{"id":75098,"date":"2021-06-22T09:32:18","date_gmt":"2021-06-22T08:32:18","guid":{"rendered":"https:\/\/datascientest.com\/?p=75098"},"modified":"2023-10-29T14:06:42","modified_gmt":"2023-10-29T14:06:42","slug":"mode-et-intelligence-artificielle-de-la-conception-a-la-vente-lia-simmisce-dans-toutes-les-etapes-de-la-mode","status":"publish","type":"post","link":"https:\/\/datascientest.com\/mode-et-intelligence-artificielle-de-la-conception-a-la-vente-lia-simmisce-dans-toutes-les-etapes-de-la-mode","title":{"rendered":"Mode et Intelligence Artificielle : de la conception \u00e0 la vente"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"75098\" class=\"elementor elementor-75098\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f71c9ff e-flex e-con-boxed e-con\" data-id=\"f71c9ff\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2f746 elementor-widget elementor-widget-heading\" data-id=\"1a2f746\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">\u00c9t\u00e9, automne, hiver, les tendances de la mode se succ\u00e8dent \u00e0 un rythme effr\u00e9n\u00e9. L\u2019essor de l\u2019achat-vente en ligne (surtout depuis le d\u00e9but de la pand\u00e9mie) a men\u00e9 \u00e0 une croissance exponentielle du volume de donn\u00e9es dans le milieu de la mode. Pour rester dans la course, les grandes marques de pr\u00eat-\u00e0-porter et de fast fashion ont d\u00fb utiliser les Data Science pour stocker, trier, et tirer parti de ces donn\u00e9es bien pr\u00e9cieuses sur leurs clients.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d845843 e-flex e-con-boxed e-con\" data-id=\"d845843\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c1c4ec elementor-widget elementor-widget-text-editor\" data-id=\"9c1c4ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"color: #000000;\">Plus aucune grande marque aujourd\u2019hui ne pourrait se passer de l\u2019analyse de donn\u00e9es pour pr\u00e9dire les tendances de la saison prochaine, r\u00e9aliser un pricing correct, assurer un suivi des clients. L\u2019intelligence artificielle et la mode en deviennent intrins\u00e8quement li\u00e9es.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d91c60e elementor-widget elementor-widget-image\" data-id=\"d91c60e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/datascientest.com\/wp-content\/uploads\/2021\/06\/photo_mode_IA_3.png\" class=\"attachment-full size-full wp-image-77935\" alt=\"\" srcset=\"https:\/\/datascientest.com\/wp-content\/uploads\/2021\/06\/photo_mode_IA_3.png 1024w, https:\/\/datascientest.com\/wp-content\/uploads\/2021\/06\/photo_mode_IA_3-300x300.png 300w, https:\/\/datascientest.com\/wp-content\/uploads\/2021\/06\/photo_mode_IA_3-150x150.png 150w, https:\/\/datascientest.com\/wp-content\/uploads\/2021\/06\/photo_mode_IA_3-768x768.png 768w, https:\/\/datascientest.com\/wp-content\/uploads\/2021\/06\/photo_mode_IA_3-700x700.png 700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05d8829 e-flex e-con-boxed e-con\" data-id=\"05d8829\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd47b20 elementor-widget elementor-widget-heading\" data-id=\"dd47b20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">S\u2019approvisionner intelligemment en v\u00eatements gr\u00e2ce au Big Data<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad356be elementor-widget elementor-widget-text-editor\" data-id=\"ad356be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Les d\u00e9penses annuelles de l\u2019industrie du v\u00eatement devraient passer de 2 milliards de dollars en 2018 \u00e0 7,3 milliards de dollars en 2022, d\u2019apr\u00e8s <\/span><\/span><a href=\"https:\/\/www.juniperresearch.com\/home\" target=\"_blank\" rel=\"noopener\">Juniper Research.<\/a><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">\u00a0Ceci est fortement li\u00e9 \u00e0 la part majeure que prend l\u2019intelligence artificielle dans cette industrie. Mais ces d\u00e9penses sont r\u00e9alis\u00e9es dans un but \u00e9vident d\u2019augmenter les recettes de l\u2019entreprise et de majorer les ventes.