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How Marketing Data Shapes Buying Decisions

You’ve just been chatting with friends about Nike’s new collection, and suddenly Instagram shows you the matching ad. Coincidence? Not really. While many consumers remain skeptical about how marketing data is collected and used, studies show that personalization significantly increases purchase intent. Marketing data sits at the crossroads between powerful growth opportunities and the responsibility […]

Crypto AI agents: How AI is revolutionizing cryptocurrencies?

On one hand, we have the ultra-dynamic field of cryptocurrencies. Many believe it is teeming with opportunities just waiting to be grasped. On the other hand, there’s artificial intelligence, offering its analytical prowess at any time of the day or night. By combining these two forces, can we achieve the best of both worlds? Investing […]

Oracle Infrastructure Cloud Services: Storage, Computing, Networking…

Oracle Infrastructure Cloud is the IaaS offering from Oracle, encompassing a comprehensive suite of cloud services tailored for enterprises with high technical requirements. From compute and storage to networking, security, and DevOps, discover the complete suite from the American tech giant! Cloud technology is no longer just an option; it serves as the foundational backbone […]

AI Insights in Power BI: AI at the service of decision-making!

Power BI AI Insights are the artificial intelligence features built into Microsoft’s analytics tool. These AI modules, which include predictive analytics, automated analysis, and natural language processing, can enhance your dashboards with intelligent data interpretation. Discover how to leverage them! Making data speak is one thing, but with AI and the AI Insights integrated into […]

TensorFlow Playground: Making Deep Learning Easy

Deep learning is as fascinating as it is intimidating. With its equations, GPUs, and esoteric vocabulary, one might think a doctorate in mathematics is necessary to understand its logic. Yet the principle is simple: learn by example. To see it firsthand — literally — nothing beats the TensorFlow Playground. This small online tool allows you […]

What is Oracle RAC (Real Application Clusters)?

Oracle RAC is a technology designed to ensure continuity of services even when infrastructures fail. Discover how it works, its advantages, and why it remains one of the most reliable solutions on the market for critical systems! Zero downtime. It’s the promise every company dreams of making, especially when its data powers real-time operations. But […]

Oracle Fusion: the Cloud ERP that aims to replace all others

Oracle Fusion is a suite of cloud applications designed to centralize the management of key business functions: finance, HR, logistics, and customer relationship management. Discover its strengths and why it attracts more and more large companies seeking a unified ERP! Plan, manage, anticipate: these are the cornerstones of business survival in the Cloud era and […]

Microsoft Graph: What is it? How to use it?

Microsoft Graph serves as the ultimate gateway to access all the data and services within the Microsoft ecosystem. It’s more than just an API; it centralizes interactions with Outlook, Teams, SharePoint, OneDrive, and much more from a single entry point. Discover how it has become the core of Microsoft 365! From emails in Outlook, files […]

How does the GPT model work?

Here we are not talking about ChatGPT, but that’s indeed where it got its name. If you’ve never heard of GPT, you have at least used text-generating AIs, or ‘LLM‘ (Large Language Model). GPT is a type of LLM, on which most of the generative AIs that everyone is talking about right now are based! […]

7 essential tools for a Data Analyst

The role of a Data Analyst revolves around the effective utilization of data to glean insights that inform decision-making. To accomplish this, it’s crucial to be proficient with various tools that cover the different phases of the analysis cycle (or pipeline): extraction, exploration, transformation, visualization, and sharing. In this article, we present 7 categories of […]

CompTIA Security+: The Leading Cybersecurity Certification in 2025

Are you looking to take your first steps into cybersecurity or enhance your existing skills? The CompTIA Security+ certification stands as a crucial credential for launching a career in IT security. Discover everything you need to know to ace the exam and enhance your employability. What is the CompTIA Security+ certification? Definition and Objectives of […]