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In an ultra-competitive market where 92% of consumers check online reviews before making a purchase, customer satisfaction has become an essential strategic lever. Discover how
Between social media, websites, mobile applications, and CRM tools, the proliferation of digital touchpoints poses significant challenges for marketing teams. Customer data becomes scattered. Fortunately,
Discover the Net Promoter Score (NPS): Its definition, calculation, and importance for measuring customer satisfaction. This indicator can enhance your customer experience and loyalty strategy.
The Customer Effort Score (CES) has emerged as a crucial metric for assessing the quality of the customer experience. This measurement tool empowers companies to
Discover what a User Story is, how to write it effectively with practical examples, and what mistakes to avoid to optimize your Agile projects. What
Big Data Marketing is a revolutionary force that significantly influences various sectors, including marketing. By gathering and analyzing massive datasets, companies can gain a better
Optimizing a site for search engines (SEO) has long been a crucial factor in web page development. With the evolution of online behavior, a new
The advent of artificial intelligence is impacting more and more fields. Web search is not excluded from this trend. New AI search engines have given
The RoPo phenomenon (which stands for Research Online Purchase Offline) refers to the behaviour of consumers who seek information about products via online channels before
Is your goal improving your organic SEO? But have you considered working on your data? Writing today is no longer just about style! Having reliable
Speed, volume, variety… With Big Data, organizations can access thousands of relevant data points in record time. Better customer insights, stock optimization, product enhancement… Data
The Web Analytics Consultant is an expert capable of deciphering the behaviors of internet users and transforming raw website data into successful strategies. Discover what
