🚀 Think you’ve got what it takes for a career in Data? Find out in just one minute!

Take the test now!
Are you a company?
Book an appointment
CAREER PATH

Data Marketing & AI Course

Bootcamp (6 weeks)
or
Part-time (5 months)
  • Optimize your marketing strategy through data
  • Collect and analyze data to improve the customer experience
  • Boost growth and customer acquisition with AI and automation
Download program
More information
OUR NEXT ENTRIES ARE
September 09, 2025
Certificate delivered by University La Sorbonne

Training content

icon

Introduction to Data Marketing

  • Introduction to Data in Business
  • Fundamentals of Data Architecture
  • The Different Types of Data Consumption
icon

Programming Languages

  • Google Sheets for Digital Marketing
  • Fundamentals of Python
  • Optional: Web Scraping with BeautifulSoup, Data Manipulation with Pandas, SQL for Data Analysis
icon

Tracking & Data Analysis

  • Google Analytics 4
  • Google Tag Manager
icon

Main Sources of Acquisition

  • SEO
  • SEA with Google Ads
  • Social Media Ads
icon

Prompt Engineering

  • Overview of No-Code Tools
  • Fundamentals of Generative AI and Prompting
  • Data API Fundamentals
  • Automation and Creation of AI Agents with N8N
icon

AI, Growth Hacking & Marketing Automation

  • Marketing Strategy
  • CRM & Marketing Automation
  • Content Generation and Automation with Make
  • Website Generation with v0
  • Optional: Chatbot Generation with Voiceflow, Web Scraping with BeautifulSoup
icon

Dataviz, Business Intelligence & Regulations

  • Introduction to Business Intelligence
  • Looker Studio
  • GDPR, Ethics and AI Act
  • UX & UI Design
  • Optional: Power BI
icon

Data Product Management & Data Governance

  • Data Product Manager
  • Project Management
  • Agile Method
  • Data Governance

Throughout the course, you’ll work in a group on a backbone project that covers all stages of a data-driven marketing initiative.
At the end of the program, you’ll also complete a 3-hour online case study.

The Data Marketing & AI course will equip you with the skills needed to earn certifications in:
Google Analytics 4 and Semrush.

Download program

Objectives of the course

TRACK

Capture, collect, and scrape data to build a solid data foundation

ANALYZE

Visualize and interpret data using dynamic dashboards to generate actionable insights

OPTIMIZE

Improve campaign performance and reduce marketing costs through data-driven decisions

LEAD

Plan, execute, and manage a full-scale data-driven marketing project from start to finish

A hybrid learning format

Combining flexible learning on our platform with live Masterclasses led by experienced Data Scientists – that’s the approach that has already convinced over 15,000 alumni.

Our teaching methodology is based on learning by doing:

  • Hands-on learning: Every module includes interactive online exercises to apply course concepts step by step.

  • Masterclasses: Each sprint includes a live session with an instructor for in-depth guidance.

  • Live sessions: The Data Marketing & AI program includes several evening classes, fully delivered online

Découvrir la pédagogie

Discover Learn, our learning platform

A user-friendly, comprehensive interface for a tailor-made learning experience. An enhanced platform and premium coaching.

Discover the platform

Official certifications

AWS

This training lays the foundation for your certifications in Google Analytics 4 and Semrush—two of the most essential tools in digital marketing.
Our course content equips you with the knowledge and skills needed to prepare for the official certification exams, which you can take online for free. This allows you to validate your expertise and boost your career prospects with in-demand credentials.

Get the program

How to finance your course

Cost of the training: 5 400€

If you are living in Germany you have multiple ways to finance your training courses depending on your professional situation.

Employees:

  • Funding from your employer: You can check with your employer to see if there is a possibility of having your training paid for (totally or partially paying for your training).
  • Payment by installments: If you are unable to pay the entire amount at once, you may be interested in our installment plan (pay the costs over a period of up to 12 months).

Your company may also be able to benefit from the Qualifizierungschancengesetz and get funding from the state.

Unemployed, job seekers, self-employed or students:

  • Bildungsgutschein: If you are looking for work, threatened by unemployment, self-employed or even a student, you have a good chance of receiving an education voucher (Bildungsgutschein). Contact your advisor at the employment agency or the job center and check whether there is a possibility of funding your training course.
    Get more information about the process and the next steps by downloading our Bildungsgutschein guide.
  • Self-financing: If you have no chance of receiving the education voucher, you can pay the remaining amount by bank transfer, direct debit or credit car.
  • Payment by installments: If you are unable to pay the entire amount at once, you may be interested in our installment plan (pay the costs over a period of up to 12 months).
 

The DataScientest team will help you find the best funding for your personal circumstances.

