As the marketing landscape continues to evolve, businesses are constantly having to adapt and adopt new approaches to stand out from the crowd. In this context, email marketing, text messaging and campaign automation have emerged as key levers for effectively reaching consumers. Find out how Sendinblue (Brevo) can help optimise marketing strategies, boost customer engagement and achieve growth objectives.
What is Sendinblue (BREVO)?
Sendinblue is an all-in-one solution that offers a full range of features for optimising digital marketing. It can be used to send targeted emails, automate campaigns or effectively manage contacts.
Sendinblue makes it easy to create and personalise attractive emails using an intuitive editor and predefined templates.
The platform also enables contact lists to be segmented according to specific criteria. This makes it possible to precisely target an audience with a view to obtaining more relevant results.
In addition, Sendinblue offers advanced features such as detailed reports for analysing performance and integrations with other marketing tools for seamless management of your activities.
Sendinblue’s ease of use and accessibility make it a suitable solution for both small businesses and marketing professionals.
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Why has Sendinblue become BREVO?
The name “Sendinblue” had become too restrictive in relation to the company’s project. Brevo offers a new perspective to the company and enables businesses to offer new services.
The new name is simply inspired by the word “bravo” and highlights the company’s DNA. The new logo does the same and demonstrates the company’s desire to expand.
What services does Sendinblue offer?
Emailing
Sendinblue’s emailing function enables you to create, personalise and send effective emails to reach your target audience.
Sendinblue has an intuitive editor with predefined templates and a drag-and-drop interface that will optimise the creation of attractive emails. However, there is also advanced personalisation with the use of tags to offer a personalised experience to each recipient.
Sendinblue also allows you to divide contact lists into smaller groups according to specific criteria. This option makes it possible to target customers via emails in a way that is relevant and tailored to each segment.
Finally, Sendinblue offers the option of automating campaigns by creating scenarios based on specific triggers and actions. This option enables users to maintain regular, personalised contact with contacts without any additional effort.
SMS marketing et Chat
Sendinblue’s SMS marketing and chat function offers direct and instant communication with a target audience.
Sendinblue will allow you to send targeted text messages to inform and promote special offers and also send important reminders.
There is also a system for creating a live chat on the website. Its purpose is to create personalised support in real time with visitors.
Sendinblue can also automate SMS campaigns by creating scenarios based on specific triggers.
In addition, the platform provides access to detailed reports for evaluating the effectiveness of SMS marketing and chat campaigns.
CRM (Customer Relationship Management)
Sendinblue’s CRM function enables effective management of customer relationships.
This function provides users with a centralised view of customer data, giving them a complete overview. It also tracks customer interactions by recording them in order to better understand their needs.
The CRM function also offers a sales tracking system, whether for monitoring the sales process, managing opportunities or analysing performance.
Sendinblue allows users to automate tasks and assignments to increase efficiency.
Marketing automation
Sendinblue’s Marketing Automation function enables you to automate and optimise your marketing strategy.
This function gives users the ability to create personalised scenarios based on specific triggers to deliver a personalised experience at every stage of the customer journey.
It will also enable advanced audience segmentation based on precise criteria to create ultra-targeted and relevant campaigns.
It is also possible to perform lead nurturing to guide prospects towards conversion.
Who is Sendinblue (BREVO) for?
Sendinblue is aimed at all businesses, from entrepreneurs to large organisations, with a focus on simplicity and accessibility in digital marketing. Whether you are a start-up, SME, association or large company, Sendinblue offers features tailored to your needs. What’s more, small organisations and associations can benefit from Sendinblue’s features free of charge, making it an attractive solution for all types of business.
Sendinblue (BREVO) is an all-in-one solution that simplifies and optimises digital marketing for all businesses. With its targeted email, SMS marketing, CRM and marketing automation functionalities, Sendinblue offers an accessible and effective approach to strengthening customer engagement. Whatever the size of the business, Sendinblue helps users achieve their growth objectives thanks to its ease of use and advanced features.
If you’d like to learn more about email marketing, SMS text messaging, campaign automation and data tools in general, check out our Data Marketing training course on DataScientest!
