{"id":270124,"date":"2025-04-02T06:30:00","date_gmt":"2025-04-02T06:30:00","guid":{"rendered":"https:\/\/datascientest.com\/?p=270124"},"modified":"2025-03-28T15:39:42","modified_gmt":"2025-03-28T15:39:42","slug":"hubspot-tout-savoir","status":"publish","type":"post","link":"https:\/\/datascientest.com\/hubspot-tout-savoir","title":{"rendered":"HubSpot : tout savoir sur le CRM qui red\u00e9finit l\u2019inbound marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"270124\" class=\"elementor elementor-270124\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b0f131 e-flex e-con-boxed e-con\" data-id=\"2b0f131\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6240d65 elementor-widget elementor-widget-text-editor\" data-id=\"6240d65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>HubSpot est une plateforme combinant CRM, automatisation intelligente, gestion centralis\u00e9e des donn\u00e9es et exp\u00e9rience ultra-intuitive. Elle simplifie la gestion du pipeline commercial, et booster les performances. D\u00e9couvrez ce qui fait sa force, et comment la ma\u00eetriser !<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-095bedf elementor-widget elementor-widget-text-editor\" data-id=\"095bedf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le <strong>marketing<\/strong> et les <strong>ventes<\/strong>, c\u2019est un peu comme piloter un avion. Il faut avoir une vision claire du trajet, synchroniser tous les instruments, et ajuster le cap en temps r\u00e9el.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Mais quand chaque \u00e9quipe utilise ses propres outils, cela revient \u00e0 essayer de voler avec un moteur sur une aile et une h\u00e9lice sur l\u2019autre. Ce n\u2019est ni tr\u00e8s efficace, ni tr\u00e8s fluide.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Face \u00e0 ces d\u00e9fis, une plateforme se pr\u00e9sente comme une tour de contr\u00f4le regroupant marketing, ventes et service client : <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">HubSpot<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-109b4e6 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"109b4e6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-crm\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Approfondir le CRM<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d5b746 e-flex e-con-boxed e-con\" data-id=\"9d5b746\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db87fc8 elementor-widget elementor-widget-heading\" data-id=\"db87fc8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Une plateforme pens\u00e9e pour la croissance<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f75a8b elementor-widget elementor-widget-text-editor\" data-id=\"7f75a8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">HubSpot n\u2019est pas juste une CRM parmi tant d\u2019autres. Son ADN, c\u2019est <strong>l\u2019inbound marketing<\/strong> : une approche qui remplace le d\u00e9marchage intrusif par une strat\u00e9gie qui attire naturellement les <strong>prospects<\/strong> avec du contenu pertinent.<\/span><\/p><p><span style=\"font-weight: 400;\">Fini, le cold calling inefficace et les campagnes de masse non cibl\u00e9es ! Avec HubSpot, tout tourne autour d\u2019un cycle bien huil\u00e9 : <strong>attirer<\/strong>, <strong>engager<\/strong>, <strong>convertir<\/strong>, et <strong>fid\u00e9liser<\/strong>.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Ce qui distingue cette plateforme, c\u2019est son \u00e9cosyst\u00e8me int\u00e9gr\u00e9. Plut\u00f4t que d\u2019empiler des outils dispers\u00e9s qui communiquent mal entre eux, <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">HubSpot regroupe marketing, ventes, service client et gestion de site web dans une seule plateforme<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Le r\u00e9sultat ? Une <strong>vision 360\u00b0 du client<\/strong>, o\u00f9 chaque interaction est suivie et analys\u00e9e en temps r\u00e9el.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Son autre force, c\u2019est son <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">automatisation avanc\u00e9e<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">. En quelques clics, on peut cr\u00e9er des campagnes personnalis\u00e9es, envoyer des emails cibl\u00e9s, assigner automatiquement des leads aux commerciaux ou d\u00e9clencher des actions en fonction du comportement des prospects.<\/span><\/p><p><span style=\"font-weight: 400;\">L\u2019id\u00e9e est de <strong>gagner du temps<\/strong>, de <strong>maximiser l\u2019efficacit\u00e9<\/strong> et de <strong>ne laisser passer aucune opportunit\u00e9<\/strong>.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">On peut donc voir HubSpot comme la colonne vert\u00e9brale digitale qui permet aux entreprises de structurer et fluidifier leur croissance, en \u00e9liminant les frictions entre leurs diff\u00e9rentes \u00e9quipes.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Une question demeure : comment ses modules transforment concr\u00e8tement l\u2019<\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">exp\u00e9rience utilisateur<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> ? C\u2019est ce que nous allons voir dans le chapitre suivant !