{"id":272672,"date":"2025-04-15T05:30:00","date_gmt":"2025-04-15T05:30:00","guid":{"rendered":"https:\/\/datascientest.com\/?p=272672"},"modified":"2025-04-10T14:59:46","modified_gmt":"2025-04-10T14:59:46","slug":"sap-customer-experience-tout-savoir","status":"publish","type":"post","link":"https:\/\/datascientest.com\/sap-customer-experience-tout-savoir","title":{"rendered":"SAP Customer Experience (SAP CX) : Qu&rsquo;est-ce que c&rsquo;est ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"272672\" class=\"elementor elementor-272672\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76771ac e-flex e-con-boxed e-con\" data-id=\"76771ac\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03c9afb elementor-widget elementor-widget-text-editor\" data-id=\"03c9afb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>Dans un monde o\u00f9 l&rsquo;exp\u00e9rience client est essentielle pour la croissance, SAP Customer Experience (SAP CX) se positionne comme une solution cl\u00e9 pour transformer la mani\u00e8re dont les entreprises interagissent avec leurs clients. Cette suite innovante r\u00e9unit plusieurs outils puissants, allant du marketing \u00e0 la gestion des donn\u00e9es, pour offrir une exp\u00e9rience client fluide et personnalis\u00e9e \u00e0 travers tous les canaux.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a67eac e-flex e-con-boxed e-con\" data-id=\"0a67eac\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-012658b elementor-widget elementor-widget-heading\" data-id=\"012658b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce que SAP Customer Experience (SAP CX) ?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50eda81 elementor-widget elementor-widget-text-editor\" data-id=\"50eda81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SAP Customer Experience (SAP CX) est une suite de solutions d\u00e9velopp\u00e9e par <\/span><a href=\"https:\/\/datascientest.com\/sap-entreprise-tout-savoir\"><span style=\"font-weight: 400;\">SAP<\/span><\/a><span style=\"font-weight: 400;\"> pour vous aider \u00e0 g\u00e9rer l\u2019ensemble du <\/span><a href=\"https:\/\/datascientest.com\/aarrr-tout-savoir\"><span style=\"font-weight: 400;\">parcours client<\/span><\/a><span style=\"font-weight: 400;\">, du premier contact \u00e0 la fid\u00e9lisation. Cette plateforme couvre cinq domaines essentiels : le commerce, <\/span><a href=\"https:\/\/datascientest.com\/marketing-digital-tout-savoir\"><span style=\"font-weight: 400;\">le marketing<\/span><\/a><span style=\"font-weight: 400;\">, les ventes, le service client et la gestion des donn\u00e9es clients. L\u2019objectif de SAP CX est d\u2019offrir une vue centralis\u00e9e et coh\u00e9rente du client, afin que chaque interaction, quel que soit le canal, soit fluide et personnalis\u00e9e.<\/span><\/p><p><span style=\"font-weight: 400;\">SAP CX vous permet ainsi de mieux comprendre vos clients, de leur offrir des exp\u00e9riences adapt\u00e9es, et de prendre des d\u00e9cisions strat\u00e9giques fond\u00e9es sur <\/span><a href=\"https:\/\/datascientest.com\/customer-data-platform-tout-savoir\"><span style=\"font-weight: 400;\">des donn\u00e9es en temps r\u00e9el<\/span><\/a><span style=\"font-weight: 400;\">. En r\u00e9sum\u00e9, c&rsquo;est une solution puissante pour r\u00e9pondre \u00e0 l\u2019exigence de plus en plus forte des consommateurs en mati\u00e8re de personnalisation et de r\u00e9activit\u00e9.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65c1e60 elementor-widget elementor-widget-image\" data-id=\"65c1e60\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"414\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/04\/ICX-Marketecture-1-1024x530.jpg\" class=\"attachment-large size-large wp-image-272741\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/04\/ICX-Marketecture-1-1024x530.jpg 1024w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/04\/ICX-Marketecture-1-300x155.