<\/span><\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">\u00a0<\/span><span style=\"font-weight: 400; color: #000000;\">De nombreux m\u00e9canismes data ont \u00e9t\u00e9 mis en place dans les grandes marques pour optimiser leur approvisionnement en marchandises et leur offre sur le march\u00e9. Par exemple, H&amp;M s\u2019aide d\u2019un logiciel exploitant l\u2019IA qui analyse les recettes et succ\u00e8s des produits, et approvisionne automatiquement ses articles populaires dans les magasins qui en ont besoin.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53d870f e-flex e-con-boxed e-con\" data-id=\"53d870f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-686dbb0 elementor-widget elementor-widget-heading\" data-id=\"686dbb0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Adapter son offre \u00e0 la demande<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ead9ca0 elementor-widget elementor-widget-text-editor\" data-id=\"ead9ca0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">En France, Heuritech, startup laur\u00e9ate du \u00ab LVMH Innovation Award \u00bb en 2017, conna\u00eet un succ\u00e8s immense gr\u00e2ce \u00e0 sa plateforme de \u00ab <a href=\"https:\/\/datascientest.com\/deep-learning-definition\">Deep Learning<\/a> \u00bb. C\u2019est un logiciel SaaS capable d\u2019analyser les tendances sur les r\u00e9seaux sociaux (en particulier Instagram) et les sites de e-commerces. Il d\u00e9duit les formes, couleurs, cat\u00e9gories de v\u00eatements pris\u00e9s du moment.<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17f3b4d e-flex e-con-boxed e-con\" data-id=\"17f3b4d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bca95d3 elementor-widget elementor-widget-heading\" data-id=\"bca95d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cr\u00e9er ses propres v\u00eatements<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7cfee elementor-widget elementor-widget-text-editor\" data-id=\"5f7cfee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Avez-vous d\u00e9j\u00e0 refus\u00e9 d\u2019acheter cette super chemise dont la couleur vous ravit, mais dont la forme du col ne vous convient pas ? Si seulement vous pouviez prendre la chemise, en retirer le col, et en mettre un autre\u2026 D\u00e9sormais, c&rsquo;est possible ! De nouvelles applications de l\u2019intelligence artificielle permettent de cr\u00e9er ses propres v\u00eatements ou personnaliser automatiquement l\u2019offre que l\u2019on trouve sur internet \u00e0 ses go\u00fbts.<\/span><\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Des chercheurs de l\u2019Universit\u00e9 de Californie ont trouv\u00e9 qu\u2019\u00e0 partir d\u2019un r\u00e9seau de neurones conventionnels (<a href=\"https:\/\/datascientest.com\/convolutional-neural-network\">CNN<\/a>) (Si vous souhaitez d\u00e9couvrir le fonctionnement des CNN, on vous recommande <a href=\"https:\/\/datascientest.com\/fonctionnement-des-reseaux-neurones\">cet article<\/a><\/span><span style=\"font-weight: 400;\">, on pouvait se renseigner sur les pr\u00e9f\u00e9rences d\u2019un utilisateur en termes de mode. \u00c0 partir de ce postulat, ils ont donc cr\u00e9\u00e9 un <a href=\"https:\/\/datascientest.com\/gan-machine-learning\">R\u00e9seau G\u00e9n\u00e9ral Antagoniste (GAN)<\/a>, une technologie de l\u2019IA qui g\u00e9n\u00e8re des images. Fini les frustrations li\u00e9es aux v\u00eatements qui ne nous conviennent qu\u2019\u00e0 moiti\u00e9 : ce logiciel g\u00e9n\u00e8re des v\u00eatements presque con\u00e7us sur-mesure pour nos go\u00fbts.<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16d70d8 e-flex e-con-boxed e-con\" data-id=\"16d70d8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b70e6b4 elementor-widget elementor-widget-heading\" data-id=\"b70e6b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L\u2019IA pour essayer les v\u00eatements et am\u00e9liorer la vente<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7901cec elementor-widget elementor-widget-text-editor\" data-id=\"7901cec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">C\u2019est le grand questionnement de la vente en ligne. Ce v\u00eatement va-t-il m\u2019aller ? Comment imaginer le r\u00e9sultat sur moi et non sur le mannequin ? Cela a pouss\u00e9 les marques \u00e0 mettre en place des techniques de vente qui ne leur sont pas toujours b\u00e9n\u00e9fiques : retours gratuits, paiements apr\u00e8s r\u00e9ception et essayage. Et le client est, lui aussi, d\u00e9\u00e7u lorsqu\u2019il constate qu\u2019un v\u00eatement ne lui correspond pas une fois port\u00e9\u2026 Bref, personne n\u2019y gagne !