A/B Testing: Principles, steps, use
AB testing is a statistical comparison method used to compare different variants of a basic version of a website page. The aim is to identify the most effective of these, according to the objectives defined. A/B testing can also be used to evaluate the performance of mobile applications and even conversion channels, including e-mail marketing […]
Virtual Machine: Definition, use and benefits
Virtual machines (also known as VMs or Virtual Machines) are no different in use from physical computers or any other physical machine (smartphone, tablet or server). A virtual machine requires physical resources to function. It has a CPU, memory, file storage disks and the ability, if required, to connect to the Internet. Whereas a traditional […]
Treemap: Definition, use and limitations
Data visualization is an indispensable approach for all data analysts: it provides clear, intelligible information that can be easily communicated to all kinds of audiences. Treemaps are an important tool in data visualization, and must be mastered by data scientists and data analysts alike. The Treemap, or proportional map (or box map), is a representation […]