Go further with our Marketing Data Analyst bundle

Looking to become a Data Analyst specialized in digital marketing?
This bundle combines our Data Analyst and Data Marketing & AI programs – the perfect path to boost your career with in-demand skills.


Special bundle price: €10,490

 

Find out more

Let's hear from our alumni

Insights of a former DataScientest student

Patricia Jan, DataScientest alumna, shares her experience with the training in this video – and explains how data shapes her daily work today.

 

🎉 Ready to kick-start your own journey into data?
New courses start every month – don’t miss out!

Any questions? We have the answers.

Accordion Content

A Data Marketing & AI Expert is a professional capable of analyzing and leveraging internal and external company data to optimize digital marketing strategies. Using data marketing tools, they make decisions based on reliable and concrete data, improving campaign performance and refining target audiences.

As part of their training, these professionals acquire key skills such as user data analysis, programming in Python and SQL for data manipulation, and data visualization using tools like Google Analytics and Looker Studio. They also master growth hacking and marketing automation techniques powered by AI to drive business growth and customer acquisition.

Their expertise also includes digital strategy, CRM, SEO, SEA, and a strong understanding of data protection regulations such as GDPR.

  • Collect and analyze marketing data: From advertising campaigns, social media, websites, and e-commerce platforms, they process and interpret data to understand user behavior and optimize strategies.

  • Present data clearly: Create interactive dashboards with tools like Google Analytics or Looker Studio, helping decision-makers track performance, identify trends, and adapt strategies.

  • Identify growth opportunities: Use collected data to detect market segments, customer behaviors, and strategy enhancements using descriptive, diagnostic, predictive, and prescriptive analytics.

  • Automate and optimize with AI: Implement growth hacking and tools like Zapier and Make to improve campaign efficiency and maximize customer acquisition.

  • Predict trends and recommend actions: Leverage predictive analytics to forecast consumer behavior and suggest actionable steps to enhance marketing performance and ROI.

In today’s data-driven world, companies rely increasingly on data and AI to refine their strategies. Here’s why this training matters:

  • Meet rising market demand: Companies see data as a strategic priority. Gaining skills in data analysis and AI makes you a highly sought-after professional.

  • Unlock strong career opportunities: The field is growing rapidly, with high demand for experts in data-driven digital marketing. Roles like Marketing Data Analyst offer attractive salaries.

  • Drive company growth: With skills in growth hacking, automation, and data visualization, you’ll deliver reliable, data-backed strategies that help businesses grow and stand out.

  • Stay ahead of the curve: This training positions you at the forefront of digital marketing trends and opens the door to a dynamic, future-proof career.

After you register online, our team will contact you for an introduction to DataScientest and a discussion about your background and goals. We aim to align your expectations with the right learning path.

Once your eligibility is confirmed, you’ll receive a short placement test to assess your knowledge. If your project is validated, our team will guide you through the enrollment process and help launch your training step by step.

This course is available as part of continuing professional development.

  • With education voucher (Bildungsgutschein) / public funding: Registration up to 11 business days before the course start date

  • Private or other funding: Registration possible until the day before the course starts, subject to availability

Yes! DataScientest is the only provider offering a hybrid model:

  • 80% self-paced learning on our dedicated platform, supported by Data Scientist coaches

  • 20% live online Masterclasses to combine flexibility with structure

Absolutely. Our instructors – who are also the program designers – are available for all theoretical and practical questions.

  • Live support Monday to Friday, 9:00–17:00 via a dedicated forum

  • Pedagogical guidance through Slack

  • Cohort managers follow your progress and will reach out if you go inactive

Our teams are committed to accommodating your constraints and assisting you in finalizing your application as efficiently as possible. We will make every effort to ensure that the deadlines are kept within one week. If you are highly motivated and confident in your project, you can even complete your registration within a day!

🚀 Developed by experts: Our program was designed entirely by professionals in the field of Data Marketing Analytics, in collaboration with leading European companies. We do not use third-party providers or pre-packaged content.

Throughout the program, you’ll work on a real-world group project in data-driven digital marketing. Topics are updated monthly and reflect industry-relevant challenges. You may also propose a personal project, provided the data is accessible and approved.

Expect realistic, uncleaned data and untrained models – but your instructors are there to guide you. The project bridges theory and practice and showcases your applied skills, including:

  • Communicating insights clearly

  • Presenting and simplifying results

  • Creating impactful dashboards

The project accounts for about one-third of your total learning time. A mentor will support and coach your group throughout. You’ll also complete a second group project during the “Web Design & Regulations” module.

Yes – the certification is issued by Sorbonne University in Paris. Upon completing the Data Marketing & AI training, you will receive an official certificate from this prestigious institution, which significantly enhances your CV for future job applications.

Our training programs can be financed in various ways:

  • Education voucher (Bildungsgutschein):
    If you are unemployed, job-seeking, or at risk of unemployment, you may be eligible for a Bildungsgutschein from the German Employment Agency or Jobcenter. This covers the full cost of your training.