<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdef244 elementor-widget elementor-widget-image\" data-id=\"bdef244\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1609\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/shutterstock_2092323970-scaled.jpg\" class=\"attachment-full size-full wp-image-270691\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/shutterstock_2092323970-scaled.jpg 2560w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/shutterstock_2092323970-300x189.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/shutterstock_2092323970-1024x643.jpg 1024w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/shutterstock_2092323970-768x483.jpg 768w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/shutterstock_2092323970-1536x965.jpg 1536w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/shutterstock_2092323970-2048x1287.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5d6d3b e-flex e-con-boxed e-con\" data-id=\"d5d6d3b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f22db3c elementor-widget elementor-widget-heading\" data-id=\"f22db3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le Marketing Hub : un aimant \u00e0 prospects<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-351dd61 elementor-widget elementor-widget-text-editor\" data-id=\"351dd61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">HubSpot ne se contente pas de centraliser les donn\u00e9es. Il offre une <strong>bo\u00eete \u00e0 outils compl\u00e8te<\/strong> pour chaque p\u00f4le strat\u00e9gique de l\u2019entreprise. Chaque module fonctionne de mani\u00e8re autonome, mais r\u00e9v\u00e8le tout son potentiel une fois connect\u00e9 aux autres.<\/span><\/p><p><span style=\"font-weight: 400;\">Le Marketing Hub, par exemple, <strong>automatise tout le cycle d\u2019acquisition<\/strong> et met fin aux campagnes dispers\u00e9es aux suivis artisanaux.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Il offre un \u00e9diteur fluide pour r\u00e9diger, optimiser et publier des articles de blog, pages web et landing pages pour la <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">cr\u00e9ation de contenus<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> et le <\/span><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); background-color: #ffffff;\" href=\"https:\/\/datascientest.com\/formation-seo\">SEO<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Ce module permet aussi l\u2019automatisation des campagnes \u00e0 travers des <strong>workflows intelligents<\/strong> permettant d\u2019envoyer les bons messages, au bon moment, et aux bonnes personnes.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Ses fonctionnalit\u00e9s de <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Lead Nurturing<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> permettent par ailleurs le scoring, la <\/span><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); background-color: #ffffff;\" href=\"https:\/\/datascientest.com\/segmentation-marketing-tout-savoir\">segmentation<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> et retargeting pour transformer un simple visiteur en client convaincu.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">On retrouve \u00e9galement un <\/span><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); background-color: #ffffff;\" href=\"https:\/\/datascientest.com\/comment-creer-un-tableau-de-bord-dans-power-bi\">tableau de bord analytique<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> avec des <\/span><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); background-color: #ffffff;\" href=\"https:\/\/datascientest.com\/kpi-devops\">KPIs<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> en temps r\u00e9el pour mesurer l&rsquo;impact et ajuster la strat\u00e9gie.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6176ba1 elementor-widget elementor-widget-image\" data-id=\"6176ba1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1571\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/MarketingHub_Ads_with-frame.png\" class=\"attachment-full size-full wp-image-270594\" alt=\"Capture d\u2019\u00e9cran du tableau de bord publicitaire dans HubSpot CRM, affichant les statistiques de performances des campagnes marketing : impressions, clics, taux de conversion, ROI, d\u00e9penses publicitaires et g\u00e9n\u00e9ration de leads. Interface utilis\u00e9e pour g\u00e9rer et analyser les campagnes Facebook, Google ou LinkedIn Ads via HubSpot Marketing Hub.\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/MarketingHub_Ads_with-frame.png 2560w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/MarketingHub_Ads_with-frame-300x184.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/MarketingHub_Ads_with-frame-1024x629.png 1024w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/MarketingHub_Ads_with-frame-768x471.png 768w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/MarketingHub_Ads_with-frame-1536x943.png 1536w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/MarketingHub_Ads_with-frame-2048x1257.