{"id":477,"date":"2019-11-08T21:00:00","date_gmt":"2019-11-08T21:00:00","guid":{"rendered":"http:\/\/52.49.6.100\/?p=477"},"modified":"2023-11-09T14:15:07","modified_gmt":"2023-11-09T14:15:07","slug":"le-big-data-a-la-conquete-du-sport","status":"publish","type":"post","link":"https:\/\/datascientest.com\/le-big-data-a-la-conquete-du-sport","title":{"rendered":"Le Big Data \u00e0 la conqu\u00eate du sport"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"477\" class=\"elementor elementor-477\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e03fa4 e-flex e-con-boxed e-con\" data-id=\"9e03fa4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-248beed elementor-widget elementor-widget-text-editor\" data-id=\"248beed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2>Le Big Data et le sport peuvent-ils faire bon m\u00e9nage\u00a0? \u00c0 en croire les tendances actuelles, c&rsquo;est une \u00e9vidence : le monde entier collecte actuellement de la data sur le sport pour aider les \u00e9quipes \u00e0 am\u00e9liorer leurs performances.\u00a0<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79d3b19 elementor-widget elementor-widget-text-editor\" data-id=\"79d3b19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Que vous soyez un fan de basket-ball bas\u00e9 aux \u00c9tats-Unis ou un fan de football en Europe, vous pouvez vous attendre \u00e0 voir de telles donn\u00e9es fleurir et contribuer au <strong>d\u00e9veloppement de votre sport sur tous ses aspects<\/strong>. \u00c0 l&rsquo;\u00e9chelle mondiale, le march\u00e9 du sport \u00e0 un niveau professionnel repr\u00e9sente plus de <strong>90 milliards d\u2019euros<\/strong>, soit un grand march\u00e9 \u00e0 capturer pour le <a href=\"https:\/\/datascientest.com\/big-data-tout-savoir\">Big Data<\/a>. \u00c0 l&rsquo;image de l&rsquo;industrie audiovisuelle qui utilise les audiences, la capacit\u00e9 d&rsquo;am\u00e9liorer l&rsquo;exp\u00e9rience des joueurs, des fans et l&rsquo;organisation d&rsquo;\u00e9v\u00e8nements est largement facilit\u00e9e par la data et son \u00e9tude.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c1267b e-flex e-con-boxed e-con\" data-id=\"4c1267b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38314ed elementor-widget elementor-widget-heading\" data-id=\"38314ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Pourquoi  la Data ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adb86ff elementor-widget elementor-widget-text-editor\" data-id=\"adb86ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La data peut \u00eatre partag\u00e9e et utilis\u00e9e de mani\u00e8re extr\u00eamement granulaire, am\u00e9liorant l&rsquo;exp\u00e9rience du sport professionnel \u00e0 tous les niveaux.\u00a0<\/p><blockquote><p>Au lieu de s\u2019appuyer sur l\u2019intuition, l\u2019exp\u00e9rience et les anecdotes, les sportifs et les passionn\u00e9s de sport peuvent examiner des donn\u00e9es qui racontent la v\u00e9ritable histoire et les aident dans tous les aspects du jeu, allant du recrutement de joueurs \u00e0 l\u2019engagement des fans.\u00a0<\/p><\/blockquote><p>La popularisation de nombreux <strong>objets connect\u00e9s<\/strong> est \u00e9galement vectrice d\u2019une expansion de la data utilis\u00e9e par les sportifs. Des montres aux raquettes en passant par les clubs de golf ou les ballons connect\u00e9s, <strong>le sport se m\u00eale \u00e0 l\u2019\u00e9tude de donn\u00e9es \u00e0 tous les niveaux<\/strong>, que ce soit dans l&rsquo;optique d&rsquo;am\u00e9liorer sa performance au footing du dimanche matin ou de remporter la finale de la coupe du monde de football.<\/p><p>Pour illustrer ce constat, prenons l\u2019exemple de la <strong>startup\u00a0Runtastic<\/strong>. En effet, la jeune pousse autrichienne recueillant les donn\u00e9es de coureurs amateurs s\u2019est \u00e9norm\u00e9ment d\u00e9velopp\u00e9e depuis sa cr\u00e9ation jusqu\u2019\u00e0 \u00eatre <strong>rachet\u00e9e par Adidas pour pr\u00e8s de 239 Millions de dollars en 2015<\/strong>.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4553eb4 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"4553eb4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formations-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9marrer une formation au Big Data<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d30f9c e-flex e-con-boxed e-con\" data-id=\"3d30f9c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c995ca elementor-widget elementor-widget-heading\" data-id=\"1c995ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le baseball, premi\u00e8re victime ou heureux \u00e9lu ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b303178 elementor-widget elementor-widget-text-editor\" data-id=\"b303178\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le baseball a \u00e9t\u00e9 l&rsquo;un des <strong>premiers sports \u00e0 b\u00e9n\u00e9ficier du traitement Big Data<\/strong>. La c\u00e9l\u00e8bre histoire d\u2019Oakland Athletics, popularis\u00e9e dans le livre de Michael Lewis,\u00a0Moneyball, montrait le pouvoir du big data dans le sport en d\u00e9crivant l\u2019histoire de <strong>revitalisation d\u2019une \u00e9quipe en difficult\u00e9<\/strong> utilisant des tactiques de recrutement fond\u00e9es sur des preuves. Les donn\u00e9es ont aid\u00e9 le directeur g\u00e9n\u00e9ral de l\u2019\u00e9quipe A, Billy Beane, \u00e0 choisir ses joueurs en se basant sur les chiffres et non sur les tripes ou le ressenti en g\u00e9n\u00e9ral.