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/04\/ICX-Marketecture-1-768x397.jpg 768w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/04\/ICX-Marketecture-1-1536x794.jpg 1536w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/04\/ICX-Marketecture-1.jpg 1835w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source : SAP Community<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdf8bb0 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"cdf8bb0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formations-sap\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus sur les logiciels SAP<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e04ba0 e-flex e-con-boxed e-con\" data-id=\"7e04ba0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57587f0 elementor-widget elementor-widget-heading\" data-id=\"57587f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019histoire et l\u2019\u00e9volution de SAP CX\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e5f77a elementor-widget elementor-widget-heading\" data-id=\"8e5f77a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">De SAP C\/4HANA \u00e0 SAP Customer Experience\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ae8e2a elementor-widget elementor-widget-text-editor\" data-id=\"5ae8e2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SAP Customer Experience a \u00e9volu\u00e9 d\u2019une solution initialement baptis\u00e9e <\/span><b>SAP C\/4HANA<\/b><span style=\"font-weight: 400;\">. Ce changement de nom, survenu en 2020, refl\u00e8te une volont\u00e9 de SAP de simplifier son offre et de mettre l&rsquo;accent sur l\u2019int\u00e9gration de <\/span><a href=\"https:\/\/datascientest.com\/logiciels-sap-tout-savoir\"><span style=\"font-weight: 400;\">ses solutions<\/span><\/a><span style=\"font-weight: 400;\"> pour g\u00e9rer l&rsquo;ensemble de l&rsquo;exp\u00e9rience client.<\/span><\/p><p><span style=\"font-weight: 400;\">SAP C\/4HANA a vu le jour en 2018, avec pour ambition de regrouper plusieurs outils afin d\u2019optimiser l\u2019engagement et <\/span><a href=\"https:\/\/datascientest.com\/satisfaction-client-tout-savoir\"><span style=\"font-weight: 400;\">la satisfaction client<\/span><\/a><span style=\"font-weight: 400;\">. Puis, avec l&rsquo;introduction de nouvelles fonctionnalit\u00e9s, SAP a d\u00e9cid\u00e9 de renommer cette suite en <\/span><b>SAP Customer Experience<\/b><span style=\"font-weight: 400;\"> pour mieux correspondre \u00e0 sa vision globale de l\u2019exp\u00e9rience client.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2072ca6 elementor-widget elementor-widget-heading\" data-id=\"2072ca6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L'int\u00e9gration de SAP Commerce, SAP Service Cloud et SAP Marketing Cloud\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38c6902 elementor-widget elementor-widget-text-editor\" data-id=\"38c6902\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Au fil des ann\u00e9es, SAP a enrichi cette suite avec des solutions provenant d\u2019acquisitions strat\u00e9giques, comme <\/span><b>SAP Commerce Cloud<\/b><span style=\"font-weight: 400;\">, qui permet de cr\u00e9er des exp\u00e9riences e-commerce fluides. De m\u00eame, SAP a int\u00e9gr\u00e9 <\/span><b>SAP Service Cloud<\/b><span style=\"font-weight: 400;\"> et <\/span><b>SAP Marketing Cloud<\/b><span style=\"font-weight: 400;\">, afin de proposer <\/span><a href=\"https:\/\/datascientest.com\/gestion-campagne-marketing\"><span style=\"font-weight: 400;\">une gestion compl\u00e8te des services et des campagnes marketing<\/span><\/a><span style=\"font-weight: 400;\">, tout en permettant de personnaliser l\u2019interaction avec chaque client sur les diff\u00e9rents canaux.<\/span><\/p><p><span style=\"font-weight: 400;\">L\u2019int\u00e9gration de ces solutions vous permet de b\u00e9n\u00e9ficier d\u2019une plateforme unique, qui vous aide \u00e0 analyser et \u00e0 agir de mani\u00e8re coordonn\u00e9e sur l\u2019ensemble du parcours client.