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfd8fb5 elementor-widget elementor-widget-text-editor\" data-id=\"dfd8fb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Source : <a href=\"https:\/\/community.hubspot.com\/t5\/Nouveaut%C3%A9s-Produits\/Le-guide-complet-du-nouveau-Sales-Hub\/ba-p\/858020\">Hubspot.fr<\/a><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4766fff e-flex e-con-boxed e-con\" data-id=\"4766fff\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9022d elementor-widget elementor-widget-heading\" data-id=\"fb9022d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sales Hub, le copilote des commerciaux<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-258d69f elementor-widget elementor-widget-text-editor\" data-id=\"258d69f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">De son c\u00f4t\u00e9, <strong>Sales Hub<\/strong> transforme les \u00e9quipes commerciales en machines de guerre. Son <strong>CRM ultra-intuitif<\/strong> permet le suivi des interactions, la centralisation des donn\u00e9es et les rappels automatiques.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Il propose aussi l\u2019<\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">automatisation des relances<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">, avec des emails pr\u00e9-programm\u00e9s et des s\u00e9quences de follow-up pour ne laisser aucun lead s\u2019\u00e9vaporer.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00c0 des fins de <a href=\"https:\/\/datascientest.com\/pipeline-de-donnees\">gestion avanc\u00e9e du pipeline<\/a>, il d\u00e9livre \u00e9galement une vue en temps r\u00e9el sur chaque opportunit\u00e9, avec notifications pour les actions critiques.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">L\u2019int\u00e9gration des <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">outils de communications<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> permet d\u2019envoyer ou de recevoir des <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">appels<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">, des <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">visioconf\u00e9rences<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> et des <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">emails<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> directement depuis la plateforme<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3bd30 elementor-widget elementor-widget-image\" data-id=\"2f3bd30\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"998\" height=\"634\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/BrangreL_1-1696241560080.png\" class=\"attachment-full size-full wp-image-270587\" alt=\"Interface du tableau de bord de prospection dans HubSpot CRM, affichant le r\u00e9capitulatif des t\u00e2ches, le planning quotidien, les s\u00e9quences automatis\u00e9es et la progression des activit\u00e9s par type (emails, appels, LinkedIn). Capture d&#039;\u00e9cran du module de prospection utilis\u00e9 pour le suivi des leads et la gestion des t\u00e2ches commerciales.\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/BrangreL_1-1696241560080.png 998w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/BrangreL_1-1696241560080-300x191.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/BrangreL_1-1696241560080-768x488.png 768w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f8d824 elementor-widget elementor-widget-text-editor\" data-id=\"7f8d824\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Source : <a href=\"https:\/\/community.hubspot.com\/t5\/Nouveaut%C3%A9s-Produits\/Le-guide-complet-du-nouveau-Sales-Hub\/ba-p\/858020\">HubSpot Community<\/a><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6dc7ce elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"d6dc7ce\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-hubspot\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Se former aux outils d'Hubspot<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fafb9bc e-flex e-con-boxed e-con\" data-id=\"fafb9bc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c9e784 elementor-widget elementor-widget-heading\" data-id=\"2c9e784\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Service Hub : fid\u00e9liser pour mieux grandir<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52dc5f7 elementor-widget elementor-widget-text-editor\" data-id=\"52dc5f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un client satisfait, c\u2019est un client qui revient\u2026 et qui commande \u00e0 nouveau. Or, le <strong>Service Hub<\/strong> facilite l\u2019<strong>exp\u00e9rience post-vente<\/strong> avec plusieurs outils.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Un syst\u00e8me de tickets intelligent garantit la gestion fluide des demandes et la priorisation automatique. La base de connaissances regroupe des <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">articles<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> et <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">FAQ dynamiques<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> pour r\u00e9duire le volume de requ\u00eates entrantes.<\/span><\/p><p><span style=\"font-weight: 400;\">Gr\u00e2ce au <strong>feedback<\/strong> et aux <strong>enqu\u00eates de satisfaction<\/strong>, les utilisateurs peuvent d\u00e9tecter les irritants et am\u00e9liorer le service client en continu.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">De plus, les <\/span><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); background-color: #ffffff;\" href=\"https:\/\/datascientest.com\/chatbot-tout-savoir\">chatbots<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> et la <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">messagerie instantan\u00e9e<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> permettent de proposer un support en temps r\u00e9el pour r\u00e9pondre sans d\u00e9lai aux attentes des clients.