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Customer Data Platform (CDP): definition and benefits

Customer Data Platform (CDP): definition and benefits

These days, companies have a staggering amount of customer data at their disposal. However, without the right strategy and platform to manage it, this data can become a burden. That’s where Customer Data Platforms (CDPs) come in. What is a CDP? What’s the difference between a CDP, a CRM and a DPM? What are the […]

S language: Everything you need to know about this language

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The S language, dedicated to statistical analysis, has had a major impact on the evolution of Data Science, and in particular led to the creation of R. But what is it worth today, and is its use still relevant? Find out all you need to know! To analyze data, Data Science professionals often turn to […]

Design Thinking: How to link methodology and Data Science?

Design Thinking: How to link methodology and Data Science?

Design Thinking is a framework created by IDEO to support design projects. However, this methodology can also be applied to Data Science. Find out how design principles can benefit data science projects… At first glance, design and data science seem to be worlds apart. One is associated with art and creativity, the other with scientific […]

Database administrator: role and training

Database administrator: role and training

Are you at home in the tech world and in data management? Then a career as a database administrator could be the ideal role for you. As the guardian of one of a company’s most important resources, the data administrator ensures the security and availability of the information stored in the data base. But what […]

Git: everything you need to know about this essential tool for developers

Git: everything you need to know about this essential tool for developers

Git has become an essential tool for developers of all kinds. Conceived by Linus Torvalds, the creator of Linux, Git has rapidly become a standard in the world of software development. Its open source status has encouraged widespread adoption, enabling individuals and companies to manage their source code projects efficiently. The fundamentals What is Git? […]

Deming wheel and continuous improvement: What is it?

Deming wheel and continuous improvement: What is it?

“To improve, you have to change. So to be perfect, you must have changed often”. With this quote, Winston Churchill perfectly describes the Deming wheel: the need for regular change to achieve targeted objectives. And this applies just as much to the scale of a state, a company, as it does to your web projects. […]

What skills are needed to work in AI?

Unlock the door to AI excellence with the must-have skills. From programming prowess to mathematical mastery, discover what it takes to thrive in the dynamic world of Artificial Intelligence.

Working in artificial intelligence is an excellent, forward-looking career choice, but requires important skills in several areas. Find out what skills you need to work in AI. It’s now a certainty: over the coming years, artificial intelligence will change our lives. In every field, in every industry, this revolutionary technology is going to turn our […]

Klaviyo: What is it? How do I use it?

Klaviyo: What is it? How do I use it?

In the marketing world, e-mailing has become one of the most effective channels for boosting sales and building customer loyalty. To automate this process, many platforms like Klaviyo offer comprehensive solutions. In this article, discover Klaviyo’s features and how to use it to improve your marketing performance. What is Klaviyo? Klaviyo is a cloud-based platform […]

Featuretools: What are they? What is it used for in Machine Learning?

Featuretools: What are they? What is it used for in Machine Learning?

Featuretools is an open source Python library created by Alteryx to automate feature engineering in Machine Learning. Find out everything you need to know about it: how it works, its benefits, use cases, etc. In the field of Machine Learning, the engineering of functionalities or features is an essential practice. The quality and relevance of […]

Windchill: all about the Product Life Management platform

Windchill: all about the Product Life Management platform

Windchill is a complete product lifecycle management system developed by PTC. It offers data and process management, document management and change traceability. Find out everything you need to know about this platform and how you can master it! Companies in industries such as aerospace, automotive, electronics and healthcare are under increasing competitive pressure to develop […]

The Flocking Algorithm or the simulation of collective behaviour

The Flocking Algorithm or the simulation of collective behaviour

Nature has so much to teach us. In fact, data scientists draw inspiration from it to simulate mass behaviour. How do they do this? Thanks to the flocking algorithm. Find out how this model works, what it can be used for and how it can be implemented using Python. What is the flocking algorithm? The […]