Decoding Adobe Campaign: Purpose, Users, and Benefits
In the digital age, it’s easy to imagine that old-fashioned prospecting methods such as mail are now outdated. However, studies show that 69% of those surveyed still read these promotional mailings on a daily basis. In order to combine offline and online marketing, Adobe has created Adobe Campaign, a multi-channel automated marketing platform. Find out […]
Calculate correlation between two variables: How do you measure dependence?
In data science, it is vital to discover and quantify the extent to which two variables are linked. These relationships can be complex and are not necessarily visible. Some of these dependencies, such as linear regressions, weaken the performance of Machine Learning algorithms. It therefore becomes imperative to prepare your data better. Here we will […]