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e92dd44 elementor-widget elementor-widget-image\" data-id=\"e92dd44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"567\" height=\"410\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/sh-help-desk-fr.webp\" class=\"attachment-full size-full wp-image-270604\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/sh-help-desk-fr.webp 567w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/sh-help-desk-fr-300x217.webp 300w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08d33b1 elementor-widget elementor-widget-text-editor\" data-id=\"08d33b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Source : <a href=\"https:\/\/www.hubspot.fr\/products\/service\">Hubspot.fr<\/a><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c59e1f e-flex e-con-boxed e-con\" data-id=\"3c59e1f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0761546 elementor-widget elementor-widget-heading\" data-id=\"0761546\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CMS Hub et Operations Hub, l\u2019architecture invisible qui fait toute la diff\u00e9rence<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80b06d2 elementor-widget elementor-widget-image\" data-id=\"80b06d2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1921\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/shutterstock_2251563147-scaled.jpg\" class=\"attachment-full size-full wp-image-270693\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/shutterstock_2251563147-scaled.jpg 2560w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/shutterstock_2251563147-300x225.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/shutterstock_2251563147-1024x768.jpg 1024w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/shutterstock_2251563147-768x576.jpg 768w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/shutterstock_2251563147-1536x1152.jpg 1536w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/shutterstock_2251563147-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e37e45 elementor-widget elementor-widget-text-editor\" data-id=\"6e37e45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Source : <a href=\"https:\/\/blog.hubspot.com\/service\/customer-experience-platform\">HubSpot Blog<\/a><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb3a858 elementor-widget elementor-widget-text-editor\" data-id=\"cb3a858\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le <strong>CMS Hub<\/strong> permet de cr\u00e9er et de g\u00e9rer un site web performant sans coder, avec une <strong>optimisation SEO<\/strong> native et une personnalisation pouss\u00e9e.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">De son c\u00f4t\u00e9, l\u2019<\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Operations Hub<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> assure la <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">synchronisation parfaite des donn\u00e9es<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> entre HubSpot et d\u2019autres outils m\u00e9tier, tout en optimisant les flux de travail avec des automatisations avanc\u00e9es.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Ainsi, HubSpot est une v\u00e9ritable tour de contr\u00f4le qui connecte tous les maillons de la cha\u00eene business. Mais qu\u2019est-ce qui fait vraiment la diff\u00e9rence par rapport \u00e0 la concurrence ?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59a7a51 e-flex e-con-boxed e-con\" data-id=\"59a7a51\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b844e72 elementor-widget elementor-widget-heading\" data-id=\"b844e72\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi HubSpot s\u00e9duit autant ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05093b0 elementor-widget elementor-widget-text-editor\" data-id=\"05093b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si HubSpot a r\u00e9ussi \u00e0 s\u2019imposer face \u00e0 des mastodontes comme <strong>Salesforce<\/strong>, <strong>Pipedrive<\/strong> ou <strong>Marketo<\/strong>, ce n\u2019est pas par hasard. Son succ\u00e8s repose avant tout sur trois piliers strat\u00e9giques.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Tout d\u2019abord, son interface est pens\u00e9e pour l\u2019utilisateur. Trop souvent, les outils CRM sont synonymes de complexit\u00e9, n\u00e9cessitant des semaines de formation avant d\u2019\u00eatre pleinement op\u00e9rationnels.<\/span><\/p><p><span style=\"font-weight: 400;\">Or, HubSpot casse ce paradigme avec une interface fluide et accessible, o\u00f9 chaque action est intuitive. M\u00eame sans \u00eatre expert, on peut <strong>automatiser des campagnes<\/strong>, <strong>segmenter ses leads<\/strong> et analyser ses performances en quelques clics.<\/span><\/p><p><span style=\"font-weight: 400;\">Deuxi\u00e8mement, la plateforme offre un alignement parfait entre <strong>marketing<\/strong> et <strong>ventes<\/strong>. Dans beaucoup d\u2019entreprises, le marketing et les commerciaux fonctionnent en silos et ceci entra\u00eene des frictions et des opportunit\u00e9s manqu\u00e9es.<\/span><\/p><p><span style=\"font-weight: 400;\">Cette barri\u00e8re est \u00e9galement bris\u00e9e par HubSpot. Les leads sont scor\u00e9s et qualifi\u00e9s automatiquement avant d\u2019\u00eatre envoy\u00e9s aux <strong>commerciaux<\/strong>, et les <strong>interactions clients<\/strong> sont centralis\u00e9es pour \u00e9viter les doublons et les relances inutiles.