Business Intelligence for Digital Marketing
Discover how to transform your digital marketing using Business Intelligence and harness the power of data to meet the challenges of today’s businesses. How has marketing evolved? Marketing is becoming increasingly digital and data-driven. Marketing organisations are expected to do more with less – a difficult task because marketers are often not trained to use […]
AARRR – The 5 stages of the customer lifecycle
The aim of any profit-making organisation is to increase its sales. To achieve this, there are a multitude of marketing strategies and campaigns. All along the customer journey. But to optimise your revenue over the long term, you need to implement the right strategy (and not just increase your conversion rate at a given point […]
Anaconda Prompt: All you need to know
To simplify the management of virtual environments, Anaconda is a must-have tool. Users of this platform can manage their projects via the visual interface or the command line with Anaconda Prompt. Find out more about its features and how to use it. What is Anaconda Prompt? Definition To understand what Anaconda Prompt is, we first […]
Exporting Power BI to Microsoft Excel: The complete guide
Exporting data from a Power BI dashboard or report to Excel is not always easy. Find out how to transfer datasets between the two Microsoft applications, and how to take a training course to master Power BI completely. Importing data from Microsoft Excel is a very common task for Power BI users. Once imported into […]
LOOKUPVALUE in Power BI: Understanding this DAX Function
LOOKUPVALUE is a function in Microsoft Power BI. It allows you to search for a specific value within the columns of a data table. Find out everything you need to know about this DAX function, and how to master Power BI with our training course. To make sense of the data they collect, companies around […]
SAFe DevOps: everything you need to know about the fusion of Agile and DevSecOps
SAFe DevOps is a fusion of the SAFe framework and the DevOps methodology, designed to combine all the advantages of these two innovative approaches. Discover its principles, its benefits and how to master it! In order to remain competitive and adapt quickly to market demands, software development companies are constantly looking for new methodologies. Created […]
Customer Churn: How can we optimise our performance?
Acquiring a new customer costs, on average, 5 to 25 times more than converting an existing one. Building customer loyalty must therefore be a priority for companies in every sector of activity. In other words, existing customers should be kept to a minimum. This is known as customer churn. What is it? How can it […]
Reverse ETL: What is it? What is it used for?
While raw data is multiplying, organisations need to transform it so that they can exploit the available data and create value. Traditionally, companies have used the ETL process to process data. But over the last few years, this model has been changing to make way for reverse ETL. So what is reverse ETL? What are […]
TensorBoard: How can I better understand ML models?
While machine learning algorithms are becoming more and more widely used, they also represent significant costs for the organizations that use them. It is therefore essential to analyze the performance of Machine Learning models. TensorBoard makes it possible. Discover this visualization tool, its features and how to use it with TensorFlow or PyTorch. What is […]
Stability index: A tool for assessing ML models
The stability index is used to assess the reliability of Machine Learning models. Find out everything you need to know about this tool, and how to use it! In the field of Machine Learning, the reliability and robustness of Machine Learning models are crucial. Even in the presence of variations or perturbations in the input […]
DataOps Engineer: Complete job description
For companies wishing to remain competitive, effective data management is imperative. Today, many organizations are looking for people capable of mastering these data management, processing and optimization techniques. In other words, these organizations are looking for Dataops engineers. In this article, find out everything you need to know about becoming a Dataops engineer: training, assignments, […]
Data Catalog on Google Cloud Platform (GCP): Streamline Data Management Efforts
In the age of Big Data and ever-increasing data volumes, modern businesses need efficient data management more than ever. That’s where GCP’s data catalog comes in. So what is it? Why use it? How does it work? That’s what we’re going to look at in this article. What is the Google Cloud Platform Data Catalog? […]
