{"id":572,"date":"2019-10-11T21:00:00","date_gmt":"2019-10-11T20:00:00","guid":{"rendered":"http:\/\/52.49.6.100\/?p=572"},"modified":"2023-03-16T09:34:23","modified_gmt":"2023-03-16T09:34:23","slug":"ethique-ou-big-data","status":"publish","type":"post","link":"https:\/\/datascientest.com\/ethique-ou-big-data","title":{"rendered":"Ethique ou Big Data"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"572\" class=\"elementor elementor-572\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78c3c54 e-flex e-con-boxed e-con\" data-id=\"78c3c54\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc9d51d elementor-widget elementor-widget-heading\" data-id=\"cc9d51d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Comment concilier \u00e9thique et Big Data ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-677e0a6 elementor-widget elementor-widget-text-editor\" data-id=\"677e0a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Les statistiques \u00e9conomiques sont sans appel : selon McKinsey Global Institute, <strong>le volume mondial de donn\u00e9es double tous les trois ans<\/strong>. Cette augmentation exponentielle est principalement li\u00e9e \u00e0 l\u2019essor des plateformes num\u00e9riques, des capteurs sans fil, des applications de r\u00e9alit\u00e9 virtuelle, et des milliards de smartphones en circulation. Cependant, dans un tel flux de donn\u00e9es, le respect de la morale et de la personne humaine peuvent s\u2019en retrouver en danger.<\/p><p>Alors comment faire pr\u00e9valoir une question d&rsquo;\u00e9thique en mati\u00e8re de donn\u00e9es alors que la concurrence se veut mondiale ? Les europ\u00e9ens doivent-ils se soumettre \u00e0 une concurrence am\u00e9ricaine et asiatique d\u00e9loyale pour une question d&rsquo;\u00e9thique ?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-382ede4 e-flex e-con-boxed e-con\" data-id=\"382ede4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b82b0a elementor-widget elementor-widget-heading\" data-id=\"4b82b0a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pourquoi les Big Data ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d6de54 elementor-widget elementor-widget-text-editor\" data-id=\"9d6de54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un individu cr\u00e9\u00e9 1,7 Megabytes de donn\u00e9es chaque seconde (soit l&rsquo;\u00e9quivalent d&rsquo;une chanson de deux minutes).<\/p><p>Selon IDC, 200 milliards de dollars seront g\u00e9n\u00e9r\u00e9s par les Big Data en 2020. Aujourd&rsquo;hui, l&rsquo;Intelligence Artificielle (IA) a pris une place consid\u00e9rable dans l&rsquo;\u00e9conomie. C&rsquo;est d\u2019ailleurs ce qui explique la demande croissante de sp\u00e9cialistes en analyse de donn\u00e9es (Data Analysts, Data Scientists et Data Engineers).<\/p><p>Gr\u00e2ce \u00e0 leurs sites web et \u00e0 leurs actions de marketing digital, les entreprises peuvent collecter en interne un grand nombre de donn\u00e9es sur leurs clients et prospects, qui sont ensuite analys\u00e9s par ces sp\u00e9cialistes. <strong>Les informations r\u00e9colt\u00e9es leur permettent d&rsquo;identifier les forces et les faiblesses de leurs discours marketing et commercial, et de mieux conna\u00eetre leurs clients pour obtenir une personnalisation de la relation<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80717f6 e-flex e-con-boxed e-con\" data-id=\"80717f6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61c1362 elementor-widget elementor-widget-heading\" data-id=\"61c1362\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Une \u00e9thique bouscul\u00e9e<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-702b9f2 e-flex e-con-boxed e-con\" data-id=\"702b9f2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7c7723e e-con-full e-flex e-con\" data-id=\"7c7723e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b48fcd elementor-widget elementor-widget-image\" data-id=\"9b48fcd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2019\/10\/Mark-Zuckerberg-sexprimant-au-Senat-au-sujet-du-scandale-Cambridge-Analytica-1024x576.jpg\" class=\"attachment-large size-large wp-image-171210\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2019\/10\/Mark-Zuckerberg-sexprimant-au-Senat-au-sujet-du-scandale-Cambridge-Analytica-1024x576.jpg 1024w, https:\/\/datascientest.com\/wp-content\/uploads\/2019\/10\/Mark-Zuckerberg-sexprimant-au-Senat-au-sujet-du-scandale-Cambridge-Analytica-300x169.