Better understand your customer, optimize your inventory, improve marketing campaigns, boost sales performance, ... Data provides a definitive competitive edge to businesses. However, they must know how to harness it correctly. While data analysis is crucial in today's landscape, it demands specific competencies. Thankfully, tools like Looker Studio simplify the data analytics process. Discover this solution.
What is Looker Studio?
Looker Studio (formerly Google Data Studio) is a decision-making tool created by Google. It aggregates data from your tech stack. CRM, HRIS, accounting software, … Everything can be integrated into Looker Studio for a comprehensive activity overview. Once your data is connected, you can proceed to data analysis by crafting visual reports. As with most Google services, Looker Studio is designed for teamwork. You can distribute your reports to colleagues or key decision-makers.
What are the features of Looker Studio?
Visual reports made easy
With Looker Studio, you can create any type of report to meet your needs. For instance:
- Advertising marketing campaigns: track the performance of your campaigns, progress towards your goals, budget management, etc.
- SEO: click-through rates, impressions, traffic, rankings, … all performance metrics are consolidated in one place to refine your organic search approach.
- E-commerce: manage your entire product catalogue through this platform. Sales volume, average order value, cart abandonment rates, … Looker Studio brings together all the necessary data for enhancing your online store.
- Inventory Management: with just a few clicks, you can identify stock shortages, products that need to be reordered, excess inventory, … and streamline your supply chain.
This intuitive tool enables you to devise tailor-made reports suited to your specific requirements.
Data visualization
Report templates
Unsure where to begin with your reports? Google offers an extensive template library: Google Analytics, Google Search Console, Google Ads, YouTube Channel, TV ad performance analysis, … You have access to over 50 templates. Simply connect your data sources and adapt the reports to fit your needs.
And if you have a clear vision of what you desire, you can start with a blank slate for a totally customized design.
Data connectors
Looker Studio’s strength lies in its capacity to link with any data source. Whether you’re exporting data from GA4, GSC, YouTube, HubSpot, BigQuery, MySQL, Twitter, CSV File, Facebook, … it’s all accessible. That’s because the platform connects with over 800 data sources.
These connections and APIs grant real-time access to your data. Anytime a sale occurs, your website’s ranking improves, or your inventory levels change, it’s immediately reflected in the tool.
Report sharing
Thanks to its integrations, sharing your reports with the team is a breeze. For example, it’s feasible to embed your Looker Studio report on a web page, an intranet, and naturally, through email.
To engage your collaborators in report creation, simply adjust the access permissions (view only or edit).
What are the advantages of Looker Studio?
Whether you’re self-employed, an SME or a major corporation, Looker Studio has the right solution for every type of organisation. And with good reason, the data analysis platform offers a host of advantages:
- An intuitive tool: Looker Studio is intuitively designed for ease of use. With its drag-and-drop functionality and customizable features, creating comprehensive reports on your activities is straightforward.
- A free tool: As part of the Google Cloud suite, it enables the creation of sophisticated reports without the hefty price tag.
- A connected tool: With all these connectivity options at your disposal, you can easily centralize all your data.
Master Looker Studio with DataScientest
While Looker Studio demystifies data analysis, grasping the fundamentals of data analytics is still necessary. That’s where DataScientest comes in with its training programs. Whether you’re aiming to become a data analyst or data scientist expert we offer the right programs. Explore them now.