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea32e1a elementor-widget elementor-widget-image\" data-id=\"ea32e1a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/04\/sap_customer_experience_timeline-1024x683.png\" class=\"attachment-large size-large wp-image-272723\" alt=\"Frise chronologique illustrant l&#039;\u00e9volution de SAP C\/4HANA \u00e0 SAP Customer Experience, incluant l&#039;int\u00e9gration de SAP Commerce, SAP Service Cloud et SAP Marketing Cloud de 2018 \u00e0 2020.\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/04\/sap_customer_experience_timeline-1024x683.png 1024w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/04\/sap_customer_experience_timeline-300x200.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/04\/sap_customer_experience_timeline-768x512.png 768w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/04\/sap_customer_experience_timeline.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee8a284 e-flex e-con-boxed e-con\" data-id=\"ee8a284\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba960b3 elementor-widget elementor-widget-heading\" data-id=\"ba960b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les principaux outils de SAP CX\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7e0033 elementor-widget elementor-widget-html\" data-id=\"b7e0033\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!DOCTYPE html>\r\n<html lang=\"fr\">\r\n<head>\r\n    <meta charset=\"UTF-8\">\r\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\r\n    <style>\r\n        body {\r\n            font-family: Arial, sans-serif;\r\n            margin: 0;\r\n            padding: 0;\r\n            background-color: #f4f4f4;\r\n        }\r\n        .container {\r\n            width: 100%;\r\n            max-width: 1200px;\r\n            margin: 20px auto;\r\n            padding: 20px;\r\n            background-color: white;\r\n            box-shadow: 0 4px 8px rgba(0, 0, 0, 0.1);\r\n            border-radius: 8px;\r\n        }\r\n        table {\r\n            width: 100%;\r\n            border-collapse: collapse;\r\n            margin: 20px 0;\r\n        }\r\n        table th, table td {\r\n            padding: 15px;\r\n            text-align: left;\r\n            border: 1px solid #ddd;\r\n        }\r\n        table th {\r\n            background-color: #e0e0e0; \/* Gris plus clair *\/\r\n            color: #333;\r\n        }\r\n        table td {\r\n            background-color: #fafafa; \/* Gris tr\u00e8s clair *\/\r\n        }\r\n        table tr:nth-child(even) td {\r\n            background-color: #f3f3f3; \/* Gris encore plus clair *\/\r\n        }\r\n        table tr:hover td {\r\n            background-color: #e7e7e7; \/* Gris clair sur hover *\/\r\n        }\r\n        @media (max-width: 768px) {\r\n            table, th, td {\r\n                display: block;\r\n                width: 100%;\r\n            }\r\n            table th {\r\n                background-color: #e0e0e0;\r\n                color: #333;\r\n            }\r\n            table td {\r\n                background-color: #fafafa;\r\n            }\r\n            table td::before {\r\n                content: attr(data-label);\r\n                font-weight: bold;\r\n                display: inline-block;\r\n                width: 100%;\r\n                margin-bottom: 5px;\r\n            }\r\n        }\r\n    <\/style>\r\n<\/head>\r\n<body>\r\n\r\n    <div class=\"container\">\r\n    \r\n        <table>\r\n            <thead>\r\n                <tr>\r\n                    <th>Outil<\/th>\r\n                    <th>Description<\/th>\r\n                    <th>Caract\u00e9ristiques<\/th>\r\n                <\/tr>\r\n            <\/thead>\r\n            <tbody>\r\n                <tr>\r\n                    <td>SAP Sales Cloud<\/td>\r\n                    <td data-label=\"Description\">Optimisez vos ventes en automatisant les processus commerciaux, suivez les opportunit\u00e9s, analysez les performances et am\u00e9liorez vos taux de conversion.<\/td>\r\n                    <td data-label=\"Caract\u00e9ristiques\">Automatisation des t\u00e2ches, gestion des opportunit\u00e9s, pr\u00e9visions des ventes, analytics en temps r\u00e9el.