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Klaviyo: What is it? How do I use it?

- Reading Time: 3 minutes
Klaviyo: What is it? How do I use it?

In the marketing world, e-mailing has become one of the most effective channels for boosting sales and building customer loyalty. To automate this process, many platforms like Klaviyo offer comprehensive solutions. In this article, discover Klaviyo's features and how to use it to improve your marketing performance.

What is Klaviyo?

Klaviyo is a cloud-based platform that enables companies to create, automate and optimize their e-mail and SMS marketing campaigns.

Designed specifically for e-commerce businesses, Klaviyo offers a complete range of tools for tracking visitor behavior and turning them into potential customers. Thanks to personalized messages, you can retarget your customers according to their actions on your site.

What are Klaviyo's strengths?

Easy to use, Klaviyo can automate marketing campaigns, from lead generation to results analysis:

Simple, efficient integration

Klaviyo can easily connect to numerous e-commerce platforms such as Shopify, WooCommerce and Magento.

This integration enables users to automatically retrieve customer data and purchase behavior on their products, helping them to choose future targets for their marketing campaigns.

Advanced segmentation

One of Klaviyo’s most powerful assets is its segmentation capability. The tool offers you the possibility of sorting your data according to several impact criteria: location, coupon use, products viewed, history, e-mail or SMS engagement, etc.

You can also segment your targets using one or more tags.

Intelligent automation

Klaviyo offers a workflow editor, enabling users of all levels to create automated campaigns in just a few clicks.

Whether sending welcome emails, abandoned carts, product recommendations or post-purchase follow-up campaigns, Klaviyo automates it all.

Advanced customization

Designing an e-mail with Klaviyo couldn’t be simpler. Its drag-and-drop interface is easy to get to grips with, and includes block-based elements to build your mails in minutes.

Personalization goes far beyond simply including the recipient’s name in the e-mail. The platform allows you to create dynamic, personalized e-mails based on each customer’s actions and preferences.

Using real-time behavioral data, Klaviyo can send special offers, product recommendations or messages tailored to each stage of the customer journey.

In-depth analysis

Klaviyo provides in-depth analytics to assess the effectiveness of e-mail marketing campaigns.

The platform provides dashboards to help understand open rates, click-through rates, conversions and more.

Klaviyo also lets you perform A/B tests on your marketing campaigns.

You can then obtain information on bounce rates, unsubscribe rates, etc. If that’s not enough, the platform offers predictive analysis of your customer base to identify those likely to make a purchase. You can also connect Klaviyo to Google Analytics to compare results or get a second opinion.

This data then enables digital marketing experts to make informed decisions to improve future campaigns.

How much does Klaviyo cost?

The cost of Klaviyo depends mainly on the number of profiles in your contact lists and whether you wish to prospect by e-mail or SMS.

For the purposes of this presentation, we’ll just mention the prices for the e-mail rate:

  • Between 0 and 250 contacts: free, access to customer support and 500 emails per month, 150 SMS per month, email support for the first 60 days.
  • From 250 to 500 contacts: $20 per month, 5,000 emails per month, 150 SMS per month, email and customer support.
  • Between 500 and 1000 contacts: $30 per month, 10,000 emails per month, 150 SMS per month, email and customer support.

What are the alternatives?

Several alternatives to Klaviyo exist on the market, each with its own features and benefits. Here are some of the main alternatives to Klaviyo for e-mail marketing:

  • Mailchimp is one of the most popular e-mail marketing platforms and is suitable for both small and large companies. It offers a simple interface, automation features, advanced personalization options and integration with various e-commerce platforms.
  • ActiveCampaign, an all-in-one solution that combines e-mail marketing with automation and customer relationship management (CRM). It offers powerful automation features, advanced segmentation and customer interaction tracking tools.
  • GetResponse is an e-mail marketing and automation platform with a variety of tools for creating effective campaigns. It offers personalized e-mail templates, advanced list segmentation, sales funnels and webinars.
    ConvertKit, a tool designed specifically for content creators and bloggers. It focuses on building relationships with subscribers by offering simple automation and easy segmentation.
  • Drip is an e-mail marketing and automation platform focused on e-commerce. It offers advanced features for personalizing, segmenting and automating campaigns based on purchasing behavior.

Now you know all the secrets of Klaviyo and its capabilities. As you’ve seen, Klaviyo is a powerful tool for automating email and SMS marketing campaigns, which will help both small and large companies.

If you’re looking for new data marketing solutions or training in this field, don’t hesitate to consult our articles or our data marketing training on DataScientest.

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