In the digital age, it's easy to imagine that old-fashioned prospecting methods such as mail are now outdated. However, studies show that 69% of those surveyed still read these promotional mailings on a daily basis. In order to combine offline and online marketing, Adobe has created Adobe Campaign, a multi-channel automated marketing platform.
Find out more about this automatic, customizable solution in this article.
What is Adobe Campaign?
Adobe Campaign is a service in the Adobe Experience Cloud suite that translates into a multi-channel marketing automation platform. Thanks to it, marketing teams can organize campaigns on different off & online media such as: emailing, SMS, mail, etc.
But the platform also has other features to suit your needs. By choosing between Adobe Campaign Standard (ACS) and Adobe Campaign Classic (ACC), companies will have access to a catalog of predefined options.
In its entirety, AC offers the possibility of optimizing the customer experience to the full by creating ultra-personalized marketing contacts. The platform also provides reports before, during and after the campaign, to ensure that maximum information is obtained.
It is also possible to consult AC from your phone with the cloud option.
What are the differences between ACS and ACC?
Adobe Campaign Standard (ACS) is the cloud version of the platform, accessible on any device or browser. It meets simple marketing needs such as the creation of contact templates (e-mail, SMS, push notifications, mail, in-app messages), customer profile lists, marketing activity tracking, etc.
Adobe Campaign Classic (ACC), on the other hand, is a complete ACC solution with more advanced functionalities, accessible as distributed software on a client server.
How much does Adobe Campaign cost?
Adobe Campaign offers a scalable quote based on a precise price scale. Depending on the number of active customer profiles, the marketing channels you choose and the features you need, Adobe will propose a price that suits the needs of each user.
You’re now fully aware of all the possibilities offered by Adobe Campaign, Adobe’s marketing automation platform. If you’re looking for new data marketing solutions or training in this field, don’t hesitate to consult our articles or our data marketing training at DataScientest.