<\/td>\r\n                <\/tr>\r\n                <tr>\r\n                    <td>SAP Marketing Cloud<\/td>\r\n                    <td data-label=\"Description\">Cr\u00e9ez des campagnes marketing personnalis\u00e9es et cross-canaux. Segmentez vos clients, anticipez leurs attentes et adaptez vos messages sur tous les canaux (r\u00e9seaux sociaux, e-mails, site web).<\/td>\r\n                    <td data-label=\"Caract\u00e9ristiques\">Segmentation dynamique, personnalisation avanc\u00e9e, gestion multi-canal, analyse comportementale.<\/td>\r\n                <\/tr>\r\n                <tr>\r\n                    <td>SAP Service Cloud<\/td>\r\n                    <td data-label=\"Description\">Am\u00e9liorez votre service client en temps r\u00e9el gr\u00e2ce \u00e0 une interface unifi\u00e9e pour g\u00e9rer les demandes provenant de divers canaux et r\u00e9soudre les probl\u00e8mes rapidement.<\/td>\r\n                    <td data-label=\"Caract\u00e9ristiques\">Gestion omnicanal, service client en temps r\u00e9el, suivi des tickets, support mobile et cloud.<\/td>\r\n                <\/tr>\r\n                <tr>\r\n                    <td>SAP Commerce Cloud<\/td>\r\n                    <td data-label=\"Description\">Cr\u00e9ez une exp\u00e9rience e-commerce fluide avec une plateforme flexible. G\u00e9rez vos produits, promotions et stocks tout en offrant une exp\u00e9rience personnalis\u00e9e \u00e0 chaque utilisateur.<\/td>\r\n                    <td data-label=\"Caract\u00e9ristiques\">Gestion des produits, personnalisation de l'exp\u00e9rience utilisateur, gestion des promotions, optimisation des stocks.<\/td>\r\n                <\/tr>\r\n                <tr>\r\n                    <td>SAP Customer Data Cloud<\/td>\r\n                    <td data-label=\"Description\">Centralisez les donn\u00e9es clients en toute s\u00e9curit\u00e9. Respectez la vie priv\u00e9e tout en offrant des exp\u00e9riences personnalis\u00e9es et en assurant la conformit\u00e9 aux r\u00e9glementations.<\/td>\r\n                    <td data-label=\"Caract\u00e9ristiques\">Centralisation des donn\u00e9es, respect des normes de s\u00e9curit\u00e9, gestion des consentements clients, conformit\u00e9 RGPD.<\/td>\r\n                <\/tr>\r\n            <\/tbody>\r\n        <\/table>\r\n    <\/div>\r\n\r\n<\/body>\r\n<\/html>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24ff594 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"24ff594\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formations-sap\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Se former \u00e0 SAP<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b86ac1 e-flex e-con-boxed e-con\" data-id=\"6b86ac1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39c56b9 elementor-widget elementor-widget-heading\" data-id=\"39c56b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi choisir SAP Customer Experience ?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42a10bf elementor-widget elementor-widget-text-editor\" data-id=\"42a10bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SAP Customer Experience (SAP CX) est une suite de solutions sp\u00e9cialement con\u00e7ue pour vous aider \u00e0 offrir une exp\u00e9rience client fluide et personnalis\u00e9e. Dans un monde o\u00f9 les attentes des consommateurs \u00e9voluent rapidement, SAP CX permet \u00e0 votre entreprise de se diff\u00e9rencier en offrant des interactions coh\u00e9rentes, quel que soit le point de contact. Si vous souhaitez cr\u00e9er une relation client durable et renforcer la fid\u00e9lit\u00e9, SAP CX est la solution id\u00e9ale.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a13948c elementor-widget elementor-widget-heading\" data-id=\"a13948c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Am\u00e9liorer l\u2019engagement client<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ddd16a elementor-widget elementor-widget-text-editor\" data-id=\"5ddd16a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SAP CX vous permet de <\/span><b>renforcer l\u2019engagement de vos clients<\/b><span style=\"font-weight: 400;\"> en offrant une exp\u00e9rience personnalis\u00e9e et omnicanal. Gr\u00e2ce \u00e0 des outils puissants, vous pouvez interagir avec vos clients sur leurs canaux pr\u00e9f\u00e9r\u00e9s, que ce soit par le biais des r\u00e9seaux sociaux, de votre site web, ou d\u2019autres plateformes. L\u2019objectif est de cr\u00e9er une exp\u00e9rience fluide et sur mesure, ce qui, \u00e0 long terme, am\u00e9liorera votre <\/span><a href=\"https:\/\/datascientest.com\/customer-satisfaction-score-tout-savoir\"><span style=\"font-weight: 400;\">score CSAT<\/span><\/a><span style=\"font-weight: 400;\"> et la fid\u00e9lit\u00e9 de vos clients.