Salesforce – Data Cloud Certification: Master the data platform
As the undisputed leader in customer data management, Salesforce Data Cloud offers users a comprehensive 360º view along with advanced features. With the help of this platform, companies can target their goals precisely and effectively. However, success is contingent upon knowing how to utilize the tool properly, analyzing the correct data, and implementing pertinent marketing […]
Salesforce Spaghetti Flow: What is it? How to Prevent it?
Understanding the Risks of Spaghetti Flow in Salesforce: A Phenomenon of Disorganized Automations That Complicate the Maintenance of Your CRM. Learn How to Avoid These Tangled Flows for Better Governance of Your Business Processes. What is Spaghetti Flow in Salesforce? Spaghetti flow is a technical term used to describe a common issue in Salesforce and […]
Net Promoter Score (NPS): What is it? How is it Used?
Discover the Net Promoter Score (NPS): Its definition, calculation, and importance for measuring customer satisfaction. This indicator can enhance your customer experience and loyalty strategy. By regularly monitoring this score, you can quickly identify areas for improvement, turning your customers into genuine ambassadors for your brand. What is the Net Promoter Score (NPS)? The Net […]
Salesforce Trailhead: What is it? How does it work?
In a world where digital technologies have taken a pivotal role in the professional sphere, mastering these technologies is anything but straightforward. It necessitates an innovative approach tailored to contemporary challenges. Trailhead Salesforce satisfies this requirement by transforming learning into an engaging, interactive experience. This free platform blends theoretical modules, practical projects, and stimulating challenges […]
Customer Effort Score (CES): What is it? How to use it?
The Customer Effort Score (CES) has emerged as a crucial metric for assessing the quality of the customer experience. This measurement tool empowers companies to pinpoint friction points in the customer journey and refine their services. What is the Customer Effort Score? The Customer Effort Score (CES) gauges the effort a customer must put forth […]
XSS (Cross-Site Scripting): What is it? How to protect against it?
An XSS (Cross-Site Scripting) cyberattack is accessible to all cybercriminals, yet it can have a catastrophic impact on the victims. To understand its potential effects and address it effectively, let’s explore its mechanisms and various forms! At a time when the slightest vulnerability can expose millions of sensitive data, ensuring the security of web applications […]
Security Audit: What is it? How to Make One?
Protecting data and computer systems has become a top priority for businesses. Conducting a security audit is a fundamental step in assessing and enhancing the security of an IT infrastructure. Discover why and how to implement this essential practice. What is a security audit? A security audit is a thorough and systematic evaluation of a […]
Event Sourcing: What is it? Why adopt this architecture?
Discover Event Sourcing, a modern architectural model that records all changes made to your data. It provides a structured approach that simplifies updates and the tracking of specific events within your applications. What is Event Sourcing? Event Sourcing is an architectural model that fundamentally alters how we store data. Rather than merely capturing the current […]
Debugging: What is it? How to debug?
Debugging is an essential process in software development, crucial to ensuring applications function correctly by eradicating anomalies that cause crashes, errors, or unexpected behavior. What is debugging? In computer programming, debugging is the process of identifying, analyzing, and correcting errors in a program’s source code. These errors, commonly referred to as bugs, can lead to […]
DNS Attack: Understanding, Preventing, and Protecting Effectively
DNS attacks have the potential to disrupt the entire network of a company, crippling its operations for several days and causing substantial losses: downtime for websites and company cloud services, malware infections, and more. By understanding the mechanisms behind these attacks and taking appropriate preventive measures, one can effectively safeguard their infrastructure. In October 2016, […]
What is Vulnerability scanning?
Discover everything you need to know about vulnerability scanning: definition, benefits, methodology, and tools. A cornerstone of cybersecurity for effectively securing an IT system. What is a vulnerability scan? A vulnerability scanner is a specialized tool designed to detect potential API vulnerabilities or those in an IT system. It automatically identifies security flaws by comparing […]
How to Implement a Successful Business strategy?
Discover how to develop a successful commercial strategy: definition, key steps, digital tools, and best practices to thrive in a competitive and ever-changing market. What is a commercial strategy? Definition The commercial strategy is the set of planned actions and decisions that a company implements to grow its sales and achieve its commercial objectives. It […]
