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In the marketing world, e-mailing has become one of the most effective channels for boosting sales and building customer loyalty. To automate this process, many
That’s it! The dataset has been cleaned! No more missing values, the modelling choices have been made! We’ve kept some variables and deleted others. Now
The use of a website has become essential for any company wishing to develop its business online, but many of them don’t know how to
Tracking tags are now a revolutionary tool for businesses. They offer a way to collect and analyse valuable data about the users of their websites.
Available in over 200 countries and territories, PCM is now one of the most popular public cloud services. More and more companies are using this
Generating new leads is a constant challenge for companies. To help them in their quest, LaGrowthMachine software offers automated prospecting solutions. Find out in this
The aim of any profit-making organisation is to increase its sales. To achieve this, there are a multitude of marketing strategies and campaigns. All along
Acquiring a new customer costs, on average, 5 to 25 times more than converting an existing one. Building customer loyalty must therefore be a priority
Facebook Prophet is an open-source Python library offering an intuitive, automated approach to capturing trends, seasons and exceptional events in time series. Discover why this
As the marketing landscape continues to evolve, businesses are constantly having to adapt and adopt new approaches to stand out from the crowd. In this
People with similar characteristics are more likely to adopt the same behaviour. Based on this principle, organisations define similar audiences to better target their prospects.
Nobody likes to receive a phone call from a sales representative. Yet everyone loves to buy a product or service that meets their needs or