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee6942 elementor-widget elementor-widget-heading\" data-id=\"6ee6942\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Augmenter les ventes gr\u00e2ce \u00e0 l'automatisation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92066ea elementor-widget elementor-widget-text-editor\" data-id=\"92066ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une des forces de SAP CX r\u00e9side dans sa capacit\u00e9 \u00e0 <\/span><a href=\"https:\/\/datascientest.com\/automatisation-tout-savoir\"><span style=\"font-weight: 400;\">automatiser<\/span><\/a><span style=\"font-weight: 400;\"> vos processus commerciaux tout en exploitant les donn\u00e9es. Gr\u00e2ce \u00e0 <\/span><a href=\"https:\/\/datascientest.com\/intelligence-artificielle-definition\"><span style=\"font-weight: 400;\">l&rsquo;intelligence artificielle<\/span><\/a><span style=\"font-weight: 400;\"> et aux <\/span><a href=\"https:\/\/datascientest.com\/data-analysis-tout-savoir\"><span style=\"font-weight: 400;\">outils d\u2019analyse<\/span><\/a><span style=\"font-weight: 400;\">, vous pouvez mieux comprendre les comportements et les besoins de vos clients. Cela vous permet non seulement de <\/span><b>pr\u00e9dire les tendances<\/b><span style=\"font-weight: 400;\">, mais aussi d&rsquo;identifier des opportunit\u00e9s commerciales qui autrement passeraient inaper\u00e7ues.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d63b079 elementor-widget elementor-widget-heading\" data-id=\"d63b079\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Unifier la gestion des donn\u00e9es et l'exp\u00e9rience omnicanal<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00b9ee4 elementor-widget elementor-widget-text-editor\" data-id=\"00b9ee4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans un environnement o\u00f9 les clients attendent des exp\u00e9riences homog\u00e8nes sur tous les canaux, SAP CX vous permet d&rsquo;unifier la gestion des donn\u00e9es clients. En centralisant ces informations dans une plateforme unique, vous disposez d&rsquo;une <\/span><b>vue \u00e0 360 degr\u00e9s<\/b><span style=\"font-weight: 400;\"> de chaque client, ce qui vous permet de mieux comprendre leurs pr\u00e9f\u00e9rences et comportements. Cela garantit une <\/span><b>exp\u00e9rience coh\u00e9rente et fluide<\/b><span style=\"font-weight: 400;\"> \u00e0 chaque interaction, que ce soit en ligne, en magasin ou via le service client.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a575d4 e-flex e-con-boxed e-con\" data-id=\"9a575d4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94053c5 elementor-widget elementor-widget-heading\" data-id=\"94053c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quelles diff\u00e9rences entre SAP CX, SAP C\/4HANA et Hybris ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b47e86 elementor-widget elementor-widget-text-editor\" data-id=\"3b47e86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il est normal de se poser la question concernant les diff\u00e9rences entre SAP CX, SAP C\/4HANA et Hybris. Ces termes peuvent sembler similaires, mais ils d\u00e9signent des solutions avec des objectifs et des fonctions sp\u00e9cifiques. Clarifions ces diff\u00e9rences pour vous permettre de mieux comprendre les options qui s\u2019offrent \u00e0 vous.