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Les ventes ont donc une vision compl\u00e8te du <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">parcours client<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">, facilitant la <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">conversion<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> avec des arguments plus pr\u00e9cis.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f9f52f elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"7f9f52f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-hubspot\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Acqu\u00e9rir des comp\u00e9tences sur HubSpot<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ccb25 elementor-widget elementor-widget-text-editor\" data-id=\"c5ccb25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le troisi\u00e8me pilier est une automatisation ultra-puissante pour booster la <strong>productivit\u00e9<\/strong>. Les t\u00e2ches chronophages sont automatis\u00e9es, ce qui permet de se concentrer sur l\u2019essentiel.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Ceci concerne les <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">emails<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">, les <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">relances<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">, la <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">segmentation<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> et le <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">scoring<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">. Tout se fait en arri\u00e8re-plan. Le <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">pipeline commercial<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> est mis \u00e0 jour automatiquement, ce qui r\u00e9duit le temps perdu sur l\u2019administration.<\/span><\/p><p><span style=\"font-weight: 400;\">En outre, les <strong>reportings<\/strong> et <strong>dashboards<\/strong> sont dynamiques et personnalisables avec des <strong>insights cl\u00e9s<\/strong> en temps r\u00e9el. Le r\u00e9sultat : moins de friction, plus d\u2019efficacit\u00e9, et un cycle de vente optimis\u00e9.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Alors, HubSpot est-il la solution id\u00e9ale pour toutes les entreprises ? Pas forc\u00e9ment. Son mod\u00e8le freemium est s\u00e9duisant, mais d\u00e8s qu\u2019on veut exploiter tout son potentiel, l\u2019addition peut grimper\u2026 voyons pour qui cette plateforme est vraiment un bon investissement !<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-101e5fb e-flex e-con-boxed e-con\" data-id=\"101e5fb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-036aa5f elementor-widget elementor-widget-heading\" data-id=\"036aa5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HubSpot face \u00e0 la concurrence : un champion incontest\u00e9 ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b7013f elementor-widget elementor-widget-text-editor\" data-id=\"9b7013f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vous l\u2019aurez compris : HubSpot brille par sa polyvalence. Mais comment se positionne-t-il face aux autres solutions du march\u00e9 ? Le match se joue principalement contre <strong>trois adversaires<\/strong> : Salesforce, Pipedrive et Marketo.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62c7db8 elementor-widget elementor-widget-heading\" data-id=\"62c7db8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">HubSpot vs Salesforce : l\u2019exp\u00e9rience utilisateur avant tout<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e6ab5f elementor-widget elementor-widget-image\" data-id=\"5e6ab5f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/shutterstock_2313004885.jpg\" class=\"attachment-full size-full wp-image-270692\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/shutterstock_2313004885.jpg 1000w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/shutterstock_2313004885-300x200.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/shutterstock_2313004885-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71e90f7 elementor-widget elementor-widget-text-editor\" data-id=\"71e90f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Commen\u00e7ons par Salesforce. Ce mastodonte du CRM est <strong>incontournable pour les grandes entreprises<\/strong>, mais sa puissance a un prix\u2026<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Sa complexit\u00e9 redoutable demande souvent <\/span><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); background-color: #ffffff;\" href=\"https:\/\/datascientest.com\/salesforce-data-cloud-consultant-tout-savoir\">l\u2019intervention d\u2019un consultant<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> pour le param\u00e9trer. De fait, HubSpot prend l\u2019avantage sur plusieurs points.<\/span><\/p><p><span style=\"font-weight: 400;\">L\u00e0 o\u00f9 Salesforce peut n\u00e9cessiter des semaines de formation, HubSpot est intuitif d\u00e8s le d\u00e9part et permet une prise en main imm\u00e9diate.