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Marketing analytics has a bright future ahead of it. According to a study conducted by Formation.ai, more than four out of five consumers are willing
A key element in marketing, the sales funnel is the customer’s purchase journey. Through a series of well-planned stages, companies can convert more customers. However,
Acquiring new customers is the main challenge for most companies. But with so much competition out there, it can be hard to find a foothold
Imagine buying a baby baby carriage and a pacifier on an online shopping platform. You then receive in your mailbox a 50% promotion on a
In today’s digital world, an online presence is essential if you want to make a name for yourself and win market share. Over the past
A successful business is very often a visible business. In the age of the Internet, this visibility is achieved through search engines such as Google,
Whether for advertising on search engines or social networks, CPC (or cost per click) is one of the benchmark indicators. So what exactly is it?
While cost-per-click and cost-per-thousand impressions are very often used by digital marketing professionals, it is also possible to invoice on a CPA basis. What exactly
One of the key indicators for web marketing professionals is the CTR (or click through rate). So what is it? How do you calculate it?
Whether for websites, sales pages or other landing pages, companies have every interest in optimising their conversion rate. To do this, they have a range
To maximise their visibility and sales, many companies invest in advertising. But the cost of advertising is often considerable. And the return on investment isn’t
In the digital age, businesses collect thousands of pieces of data every day, which are essential to their development. As technology develops, more and more
