{"id":51758,"date":"2021-03-08T12:38:10","date_gmt":"2021-03-08T11:38:10","guid":{"rendered":"https:\/\/datascientest.com\/?p=51758"},"modified":"2023-11-09T14:09:51","modified_gmt":"2023-11-09T14:09:51","slug":"les-kpis-key-performance-indicators","status":"publish","type":"post","link":"https:\/\/datascientest.com\/les-kpis-key-performance-indicators","title":{"rendered":"Les KPIs : Key Performance Indicators"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"51758\" class=\"elementor elementor-51758\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f67c42e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f67c42e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d38094c\" data-id=\"d38094c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82461c4 elementor-widget elementor-widget-text-editor\" data-id=\"82461c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"color: #000000;\"><b>\u00a0KPI est un acronyme anglais (Key Performance Indicator) qui peut \u00eatre traduit par un indicateur cl\u00e9 de performance (ICP). Un KPI donne la possibilit\u00e9 \u00e0 une entreprise de diriger correctement une campagne marketing par exemple\u00a0 et d\u2019en mesurer l\u2019efficacit\u00e9 gr\u00e2ce \u00e0 l\u2019utilisation de KPis marketing.<\/b><\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c90c4a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c90c4a6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad33543\" data-id=\"ad33543\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e730a6 elementor-widget elementor-widget-text-editor\" data-id=\"4e730a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Il existe de tr\u00e8s nombreuses sortes de KPI mais pour que les KPis restent significatifs, ils doivent \u00eatre utilis\u00e9s raisonnablement. En effet, l\u2019utilisation de trop nombreux KPis de mani\u00e8re simultan\u00e9e peut fausser le r\u00e9sultat obtenu.<\/p><p><span style=\"font-weight: 400;\">De plus, de nombreux utilisateurs de KPis n\u2019utilisent que ceux adopt\u00e9s par la concurrence <\/span><b>sans prendre en compte leurs propres strat\u00e9gies et besoins<\/b><span style=\"font-weight: 400;\">. Cette erreur tr\u00e8s commune peut mener \u00e0 un \u00e9chec puisque les besoins de pilotage varient en fonction de l\u2019entreprise et ses caract\u00e9ristiques !\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4772efd elementor-widget elementor-widget-text-editor\" data-id=\"4772efd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le KPI est une donn\u00e9e chiffr\u00e9e qui doit \u00eatre trouv\u00e9e avant la mise en place d&rsquo;une action ou d\u2019un changement au sein d\u2019une entreprise afin de pouvoir en <\/span><b>d\u00e9duire les r\u00e9sultats potentiels <\/b><span style=\"font-weight: 400;\">de cette action et de d\u00e9terminer le retour sur investissement. Plusieurs KPIs sont n\u00e9cessaires pour estimer ces retomb\u00e9es.&nbsp;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71e65bd elementor-widget elementor-widget-text-editor\" data-id=\"71e65bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>D\u00e8s lors que le KPI ne permet pas d\u2019estimer des r\u00e9sultats satisfaisants, alors la<b>\u00a0strat\u00e9gie marketing\u00a0<\/b>devra \u00eatre mise \u00e0 jour pour atteindre l&rsquo;objectif attendu. Les KPis sont \u00e9tudi\u00e9s et suivis avec attention tous les jours, avant d\u2019\u00eatre enregistr\u00e9s dans des reportings ou des dashboards.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d18706 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d18706\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0003514\" data-id=\"0003514\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7164731 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"7164731\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-analyst\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Apprendre \u00e0 maitriser l'analyse des KPI<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d888e42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d888e42\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5edfbb\" data-id=\"e5edfbb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31b0297 elementor-widget elementor-widget-heading\" data-id=\"31b0297\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Exemples de KPI pour mesurer l\u2019engagement :\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83b2b8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83b2b8e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-caa096a\" data-id=\"caa096a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9cb8f1 elementor-widget