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-504601f elementor-widget elementor-widget-heading\" data-id=\"504601f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SAP CX et SAP C\/4HANA<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63d4901 elementor-widget elementor-widget-text-editor\" data-id=\"63d4901\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SAP C\/4HANA \u00e9tait le nom d&rsquo;origine de la suite SAP d\u00e9di\u00e9e \u00e0 l\u2019exp\u00e9rience client, lanc\u00e9e en 2018. Ce terme a \u00e9t\u00e9 remplac\u00e9 par <\/span><b>SAP Customer Experience<\/b><span style=\"font-weight: 400;\"> en 2020 pour mieux refl\u00e9ter l&rsquo;\u00e9volution de la plateforme et son objectif de couvrir l\u2019ensemble du parcours client, au-del\u00e0 du simple CRM. SAP CX int\u00e8gre d\u00e9sormais des solutions pour le marketing, les ventes, le service client, et le commerce. En r\u00e9sum\u00e9, SAP CX est la version modernis\u00e9e et plus compl\u00e8te de SAP C\/4HANA, avec des fonctionnalit\u00e9s suppl\u00e9mentaires pour mieux r\u00e9pondre aux besoins des entreprises d\u2019aujourd\u2019hui.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3fd55e elementor-widget elementor-widget-image\" data-id=\"b3fd55e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"434\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/04\/What-is-SAP-C4HANA-slide-redone-cropped.jpg\" class=\"attachment-large size-large wp-image-272751\" alt=\"Sch\u00e9ma explicatif de SAP CX (anciennement SAP C\/4HANA), illustrant l&#039;int\u00e9gration de SAP Hybris avec des acquisitions comme Gigya, CallidusCloud et Core Systems, ainsi que la feuille de route de SAP CX avec les objectifs de devenir leader dans chaque domaine, fournir une suite unifi\u00e9e de solutions cloud et int\u00e9grer les processus Front-to-Back Office.\" loading=\"lazy\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/04\/What-is-SAP-C4HANA-slide-redone-cropped.jpg 1022w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/04\/What-is-SAP-C4HANA-slide-redone-cropped-300x163.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2025\/04\/What-is-SAP-C4HANA-slide-redone-cropped-768x416.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source : SAP Community<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7eddbc elementor-widget elementor-widget-heading\" data-id=\"d7eddbc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SAP CX vs Hybris : Quelle solution choisir ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-444fc52 elementor-widget elementor-widget-text-editor\" data-id=\"444fc52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Hybris<\/b><span style=\"font-weight: 400;\">, d\u00e9sormais int\u00e9gr\u00e9 dans SAP CX sous le nom de <\/span><b>SAP Commerce Cloud<\/b><span style=\"font-weight: 400;\">, \u00e9tait une plateforme d\u00e9di\u00e9e au commerce \u00e9lectronique. En 2013, SAP a acquis Hybris, et l\u2019a progressivement int\u00e9gr\u00e9 dans sa suite SAP CX. Si vous \u00eates \u00e0 la recherche d&rsquo;une solution principalement orient\u00e9e vers le e-commerce, SAP Commerce Cloud (anciennement Hybris) est un choix incontournable. Cependant, si vous souhaitez g\u00e9rer de mani\u00e8re coh\u00e9rente l&rsquo;ensemble de l&rsquo;exp\u00e9rience client, de l&rsquo;engagement marketing \u00e0 la gestion des ventes et du service, SAP CX est la solution compl\u00e8te et int\u00e9gr\u00e9e qu&rsquo;il vous faut.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eba168b e-flex e-con-boxed e-con\" data-id=\"eba168b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0dc0a18 elementor-widget elementor-widget-heading\" data-id=\"0dc0a18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SAP Customer Experience en pratique\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98988ef elementor-widget elementor-widget-text-editor\" data-id=\"98988ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019adoption de SAP CX peut transformer radicalement la mani\u00e8re dont votre entreprise interagit avec ses clients.