<\/span><\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">\u00a0<\/span><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">C\u2019est pourquoi, des chercheurs de l\u2019institut Max Planck ont trouv\u00e9 le moyen de vous faire essayer virtuellement les habits que vous voulez acheter. L\u2019algorithme de Deep Learning fonctionne en plusieurs \u00e9tapes.<\/span><\/span><\/p><ul><li><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Vous lui soumettez une photo enti\u00e8re de vous, \u00e0 partir de laquelle il identifie les traits de votre visage et votre morphologie. Il les transforme en une \u00ab cartographie UV \u00bb.<\/span><\/span><\/li><li><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">L\u2019habit que vous souhaitez essayer subit le m\u00eame processus : les deux cartographies sont fusionn\u00e9es.<\/span><\/span><\/li><li><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Enfin, un autre algorithme identifie votre \u00ab pose \u00bb sur la photo, et la transforme en mod\u00e8le 3D.<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e91825f elementor-widget elementor-widget-text-editor\" data-id=\"e91825f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Vous voil\u00e0 d\u00e9sormais capable d\u2019essayer n\u2019importe quel v\u00eatement et d\u2019animer votre silhouette virtuelle pour rendre l\u2019exp\u00e9rience plus r\u00e9aliste !<\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Tous les <a href=\"https:\/\/datascientest.com\/3-algorithmes-de-machine-learning-utiles-pour-votre-business\">algorithmes<\/a> \u00e9voqu\u00e9s ici viennent quasiment d\u2019\u00eatre trouv\u00e9s par les chercheurs. Ce n\u2019est s\u00fbrement qu\u2019une question de temps avant qu\u2019on les retrouve sur les sites de e-commerce\u2026 Reste \u00e0 voir si l\u2019essayage en ligne remplit \u00e0 100% les attentes des consommateurs habitu\u00e9s de l\u2019essayage en boutique.<\/span><\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Vous l\u2019aurez compris, le Big Data sera de plus en plus pr\u00e9sent dans l\u2019industrie du v\u00eatement dans les ann\u00e9es \u00e0 venir.<\/span><b> <\/b><\/span><\/p><p>Vous travaillez dans le secteur de la mode et souhaitez monter en comp\u00e9tence en <a href=\"https:\/\/datascientest.com\/la-data-science-peut-tout-faire-meme-chauffer-votre-piscine\">Data Science<\/a> ? Former vos \u00e9quipes !<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7ef51f elementor-align-center button-principale elementor-widget elementor-widget-button\" data-id=\"d7ef51f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/datascientest.com\/rdv\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Prenez un rendez-vous en ligne pour en savoir plus sur nos formations<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00c9t\u00e9, automne, hiver, les tendances de la mode se succ\u00e8dent \u00e0 un rythme effr\u00e9n\u00e9. L\u2019essor de l\u2019achat-vente en ligne (surtout depuis le d\u00e9but de la pand\u00e9mie) a men\u00e9 \u00e0 une croissance exponentielle du volume de donn\u00e9es dans le milieu de la mode. Pour rester dans la course, les grandes marques de pr\u00eat-\u00e0-porter et de fast [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":77948,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[2431],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mode et Intelligence Artificielle : de la conception \u00e0 la vente !<\/title>\n<meta name=\"description\" content=\"La mode n&#039;\u00e9chappe pas au d\u00e9veloppement l&#039;IA, d\u00e9couvrez une des nouvelles applications de l&#039;intelligence artificielle dans cet article !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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