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">De m\u00eame, les workflows sont plus faciles \u00e0 cr\u00e9er et g\u00e9rer, m\u00eame pour des non-experts, et l\u2019automatisation est fluide. Sa rapidit\u00e9 d\u2019ex\u00e9cution permet de <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">perdre moins de temps \u00e0 configurer<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">, et laisse <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">plus de temps pour agir<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">N\u00e9anmoins, Salesforce reste plus <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">personnalisable<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> et <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">plus puissant<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> pour les grandes structures ayant des besoins tr\u00e8s sp\u00e9cifiques.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-579272a elementor-widget elementor-widget-heading\" data-id=\"579272a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">HubSpot vs Pipedrive : un CRM plus complet<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7134575 elementor-widget elementor-widget-text-editor\" data-id=\"7134575\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour les TPE et PME qui veulent un CRM l\u00e9ger, sans fioritures, Pipedrive se distingue par sa <strong>simplicit\u00e9<\/strong> et son <strong>efficacit\u00e9<\/strong> pour la gestion du pipeline commercial.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Cependant, d\u00e8s qu\u2019on veut aller plus loin avec du <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">marketing automation<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">, du <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">nurturing<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> ou un <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">service client int\u00e9gr\u00e9<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">, HubSpot prend largement l\u2019avantage gr\u00e2ce \u00e0 son \u00e9cosyst\u00e8me complet.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbfd515 elementor-widget elementor-widget-heading\" data-id=\"dbfd515\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">HubSpot vs Marketo : une bataille marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1cdb8 elementor-widget elementor-widget-text-editor\" data-id=\"4f1cdb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Rachet\u00e9 par Adobe, Marketo est tr\u00e8s clairement un poids lourd du marketing automation. Il excelle dans la <strong>gestion de campagnes complexes<\/strong>, notamment pour les entreprises B2B.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Cependant, il reste <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">moins accessible et moins intuitif que HubSpot<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> qui mise sur une interface fluide et un CRM int\u00e9gr\u00e9. Pour une entreprise cherchant une plateforme tout-en-un, HubSpot garde donc l\u2019avantage.<\/span><\/p><p><span style=\"font-weight: 400;\">En r\u00e9sum\u00e9, si vous cherchez une solution ultra-puissante et personnalisable, Salesforce est une option s\u00e9rieuse. Si votre priorit\u00e9 est un CRM simple et efficace, Pipedrive fait le job. Si vous avez besoin d\u2019un <strong>outil purement orient\u00e9 marketing<\/strong>, Marketo peut \u00eatre pertinent.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Mais si vous voulez une plateforme compl\u00e8te, intuitive et \u00e9volutive, HubSpot coche toutes les cases !<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcb8862 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"dcb8862\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-salesforce\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir notre formation Salesforce<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2c686e e-flex e-con-boxed e-con\" data-id=\"f2c686e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e170c elementor-widget elementor-widget-heading\" data-id=\"c4e170c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HubSpot : pour qui et \u00e0 quel prix ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6284e1 elementor-widget elementor-widget-text-editor\" data-id=\"d6284e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le gros atout de HubSpot, c\u2019est sa version gratuite, incluant un <strong>CRM fonctionnel<\/strong> et quelques outils marketing.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Elle regroupe le CRM de base, le chat en direct, le suivi des emails et le reporting simplifi\u00e9.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">C\u2019est parfait pour tester la <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">plateforme sans engagement<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Mais d\u00e8s qu\u2019on veut d\u00e9bloquer tout son potentiel, les tarifs peuvent tr\u00e8s vite grimper ! La <strong>version Starter<\/strong> factur\u00e9e \u00e0 environ <strong>20\u20ac par mois<\/strong> propose des automatisations basiques et la suppression du branding HubSpot.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Pour la <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">version Professionnal<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">, le prix monte directement \u00e0 <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">800\u20ac par mois<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">. Pour ce prix, vous profitez d\u2019outils de marketing automation avanc\u00e9s, du scoring des leads, du testing et de la gestion compl\u00e8te des campagnes.