\u00e9rentes fonctionnalit\u00e9s, la plateforme vous permettra d\u2019optimiser chaque \u00e9tape du <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">parcours client<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> et d\u2019automatiser de nombreuses t\u00e2ches chronophages !<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a191f0 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"1a191f0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-salesforce\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Ma\u00eetrisez Salesforce<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6b2bbc elementor-widget elementor-widget-text-editor\" data-id=\"b6b2bbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Toutefois, une bonne formation ne se limite pas \u00e0 l\u2019apprentissage des outils. Elle propose aussi des cas pratiques, afin de mettre en application les concepts abord\u00e9s.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Parmi les bonnes pratiques enseign\u00e9es, vous pourrez notamment d\u00e9couvrir comment <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">personnaliser les interactions<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> pour am\u00e9liorer le taux d\u2019engagement.<\/span><\/p><p><span style=\"font-weight: 400;\">Plut\u00f4t que de suivre les KPI au hasard, vous apprendrez aussi <strong>quels indicateurs cl\u00e9s suivre pour ajuster vos campagnes<\/strong>. Vous serez aussi initi\u00e9 \u00e0 \u00e9viter les erreurs courantes comme le spam en emailing ou la mauvaise gestion des leads.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Ces divers cas d\u2019usage permettent de se familiariser avec des strat\u00e9gies \u00e9prouv\u00e9es, et d\u2019<\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">adopter des r\u00e9flexes professionnels<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> directement applicables en entreprise.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcab22d elementor-widget elementor-widget-image\" data-id=\"bcab22d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"686\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/Formation-HubSpot-DataScientest-4.webp\" class=\"attachment-full size-full wp-image-268395\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/Formation-HubSpot-DataScientest-4.webp 1200w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/Formation-HubSpot-DataScientest-4-300x172.webp 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/Formation-HubSpot-DataScientest-4-1024x585.webp 1024w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/Formation-HubSpot-DataScientest-4-768x439.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81323cb e-flex e-con-boxed e-con\" data-id=\"81323cb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43c3101 elementor-widget elementor-widget-heading\" data-id=\"43c3101\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion : la formation HubSpot, un acc\u00e9l\u00e9rateur pour votre carri\u00e8re de marketeur<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d66b361 elementor-widget elementor-widget-text-editor\" data-id=\"d66b361\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Se former \u00e0 HubSpot est un excellent investissement pour optimiser sa <strong>gestion de la relation client<\/strong> et <strong>automatiser ses <\/strong><a href=\"https:\/\/datascientest.com\/strategie-marketing-tout-savoir\">strat\u00e9gies marketing<\/a>.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Que ce soit pour d\u00e9velopper son activit\u00e9, am\u00e9liorer ses <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">comp\u00e9tences professionnelles<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> ou renforcer son employabilit\u00e9, ces formations permettent de ma\u00eetriser un outil incontournable dans <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">le marketing digital et les ventes<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Afin de suivre une <strong>formation HubSpot<\/strong>, vous pouvez <strong>choisir DataScientest<\/strong>. Nous proposons des formations \u00e0 distance pour les diff\u00e9rents CRM les plus populaires, et notamment HubSpot.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Notre programme ax\u00e9 sur <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">la pratique<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> vous permettra de d\u00e9couvrir toutes les fonctionnalit\u00e9s de la plateforme, afin d\u2019apprendre \u00e0 <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">exploiter pleinement tout son potentiel<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">. \u00c0 la fin du parcours, vous recevrez une certification officielle.<\/span><\/p><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/datascientest.com\/formations-data\">Toutes nos formations<\/a> se compl\u00e8tent \u00e0 distance en <strong>BootCamp<\/strong>, <strong>continu<\/strong> ou <strong>alternance<\/strong> et notre organisme est \u00e9ligible au <a href=\"https:\/\/datascientest.com\/financement-et-tarifs\">financement via CPF ou France Travail<\/a>. <strong>D\u00e9couvrez DataScientest !