<\/span> <span style=\"font-weight: 400;\">De nombreuses entreprises \u00e0 travers le monde ont adopt\u00e9 SAP CX pour am\u00e9liorer leur gestion de l\u2019exp\u00e9rience client. Par exemple, <\/span><b>Toyota Motor Philippines<\/b><span style=\"font-weight: 400;\"> a utilis\u00e9 SAP CX pour optimiser ses canaux de vente et de service, obtenant ainsi une am\u00e9lioration significative de l\u2019engagement client et des performances commerciales.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">De m\u00eame, <\/span><b>L\u2019Or\u00e9al<\/b><span style=\"font-weight: 400;\"> a d\u00e9ploy\u00e9 SAP Commerce Cloud pour offrir une exp\u00e9rience d\u2019achat en ligne plus fluide et personnalis\u00e9e. Ces exemples montrent comment SAP CX peut \u00eatre utilis\u00e9 de mani\u00e8re concr\u00e8te pour atteindre des r\u00e9sultats tangibles.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En adoptant SAP CX, vous pouvez aussi esp\u00e9rer am\u00e9liorer l\u2019efficacit\u00e9 de vos op\u00e9rations et <\/span><b>fournir des exp\u00e9riences plus engageantes et coh\u00e9rentes<\/b><span style=\"font-weight: 400;\"> \u00e0 vos clients.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fdc087 e-flex e-con-boxed e-con\" data-id=\"3fdc087\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-347373e elementor-widget elementor-widget-heading\" data-id=\"347373e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59cc1aa elementor-widget elementor-widget-text-editor\" data-id=\"59cc1aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SAP Customer Experience est une solution incontournable pour les entreprises cherchant \u00e0 offrir une exp\u00e9rience client fluide et personnalis\u00e9e. Gr\u00e2ce \u00e0 son approche int\u00e9gr\u00e9e couvrant tous les aspects de l&rsquo;interaction client, du marketing \u00e0 la gestion des donn\u00e9es, SAP CX permet non seulement d\u2019am\u00e9liorer l\u2019engagement client, mais aussi d&rsquo;optimiser les ventes et le service. L&rsquo;adoption de cette suite vous permettra de mieux comprendre vos clients et de prendre des d\u00e9cisions strat\u00e9giques bas\u00e9es sur des donn\u00e9es en temps r\u00e9el, renfor\u00e7ant ainsi la fid\u00e9lit\u00e9 et la satisfaction \u00e0 long terme.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df8d6e0 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"df8d6e0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formations-sap\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir nos formations SAP<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f3be77 e-flex e-con-boxed e-con\" data-id=\"2f3be77\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f788000 elementor-widget elementor-widget-html\" data-id=\"f788000\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Qu'est-ce que SAP Customer Experience (SAP CX) ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"SAP Customer Experience (SAP CX) est une suite de solutions d\u00e9velopp\u00e9e par SAP pour g\u00e9rer l'ensemble du parcours client, du premier contact \u00e0 la fid\u00e9lisation. Elle inclut des outils pour le commerce, le marketing, les ventes, le service client et la gestion des donn\u00e9es clients, offrant ainsi une exp\u00e9rience coh\u00e9rente et personnalis\u00e9e sur tous les canaux.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Pourquoi choisir SAP Customer Experience ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"SAP CX permet d'am\u00e9liorer l'engagement client, d'augmenter les ventes gr\u00e2ce \u00e0 l'automatisation et \u00e0 l'intelligence des donn\u00e9es, et d'unifier la gestion des donn\u00e9es pour une exp\u00e9rience omnicanal fluide. C'est une solution compl\u00e8te qui vous aide \u00e0 offrir une exp\u00e9rience client personnalis\u00e9e et coh\u00e9rente, tout en augmentant l'efficacit\u00e9 de vos processus commerciaux.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Quelles sont les diff\u00e9rences entre SAP CX, SAP C\/4HANA et Hybris ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"SAP C\/4HANA \u00e9tait l'ancien nom de SAP CX, utilis\u00e9 jusqu'en 2020. SAP CX est une version modernis\u00e9e, qui int\u00e8gre des fonctionnalit\u00e9s suppl\u00e9mentaires pour couvrir l'ensemble du parcours client. Quant \u00e0 Hybris, acquis par SAP en 2013, il est d\u00e9sormais int\u00e9gr\u00e9 \u00e0 SAP CX sous le nom de SAP Commerce Cloud, offrant une solution e-commerce robuste au sein de la suite.