<\/span><\/p><p><span style=\"font-weight: 400;\">La <strong>version Enterprise<\/strong>, \u00e0 <strong>3000\u20ac par mois<\/strong>, ajoute des fonctionnalit\u00e9s ultra-personnalisables, la segmentation avanc\u00e9e, et les int\u00e9grations complexes.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Pour profiter de toute la puissance de HubSpot, il faut donc opter au minimum pour l\u2019abonnement Professional. Mais pour une PME, ce prix peut \u00eatre un frein\u2026<\/span><\/p><p><span style=\"font-weight: 400;\">C\u2019est un investissement qui peut se r\u00e9v\u00e9ler int\u00e9ressant pour les startups et PME en pleine croissance, car ce <strong>CRM accessible<\/strong> accompagne l\u2019\u00e9volution sans complexit\u00e9 technique.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Pour les <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">entreprises B2B<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> avec un cycle de vente long, le lead nurturing et l\u2019automatisation marketing aident \u00e0 transformer les prospects en clients.<\/span><\/p><p><span style=\"font-weight: 400;\">De m\u00eame, pour les structures cherchant un <strong>alignement marketing \/ ventes<\/strong>, HubSpot facilite la collaboration et l\u2019analyse des performances commerciales.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">En revanche, pour une TPE avec un besoin limit\u00e9, HubSpot risque d\u2019\u00eatre trop riche et trop cher. Une solution comme Pipedrive ou un CRM plus l\u00e9ger peut suffire.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b68f13e elementor-widget elementor-widget-image\" data-id=\"b68f13e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/shutterstock_2090507566-scaled.webp\" class=\"attachment-full size-full wp-image-270694\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/shutterstock_2090507566-scaled.webp 2560w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/shutterstock_2090507566-300x200.webp 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/shutterstock_2090507566-1024x683.webp 1024w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/shutterstock_2090507566-768x512.webp 768w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/shutterstock_2090507566-1536x1024.webp 1536w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/shutterstock_2090507566-2048x1365.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-042bdd8 e-flex e-con-boxed e-con\" data-id=\"042bdd8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6dc505 elementor-widget elementor-widget-heading\" data-id=\"e6dc505\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion : HubSpot, la plateforme qui transforme l\u2019acquisition en conversion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc8de9f elementor-widget elementor-widget-text-editor\" data-id=\"bc8de9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sans r\u00e9volutionner le CRM, HubSpot r\u00e9invente la mani\u00e8re dont on l\u2019utilise. Son <strong>\u00e9cosyst\u00e8me int\u00e9gr\u00e9<\/strong>, son <strong>exp\u00e9rience utilisateur fluide<\/strong> et ses <strong>capacit\u00e9s d\u2019automatisation<\/strong> en font un alli\u00e9 puissant pour les entreprises cherchant \u00e0 aligner leur <a href=\"https:\/\/datascientest.com\/data-marketing-tout-savoir\">marketing<\/a>, leurs ventes et leur <strong>service client<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si son co\u00fbt peut \u00eatre un frein, son retour sur investissement est r\u00e9el pour les structures qui l\u2019exploitent pleinement. Moins de friction, plus d\u2019<strong>efficacit\u00e9<\/strong>, et un <strong>pilotage commercial ultra-optimis\u00e9<\/strong> : tels sont ses avantages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Afin de ma\u00eetriser HubSpot, vous pouvez <strong>choisir DataScientest<\/strong>. Nous proposons des formations permettant d\u2019apprendre \u00e0 utiliser les meilleurs CRM du march\u00e9 !<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Gr\u00e2ce \u00e0 notre p\u00e9dagogie tourn\u00e9e vers la pratique, vous pourrez apprendre \u00e0 manier toutes les fonctionnalit\u00e9s de cette <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">plateforme polyvalente<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 la fin du parcours, vous serez devenu un v\u00e9ritable <strong>expert de HubSpot<\/strong> et vous recevrez une <strong>certification officielle<\/strong> permettant d\u2019attester vos comp\u00e9tences.<\/span><a href=\"https:\/\/datascientest.com\/formations-data\" style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); background-color: rgb(255, 255, 255);\">Toutes nos formations<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> se compl\u00e8tent \u00e0 distance en <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">BootCamp<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">, <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">alternance<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> ou <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">continu<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\"> et notre organisme est \u00e9ligible au <\/span><a href=\"https:\/\/datascientest.com\/financement-et-tarifs\" style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); background-color: rgb(255, 255, 255);\">financement via CPF ou France Travail<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">. <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">D\u00e9couvrez DataScientest !