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Customer Churn: How can we optimise our performance?

Customer Churn: How can we optimise our performance?

Acquiring a new customer costs, on average, 5 to 25 times more than converting an existing one. Building customer loyalty must therefore be a priority for companies in every sector of activity. In other words, existing customers should be kept to a minimum. This is known as customer churn. What is it? How can it […]

Reverse ETL: What is it? What is it used for?

Reverse ETL: What is it? What is it used for?

While raw data is multiplying, organisations need to transform it so that they can exploit the available data and create value. Traditionally, companies have used the ETL process to process data. But over the last few years, this model has been changing to make way for reverse ETL. So what is reverse ETL? What are […]

TensorBoard: How can I better understand ML models?

TensorBoard: How can I better understand ML models?

While machine learning algorithms are becoming more and more widely used, they also represent significant costs for the organizations that use them. It is therefore essential to analyze the performance of Machine Learning models. TensorBoard makes it possible. Discover this visualization tool, its features and how to use it with TensorFlow or PyTorch. What is […]