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Comment SAP Customer Experience am\u00e9liore-t-il la gestion des donn\u00e9es clients ?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Avec SAP Customer Data Cloud, vous pouvez centraliser et s\u00e9curiser les donn\u00e9es clients tout en garantissant leur conformit\u00e9 aux r\u00e9glementations. 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Cela vous permet de proposer une exp\u00e9rience d'achat coh\u00e9rente et personnalis\u00e9e, tout en am\u00e9liorant l'efficacit\u00e9 de vos op\u00e9rations commerciales.\"\r\n      }\r\n    }\r\n  ]\r\n}\r\n<\/script>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans un monde o\u00f9 l&rsquo;exp\u00e9rience client est essentielle pour la croissance, SAP Customer Experience (SAP CX) se positionne comme une solution cl\u00e9 pour transformer la mani\u00e8re dont les entreprises interagissent avec leurs clients. Cette suite innovante r\u00e9unit plusieurs outils puissants, allant du marketing \u00e0 la gestion des donn\u00e9es, pour offrir une exp\u00e9rience client fluide et [&hellip;]<\/p>\n","protected":false},"author":101,"featured_media":272773,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2504],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SAP Customer Experience (SAP CX) : Qu&#039;est-ce que c&#039;est ?<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez SAP Customer Experience (SAP CX), une suite compl\u00e8te pour g\u00e9rer efficacement le parcours client, du marketing \u00e0 la fid\u00e9lisation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/sap-customer-experience-tout-savoir\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAP Customer Experience (SAP CX) : Qu&#039;est-ce que c&#039;est ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/sap-customer-experience-tout-savoir\" \/>\n<meta property=\"og:site_name\" content=\"Formation Data Science | DataScientest.com\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-15T05:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-10T14:59:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-10-avr.-2025-12_53_28-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Manyl Bouzar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manyl Bouzar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/sap-customer-experience-tout-savoir\",\"url\":\"https:\/\/datascientest.com\/sap-customer-experience-tout-savoir\",\"name\":\"SAP Customer Experience (SAP CX) : Qu'est-ce que c'est ?\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/#website\"},\"datePublished\":\"2025-04-15T05:30:00+00:00\",\"dateModified\":\"2025-04-10T14:59:46+00:00\",\"author\":{\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/401f117264f27e4b9cf1872427ac6dc6\"},\"description\":\"D\u00e9couvrez SAP Customer Experience (SAP CX), une suite compl\u00e8te pour g\u00e9rer efficacement le parcours client, du marketing \u00e0 la fid\u00e9lisation.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/datascientest.com\/sap-customer-experience-tout-savoir\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/datascientest.com\/#website\",\"url\":\"https:\/\/datascientest.com\/\",\"name\":\"Formation Data Science | DataScientest.com\",\"description\":\"Leader de la formation en Data Science\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/datascientest.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/401f117264f27e4b9cf1872427ac6dc6\",\"name\":\"Manyl Bouzar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/04\/1678972594478.jpeg\",\"contentUrl\":\"https:\/\/datascientest.com\/wp-content\/uploads\/2025\/04\/1678972594478.jpeg\",\"caption\":\"Manyl Bouzar\"},\"description\":\"Manyl Bouzar est dipl\u00f4m\u00e9 de NEOMA Business School et occupe le poste de Sales &amp; Product Leader de l\u2019offre SAP S4\/HANA chez DataScientest. 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