<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb60ca8 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"bb60ca8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formations-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Parcourir nos diff\u00e9rents cursus<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-275c71e elementor-widget elementor-widget-text-editor\" data-id=\"275c71e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vous savez tout sur HubSpot. Pour plus d\u2019informations sur le m\u00eame sujet, d\u00e9couvrez <a href=\"https:\/\/datascientest.com\/salesforce-tout-savoir\">notre dossier complet sur Salesforce<\/a> et <a href=\"https:\/\/datascientest.com\/crm-tout-savoir\">notre dossier g\u00e9n\u00e9raliste sur les diff\u00e9rents CRM<\/a>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0ea01c e-flex e-con-boxed e-con\" data-id=\"c0ea01c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ae1f2 elementor-widget elementor-widget-html\" data-id=\"c5ae1f2\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Qu\u2019est-ce que HubSpot ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"HubSpot est une plateforme CRM (Customer Relationship Management) tout-en-un qui propose des outils pour le marketing, la vente, le service client et la gestion de contenu. Elle permet aux entreprises d\u2019attirer des prospects, de les convertir en clients et de fid\u00e9liser leur audience gr\u00e2ce \u00e0 une suite d\u2019outils int\u00e9gr\u00e9s.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Quels sont les principaux outils propos\u00e9s par HubSpot ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"HubSpot propose plusieurs hubs sp\u00e9cialis\u00e9s : Marketing Hub (emails, formulaires, automation), Sales Hub (pipeline, suivi des prospects), Service Hub (tickets, base de connaissances), CMS Hub (cr\u00e9ation de site web) et Operations Hub (synchronisation de donn\u00e9es, automatisations avanc\u00e9es).\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"HubSpot est-il adapt\u00e9 aux petites entreprises ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Oui, HubSpot propose une version gratuite avec des fonctionnalit\u00e9s essentielles, ainsi que des abonnements \u00e9volutifs adapt\u00e9s aux TPE, PME et grandes entreprises. Sa facilit\u00e9 d'utilisation en fait une solution populaire aupr\u00e8s des petites structures souhaitant centraliser leur activit\u00e9 commerciale et marketing.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Peut-on int\u00e9grer HubSpot avec d\u2019autres outils ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Oui, HubSpot dispose d\u2019un vaste \u00e9cosyst\u00e8me d\u2019int\u00e9grations. Il est compatible avec des outils comme Gmail, Outlook, Slack, Shopify, WordPress, Zapier, Salesforce et bien d\u2019autres. L\u2019API HubSpot permet \u00e9galement des int\u00e9grations personnalis\u00e9es.\"\r\n      }\r\n    }\r\n  ]\r\n}\r\n<\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>HubSpot est une plateforme combinant CRM, automatisation intelligente, gestion centralis\u00e9e des donn\u00e9es et exp\u00e9rience ultra-intuitive. Elle simplifie la gestion du pipeline commercial, et booster les performances. D\u00e9couvrez ce qui fait sa force, et comment la ma\u00eetriser ! Le marketing et les ventes, c\u2019est un peu comme piloter un avion. Il faut avoir une vision claire [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":270127,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2496,2504],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HubSpot : tout savoir sur le CRM qui red\u00e9finit l\u2019inbound marketing<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment HubSpot centralise votre marketing, vente et service client sur une seule plateforme. CRM gratuit, automatisation, analytics : boostez votre croissance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/hubspot-tout-savoir\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HubSpot : tout savoir sur le CRM qui red\u00e9finit l\u2019inbound marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/hubspot-tout-savoir\" \/>\n<meta property=\"og:site_name\" content=\"Formation Data Science | DataScientest.com\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-02T06:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-28T15:39:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/03\/hubspot-DataScientest.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Aur\u00e9lia Fellous\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aur\u00e9lia Fellous\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/hubspot-tout-savoir\",\"url\":\"https:\/\/datascientest.com\/hubspot-tout-savoir\",\"name\":\"HubSpot : tout savoir sur le CRM qui red\u00e9finit l\u2019inbound marketing\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/#website\"},\"datePublished\":\"2025-04-02T06:30:00+00:00\",\"dateModified\":\"2025-03-28T15:39:42+00:00\",\"author\":{\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/bd44b23f798347113ae5f0bbff3c25bd\"},\"description\":\"D\u00e9couvrez comment HubSpot centralise votre marketing, vente et service client sur une seule plateforme. 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