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Speed, volume, variety… With Big Data, organizations can access thousands of relevant data points in record time. Better customer insights, stock optimization, product enhancement… Data
The Web Analytics Consultant is an expert capable of deciphering the behaviors of internet users and transforming raw website data into successful strategies. Discover what
A thriving business is often a visible business. In the age of the internet, this visibility occurs on search engines, like Google, Bing, or Yahoo.
SAIO or Search Artificial Intelligence Optimization is the AI era’s equivalent of SEO, ready to transform the way businesses boost their presence and engage with
Marketing analytics has a bright future ahead of it. According to a study conducted by Formation.ai, more than four out of five consumers are willing
A key element in marketing, the sales funnel is the customer’s purchase journey. Through a series of well-planned stages, companies can convert more customers. However,
Acquiring new customers is the main challenge for most companies. But with so much competition out there, it can be hard to find a foothold
Imagine buying a baby baby carriage and a pacifier on an online shopping platform. You then receive in your mailbox a 50% promotion on a
In today’s digital world, an online presence is essential if you want to make a name for yourself and win market share. Over the past
A successful business is very often a visible business. In the age of the Internet, this visibility is achieved through search engines such as Google,
Whether for advertising on search engines or social networks, CPC (or cost per click) is one of the benchmark indicators. So what exactly is it?
While cost-per-click and cost-per-thousand impressions are very often used by digital marketing professionals, it is also possible to invoice on a CPA basis. What exactly
