Commerce Cloud harnesses the power of Salesforce specifically tailored for online stores. From order management and online payments to marketplaces, seamless shopping experiences, and automation, the platform streamlines the management of your e-commerce operations. Discover all the features of Salesforce Commerce Cloud.
What is Salesforce Commerce Cloud?
Launched in 2016 after Salesforce’s acquisition of Demandware, Commerce Cloud is a cloud-based platform integrated into the Salesforce 360º ecosystem. Its specialty? It is primarily designed for online stores. Whether your business is B2B or B2C, the platform helps you transform your e-commerce strategy. With its comprehensive features and integration capabilities with all other Salesforce applications, Commerce Cloud ensures unified management of business operations.
Salesforce Commerce Cloud is much more than just an online sales management software. Powered by artificial intelligence, the software enables the creation of seamless and connected shopping experiences, regardless of the channel customers use (website, mobile app, or social media).
With this innovative and robust tool, companies can set up an e-commerce site tailored to their specific needs and those of their customers. The benefits are numerous. Indeed, companies using Salesforce Commerce Cloud observe:
- 99.99% uptime;
- 29% increase in revenue;
- 11% growth in digital sales (compared to just 2% growth for e-commerce not using Salesforce);
- 27% productivity gains.
Among all online stores utilizing its solution, Salesforce connects more than 2 billion shoppers worldwide.
What are the features of Salesforce's e-commerce platform?
Through its various products, Salesforce Commerce Cloud offers comprehensive management of an e-commerce site.
B2C Commerce Cloud
B2C Commerce Cloud is the successor to Demandware, the platform Salesforce initially acquired to design this e-commerce solution. Targeted specifically at consumers, this product aims to attract a broad audience.
The features are therefore adapted to this goal:
- Creation and optimization of an online storefront focused on Google and SEO;
- Design of multichannel shopping experiences (social networks, web, apps, …);
- Personalization based on individual consumer behavior;
- Creation of product catalogs across all channels;
- Centralization of customer data.
Though Salesforce B2C Commerce Cloud emphasizes the diversity of communication channels, it continues to provide a comprehensive view of e-commerce performance. Thus, businesses can find all their data on a single platform.
B2B Commerce Cloud
This solution is the successor to CloudCraze, which Salesforce acquired in 2018. The platform focuses on transactions between businesses. It includes specific features like account management, shared and personalized catalogs, individualized pricing, quote requests, an auction system for unique products, and an integrated Order Management System (OMS).
Given the complexity of B2B commerce, Salesforce Commerce Cloud offers several versions:
- Classic to enjoy all basic features;
- Lightning for even more flexibility and customization;
- D2C (Direct-to-Consumer) commerce for B2B2C. B2B companies can also create a site to sell directly to consumers, acting as an extension of their primary site.
Order Management
This product can be directly integrated into B2C or B2B Commerce Cloud (with slight variations for each). But overall, the goal is to simplify order management and optimize deliveries.
Thus, you will find features related to inventory management, order processing, customer returns, payment…
You also have access to various APIs to enhance this Salesforce Commerce Cloud solution.
Einstein AI
Salesforce’s artificial intelligence integrates with Commerce Cloud to automate processes related to online stores and enhance the user experience. For example, Einstein AI is capable of:
- providing relevant and personalized product recommendations;
- automatically adjusting the product order according to the user’s profile;
- automating merchandising tasks such as creating product groupings;
- providing reports to teams on shopping behaviors, thus facilitating the identification of products frequently bought together, etc.
Thanks to all these intelligent features, Salesforce is widely recognized as a leader in digital solutions. This has been the case for 8 consecutive years according to Gartner’s Magic Quadrant™ 2023.
These are all excellent reasons to get trained on this platform.