    👉 [Click here to download the complete Bildungsgutschein guide]

  • Self-financing:
    You can also choose to cover the course fees yourself. If paying the full amount upfront is not feasible, we offer installment plans – allowing you to start your training from just €267/month.

  • Employer-sponsored training:
    If you’re currently employed, you can discuss the possibility of full or partial funding with your employer.

  • Qualification Opportunities Act (Qualifizierungschancengesetz):
    Introduced in 2019, this initiative supports companies in upskilling their employees and provides financial assistance. It includes partial funding of training costs and salary subsidies through the Federal Employment Agency.
    It primarily targets employees affected by structural change who wish to realign their careers for the future

Accordion Content

Definitely. This program offers valuable cross-functional skills increasingly needed across industries:

  • Stronger decision-making: Understand and use data strategically in any role – from product management to consulting.

  • Automation & efficiency: Apply growth hacking and automation to simplify processes and focus on high-value tasks.

  • Effective communication of data: Present data clearly using dashboards – valuable in project management, finance, product, and strategy roles.

  • Future-readiness: With AI and data skills, you’ll be ready for digital transformation, innovation roles, or tech-forward career paths.

Yes. From day one, you gain access to our Career Services platform, with all essential job search resources and workshops – available even after your course ends.

  • Monthly career days with sessions on interviews, salary negotiation, and career change

  • Individual coaching sessions with dedicated career managers

  • Expert-led workshops on imposter syndrome, networking, data-focused CVs, and LinkedIn

  • Alumni Talks with insights from former students

  • Visibility-boosting initiatives: CV contests, DataDays, project blogs, recruitment fairs, expert webinars, and more

A dedicated Slack channel shares all updates, job offers, and events for active job seekers.

  • Marketing Data Analyst

  • Business Analyst

  • Data Project Manager

  • Data / BI Consultant

  • Data Manager

You’ll receive expert-curated newsletters from our Data Scientists, and can join monthly webinars and Data Workshops to strengthen your industry knowledge.

The DataScientest community keeps growing, with a strong alumni network. Join our dedicated LinkedIn group to connect, exchange, and stay informed.

Yes! Our instructors are accessible and responsive throughout. A support forum and Slack community help ensure you’re never alone in your learning.

Yes. We analyze all technical, pedagogical, and human support options to ensure you can follow the course in the best possible conditions.
Contact our disability coordinator at: mathilde.v@datascientest.com

The Job
Accordion Content

A Data Marketing & AI Expert is a professional capable of analyzing and leveraging internal and external company data to optimize digital marketing strategies. Using data marketing tools, they make decisions based on reliable and concrete data, improving campaign performance and refining target audiences.

As part of their training, these professionals acquire key skills such as user data analysis, programming in Python and SQL for data manipulation, and data visualization using tools like Google Analytics and Looker Studio. They also master growth hacking and marketing automation techniques powered by AI to drive business growth and customer acquisition.

Their expertise also includes digital strategy, CRM, SEO, SEA, and a strong understanding of data protection regulations such as GDPR.

  • Collect and analyze marketing data: From advertising campaigns, social media, websites, and e-commerce platforms, they process and interpret data to understand user behavior and optimize strategies.

  • Present data clearly: Create interactive dashboards with tools like Google Analytics or Looker Studio, helping decision-makers track performance, identify trends, and adapt strategies.

  • Identify growth opportunities: Use collected data to detect market segments, customer behaviors, and strategy enhancements using descriptive, diagnostic, predictive, and prescriptive analytics.

  • Automate and optimize with AI: Implement growth hacking and tools like Zapier and Make to improve campaign efficiency and maximize customer acquisition.

  • Predict trends and recommend actions: Leverage predictive analytics to forecast consumer behavior and suggest actionable steps to enhance marketing performance and ROI.

In today’s data-driven world, companies rely increasingly on data and AI to refine their strategies. Here’s why this training matters:

  • Meet rising market demand: Companies see data as a strategic priority. Gaining skills in data analysis and AI makes you a highly sought-after professional.

  • Unlock strong career opportunities: The field is growing rapidly, with high demand for experts in data-driven digital marketing. Roles like Marketing Data Analyst offer attractive salaries.

  • Drive company growth: With skills in growth hacking, automation, and data visualization, you’ll deliver reliable, data-backed strategies that help businesses grow and stand out.

  • Stay ahead of the curve: This training positions you at the forefront of digital marketing trends and opens the door to a dynamic, future-proof career.

Key Info

After you register online, our team will contact you for an introduction to DataScientest and a discussion about your background and goals. We aim to align your expectations with the right learning path.

