Category: Marketing

Generating new leads is a constant challenge for companies. To help them in their quest, LaGrowthMachine software offers automated prospecting solutions. Find out in this

The aim of any profit-making organisation is to increase its sales. To achieve this, there are a multitude of marketing strategies and campaigns. All along

Acquiring a new customer costs, on average, 5 to 25 times more than converting an existing one. Building customer loyalty must therefore be a priority

Facebook Prophet is an open-source Python library offering an intuitive, automated approach to capturing trends, seasons and exceptional events in time series. Discover why this

As the marketing landscape continues to evolve, businesses are constantly having to adapt and adopt new approaches to stand out from the crowd. In this

People with similar characteristics are more likely to adopt the same behaviour. Based on this principle, organisations define similar audiences to better target their prospects.

Nobody likes to receive a phone call from a sales representative. Yet everyone loves to buy a product or service that meets their needs or

When it comes to developing a company’s reputation, the world of digital seems inescapable. Spoiler Alert: it is! Indeed, a strong presence on the Internet

In the face of increasingly fierce competition, marketing is a formidable weapon for maintaining market share and winning new ones. Provided, of course, that the

In the digital age, it’s easy to imagine that old-fashioned prospecting methods such as mail are now outdated. However, studies show that 69% of those

If you’re familiar with the world of start-ups, you’ve probably already heard of Growth Marketing. This concept encompasses the marketing techniques needed to bring about

Web scraping is an automatic method of obtaining large amounts of data from websites. In this article, you’ll learn what web scraping is, what it