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Imagine buying a baby baby carriage and a pacifier on an online shopping platform. You then receive in your mailbox a 50% promotion on a
In today’s digital world, an online presence is essential if you want to make a name for yourself and win market share. Over the past
A successful business is very often a visible business. In the age of the Internet, this visibility is achieved through search engines such as Google,
Whether for advertising on search engines or social networks, CPC (or cost per click) is one of the benchmark indicators. So what exactly is it?
While cost-per-click and cost-per-thousand impressions are very often used by digital marketing professionals, it is also possible to invoice on a CPA basis. What exactly
One of the key indicators for web marketing professionals is the CTR (or click through rate). So what is it? How do you calculate it?
Whether for websites, sales pages or other landing pages, companies have every interest in optimising their conversion rate. To do this, they have a range
To maximise their visibility and sales, many companies invest in advertising. But the cost of advertising is often considerable. And the return on investment isn’t
In the digital age, businesses collect thousands of pieces of data every day, which are essential to their development. As technology develops, more and more
Introduction and history of Stripe Stripe has revolutionised the world of online financial transactions since its inception. Founded in 2010 by Patrick and John Collison,
Have you ever seen an ad on your Facebook or Instagram feed that relates to your passion, sporting activity or interests? It’s perfectly normal. Meta
With the emergence of the Internet in recent years, social networks have become a must for companies wishing to develop their image and customer base.