Once your eligibility is confirmed, you’ll receive a short placement test to assess your knowledge. If your project is validated, our team will guide you through the enrollment process and help launch your training step by step.

This course is available as part of continuing professional development.

  • With education voucher (Bildungsgutschein) / public funding: Registration up to 11 business days before the course start date

  • Private or other funding: Registration possible until the day before the course starts, subject to availability

Yes! DataScientest is the only provider offering a hybrid model:

  • 80% self-paced learning on our dedicated platform, supported by Data Scientist coaches

  • 20% live online Masterclasses to combine flexibility with structure

Absolutely. Our instructors – who are also the program designers – are available for all theoretical and practical questions.

  • Live support Monday to Friday, 9:00–17:00 via a dedicated forum

  • Pedagogical guidance through Slack

  • Cohort managers follow your progress and will reach out if you go inactive

Our teams are committed to accommodating your constraints and assisting you in finalizing your application as efficiently as possible. We will make every effort to ensure that the deadlines are kept within one week. If you are highly motivated and confident in your project, you can even complete your registration within a day!

The Course

🚀 Developed by experts: Our program was designed entirely by professionals in the field of Data Marketing Analytics, in collaboration with leading European companies. We do not use third-party providers or pre-packaged content.

Throughout the program, you’ll work on a real-world group project in data-driven digital marketing. Topics are updated monthly and reflect industry-relevant challenges. You may also propose a personal project, provided the data is accessible and approved.

Expect realistic, uncleaned data and untrained models – but your instructors are there to guide you. The project bridges theory and practice and showcases your applied skills, including:

  • Communicating insights clearly

  • Presenting and simplifying results

  • Creating impactful dashboards

The project accounts for about one-third of your total learning time. A mentor will support and coach your group throughout. You’ll also complete a second group project during the “Web Design & Regulations” module.

Yes – the certification is issued by Sorbonne University in Paris. Upon completing the Data Marketing & AI training, you will receive an official certificate from this prestigious institution, which significantly enhances your CV for future job applications.

Our training programs can be financed in various ways:

  • Education voucher (Bildungsgutschein):
    If you are unemployed, job-seeking, or at risk of unemployment, you may be eligible for a Bildungsgutschein from the German Employment Agency or Jobcenter. This covers the full cost of your training.

    👉 [Click here to download the complete Bildungsgutschein guide]

  • Self-financing:
    You can also choose to cover the course fees yourself. If paying the full amount upfront is not feasible, we offer installment plans – allowing you to start your training from just €267/month.

  • Employer-sponsored training:
    If you’re currently employed, you can discuss the possibility of full or partial funding with your employer.

  • Qualification Opportunities Act (Qualifizierungschancengesetz):
    Introduced in 2019, this initiative supports companies in upskilling their employees and provides financial assistance. It includes partial funding of training costs and salary subsidies through the Federal Employment Agency.
    It primarily targets employees affected by structural change who wish to realign their careers for the future

Careers
Accordion Content

Definitely. This program offers valuable cross-functional skills increasingly needed across industries:

  • Stronger decision-making: Understand and use data strategically in any role – from product management to consulting.

  • Automation & efficiency: Apply growth hacking and automation to simplify processes and focus on high-value tasks.

  • Effective communication of data: Present data clearly using dashboards – valuable in project management, finance, product, and strategy roles.

  • Future-readiness: With AI and data skills, you’ll be ready for digital transformation, innovation roles, or tech-forward career paths.

Yes. From day one, you gain access to our Career Services platform, with all essential job search resources and workshops – available even after your course ends.

  • Monthly career days with sessions on interviews, salary negotiation, and career change

  • Individual coaching sessions with dedicated career managers

  • Expert-led workshops on imposter syndrome, networking, data-focused CVs, and LinkedIn

  • Alumni Talks with insights from former students

  • Visibility-boosting initiatives: CV contests, DataDays, project blogs, recruitment fairs, expert webinars, and more

A dedicated Slack channel shares all updates, job offers, and events for active job seekers.

  • Marketing Data Analyst

  • Business Analyst

  • Data Project Manager

  • Data / BI Consultant

  • Data Manager

Our Services

You’ll receive expert-curated newsletters from our Data Scientists, and can join monthly webinars and Data Workshops to strengthen your industry knowledge.

The DataScientest community keeps growing, with a strong alumni network. Join our dedicated LinkedIn group to connect, exchange, and stay informed.

Yes! Our instructors are accessible and responsive throughout. A support forum and Slack community help ensure you’re never alone in your learning.

Yes. We analyze all technical, pedagogical, and human support options to ensure you can follow the course in the best possible conditions.
Contact our disability coordinator at: mathilde.v@datascientest.com

Are you interested?

Training platform
Want to follow the news of Datascientest?
Subscribe to our newsletter !
Sign up
© 2025 DataScientest - All rights reserved.