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2019\/10\/Mark-Zuckerberg-sexprimant-au-Senat-au-sujet-du-scandale-Cambridge-Analytica-768x432.jpg 768w, https:\/\/datascientest.com\/wp-content\/uploads\/2019\/10\/Mark-Zuckerberg-sexprimant-au-Senat-au-sujet-du-scandale-Cambridge-Analytica-1536x864.jpg 1536w, https:\/\/datascientest.com\/wp-content\/uploads\/2019\/10\/Mark-Zuckerberg-sexprimant-au-Senat-au-sujet-du-scandale-Cambridge-Analytica.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Mark Zuckerberg s'exprimant au S\u00e9nat au sujet du scandale Cambridge Analytica.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14c4530 e-con-full e-flex e-con\" data-id=\"14c4530\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-447eef5 elementor-widget elementor-widget-text-editor\" data-id=\"447eef5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Face \u00e0 cet engouement cr\u00e9\u00e9 par les outils de l&rsquo;IA, les inqui\u00e9tudes se font ressentir : celle suscit\u00e9e par l&rsquo;utilisation des\u00a0<strong>donn\u00e9es recueillies par Face App<\/strong>\u00a0ou encore le scandale de l&rsquo;affaire\u00a0<strong>Cambridge Analytica<\/strong>.\u00a0<strong>Deux affaires qui nous poussent \u00e0 nous pr\u00e9occuper du maintien de notre vie priv\u00e9e<\/strong>. Google, Amazon et autres g\u00e9ants am\u00e9ricains ont impos\u00e9 un rythme tonitruant de collecte de donn\u00e9es; nos noms, num\u00e9ros de t\u00e9l\u00e9phone, photos, adresses IP sont entre les mains de ces groupes qui menacent notre intimit\u00e9.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48d529a e-flex e-con-boxed e-con\" data-id=\"48d529a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc33665 elementor-widget elementor-widget-text-editor\" data-id=\"dc33665\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Cela pousse parfois leurs concurrents europ\u00e9ens dans leurs retranchements et les directives europ\u00e9ennes en mati\u00e8re de respect de la vie priv\u00e9e peinent \u00e0 se faire entendre.<\/strong><\/p><p>La question d&rsquo;\u00e9thique li\u00e9e \u00e0 l&rsquo;utilisation des donn\u00e9es\u00a0est primordiale, notamment lorsqu&rsquo;il s&rsquo;agit de donn\u00e9es m\u00e9dicales qui peuvent se retrouver en libre circulation. Il existe 4 principes m\u00e9dicaux qui doivent imp\u00e9rativement \u00eatre respect\u00e9s : l&rsquo;autonomie (qui doit permettre au patient de poss\u00e9der les informations essentielles \u00e0 une v\u00e9ritable prise de d\u00e9cision), la bienfaisance (l&rsquo;utilisation des donn\u00e9es doit \u00eatre b\u00e9n\u00e9fique au patient),\u00a0<strong>la non-malfaisance (traiter les donn\u00e9es avec le consentement du patient, sans lui porter pr\u00e9judice) et la justice (le professionnel de sant\u00e9 doit traiter chaque clients avec le m\u00eame niveau d&rsquo;attention). Le cas de la datasph\u00e8re m\u00e9dicale est un cas d\u00e9licat sur lequel les entreprises du domaine de la sant\u00e9 devraient \u00eatre irr\u00e9prochables en question d&rsquo;\u00e9thique<\/strong>.<\/p><p>L\u00e0 o\u00f9 les am\u00e9ricains n&rsquo;h\u00e9sitent pas \u00e0 entraver les libert\u00e9s individuelles pour une question de s\u00e9curit\u00e9 (en t\u00e9moigne le vote de l&rsquo;<strong>US Patriot Act<\/strong> le 26 octobre 2001 gr\u00e2ce auquel un procureur peut placer en d\u00e9tention illimit\u00e9e des \u00e9trangers soup\u00e7onn\u00e9s d\u2019appartenir \u00e0 une organisation terroriste) et les chinois \u00e0 mettre en place un syst\u00e8me de surveillance g\u00e9n\u00e9ralis\u00e9 pour contr\u00f4ler leur population (se convertissant en un Big Brother emp\u00eachant les citoyens les plus mal not\u00e9s \u00e0 prendre l&rsquo;avion ou le train), les europ\u00e9ens se doivent de maintenir une certaine rigueur en terme de <strong>respect de leurs citoyens<\/strong>. La France, pays des Lumi\u00e8res et des droits de l&rsquo;Homme, ne peut que s&rsquo;indigner face aux r\u00e9v\u00e9lations de Snowden au sujet de l&rsquo;existence d&rsquo;un programme de surveillance de masse (PRISM) qui centralise les informations d&rsquo;am\u00e9ricains vivant hors du territoire national.