<\/p><p>Cette m\u00e9thode novatrice a port\u00e9 ses fruits tr\u00e8s rapidement amenant Oakland \u00e0 \u00eatre l\u2019une des toutes meilleures franchises des Etats-Unis. Aujourd&rsquo;hui, le recrutement \u00ab\u00a0<strong>data driven<\/strong>\u00a0\u00bb s&rsquo;acc\u00e9l\u00e8re, facilit\u00e9 notamment par la start-up irlandaise Profile 90 qui a d\u00e9velopp\u00e9 une plateforme d&rsquo;identification de talents \u00e9valuant les <strong>facteurs physiques<\/strong>, <strong>psychologiques<\/strong> et <strong>sociaux<\/strong> pour aider les \u00e9quipes \u00e0 prendre des d\u00e9cisions de recrutement avis\u00e9es.<\/p><p>Dans d\u2019autres contextes, le big data est utilis\u00e9 dans une perspective plus longue. Lors de l&rsquo;\u00e9v\u00e8nement ultra comp\u00e9titif que sont les <strong>Jeux Olympiques<\/strong>, les athl\u00e8tes recherchent tous les avantages qu\u2019ils peuvent obtenir tout au long de leur pr\u00e9paration.<\/p><p>Les entra\u00eeneurs commencent \u00e0 collecter des donn\u00e9es d&rsquo;entra\u00eenement sur les jeunes athl\u00e8tes, dans l&rsquo;espoir de mieux comprendre <strong>l&rsquo;origine des performances aux Jeux Olympiques<\/strong> et de d\u00e9terminer les facteurs les plus d\u00e9terminants.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eba608 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"3eba608\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formations-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir les opportunit\u00e9s de la Data<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50f991b e-flex e-con-boxed e-con\" data-id=\"50f991b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff1cde3 elementor-widget elementor-widget-heading\" data-id=\"ff1cde3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La Data est d\u00e9sormais incontournable<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9130308 elementor-widget elementor-widget-text-editor\" data-id=\"9130308\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Dans les sports collectifs, dans les sports individuels comme le tennis ainsi que dans les grands \u00e9v\u00e9nements comme les Jeux olympiques, l\u2019<a href=\"https:\/\/datascientest.com\/data-analysis-tout-savoir\">analyse de donn\u00e9es<\/a> se pr\u00e9sente comme la nouvelle cl\u00e9 de la victoire.\u00a0<\/p><p>Plus que jamais,<strong> sport et Big Data<\/strong> semblent li\u00e9s. Pour triompher sur leurs adversaires, les \u00e9quipes devront d\u00e9sormais compter sur la <a href=\"https:\/\/datascientest.com\/science-des-donnees\">science des donn\u00e9es<\/a>.\u00a0<\/p><p>Certaines commencent d\u00e9j\u00e0 \u00e0 prendre de l\u2019avance. Il suffit pour s\u2019en convaincre de citer l\u2019exemple du Paris Saint Germain qui a organis\u00e9 un <strong>\u00ab\u00a0Sports Analytics Challenge\u00a0\u00bb<\/strong> en 2019. Le but de ce d\u00e9fi \u00e9tait de r\u00e9unir des candidats issus des quatre coins du globe autour d\u2019un <strong>projet big data<\/strong>. Les candidats avaient \u00e0 plancher sur un jeu de donn\u00e9es bas\u00e9 sur les matchs du championnat de France, prouvant que la science pouvait contribuer \u00e0 am\u00e9liorer les performances sportives. Envie d&rsquo;en lire plus sur le <strong>combo Sport et Data<\/strong> ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cbe938 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"5cbe938\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/la-fin-de-saison-en-ligue-1-menacee-notre-solution-data\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir notre Saga Data x Foot <\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le monde entier collecte actuellement de la data sur le sport pour aider les \u00e9quipes \u00e0 am\u00e9liorer leurs performances. Le Big Data et le sport peuvent-ils alors faire bon m\u00e9nage ?<\/p>\n","protected":false},"author":77,"featured_media":177136,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2497],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le Big Data \u00e0 la conqu\u00eate du sport<\/title>\n<meta name=\"description\" content=\"Le Big Data et le sport peuvent-ils faire bon m\u00e9nage ? 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