<\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1e0db9 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"c1e0db9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formations-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir nos diff\u00e9rentes formations<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d77d18 elementor-widget elementor-widget-text-editor\" data-id=\"3d77d18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vous savez tout sur la formation HubSpot. Pour plus d\u2019informations sur le m\u00eame sujet, d\u00e9couvrez <a href=\"https:\/\/datascientest.com\/crm-tout-savoir\">notre dossier g\u00e9n\u00e9raliste consacr\u00e9 aux CRM<\/a>, et <a href=\"https:\/\/datascientest.com\/salesforce-tout-savoir\">notre dossier d\u00e9di\u00e9 \u00e0 Salesforce<\/a> !<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14ede58 e-flex e-con-boxed e-con\" data-id=\"14ede58\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a15702 elementor-widget elementor-widget-html\" data-id=\"5a15702\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Qu'est-ce que la formation HubSpot ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"La formation HubSpot est un programme d'apprentissage en ligne qui permet aux professionnels de ma\u00eetriser les outils HubSpot pour le marketing, la vente, le service client et la gestion de contenu (CMS).\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Quels sont les avantages de suivre une formation HubSpot ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Une formation HubSpot permet d'acqu\u00e9rir des comp\u00e9tences en inbound marketing, CRM et automatisation, d'optimiser les performances commerciales et d'obtenir des certifications reconnues dans le domaine du marketing digital.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Quelles certifications HubSpot peut-on obtenir ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"HubSpot propose plusieurs certifications, telles que Inbound Marketing, Content Marketing, Sales Software, Email Marketing et SEO. Ces certifications sont gratuites et accessibles via la plateforme HubSpot Academy.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Comment acc\u00e9der aux formations HubSpot ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Les formations HubSpot sont disponibles gratuitement sur la plateforme HubSpot Academy. Il suffit de cr\u00e9er un compte HubSpot pour acc\u00e9der aux cours, aux vid\u00e9os et aux tests de certification.\"\r\n      }\r\n    }\r\n  ]\r\n}\r\n<\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Une formation HubSpot vous permettra d\u2019apprendre \u00e0 manier toutes les fonctionnalit\u00e9s de cette plateforme tout-en-un, regroupant des fonctionnalit\u00e9s de CRM et d\u2019automatisation marketing. D\u00e9couvrez tout l\u2019int\u00e9r\u00eat pour votre carri\u00e8re, les comp\u00e9tences que vous pouvez acqu\u00e9rir et comment vous lancer ! Afin d\u2019optimiser leur gestion de la relation client et leurs strat\u00e9gies marketing, les entreprises sont [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":268321,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[1417,2496],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Formation HubSpot : comment ma\u00eetriser cette plateforme d&#039;automatisation marketing ?<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment ma\u00eetriser HubSpot gr\u00e2ce \u00e0 une formation compl\u00e8te : CRM, automatisation, emailing, reporting... Boostez votre strat\u00e9gie marketing avec les meilleures pratiques !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/formation-hubspot\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formation HubSpot : comment ma\u00eetriser cette plateforme d&#039;automatisation marketing ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/formation-hubspot\" \/>\n<meta property=\"og:site_name\" content=\"Formation Data Science | DataScientest.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-14T01:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-14T13:10:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/Formation-HubSpot-DataScientest.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Estelle Molto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Estelle Molto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/formation-hubspot\",\"url\":\"https:\/\/datascientest.com\/formation-hubspot\",\"name\":\"Formation HubSpot : comment ma\u00eetriser cette plateforme d'automatisation marketing ?\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/#website\"},\"datePublished\":\"2024-03-14T01:10:00+00:00\",\"dateModified\":\"2025-03-14T13:10:26+00:00\",\"author\":{\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/36bdc09753f297b186a7dad94bd7a226\"},\"description\":\"D\u00e9couvrez comment ma\u00eetriser HubSpot gr\u00e2ce \u00e0 une formation compl\u00e8te : CRM, automatisation, emailing, reporting... Boostez votre strat\u00e9gie marketing avec les meilleures pratiques !\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/datascientest.com\/formation-hubspot\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/datascientest.com\/#website\",\"url\":\"https:\/\/datascientest.com\/\",\"name\":\"Formation Data Science | DataScientest.com\",\"description\":\"Leader de la formation en Data Science\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/datascientest.