elementor-widget-text-editor\" data-id=\"e9cb8f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mesurer les KPI de son site ou de ses r\u00e9seaux sociaux est essentiel pour atteindre un objectif strat\u00e9gique digitale solide. Il est donc tr\u00e8s important de les regarder r\u00e9guli\u00e8rement, au minimum une fois par mois, notamment gr\u00e2ce \u00e0 Google Analytics. Notamment, on comptera :<\/span><\/p><ul><li><span style=\"font-weight: 400;\">\u00a0<\/span><b>Nombre de visiteurs sur le site :<\/b><span style=\"font-weight: 400;\"> il permet d\u2019analyser le trafic et correspond au nombre de personnes qui ont \u00e9t\u00e9 sur le site internet. Pour l\u2019analyser, il faut le comparer \u00e0 une<\/span><b> p\u00e9riode donn\u00e9e pass\u00e9e<\/b><span style=\"font-weight: 400;\"> (mois, ann\u00e9es).<\/span><\/li><li><b>Pages vues :<\/b><span style=\"font-weight: 400;\"> il consiste \u00e0 savoir quelles sont les pages du site qui sont les plus regard\u00e9es et conna\u00eetre ainsi les <\/span><b>points forts du site<\/b><span style=\"font-weight: 400;\">. Par exemple, sur notre site, ce KPis nous permet de savoir sur le blog, quels sont nos articles qui vous plaisent ou non et donc de pouvoir orienter nos contenus.<\/span><\/li><li><b>Source de trafic : <\/b><span>ceci permet de savoir d\u2019o\u00f9 viennent les personnes qui entrent sur votre site et donc de <\/span><b>diff\u00e9rencier les sources de trafic<\/b><span> utiles de celles qui doivent \u00eatre am\u00e9lior\u00e9es.<\/span><\/li><li><b>Taux de conversion : <\/b><span style=\"font-weight: 400;\">il correspond au nombre de conversions effectu\u00e9es sur le nombre de visites obtenues sur le site. Ce taux est \u00e0 analyser selon vos objectifs : inscription, remplissage d\u2019un formulaire, abonnement \u00e0 une newsletter\u2026\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed4e973 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed4e973\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-062e11a\" data-id=\"062e11a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4eb026 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"f4eb026\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-analyst\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir la formation de Data Analyst<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bde67a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bde67a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21b4b99\" data-id=\"21b4b99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-469f8ec elementor-widget elementor-widget-heading\" data-id=\"469f8ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exemples de KPIs pour vos emails<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d921828 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d921828\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9b341a\" data-id=\"e9b341a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a841af elementor-widget elementor-widget-text-editor\" data-id=\"8a841af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il est extr\u00eamement important de v\u00e9rifier les performances d\u2019emailing et pour cela, l\u2019utilisation des KPis est primordiale.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">&#8211;<\/span><span style=\"font-weight: 400;\"> \u00a0 <\/span> <b>Taux d\u2019ouverture :<\/b><span style=\"font-weight: 400;\"> il correspond \u00e0 la part de mails qui ont \u00e9t\u00e9 ouverts pour une m\u00eame campagne. Parmi les crit\u00e8res les plus importants pour obtenir de bon taux d&rsquo;ouverture, on pourra noter l\u2019exp\u00e9diteur, l\u2019objet et le pr\u00e9-header.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">&#8211;<\/span><span style=\"font-weight: 400;\"> \u00a0 <\/span> <b>Taux de clics :<\/b><span style=\"font-weight: 400;\"> c\u2019est la proportion de mails pour lesquels les destinataires ont cliqu\u00e9 au moins une fois sur un des liens. Le taux de clic donne la possibilit\u00e9 de v\u00e9rifier que vos contenus de mails donnent envie aux destinataires d\u2019acc\u00e9der \u00e0 votre site web. Par exemple, les boutons sur vos mails doivent \u00eatre assez mis en avant et le sujet du mail doit \u00eatre int\u00e9ressant pour les destinataires en question : il faut choisir la bonne cible pour chaque mail. L\u2019<\/span><b>A\/B Testing<\/b><span style=\"font-weight: 400;\"> est une des fa\u00e7ons de savoir si c\u2019est le cas ou non.