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As the marketing landscape continues to evolve, businesses are constantly having to adapt and adopt new approaches to stand out from the crowd. In this
People with similar characteristics are more likely to adopt the same behaviour. Based on this principle, organisations define similar audiences to better target their prospects.
Nobody likes to receive a phone call from a sales representative. Yet everyone loves to buy a product or service that meets their needs or
When it comes to developing a company’s reputation, the world of digital seems inescapable. Spoiler Alert: it is! Indeed, a strong presence on the Internet
In the face of increasingly fierce competition, marketing is a formidable weapon for maintaining market share and winning new ones. Provided, of course, that the
In the digital age, it’s easy to imagine that old-fashioned prospecting methods such as mail are now outdated. However, studies show that 69% of those
If you’re familiar with the world of start-ups, you’ve probably already heard of Growth Marketing. This concept encompasses the marketing techniques needed to bring about
Web scraping is an automatic method of obtaining large amounts of data from websites. In this article, you’ll learn what web scraping is, what it
