CPC (cost per click): What is it? What is it used for?
![CPC, or Cost Per Click, is a digital advertising metric used to measure the cost incurred by an advertiser for each click on their advertisement. It is a common pricing model in online advertising platforms, where advertisers pay a predetermined fee each time a user clicks on their ad.](https://datascientest.com/en/files/2024/04/cost-per-click.png)
Whether for advertising on search engines or social networks, CPC (or cost per click) is one of the benchmark indicators. So what exactly is it? What is it used for? How can it be optimised? Find out the answers. What is CPC? CPC stands for cost per click. In other words, the cost charged to […]