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">&#8211;<\/span><span style=\"font-weight: 400;\"> \u00a0 <\/span><b>Taux de d\u00e9sabonnement : <\/b><span style=\"font-weight: 400;\">il est significatif du pourcentage de destinataires qui ont cliqu\u00e9 sur le lien de d\u00e9sinscription de vos emails. Si ce taux est fort, cela d\u00e9montre qu\u2019il faut <\/span><b>revoir la qualit\u00e9 de vos emails <\/b><span style=\"font-weight: 400;\">et v\u00e9rifier que vous cibler correctement vos mails \u00e0 des destinataires potentiellement int\u00e9ress\u00e9s par le contenu.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">&#8211;<\/span><span style=\"font-weight: 400;\"> \u00a0 <\/span> <b>Taux de d\u00e9livrabilit\u00e9 : <\/b><span style=\"font-weight: 400;\">\u00a0c\u2019est la proportion de mails qui arrive correctement dans la bo\u00eete de r\u00e9ception de vos destinataires et non dans leurs emails ind\u00e9sirables.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Vous souhaitez apprendre \u00e0 utiliser les KPis ? DataScientest vous propose une formation compl\u00e8te sur ceux-ci au sein de sa <a href=\"https:\/\/datascientest.com\/formation-data-analyst\">formation Data Analyst<\/a><\/span><span style=\"font-weight: 400;\"> et gr\u00e2ce au module de <strong><a href=\"https:\/\/datascientest.com\/data-science-vs-businessi-intelligence\">Business Intelligence<\/a><\/strong>. En effet, le<\/span><strong><a href=\"https:\/\/datascientest.com\/business-intelligence\"> Business Intelligence<\/a><\/strong><span style=\"font-weight: 400;\"> est essentiel pour obtenir des KPis et ainsi \u00eatre capable de piloter l\u2019activit\u00e9 et de mettre en place des strat\u00e9gies efficaces pour votre entreprise.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a4661b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a4661b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61f4e00\" data-id=\"61f4e00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e28d00 elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"7e28d00\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/formation-data-analyst\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus sur la formation de Data Analyst<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&nbsp;KPI est un acronyme anglais (Key Performance Indicator) qui peut \u00eatre traduit par un indicateur cl\u00e9 de performance (ICP). Un KPI donne la possibilit\u00e9 \u00e0 une entreprise de diriger correctement une campagne marketing par exemple&nbsp; et d\u2019en mesurer l\u2019efficacit\u00e9 gr\u00e2ce \u00e0 l\u2019utilisation de KPis marketing. Il existe de tr\u00e8s nombreuses sortes de KPI mais pour [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":54988,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2497],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les KPIs : Key Performance Indicators<\/title>\n<meta name=\"description\" content=\"KPI est un acronyme anglais (Key Performance Indicator) qui peut \u00eatre traduit par un indicateur cl\u00e9 de performance (ICP). Un KPI donne la possibilit\u00e9 \u00e0 une entreprise de diriger correctement une campagne marketing par exemple et d\u2019en mesurer l\u2019efficacit\u00e9 gr\u00e2ce \u00e0 l\u2019utilisation de KPis marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datascientest.com\/les-kpis-key-performance-indicators\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les KPIs : Key Performance Indicators\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datascientest.com\/les-kpis-key-performance-indicators\" \/>\n<meta property=\"og:site_name\" content=\"Formation Data Science | DataScientest.com\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-08T11:38:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-09T14:09:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datascientest.com\/wp-content\/uploads\/2021\/03\/illu_KPI_blog-118.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1406\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Raphael Kassel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raphael Kassel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datascientest.com\/les-kpis-key-performance-indicators\",\"url\":\"https:\/\/datascientest.com\/les-kpis-key-performance-indicators\",\"name\":\"Les KPIs : Key Performance Indicators\",\"isPartOf\":{\"@id\":\"https:\/\/datascientest.com\/#website\"},\"datePublished\":\"2021-03-08T11:38:10+00:00\",\"dateModified\":\"2023-11-09T14:09:51+00:00\",\"author\":{\"@id\":\"https:\/\/datascientest.com\/#\/schema\/person\/6eca16f63daaafcbc96e15549b9d4ee1\"},\"description\":\"KPI est un acronyme anglais (Key Performance Indicator) qui peut \u00eatre traduit par un indicateur cl\u00e9 de performance (ICP). 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