ROAS (return on ad spend): What is ROAS? What is it used for?
To maximise their visibility and sales, many companies invest in advertising. But the cost of advertising is often considerable. And the return on investment isn’t always there. That’s precisely why it’s so important to measure ROAS. So what is it? How is it calculated? What’s the point of this method? Find out the answers. What […]
CRO (conversion rate optimisation): What is it? What is it used for?
Whether for websites, sales pages or other landing pages, companies have every interest in optimising their conversion rate. To do this, they have a range of tools and methods at their disposal. This is known as CRO (Conversion Rate Optimisation). In this article, we explain what it’s for and how to set it up. What […]
Power BI REST API: what is it and how do you use it?
With Power BI REST APIs can be used to perform integration, administration and governance tasks. In particular, they provide programmatic access to datasets or reports. Find out how you can use these tools to go beyond the limits of Microsoft’s Business Intelligence platform! Microsoft’s Power BI platform offers a complete business intelligence solution. It enables […]
Edge Computing: What is it? What is it used for?
In the era of Big Data, speed in data processing becomes a critical factor for both users and businesses. To optimize it every detail counts, including geographical proximity. This is where edge computing, an emerging computing paradigm, comes into play. But what is it? How does it work? What are its benefits? We tell you […]
Mixed Reality: Unveiling Its Power and Applications
Dip your toes into the virtual realm without losing touch with reality through mixed reality. This cutting-edge technology intertwines augmented reality with virtual reality, creating unparalleled experiences for users. Delve into its mechanics and diverse applications. What is Mixed Reality ? The Augmented and Virtual Reality Confluence Mixed reality is the synergy of virtual reality […]