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/36bdc09753f297b186a7dad94bd7a226\",\"name\":\"Estelle Molto\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/1694177433052.jpeg\",\"contentUrl\":\"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/1694177433052.jpeg\",\"caption\":\"Estelle Molto\"},\"description\":\"Estelle Molto est Head Career Manager chez DataScientest, sp\u00e9cialis\u00e9e dans le coaching RH et l'organisation d'\u00e9v\u00e9nements de recrutement. Avec une exp\u00e9rience en ressources humaines chez des entreprises comme Saint-Gobain et l'Agence Fran\u00e7aise de D\u00e9veloppement, elle poss\u00e8de \u00e9galement une formation en data analyse. Passionn\u00e9e par les donn\u00e9es et l'intelligence artificielle, Estelle se consacre \u00e0 la formation des futurs professionnels de la data.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/estelle-molto\/\",\"Carri\u00e8re\"],\"url\":\"https:\/\/datascientest.com\/author\/estellemolto\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Formation HubSpot : comment ma\u00eetriser cette plateforme d'automatisation marketing ?","description":"D\u00e9couvrez comment ma\u00eetriser HubSpot gr\u00e2ce \u00e0 une formation compl\u00e8te : CRM, automatisation, emailing, reporting... Boostez votre strat\u00e9gie marketing avec les meilleures pratiques !","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/datascientest.com\/formation-hubspot","og_locale":"fr_FR","og_type":"article","og_title":"Formation HubSpot : comment ma\u00eetriser cette plateforme d'automatisation marketing ?","og_url":"https:\/\/datascientest.com\/formation-hubspot","og_site_name":"Formation Data Science | DataScientest.com","article_published_time":"2024-03-14T01:10:00+00:00","article_modified_time":"2025-03-14T13:10:26+00:00","og_image":[{"width":1200,"height":708,"url":"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/Formation-HubSpot-DataScientest.webp","type":"image\/webp"}],"author":"Estelle Molto","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Estelle Molto","Dur\u00e9e de lecture estim\u00e9e":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/datascientest.com\/formation-hubspot","url":"https:\/\/datascientest.com\/formation-hubspot","name":"Formation HubSpot : comment ma\u00eetriser cette plateforme d'automatisation marketing ?","isPartOf":{"@id":"https:\/\/datascientest.com\/#website"},"datePublished":"2024-03-14T01:10:00+00:00","dateModified":"2025-03-14T13:10:26+00:00","author":{"@id":"https:\/\/datascientest.com\/#\/schema\/person\/36bdc09753f297b186a7dad94bd7a226"},"description":"D\u00e9couvrez comment ma\u00eetriser HubSpot gr\u00e2ce \u00e0 une formation compl\u00e8te : CRM, automatisation, emailing, reporting... Boostez votre strat\u00e9gie marketing avec les meilleures pratiques !","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/datascientest.com\/formation-hubspot"]}]},{"@type":"WebSite","@id":"https:\/\/datascientest.com\/#website","url":"https:\/\/datascientest.com\/","name":"Formation Data Science | DataScientest.com","description":"Leader de la formation en Data Science","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/datascientest.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/datascientest.com\/#\/schema\/person\/36bdc09753f297b186a7dad94bd7a226","name":"Estelle Molto","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/datascientest.com\/#\/schema\/person\/image\/","url":"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/1694177433052.jpeg","contentUrl":"https:\/\/datascientest.com\/wp-content\/uploads\/2023\/11\/1694177433052.jpeg","caption":"Estelle Molto"},"description":"Estelle Molto est Head Career Manager chez DataScientest, sp\u00e9cialis\u00e9e dans le coaching RH et l'organisation d'\u00e9v\u00e9nements de recrutement. Avec une exp\u00e9rience en ressources humaines chez des entreprises comme Saint-Gobain et l'Agence Fran\u00e7aise de D\u00e9veloppement, elle poss\u00e8de \u00e9galement une formation en data analyse. Passionn\u00e9e par les donn\u00e9es et l'intelligence artificielle, Estelle se consacre \u00e0 la formation des futurs professionnels de la data.","sameAs":["https:\/\/www.linkedin.com\/in\/estelle-molto\/","Carri\u00e8re"],"url":"https:\/\/datascientest.com\/author\/estellemolto"}]}},"_links":{"self":[{"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/posts\/268319"}],"collection":[{"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/users\/80"}],"replies":[{"embeddable":true,"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/comments?post=268319"}],"version-history":[{"count":0,"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/posts\/268319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/media\/268321"}],"wp:attachment":[{"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/media?parent=268319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/categories?post=268319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datascientest.com\/wp-json\/wp\/v2\/tags?post=268319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}