3 out of 4 SMEs have not yet adopted CRM (customer relationship management) software. However, these customer relationship management software solutions offer numerous advantages. Increased productivity, personalization of the customer relationship, simplified data access, customer loyalty, increased sales… So many benefits to be gained from solutions like SAGE CRM. Let’s explore in detail all these features and its relevance for small and medium-sized enterprises.
What is SAGE CRM?
SAGE CRM is a customer relationship management solution. From showcasing your offers to maintaining loyalty while acquiring new ones, you optimize interactions with your clientele.
To achieve this, the CRM software from SAGE focuses on centralizing customer information. Everything is gathered into one system to help sales and marketing teams better understand the needs and behaviors of their target audience. With this knowledge, they can make more informed decisions.
In addition to data centralization, SAGE CRM automates all processes related to the sales cycle. Teams no longer waste time on the most time-consuming tasks, allowing them to focus on prospecting and customer satisfaction.
Good to know: SAGE 100 Cloud offers two CRM solutions according to your objectives: SAGE 100 Sales Force for acquiring new clients and SAGE 100 Customer Services for retaining past clients.
What are the features of SAGE CRM?
Centralization of customer data
Facing increased competition across all sectors, differentiation becomes a necessity. But it is only possible if you know your target well. This is precisely where SAGE CRM comes in.
This software centralizes all customer-related information, such as communication histories, quotes, orders, sales opportunities, ongoing or resolved support requests…
Thanks to all this data, you develop your understanding of your target’s needs. You can then adapt your marketing and sales strategy to precisely meet your clients’ expectations.
In addition to better customer knowledge, data centralization also facilitates collaboration between teams. Marketers, salespeople, and support teams can access customer data in real-time, and they can also modify it, ensuring that everyone has access. Information is no longer lost in data silos. Communication is simplified.
Automation of sales processes
Commercial management involves executing numerous time-consuming tasks that offer little value to the client. With SAGE CRM, you can automate all these tasks, which include:
- Order processing;
- Generation of commercial documents;
- Scheduling sales calls;
- Lead management;
- Tracking sales and objectives; etc.
Freed from these repetitive tasks, you can focus on your clients and prospects.
Marketing campaigns
In support of commercial management, marketing campaigns make companies visible and attract their target audience. But once again, this takes time.
To accelerate marketing processes, while ensuring the effectiveness of each campaign, SAGE CRM handles the most tedious tasks, such as:
- Campaign planning;
- Tracking performance indicators (like open rates and click-through rates);
- Precise control of marketing budgets;
- Integration with social networks (LinkedIn, Facebook, Twitter).
Manual tasks that would take hours will now only take minutes. You can then focus your attention on optimizing campaigns. By sending the right message, to the right person, at the right time, you maximize the return on investment of each action.
Analytical reports
If SAGE CRM centralizes all your customer data, it might be complex to understand without an analysis tool. Fortunately, the software allows you to generate detailed reports for sales, marketing, or customer service.
You track key performance indicators and get a clear, updated view of the company’s activity.
This enables you to make better decisions. You can, for instance, react in real-time to market changes, track quarterly sales performance, optimize cross-selling opportunities, or identify new leads for upselling.
With all these features, SAGE CRM enables businesses to offer their customers quality service, boost sales and increase productivity. But to take advantage of all these benefits, you need to master the software, especially its most advanced features. For this, there is the DataScientest training course.