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c16be88 e-flex e-con-boxed e-con\" data-id=\"c16be88\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2797e23 e-con-full e-flex e-con\" data-id=\"2797e23\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c85d51 elementor-widget elementor-widget-text-editor\" data-id=\"9c85d51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le scandale de Cambridge Analytica en juillet 2018 a enfonc\u00e9 le clou et confort\u00e9 les europ\u00e9ens dans leur id\u00e9e de r\u00e9glementer l&rsquo;utilisation de donn\u00e9es par les entreprises : l&rsquo;entr\u00e9e en application du <a href=\"https:\/\/www.cnil.fr\/fr\/comprendre-le-rgpd\">RGPD<\/a>\u00a0en mai 2018\u00a0et les diff\u00e9rentes amendes europ\u00e9ennes \u00e0 l&rsquo;encontre des g\u00e9ants am\u00e9ricains en sont la preuve formelle.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06e0a99 e-con-full e-flex e-con\" data-id=\"06e0a99\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-628d4f4 elementor-widget elementor-widget-image\" data-id=\"628d4f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"497\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2019\/10\/rgpd.jpg\" class=\"attachment-large size-large wp-image-171211\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2019\/10\/rgpd.jpg 887w, https:\/\/datascientest.com\/wp-content\/uploads\/2019\/10\/rgpd-300x186.jpg 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2019\/10\/rgpd-768x477.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53cf974 e-flex e-con-boxed e-con\" data-id=\"53cf974\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52d8a80 elementor-widget elementor-widget-heading\" data-id=\"52d8a80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Des solutions efficaces ?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c422017 elementor-widget elementor-widget-text-editor\" data-id=\"c422017\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Mais ces mesures sont-elles efficaces pour autant ?<\/p><p>En termes de Chiffre d&rsquo;Affaire, les 10 millions d&rsquo;euros r\u00e9clam\u00e9s \u00e0 Facebook par l&rsquo;Italie sont g\u00e9n\u00e9r\u00e9s en &#8230; 10 minutes d&rsquo;activit\u00e9 ! Le 4 mars 2019, Audrey Azoulay, directrice g\u00e9n\u00e9rale de l&rsquo;UNESCO, tirait la sonnette d&rsquo;alarme sur les dangers de l&rsquo;Intelligence Artificielle et de la r\u00e9colte de donn\u00e9es. L\u00e0 ou \u00c9ric Schmidt, ancien PDG de Google (2001-2011), d\u00e9clarait : \u00ab S&rsquo;il y a quelque chose que vous voulez que tout le monde ignore, peut-\u00eatre devriez-vous commencer par \u00e9viter de le faire \u00bb, il se peut que les europ\u00e9ens n&rsquo;aient d&rsquo;autres solutions que celle de faire \u00e9voluer eux-m\u00eames leurs normes morales afin de rivaliser avec les g\u00e9ants am\u00e9ricains et asiatiques, quitte \u00e0 perdre leur avantage concurrentiel que constitue une \u00e9thique irr\u00e9prochable.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c236e67 elementor-widget elementor-widget-text-editor\" data-id=\"c236e67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Vous souhaitez sensibilisez vos \u00e9quipes en enjeux \u00e9thiques et aux r\u00e8glementations concernant la Data ?\u00a0<a href=\"mailto:contact@datascientest.com\">Contactez-nous<\/a>\u00a0ou consultez notre offre\u00a0<a href=\"https:\/\/datascientest.com\/#datascienceformanagers\">Data Science for managers<\/a>\u00a0!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment faire pr\u00e9valoir une question d\u2019\u00e9thique en mati\u00e8re de donn\u00e9es alors que la concurrence se veut mondiale ? Les europ\u00e9ens doivent-ils se soumettre \u00e0 une concurrence am\u00e9ricaine et asiatique d\u00e9loyale pour une question d\u2019\u00e9thique ?<\/p>\n","protected":false},"author":25,"featured_media":171204,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2431],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ethique ou Big Data<\/title>\n<meta name=\"description\" content=\"Comment concilier \u00e9thique et Big Data ? 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